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Launch Your Multi-App Marketing Strategy

July 17, 2018 No Comments

Understand what three things you need to know to start your Multi-App Marketing strategy.

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In-Market Audiences: Bing’s Latest Targeting Feature

July 15, 2018 No Comments

Bing Ads recently released a new intent based audience targeting for search campaigns called in-market audiences.

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Remarketing to User Actions Instead of Page Visits

July 14, 2018 No Comments

Explore how to use Google Tag Manager to segment your remarketing audiences to test out new user behavior such as user actions.

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Automated Bidding Strategies By The Numbers

July 12, 2018 No Comments

Explore the numbers that will be useful in determining which automated bidding strategy aligns with your goals and the data needed to get that strategy off the ground.

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New Research! The State of Paid Social

July 11, 2018 No Comments

In our new 2018 State of Paid Social report, we share the latest data on paid social advertising trends in a variety of networks including Facebook, Linkedin, Instagram, Pinterest, and Youtube, collected from over 400 marketers at brands and agencies.

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How to Make Your Shopping Feeds PERFECT

July 8, 2018 No Comments

Get ready to walk through common errors, headaches, and solutions so you can super-mega-optimize your shopping feeds.

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Video is Not Hard: Fearlessly Feed Your Funnel with YouTube Ads

July 5, 2018 No Comments

Thinking to yourself, “Video is just too hard. I can’t do it”? We have 3 words for you: YES. YOU. CAN. Plus 3 more: AND. YOU. SHOULD.

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Facebook Split Testing 101

July 3, 2018 No Comments

Explore an overview of Facebook’s Split Testing tool: when to use it, how to set it up in the Ads Manager, and how to apply learnings from the results.

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Hanapin newsletter: More than meets the eye

July 2, 2018 No Comments

We are proud of our content and we want to share it with you! Below are the top 5 reasons why our newsletter rocks but mostly why it may be important to you.

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AdWords is Dead, Long Live Google Ads: Google Simplifies its Marketing Brands

June 29, 2018 No Comments

Google announced on June 27, 2018 that it is rebranding its advertising suite of products, consolidating some services and revising others.

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