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The Next Big Thing You Missed: A Tiny Startup’s Plot to Beat Google at Big Data

February 28, 2014 No Comments

Ryan Spraetz helps run a Silicon startup that aims to remake the future of online business, but he describes it with a metaphor that dates to the 16th century.More than 400 years ago, Spraetz says one afternoon outside a San Francisco coffee shop, a Danish nobleman named Tycho Brahe spent most of his adult life […]


How the Analysis Exchange is helping Non-Profits make data-driven decisions

February 27, 2014 No Comments

While thousands of non-profit organizations use Google Analytics on their websites, many have not yet been able to take full advantage of the data generated on their site’s performance. The Analysis Exchange, an education initiative developed by Web Analytics Demystified that provides free web data analysis to non-profits, offers organizations an opportunity to gain insights […]