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Lip-syncing social network Musical.ly is getting into original content, thanks to new deals with Viacom, NBCU and Hearst, which will bring short-form video series to the app. However, unlike the original videos found on Snapchat – an app that’s often the next step up for the tween-age Musical.ly audience – these shows are designed to be interactive. That is, the shows… Read More
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Why choose Right-A-Way Construction for your Renovations?
Right-A-Way Construction Ltd. understands that every client has different needs, ideas, and dreams for their home renovations. Our job is to understand your unique needs so we can design and construct the perfect space for you.
Our team of experts is devoted to provide each client with individual attention with their project. Our goal is to make each dream project a reality. Our focus is to provide quality work and exceptional customer service. And, our mission is to help each client with ease through all the steps of construction, from planning to completion, and making the experience a pleasant one.
Whatever your needs are, we’ll help you make the right decision to achieve your goals. Right-A-Way Construction Ltd. is a family-owned business with over 20 years combined experience. It would be our pleasure to serve you!
Right-A-Way Construction originated through its parent company four years ago. The parent company started out as a small, one man team, doing renovations and odd jobs. The company now has grown to provide restoration and high-end renovations for various clients; ranging from well known restoration companies, insurance agents, and high-end clients; with projects ranging from single house dwellings to multiple-housing units; from kitchen renovations to penthouse fire restoration.
Right-A-Way Construction focuses on providing quality service in a timely manner with a positive attitude to all customers. Along with our close attention to the finest of details, our hard work and proficiency are evident in every project we endeavour.
Client satisfaction is always FIRST in our mind.
CALL US TODAY!
We would be happy to provide you with an estimate and ideas for your project.
You can also view our CBPO Profile
A new study gives fascinating insight into how pumping sulfur into the stratosphere could affect hurricanes.
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I went to the Pubcon 2017 Conference this week in Las Vegas Nevada and gave a presentation about Semantic Search topics based upon white papers and patents from Google. My focus was on things such as Context Vectors and Phrase-Based Indexing.
I promised in social media that I would post the presentation on my blog so that I could answer questions if anyone had any.
I’ve been doing keyword research like this for years, where I’ve looked at other pages that rank well for keyword terms that I want to use, and identify phrases and terms that tend to appear upon those pages, and include them on pages that I am trying to optimize. It made a lot of sense to start doing that after reading about phrase based indexing in 2005 and later.
Some of the terms I see when I search for Semantic Keyword Research include such things as “improve your rankings,” and “conducting keyword research” and “smarter content.” I’m seeing phrases that I’m not a fan of such as “LSI Keywords” which has as much scientific credibility as Keyword Density, which is next to none. There were researchers from Bell Labs, in 1990, who wrote a white paper about Latent Semantic Indexing, which was something that was used with small (less than 10,000 documents) and static collections of documents (the web is constantly changing and hasn’t been that small for a long time.)
There are many people who call themselves SEOs who tout LSI keywords as being keywords that are based upon having related meanings to other words, unfortunately, that has nothing to do with the LSI that was developed in 1990.
If you are going to present research or theories about things such as LSI, it really pays to do a little research first. Here’s my presentation. It includes links to patents and white papers that the ideas within in are based upon. I do look forward to questions.
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Can three elite runners, with a little help from Nike and Adidas, smash the marathon world record?
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Concepts from BMW, Mercedes, Audi, and others show how big automakers are preparing for the electric age.
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So, how can you help your organization feel data in its pulse? Move beyond instinct and intuition and put data at the heart of your marketing strategy to drive smarter decisions and produce better results.
Get over your gut — and take data to heart
As a confident decision-maker, it’s natural to trust your gut. But unless your instincts are right every time, why not consult another source? According to our report, nearly 60% of leading marketers agree that decisions made with data have better outcomes than those made with gut instinct or experience, compared to just 36% of mainstream marketers.2
Data tells us things we may not want to hear. For example, maybe you thought last quarter’s campaign strategy would work again, but the data tells a different story. That’s why it’s important to take data to heart — in other words, to accept and trust what your analytics tell you. Marketing with a heart of data also means being comfortable enough with change to act on those insights. Leading marketers are 44% more likely than mainstream ones to say their company is “quite open to change.”3 Is yours?
Let data flow freely
It’s not enough for you to trust your data. For your data-driven marketing strategy to succeed, everyone’s heart has to be in it. Companies that invest in data and analytics at every level empower their marketing organizations to make more informed choices and provide better customer experiences.
But this alignment is impossible if only analysts have access to data. The solution? Help get everyone comfortable with using data in their decision-making. When data flows freely and everyone understands how to use it, analytics can pump insight and value into every decision, strategy, and team.
It’s no wonder 93% of survey respondents agree that collaboration across marketing and analytics teams is essential to driving results.4 In organizations where data is valued and accessible, anyone — and everyone — can uncover insights and drive the business forward.
Don’t forget your head
Even when your marketing organization has a healthy core, you’ll need the support of the C-suite to succeed and lead. After all, what good is a heart of data without a head of marketing?
To secure executive buy-in, bring data insights to your meetings, calls, and conversations — use data to back up everything from big-idea budgets to email campaign optimizations. When executives receive recommendations based on analytics, they start to expect it.
Two-thirds of survey respondents at leading companies say that being a more data-driven organization is a top goal for their CEO, compared to just half of respondents at mainstream organizations.5 While your C-suite can set the right beat to propel innovation and collaboration, you can help keep the systems functioning to ensure data remains at the heart of your strategy.
Download the full Econsultancy research report here to learn how to build a truly data-driven culture.
1-5 Econsultancy/Google, “Customer Experience is Written in Data”, May 2017, U.S. (n=677 marketing and measurement executives at companies with over $ 250M in revenues, primarily in North America; n=199 leading marketers who reported marketing significantly exceeded top business goal in 2016, n=478 mainstream marketers (remainder of the sample)
Posted by Casey Carey, Director of Platforms & Publisher Marketing, Google