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2015 – The Year of the Stock Portfolio in PPC Marketing

December 8, 2016 No Comments

Ahh, remember the days when It was just Google Search, Yahoo Search and Bing Ads were the only platforms that Search Marketers had to worry about? Remember the catastrophic disaster of importing Google Search campaigns into Yahoo Search via failed spreadsheets? (geez, the more I think about it, that does seem like a very long […]

Does Your Company Have a Data Science Strategy to Create Customer Value?

December 7, 2016 No Comments

One of the biggest challenges for marketing leaders today is not finding or hiring analytic talent, according to new research cited in a Harvard Business Review report, but rather it is finding the right ways to move the mountains of data into insights and then into action. The study concluded that marketing organizations need analytics […]