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Monthly Archives: February 2018

Facebook launches a local news accelerator for publishers

February 28, 2018 No Comments

 Facebook is trying to play extra nice with local news publishers by putting $ 3 million behind the launch of the Local News Subscriptions Accelerator. The three-month pilot program will help 10 to 15 U.S.-based metropolitan news organizations gain more digital subscribers both on and off Facebook. Read More
Social – TechCrunch


Volvo Launches a VC Fund to Keep Up With the Future

February 28, 2018 No Comments

Eager for fresh ideas in a rapidly changing industry, Volvo joins the many automakers writing big checks for little startups.
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Hunter2 wants to teach engineers to handle web app security with a hands-on approach

February 27, 2018 No Comments

 When Equifax was broken into late last year — one of the biggest security breaches in recent history — Fletcher Heisler wanted to make sure security engineers got to know exactly what happened right away, and how to fix it. That’s part of the goal of Hunter2, a new online learning platform for security engineers that’s designed to teach them how to handle these kinds… Read More
Enterprise – TechCrunch


Lessons from leaders: A data-driven approach helps deliver engaging, relevant messages

February 27, 2018 No Comments

As marketers, we know how important it is to understand our customers and reach them at just the right moment. We also know that consumers have more control of their digital environments than ever — and that they expect us to consistently make recommendations in line with their interests, personalities, and behaviors.1 So how can we regularly communicate in a relevant way with all of our customers?

According to our new report on MIT Sloan Management Review, success starts with a strategy that’s backed by data. In the report, The Data-Driven Transformation, we speak with marketing leaders from Bayer, Tapestry Inc. (the parent brand for Coach, kate spade new york, and Stuart Weitzman), and Sprint. They open up with first-hand insights about transforming their teams to be more efficient, accurate, and agile. Here’s a few key insights from the research — and some words of wisdom from these top analytics pros.

Move toward a unified technology stack — and educate as you go

A recent study by the Association of National Advertisers showed that top marketing performers are the same companies that spend the most money on marketing technology.2 In many ways, their investments are paying off, but for those still using separate solutions for separate channels, there’s greater potential. Unifying their tech under a single, shared system could bring fuller, more tailored consumer insights — not to mention an easier way to evaluate what’s working and what’s not.

Jeff Rasp, director of digital strategy for Bayer’s Consumer Health division, did just that, helping reimagine his team’s approach to data. He oversaw the creation of a new marketing insights platform to consolidate data under a single customer ID, and also helped build the company’s first attribution model to evaluate their success.

Assemble teams with the analytics skills to uncover actionable insights

To deliver the right messages at the right times, marketing organizations need data scientists, mobile developers, and other data professionals. For Rob Roy, chief digital officer at Sprint, that meant building a new in-house analytics team to take operations over from external partners.

“We needed to get the right people who know how to build the architecture to house all the data,” Roy explains.

Once he found them, Sprint worked to integrate data across channels — from web and social media to retail and display — allowing the team more advanced customer segmentation capabilities.

Encourage collaboration across teams

A recent McKinsey study showed that 51% of top-performing marketers were part of a networked organization — one where cross-functional teams come together as needed. Parinaz Vahabzadeh, VP of global data labs at Tapestry, is one leader who’s made sure her team collaborates as a single unit.

“Our mandate is to democratize the data,” explains Vahabzadeh. “As a small, centralized team, we need to find ways to focus on the most impactful projects and also enable the broader teams to run analytics independently.”

Find out more

Want the full stories behind how these three brands are reimagining what they can do with data to reach their customers in relevant ways? Download the full report to learn more.

1-2 MIT SMR Custom Studio/Google, “The Data Driven Transformation,” January 2018


Google Analytics Blog


Snap CEO Evan Spiegel got a $637 million bonus last year

February 26, 2018 No Comments

 Snap’s stock investors haven’t made much money since the company went public last year, but CEO Evan Spiegel still got a hefty payday. According to an SEC filing, he was granted an RSU of 37,447,817, which vested at the time of the IPO. In other words, that was worth nearly $ 636.6 million. His salary for the year was $ 98,078, and he had over $ 1 million in other benefits, so all in… Read More
Social – TechCrunch


Huawei, Asus embrace the smartphone notch

February 26, 2018 No Comments

 The notch is here to stay. Two upcoming phones are reported to sport the awful, disgusting notch at the top of the screen. Huawei and Asus are following Apple and Essential down the notch hole. Neither of these phones are confirmed or officially announced yet. Both the Huawei and Asus models appeared online ahead of their official unveiling. They sport, among with what I assume are top-tier… Read More

Gadgets – TechCrunch


Common Problems (and Solutions) With URL Tagging and Tracking

February 26, 2018 No Comments

Resolving issues for URL tagging in 3rd party PPC campaigns is simple if you know what to look for. The problem is most likely one of three things.

Read more at PPCHero.com
PPC Hero


Momo buys Tantan, China’s Tinder, for over $600M as Chinese social networks consolidate

February 25, 2018 No Comments

 WeChat is far and away the biggest messaging platform in China at the moment, and that is helping to drive a push among the smaller players to get together for better scale. Today, Momo, the Chinese location-based social networking app that has more recently made a big push into dating services and is traded on Nasdaq with a market cap of around $ 6 billion, announced that it has… Read More
Social – TechCrunch


Democratic Memo: 5 Key Takeaways

February 25, 2018 No Comments

House Democrats released a 10-page memo Saturday that shows just how misleading the original #ReleaseTheMemo campaign was.
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Last Chance to Register for the PPC Hero Summit!

February 24, 2018 No Comments

The PPC Hero Summit will take place on Wednesday, February 28th from 11am – 2pm EST. We’ll be using the Twitter hashtag #ppcherosummit to answer questions and respond to any feedback.

Read more at PPCHero.com
PPC Hero