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Lip-syncing social network Musical.ly is getting into original content, thanks to new deals with Viacom, NBCU and Hearst, which will bring short-form video series to the app. However, unlike the original videos found on Snapchat – an app that’s often the next step up for the tween-age Musical.ly audience – these shows are designed to be interactive. That is, the shows… Read More
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Right-A-Way Construction originated through its parent company four years ago. The parent company started out as a small, one man team, doing renovations and odd jobs. The company now has grown to provide restoration and high-end renovations for various clients; ranging from well known restoration companies, insurance agents, and high-end clients; with projects ranging from single house dwellings to multiple-housing units; from kitchen renovations to penthouse fire restoration.
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Concepts from BMW, Mercedes, Audi, and others show how big automakers are preparing for the electric age.
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So, how can you help your organization feel data in its pulse? Move beyond instinct and intuition and put data at the heart of your marketing strategy to drive smarter decisions and produce better results.
Get over your gut — and take data to heart
As a confident decision-maker, it’s natural to trust your gut. But unless your instincts are right every time, why not consult another source? According to our report, nearly 60% of leading marketers agree that decisions made with data have better outcomes than those made with gut instinct or experience, compared to just 36% of mainstream marketers.2
Data tells us things we may not want to hear. For example, maybe you thought last quarter’s campaign strategy would work again, but the data tells a different story. That’s why it’s important to take data to heart — in other words, to accept and trust what your analytics tell you. Marketing with a heart of data also means being comfortable enough with change to act on those insights. Leading marketers are 44% more likely than mainstream ones to say their company is “quite open to change.”3 Is yours?
Let data flow freely
It’s not enough for you to trust your data. For your data-driven marketing strategy to succeed, everyone’s heart has to be in it. Companies that invest in data and analytics at every level empower their marketing organizations to make more informed choices and provide better customer experiences.
But this alignment is impossible if only analysts have access to data. The solution? Help get everyone comfortable with using data in their decision-making. When data flows freely and everyone understands how to use it, analytics can pump insight and value into every decision, strategy, and team.
It’s no wonder 93% of survey respondents agree that collaboration across marketing and analytics teams is essential to driving results.4 In organizations where data is valued and accessible, anyone — and everyone — can uncover insights and drive the business forward.
Don’t forget your head
Even when your marketing organization has a healthy core, you’ll need the support of the C-suite to succeed and lead. After all, what good is a heart of data without a head of marketing?
To secure executive buy-in, bring data insights to your meetings, calls, and conversations — use data to back up everything from big-idea budgets to email campaign optimizations. When executives receive recommendations based on analytics, they start to expect it.
Two-thirds of survey respondents at leading companies say that being a more data-driven organization is a top goal for their CEO, compared to just half of respondents at mainstream organizations.5 While your C-suite can set the right beat to propel innovation and collaboration, you can help keep the systems functioning to ensure data remains at the heart of your strategy.
Download the full Econsultancy research report here to learn how to build a truly data-driven culture.
1-5 Econsultancy/Google, “Customer Experience is Written in Data”, May 2017, U.S. (n=677 marketing and measurement executives at companies with over $ 250M in revenues, primarily in North America; n=199 leading marketers who reported marketing significantly exceeded top business goal in 2016, n=478 mainstream marketers (remainder of the sample)
Posted by Casey Carey, Director of Platforms & Publisher Marketing, Google
James Damore has filed complaint with NLRB and says his firing violated California law.
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This hack could go way deeper than Game of Thrones
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The long-awaited affordable electric car is finally here, for a lucky few.
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