Tag: Competition

Tools to Analyze Your PPC Competition

August 7, 2017 No Comments

It seemed like our PPC Hero audience really enjoyed Amanda’s competitor creep post so I thought maybe a little more creeping was in order. I’m going to focus, however, on the various tools on the market that you can use to see estimated metric performance, keyword and ad copy information on those competitors.   Why is competitor […]

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3 Essential Tips for Spying on PPC Competition

October 7, 2013 No Comments

Competitive research should be part of all marketing programs and is especially important in the ever-changing and highly competitive world of PPC, but how do you get started? Below we will discuss how to create a plan, what tools are available and how often to perform PPC competitive research.

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As Google’s Search Share in China Shrinks, a New Competition Emerges

March 14, 2013 No Comments

Recent data compiled by comScore, a digital business analytics firm, shows continued strength for Google in the search engine field.

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