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My Summer with Hanapin Marketing

August 17, 2017 No Comments

Looking for an internship program? Read about an intern’s experience with client services at Hanapin Marketing!



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Ads in Mobile Apps: Not Just For Other Mobile Apps

August 16, 2017 No Comments

Get tips for setting up display ads in mobile apps and explore another opportunity to reach audiences that are on the go!



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Automate Your Manual Bidding Strategy Using Supermetrics

August 14, 2017 No Comments

A How-To covering the steps to automate your manual bidding strategy on Supermetrics. Saving you time in the long run.



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The 2017 Guide to Google AdWords

August 10, 2017 No Comments

In the guide, we focus mainly on Google AdWords, the largest PPC platform. By the end, we hope you feel comfortable with common terminology and concepts, display features, remarketing campaign setup, click and conversion tracking, reports, automated rules and more!



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Tools to Analyze Your PPC Competition

August 7, 2017 No Comments

It seemed like our PPC Hero audience really enjoyed Amanda’s competitor creep post so I thought maybe a little more creeping was in order. I’m going to focus, however, on the various tools on the market that you can use to see estimated metric performance, keyword and ad copy information on those competitors.   Why is competitor […]



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Yahoo Gemini Guide: Change is a Good Thing

August 5, 2017 No Comments

Nearing the end of last year, I wrote A Step-By-Step Guide to Yahoo Gemini. The guide focused on the following main points when it comes to setting up Yahoo Gemini; What Yahoo Gemini can do for you Campaign types Creating a campaign Ad group settings Ad copy Keywords Tracking While the guide still holds true […]



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Did I Do That: Using the GA Effect Tool For Statistical Significance

August 2, 2017 No Comments

I’m going to run a scenario by you, let’s see if this sounds familiar:   “We launched display a few months ago, has this had an impact on our search traffic?”   “Is direct conversion volume affected by ___?”   Like Steve Urkel, you might be wondering…     What’s your next step in any […]



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Push Play on Growth: Why You Need YouTube Advertising

July 31, 2017 No Comments

In this live webinar, Hanapin experts Kelsey Hadaller and Emma Franks will show you how to set up the different types of Youtube campaigns, how to find results with different verticals, and how to implement an ongoing strategy.



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Master List of the Best Ad Tech Platforms for PPC

July 30, 2017 No Comments

The ambiguity of knowing what PPC platforms are available for your marketing can be overwhelming. We want to be a valuable resource to you in every step of your PPC marketing process, so we’ve put together a master list featuring the best of the best platforms you should consider for your PPC management.



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