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Those include partnerships with the big players in media — starting with NBCUniversal, which will be sharing live video and clips from properties including NBC News, MSNBC, CNBC and Telemundo.
Twitter also announced some of the shows it will be airing as part of the ESPN deal announced earlier today: SportsCenter Live (a Twitter version of the network’s flagship) and Fantasy Focus Live (a live stream of the fantasy sports podcast).
Plus, the company said it’s expanding its existing partnership with Viacom with shows like Comedy Central’s Creator’s Room, BET Breaks and MTV News.
During the NewFronts event, Twitter’s head of video Kayvon Beykpour said daily video views on the platform have nearly doubled in the past year. And Kay Madati (pictured above), the company’s head of content partnerships, described the company as “the ultimate mobile platform where video and conversation share the same screen.”
As Twitter continues to invest in video content, it’s been emphasizing its advantage in live video, a theme that continued in this year’s announcement.
“Twitter is the only place where conversation is tied to video and the biggest live moments, giving brands the unique ability to connect with leaned in consumers who are shaping culture,” said Twitter Global VP of Revenue and Content Partnerships Matthew Derella in a statement. “That’s our superpower.”
During the event, Derella also (implicitly) contrasted Twitter with other digital platforms that have struggled with questions about transparency and whether ads are running in an appropriate environment. Tonight, he said marketers could say goodbye to unsafe brand environments and a lack of transparency: “And we say hello to you being in control of where your video aligns … we say hello to a higher measure of transparency, we say hello to new premium inventory and a break from the same old choices.”
On top of all the new content, Twitter is also announcing new ad programs. There are Creator Originals, a set of scripted series from influencers who will be paired up with sponsored brands. (The program is powered by Niche, the influencer marketing startup that Twitter acquired a few years ago.) And there’s a new Live Brand Studio — as the name suggests, it’s a team that works with marketers to create live video.
Here are some other highlights from the content announcements:
- CELEBrate, a series where people get heartwarming messages from their idols from Ellen Digital Studios.
- Delish Food Day and IRL from Hearst Magazines Digital Media.
- Power Star Live, which is “inspired by the cultural phenomenon of Black Twitter” and live streamed from the Atlanta University Center, from Will Packer Media.
- BuzzFeed News is renewing AM to DM until the end of 2018.
- Vice News is launching a new series called The New Space Race.
- Pattern, a new brand focused on weather- and science-related news.
- #HereWeAre programming from the Huffington Post (which, like TechCrunch, is owned by Verizon/Oath), History, Vox and BuzzFeed News that highlights women around the world.
- The Call of Duty World League will air highlights and Championship Sunday for the rest of the season.
CEO Jack Dorsey closed the event by thanking advertisers: “We want to continue to serve. We want to contineu to serve the public conversation, and we want to continue to serve you.”
Lip-syncing social network Musical.ly is getting into original content, thanks to new deals with Viacom, NBCU and Hearst, which will bring short-form video series to the app. However, unlike the original videos found on Snapchat – an app that’s often the next step up for the tween-age Musical.ly audience – these shows are designed to be interactive. That is, the shows… Read More
Social – TechCrunch
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With Larry Page and Sergey Brin stepping back (again\!), Google CEO Sundar Pichai is now in charge of Alphabet—and its dysfunction.
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Why are we all trapped in enterprise chat apps if we talk 6X faster than we type, and our brain processes visual info 60,000X faster than text? Thanks to Instagram, we’re not as camera-shy anymore. And everyone’s trying to remain in flow instead of being distracted by multi-tasking.
That’s why now is the time for Loom. It’s an enterprise collaboration video messaging service that lets you send quick clips of yourself so you can get your point across and get back to work. Talk through a problem, explain your solution, or narrate a screenshare. Some engineering hocus pocus sees videos start uploading before you finish recording so you can share instantly viewable links as soon as you’re done.
“What we felt was that more visual communication could be translated into the workplace and deliver disproportionate value” co-founder and CEO Joe Thomas tells me. He actually conducted our whole interview over Loom, responding to emailed questions with video clips.
Launched in 2016, Loom is finally hitting its growth spurt. It’s up from 1.1 million users and 18,000 companies in February to 1.8 million people at 50,000 businesses sharing 15 million minutes of Loom videos per month. Remote workers are especially keen on Loom since it gives them face-to-face time with colleagues without the annoyance of scheduling synchronous video calls. “80% of our professional power users had primarily said that they were communicating with people that they didn’t share office space with” Thomas notes.
A smart product, swift traction, and a shot at riding the consumerization of enterprise trend has secured Loom a $ 30 million Series B. The round that’s being announced later today was led by prestigious SAAS investor Sequoia and joined by Kleiner Perkins, Figma CEO Dylan Field, Front CEO Mathilde Collin, and Instagram co-founders Kevin Systrom and Mike Krieger.
“At Instagram, one of the biggest things we did was focus on extreme performance and extreme ease of use and that meant optimizing every screen, doing really creative things about when we started uploading, optimizing everything from video codec to networking” Krieger says. “Since then I feel like some products have managed to try to capture some of that but few as much as Loom did. When I first used Loom I turned to Kevin who was my Instagram co-founder and said, ‘oh my god, how did they do that? This feels impossibly fast.’”
Systrom concurs about the similarities, saying “I’m most excited because I see how they’re tackling the problem of visual communication in the same way that we tried to tackle that at Instagram.” Loom is looking to double-down there, potentially adding the ability to Like and follow videos from your favorite productivity gurus or sharpest co-workers.
Loom is also prepping some of its most requested features. The startup is launching an iOS app next month with Android coming the first half of 2020, improving its video editor with blurring for hiding your bad hair day and stitching to connect multiple takes. New branding options will help external sales pitches and presentations look right. What I’m most excited for is transcription, which is also slated for the first half of next year through a partnership with another provider, so you can skim or search a Loom. Sometimes even watching at 2X speed is too slow.
But the point of raising a massive $ 30 million Series B just a year after Loom’s $ 11 million Kleiner-led Series A is to nail the enterprise product and sales process. To date, Loom has focused on a bottom-up distribution strategy similar to Dropbox. It tries to get so many individual employees to use Loom that it becomes a team’s default collaboration software. Now it needs to grow up so it can offer the security and permissions features IT managers demand. Loom for teams is rolling out in beta access this year before officially launching in early 2020.
Loom’s bid to become essential to the enterprise, though, is its team video library. This will let employees organize their Looms into folders of a knowledge base so they can explain something once on camera, and everyone else can watch whenever they need to learn that skill. No more redundant one-off messages begging for a team’s best employees to stop and re-teach something. The Loom dashboard offers analytics on who’s actually watching your videos. And integration directly into popular enterprise software suites will let recipients watch without stopping what they’re doing.
To build out these features Loom has already grown to a headcount of 45. It’s also hired away former head of growth at Dropbox Nicole Obst, head of design for Slack Joshua Goldenberg, and VP of commercial product strategy for Intercom Matt Hodges.
Still, the elephants in the room remain Slack and Microsoft Teams. Right now, they’re mainly focused on text messaging with some additional screensharing and video chat integrations. They’re not building Loom-style asynchronous video messaging…yet. “We want to be clear about the fact that we don’t think we’re in competition with Slack or Microsoft Teams at all. We are a complementary tool to chat” Thomas insists. But given the similar productivity and communication ethos, those incumbents could certainly opt to compete. Slack already has 12 million daily users it could provide with video tools.
Hodges, Loom’s head of marketing, tells me “I agree Slack and Microsoft could choose to get into this territory, but what’s the opportunity cost for them in doing so? It’s the classic build vs. buy vs. integrate argument.” Slack bought screensharing tool Screenhero, but partners with Zoom and Google for video chat. Loom will focus on being easily integratable so it can plug into would-be competitors. And Hodges notes that “Delivering asynchronous video recording and sharing at scale is non-trivial. Loom holds a patent on its streaming, transcoding, and storage technology, which has proven to provide a competitive advantage to this day.”
The tea leaves point to video invading more and more of our communication, so I expect rival startups and features to Loom will crop up. Vidyard and Wistia’s Soapbox are already pushing into the space. As long as it has the head start, Loom needs to move as fast as it can. “It’s really hard to maintain focus to deliver on the core product experience that we set out to deliver versus spreading ourselves too thin. And this is absolutely critical” Thomas tells me.
One thing that could set Loom apart? A commitment to financial fundamentals. “When you grow really fast, you can sometimes lose sight of what is the core reason for a business entity to exist, which is to become profitable. . . Even in a really bold market where cash can be cheap, we’re trying to keep profitability at the top of our minds.”
While ecommerce businesses are in the midst of the Q4 craziness and rising CPCs of the holiday season, B2B clients are planning for their business to pick up at the start of 2020.
In this post, I’ll walk through a few things to consider and refresh before Q1 gets here.
1. Study the competitive landscape
One of the most valuable sources of knowledge from Google campaigns is the ‘Auction Insights’ report, which provides info on when competitors have come into and out of the auction during the year. It’s also valuable to look at competitors that might be newer in the space and have recently entered the auction. With this information, you can dive into new keyword research by using tools like SEMrush and SpyFu. I also recommend studying creative, offers, and copy that your competitors are using across their ads helping to inform potential creative and development and testing for the start of the year.
2. Reevaluate budgets for 2020
As the start of the year approaches, look to set budgets based on historical performance and anticipated seasonality. In order to have a strong plan in place, you should look beyond monthly breakdowns.
Some questions to consider
- Did you expand into new channels late into the year?
- Do you need to invest in more budget into certain channels?
- Are our remarketing campaigns fully funded across channels?
- Are you planning on investing budget into new channels?
- How much of the budget will you set aside for testing?
Answering these questions will help ensure you budget appropriately for both historically efficient channels and promising new channels that can get you some early-adoption benefits.
3. Refresh and rethink audiences
It’s important to review the audiences that you have been targeting over the past few months. Along with identifying new audiences to add and poor-performing audiences to pause, consider re-engaging qualified leads that went dark, bolstering account-based marketing efforts, and testing new lookalike audiences.
4. Map out new creative and content
Creative and content are some of the most crucial aspects of campaign development. While you are preparing for Q1, make sure to do an audit of your current and planned creative and content. Are you thinking about the full funnel? Users who haven’t engaged with the brand before are typically looking to download a piece of content that they find valuable. It could be a whitepaper, case study, infographic, or something else that could engage them.
As users progress down the funnel, they will be more willing to give their information to request a demo or get contacted by your company. It’s important to understand where a user is in the funnel and offer them content that aligns with that step. Make sure you’re analyzing content from 2019 and identifying your successes. Which can be spun forward, made into a series, or meaningfully refreshed? Give yourself a leg up by producing content you know to be effective.
Looking at historical performance will help you understand your successes and failures in 2019 and incorporate those into the 2020 planning. Creative, testing, competitive insights, and new audiences will be key efforts in driving growth and performance in the new year, so lay the groundwork now to get ahead of steam going into January.
The post Four initiatives B2Bs must tackle now to win in 2020 appeared first on Search Engine Watch.
There’s nothing that beats that organic #1 position in Google’s SERPs when it comes to brand visibility, increase in traffic, trust factor boost, reduction in cost per lead, and so on.
Everyone who’s anyone in online business knows this, which is why the struggle to grab that marketer’s Holy Grail can look like a cut-throat business to many SEO novices.
However, even SEO pros get confused when Google throws a wrench into the intricate workings of the rankings machine. Google’s core algorithm updates can mess up even the best SEO strategies, especially if you react in a panic to a drop in the rankings.
Today, I’ll share with you the three things I’ve learned from 2019 Google algorithm updates that will help you future-proof your SEO. First, however, take a look at the hints that Google rolled out alongside those updates to see if you’re building your SEO strategy on a healthy foundation.
2019 Google core algorithm updates and what they tell us
That’s just a bit shy of 9 updates per day.
All of them change how the algorithm evaluates a website and its rankings (most just slightly, though).
However, three of them were so-called ‘core algorithm updates’ – meaning that their impact on the rankings was likely significant for most indexed websites. Google announced these (in March, June, and September of 2019), which is not something that they normally do. This should give you an idea of how important they were in the grand scheme of all things SEO-related.
Websites were affected differently, with some seeing increases in their rankings and traffic, and others plummeting to Google’s page #3. Many of the sites that experienced significant drops are in the Your Money, Your Life (YMYL) niche.
(Verywellhealth.com shows a significant drop after the March core update)
“The sensitive nature of the information on these types of websites can have a profound impact on peoples’ lives,” says Paul Teitelman of Paul Teitelman SEO Agency. “Google has long struggled with this and at least one of these core algorithm updates was designed to push trustworthy YMYL content to the top while sinking those websites that contain dubious and untrustworthy information.”
Google signaled a path forward with these updates. If you were not paying attention, here are the key takeaways:
- Google signals an intent to keep rewarding fresh, complete, and unique content. Focus on answering the searcher’s questions thoroughly and precisely.
- E-A-T (Expertise, Authoritativeness, Trustworthiness) guidelines are more important than ever. Things like backlinks from reputable websites, encryption, and who authors your posts can make or break your organic rankings.
- Google wants to see you covering a wide range of topics from your broader niche. Increase your relevance with content that establishes you as the go-to source in your niche.
SEO is far from an exact science.
If anything, it’s educated guesswork based on countless hours of testing, tweaking, and then testing again.
Still, there are things that you can do to future-proof your SEO and protect your websites from reacting too violently to core algorithm updates.
Based on Google’s recent hints, here are three things that you should focus on if you’re going after those page #1 rankings in the SERPs.
Three tips to future-proof your website’s SEO
Keep the focus on high-quality, actionable content
I know you’re annoyed with hearing it by now but high-quality content is a prerequisite to ranking at the top of the SERPs and staying there.
This means that you need to pin-point a specific question that the searcher wants answers to and then write a piece of content that provides a detailed clarification of the issue. Does it need to be 5,000 words long? That depends on the question but, in most cases, it doesn’t. What it needs to be is concise and thorough, and clarify any and all questions that the searcher might have while reading it.
Ideally, you will want your content to be 1500+ words. According to Backlinko’s Brian Dean and his research, Google tends to reward longer content.
My advice is to ask yourself the following questions when you’re writing:
- Am I providing the reader with a comprehensive answer to their question?
- Is my content more thorough than what’s already on the #1 page of the SERPs?
- Am I presenting the information in a trustworthy way (citing sources, quoting experts)?
- Is my content easy to understand, and free from factual, stylistic, and grammar errors?
If your answer to these questions is a yes, you’re already doing better than (probably) 95% of your competitors.
Improve the E-A-T score of your website
In SEO, E-A-T stands for Expertise, Authoritativeness, and Trustworthiness.
In other words – who is authoring blog posts and articles that are published on your website? Are they penned by an expert in the field or by a ghostwriter?
Why should people trust anything you (or your website) have to say? That’s the crux of E-A-T.
The concept appears in Google’s Quality Raters’ Guidelines (QRG), and SEO experts have debated for years whether or not it has any bearing on the actual organic rankings.
In 2018, Google cleared all doubts around it, announcing that QRG is, in fact, their blueprint for developing the search algorithm. “You can view the rater guidelines as to where we want the search algorithm to go,” Ben Gomes, Google’s vice president of search, assistant and news, said in a CNBC interview.
Here’s what the QRG has to say about E-A-T
We have no idea if Google’s core algorithm can evaluate E-A-T parameters as well as an actual human rater. Still, if that’s Google’s end goal, it’s a good idea to pay attention to it now, regardless of whether it’s implemented or not. It most certainly will be at one point in the future.
To improve your E-A-T score, focus on the following
- Add an author byline to your posts – every post that you publish should be authored by someone. Use your real name (or your author’s real name), and start building a reputation as an expert in the field.
- Create your personal website – even if you’re trying to rank your business site, make sure to have a personal branding website of your own (and of any regularly contributing authors). Those websites should be maintained – you don’t need to SEO the heck out of them but you should publish niche-relevant content regularly.
- Get featured on Wikipedia and authority websites – QRG clearly instructs raters to check for author mentions on Wikipedia and other relevant sites. That stands to reason because experts in the field will often be quoted by other publications.
- Get mentions on forums – same goes for forum mentions. If people name-drop you on relevant forums, that means that they feel you have something important to say.
- Secure your site with HTTPS – security is an important E-A-T factor, especially if you’re selling something via your website. An unsecured website will have a low E-A-T score so make sure to invest in encryption to boost trustworthiness.
Build quality backlinks and establish a social presence
Quality backlinks are still a very important ranking factor.
However, according to a report released by Backlinko, it’s not about one or two backlinks, regardless of how strong they are.
What moves the ranking needle are sustainable, evergreen link-building strategies – backlinks from trusted, niche-related websites that are acquired by white hat SEO methods such as blogger outreach, guest posting, and collaborations with other influencers in the niche. The more of these types of backlinks you get, the better your organic rankings.
Additionally, getting backlinks from a greater number of referring domains ensures that your rankings are protected if, for example, a couple of those websites get shut down or penalized in the future. When you’re playing the link-building game, it pays to think ahead.
(Image Source: https://backlinko.com/google-ranking-factors)
And, while they don’t carry the same weight as true backlinks, you’d be wrong to underestimate the value Google’s ranking algorithm places on social media signals.
A truly authoritative website – and all the authors that write for it – will have a strong social media presence. They will use it to amplify their message, build additional authority, and drive traffic to their website. Ahrefs’ Tim Soulo does this better than any other SEO expert that I know.
All of this will affect the aforementioned E-A-T parameters. If nothing, it will distribute your name far and wide, signaling to Google that you’re not a complete nobody that just happens to run a website or write a blog about a certain topic. The stronger your social media presence; the more followers, comments, and shares you end up earning – the better it is for your E-A-T.
Get people to trust you and the algorithm will follow
Pretty soon, the key to top rankings will be how believable and trustworthy you are. Google’s current insistence on E-A-T parameters clearly demonstrates that. Everything else will be just the icing on the cake after that – the fancy schema you’re using, the on-page SEO gimmicks, and all the other loopholes SEO experts are now using to rank their websites.
I’m interested to hear what you think about the direction that Google is taking with this year’s algorithm updates. Have any of your websites been affected? Leave a comment below and let’s discuss.
The post 2019 Google core algorithm updates: Lessons and tips to future-proof your SEO appeared first on Search Engine Watch.
Like many things found on today’s social media platforms, Twitter’s Lists feature was introduced without thinking about the impact it could have on marginalized groups, or how it could otherwise be used for abuse or surveillance if put in the hands of bad actors. Today, Twitter is taking a step to address that problem with the launch of a new reporting feature that specifically addresses the abusive use of Twitter Lists.
The feature is launching first on iOS today, and will come soon to Android and the web, Twitter says.
Similar to reporting an abusive tweet, Twitter users will tap on the three-dot icon next to the List in question, and then choose “Report.” From the next screen, you’ll select “It’s abusive or harmful.” Twitter will also ask for additional information at that point and will send an email confirming receipt of the report, along with other recommendations as to how to manage your Twitter experience.
Twitter Lists have been abused for years, as they became another way to target and harass people — particularly women and other minority groups. They were particularly useful as a way to avoid being banned for abusive tweets, as Twitter took no notice of Lists.
If you're a woman with a verified account or a lot of followers, and you've experienced swarms and targeted harassment, here's a reminder to check what lists you're on. Block all list creators you don't know. https://t.co/EYRPP9twJz
— Heidi N. Moore (@moorehn) March 17, 2019
Twitter has been aware of the problem for years, noted CNBC in an exposé that ran over the summer.
Back in 2017, Twitter said it would no longer notify users when they’ve been added to a list — an attempt to cut back on what were very often upsetting notifications. It then reversed the decision after people argued that notifications were how they learned what sort of harmful lists they had been added to in the first place.
Despite Twitter’s understanding of how Lists were abused, there have not been any good tools for getting an abusive list removed from Twitter itself — users could only block the list’s creator.
Twitter has admitted that despite the availability of its reporting tools and the increasing speed with which it handles abuse reports, there’s still too much pressure on people to flag abuse for themselves. The company says it wants to figure out how to be more proactive — today, the majority is not flagged by technology (only 38% is), but by reports from users.
This problem and all the many like it have to do with who has built our social media tools in the first place.
Twitter, like other tech companies, has struggled with a lack of diversity, which means there’s a large lack of understanding about how features could be twisted to be used in ways no one intended. Though Twitter’s diversity metrics have been improving, Twitter as of this spring was 40.2% female, but just 4.5% black, and 3.9% Latinx.
The other issue with Twitter — and social media in general — is that there’s some distance between the abuser and the victim of harassment. The latter is often not seen as a real person, but rather a placeholder meant to absorb someone’s malcontent, outrage or hatred. And thanks to the platform’s anonymity, there are no real-world consequences for bad behavior on Twitter the way there would be if those same hateful things were said in a public place — like in a community setting such as your local church or social group, or in your workplace.
Finally, Twitter’s trend toward pithiness has led to it becoming a place to be sarcastic, cynical and witty-at-others’-expense — a trend that’s driven by a prolific but small crowd of Twitter users. The goal has very much been to “perform” on Twitter, and accumulate likes and retweets along the way.
Twitter says the new feature is rolling out now to iOS.
We’ve updated our policies regarding Lists, including how to report them. The change is coming to iOS today with Android and Web support coming soon.
Learn more: https://t.co/0wnp69C0zB
— Twitter Safety (@TwitterSafety) November 18, 2019
“5 months and growing strong” the Libra Association announced today in a post about its technical infrastructure that completely omits the fierce regulatory backlash to its cryptocurrency.
Forty wallets, tools and block explorers plus 1,700 GitHub commits have how now been built on its blockchain testnet that’s seen 51,000 mock transactions in the past two months. Libra nodes that process transactions are now being run by Coinbase, Uber, BisonTrails, Iliad, Xapo, Anchorage and Facebook’s Calibra. Six more nodes are being established, plus there are 8 more getting set up from members who lack technical teams, meaning all 21 members have nodes running or in the works.
But the update on the Libra backend doesn’t explain how the association plans to get all the way to its goal of 100 members and nodes by next year when it originally projected a launch. And it gives no nod to the fact that even if Libra is technically ready to deploy its mainnet in 2020, government regulators in the U.S. and around the world still won’t necessarily let it launch.
Facebook itself seems to be hedging its bets on fintech in the face of pushback against Libra. This week it began the launch of Facebook Pay, which will let users pay friends, merchants and charities with a single payment method across Facebook, Messenger, WhatsApp and Instagram.
Facebook Pay could help the company drive more purchases on its platform, get more insights into transactions and lead merchants to spend more on ads to lure in sales facilitated by quicker payments. That’s most of what Facebook was trying to get out of Libra in the first place, beyond better financial inclusion.
Last month’s congressional testimony from Facebook CEO Mark Zuckerberg was less contentious than Libra board member David Marcus’ appearances on Capitol Hill in July. Yet few of lawmakers’ core concerns about how Libra could facilitate money laundering, endanger users’ assets and give Facebook even more power amidst ongoing anti-trust investigations were assuaged.
This set of announcements from the Libra Core summit of technical members was an opportunity for the project to show how it was focused on addressing fraud, security and decentralization of power. Instead, the Libra Association took the easy route of focusing on what the Facebook-led development team knows best: writing code, not fixing policy. TechCrunch provided questions to the Libra Association and some members, but the promised answers were not returned before press time.
[Update: In response to our article and criticisms about the lack of acknowledgement of regulatory issues, a Libra spokesperson provided the following statement.]
Today’s Libra Core Summit was the first step towards a collaborative development plan for Libra Core and Move. The summit was designed to educate and support members in areas include running a Libra node, building a Libra wallet, scaling the Libra network and interoperability between Libra wallet. There are many facets of the Libra project that are working in tandem. The Libra Association executive leadership team is continuing the critical work to listen to, engage and collaborate with regulators around the world.
“For those organizations without a technical team to implement a node, the Libra Association is working on a strategy to support deployment in 2020, when the Libra Core feature set is complete” the Association’s Michael Engle writes. “The Libra Association intends to deploy 100 nodes on the mainnet, representing a mix of on-premises and cloud-hosted infrastructure.” It feels a bit like Libra is plugging its ears.
Having proper documentation, setting up CLAs to ease GitHub contributions, standardizing the Move code language, a Bug Bounty program and a public technical roadmap are a good start. But until the Association can answers Congress’ questions directly, they’re likely to refuse Libra approval, which Zuckerberg said the project won’t launch without.
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