Monthly Archives: August 2017
TouchID has always been a legal grey area when it came to cops and border patrol asking you to fork over your phone. But with the new update in iOS 11, that no longer seems to be a problem. Read More
Gab, the conservative social network that has acted as a haven for people banned from the usual platforms, has been removed from the Google Play Store for violating the company’s hate speech policy, the company announced on Twitter. Apple removed it from the App Store in June for similar reasons. Read More
Social – TechCrunch
You will be surprised how quickly a short video conveys just what students know about the subject.
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For all the talk about the internet as a great uniter across geographical and ideological divides, it’s just as often used as a tool to deepen divides, as many users are content to stay within their ideological echo chambers. There’s no easy fix, but when hateful rhetoric begins to manifest itself as real-world violence, a failure to take a stand moves beyond theoretical. Read More
Social – TechCrunch
Chances are that some data is “hidden” in silos across your company. According to new research from Econsultancy in partnership with Google, 86% of senior executives agree: eliminating organizational silos is critical to expanding the use of data and analytics in decision-making.1
If teams don’t talk, or if your organization doesn’t have an integrated data strategy to harness marketing, customer, and advertising data, information and ideas won’t flow freely. Here are three ways to break down data silos and get your organization on the path to a more collaborative, data-driven culture.
1. Make data accessible — to everyone
If you have work to do to get your data house in order, you’re not alone: 61% of marketing decision-makers struggled to access or integrate data they needed last year.2
The first step to making data more accessible is to outline a data strategy that identifies data owners and key points of contact for each information source. Next, define how to integrate data and related technologies, and provide standards and processes related to data security and privacy. Include guidelines for sharing data internally.
Democratizing access to data and insights enables employees at all levels to check their gut — and that leads to better results. The same Econsultancy study found that marketing leaders are 1.6X as likely as their mainstream counterparts to strongly agree that open access to data leads to higher business performance.3
Watch our on-demand webinar featuring new research and best practices in marketing data and analytics strategy from Google and MIT Sloan School of Management.
2. Champion the value of data-driven insights over gut feelings
Once data is made available to marketing managers and business decision-makers, make sure you champion a data-first mindset with your team. Using data effectively is a key differentiator for marketers who are ahead of the curve.
While a documented data and analytics strategy can provide a guide for all employees, support from the top helps set the tone. Nearly two-thirds of leading organizations say that their executives treat data-driven insights as more valuable than gut instinct.4
C-suite buy-in and other champions across the company help reinforce a data-driven culture by giving teams stuck in silos a nudge to collaborate and share analytic insights. Even better, this environment should give teams the incentive to align or share goals since data is core to campaign plans and marketing strategy.
3. Educate stakeholders on how to interpret the data
Having access to data is great, but if employees don’t know how to use it, the insights will remain isolated and unused. Consider this: 75% of marketers agree that lack of education and training on data and analytics is the biggest barrier to more business decisions being made based on data insights.5
If a team is empowered with the right learnings, it will proactively integrate data rather than push it aside. Set up brown bag sessions or internal trainings, or provide employees access to self-paced learning modules.
Finally, consider pairing the “data evangelists” and data storytellers within your organization with different team members to identify areas of focus based on relevant business goals and the biggest opportunities.
1, 3, 4, 5 Google/Econsultancy, “The Customer Experience Is Written in Data”, U.S., n=677 marketing and measurement executives at companies with over $ 250M in revenues, primarily in North America; n=199 leading marketers who reported marketing significantly exceeded top business goal in 2016; n=478 mainstream marketers (remainder of sample); May 2017. 2 Google Surveys, U.S., “2016–2017 Marketing Analytics Challenges and Goals,” Base: 203, marketing executives who have analytics or data-driven initiatives, Dec. 2016.
2 Google Surveys, U.S., “2016–2017 Marketing Analytics Challenges and Goals,” Base: 203, marketing executives who have analytics or data-driven initiatives, Dec. 2016.
Posted by Casey Carey, Director of Platforms & Publisher Marketing, Google
Uber is introducing a major revamp of their Uber for Business platform today, the first significant update they’ve done since the enterprise tool’s introduction. The new Uber for Business incorporates a lot of user feedback to provide easy setting of rules to ensure travel policy is followed, as well as group-based access levels and custom program creation. Previously, a lot of… Read More
Enterprise – TechCrunch
Get tips for setting up display ads in mobile apps and explore another opportunity to reach audiences that are on the go!
Read more at PPCHero.com
Dead fathers loom large in “Eastwatch,” but it feels a little strange at a time when the old ways are changing so drastically.
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A How-To covering the steps to automate your manual bidding strategy on Supermetrics. Saving you time in the long run.
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- An iOS 11 feature could let you quickly disable TouchID and keep cops out
- Alt-social network Gab booted from Google Play Store for hate speech
- My Summer with Hanapin Marketing
- The Best Way to Test Students? Make Them Explain It On Video
- What Facebook, Twitter, YouTube and others are doing to tackle hate speech