Explore what PPC audiences are, as well as what signals may be factored into the Google algorithm that determines who is included in these audiences.
Read more at PPCHero.com
Twitter chief executive Jack Dorsey and Facebook chief operations officer Sheryl Sandberg will testify in an open hearing at the Senate Intelligence Committee next week, the committee’s chairman has confirmed.
Larry Page, chief executive of Google parent company Alphabet, was also invited but has not confirmed his attendance, a committee spokesperson confirmed to TechCrunch.
Sen. Richard Burr (R-NC) said in a release that the social media giants will be asked about their responses to foreign influence operations on their platforms in an open hearing on September 5.
It will be the second time the Senate Intelligence Committee, which oversees the government’s intelligence and surveillance efforts, will have called the companies to testify. But it will be the first time that senior leadership will attend — though, Facebook chief executive Mark Zuckerberg did attend a House Energy and Commerce Committee hearing in April.
It comes in the wake of Twitter and Facebook recently announcing the suspension of accounts from their platforms that they believe to be linked to Iranian and Russian political meddling. Social media companies have been increasingly under the spotlight in the past years following Russian efforts to influence the 2016 presidential election with disinformation.
A Twitter spokesperson said the company didn’t yet have details to share on the committee’s prospective questions. TechCrunch also reached out to Google and Facebook for comment and will update when we hear back.
A lot of updates are hitting us at once between ad formats and the frustration of limited-data reports, but we’re all in this together. Let’s do this!
Read more at PPCHero.com
In this podcast, Hanapin experts Matt Umbro and Jeff Allen discuss the new Google Ads update, how it will affect the PPC industry, and give you ways you can take advantage of this extra ad space.
Read more at PPCHero.com
Join the conversation at #GoogleMarketingLive.
For developers, the process of determining whether every new update is going to botch some core functionality can take up a lot of time and resources, and things get far more complicated when you’re managing a multitude of apps.
Test.ai is building a comprehensive system for app testing that relies on bots, not human labor, to see whether an app is ready to start raking in the downloads.
The startup has just closed an $ 11 million Series A round led by Gradient Ventures, Google’s AI-focused venture fund. Also participating in the round were e.ventures, Uncork Capital and Zetta Venture Partners. Test.ai, which was founded in 2015, has raised $ 17.6 million to date.
“Every advancement in training AI systems enables an advancement in user testing, and test.ai is the leader in AI-powered testing technology. We’re excited to help them supercharge their growth as they test every app in the world,” Gradient Ventures founder Anna Patterson said in a statement. “In a couple years, AI testing will be ingrained into every company’s product flow.”
The company’s technology doesn’t just leverage AI to cut down on how long it takes for an app to be tested; there are much lengthier processes it helps eliminate when it comes to developers readying lists of scenarios to be tested. Test.ai has trained their bots on “tens of thousands of apps” to help it understand what an app looks like and what interface patterns they’re typically composed of. From there, they’re able to build their own scenario list and find what works and what doesn’t.
That can mean, in the case of an app like our own, tracking down a bookmark button and then deducing that there are certain process that users would go through to use its functionality.
Right now, the utility is in the fact that bots scale so broadly and so quickly. While a startup working on a single app may have the flexibility to choose amongst a few options, larger enterprises with several aging products having to grapple with updated systems are in a bit more of a bind. Some of Test.ai’s larger unnamed partners that “make app stores” or devices are working at the stratospheric level having to verify tens of thousands of apps to ensure that everything is in working order.
“That’s an easy sell for us, almost too easy, because they don’t have the resources to individually test ten thousand apps every time something like Android gets updated,” CEO Jason Arbon tells TechCrunch.
The startup’s capabilities operate on a much more quantitative scale than human-powered competitors like UserTesting, which tend to emphasize testing for feedback that’s a bit more qualitative in nature. Test.ai’s founders believe that their system will be able to grapple with more nebulous concepts in the future as it analyzes more apps, and that it’s already gaining insights into concepts like whether a product appears “trustworthy,” though there are certainly other areas where bots are trailing the insights that can be delivered by human testers.
The founders say they hope to use this latest funding to scale operations for their growing list of enterprise clients and hire some new people.
When we brought together DoubleClick and the Google Analytics 360 Suite under Google Marketing Platform, we knew we had to make some changes to our websites, blogs and social media channels too. Now, the resources you’ve been reading and visiting over the years have been updated to reflect our new brand, so you can find the latest news, tips and more on our advertising and analytics solutions in one spot.
First, you should know that we’ve moved our content and product information to marketingplatform.google.com. You’ll also find product sign-in links there. (Those bookmarks you have for the old DoubleClick and Google Analytics websites should automatically redirect you.)
We’ve also launched new and improved blogs, with information for our product users and enterprise customers. We’ll be regularly updating them with product news and digital marketing insights. Bookmark us.
Of course, you can also connect with Google Marketing Platform on social:
Twitter: Follow @GMktgPlatform
LinkedIn: Follow Google Marketing Platform for updates
YouTube: Subscribe for new videos
You’ll find customer stories, major product announcements, research, reports and other advertising and analytics content intended for large enterprises.
We hope you like our new home. Thanks for visiting, and come back soon!
Posted by Karen Budell, Google Analytics team
Today, we’re introducing new Cross Device features to Google Analytics. Analytics will now help you understand the journey your customers are taking across their devices as they interact with your website, giving you a complete view of the impact of your marketing so you can run smarter campaigns that deliver more tailored experiences to your customers.
Piecing together a more complete picture
Cross Device reporting in Analytics takes into account people who visit your website multiple times from different devices. Now, instead of seeing metrics in Analytics that show two separate sessions (e.g., one on desktop and the other on mobile), you’ll be able to see when users visited your website from two different devices. By understanding these device interactions as part of a broader customer experience, you can make more informed product and marketing decisions.
Say you’re a marketer for a travel company. With the new Acquisition Device report, you may find that a lot of your customers first come to your website on mobile to do their initial research before booking a trip later on desktop. Based on that insight, you might choose to prioritize mobile ad campaigns to reach people as they start to plan their trip.
In addition to the Acquisition Device report, you’ll soon have access to other Cross Device reports like Device Overlap, Device Paths and Channels. Our Cross Device reports only display aggregated and anonymized data from people who have opted in to personalized advertising (as always users can opt out at any time).
Reaching the right customers along the way
Analytics will also now help you create smarter audiences based on the actions people take on various devices. That way you can deliver more relevant and useful experiences.
Let’s say you’re a shoe retailer and you want to share a special promotion with your most loyal customers. You decide this means people who have purchased more than $ 500 in shoes on your website in the last 12 months using any of their devices. If a group of customers buy $ 300 worth of shoes on their phone and another $ 300 on their desktop, they’re just as valuable as another group who spend $ 600 on a single device, right?
Analytics now understands that these two groups of customers actually spent the same amount on your website, helping you create a more accurate audience list to reach the right customers. And spend isn’t the only way to segment and build audiences. You can also create remarketing campaigns to reach audiences based on how many times they visit your website across multiple devices.
To use these new Cross Device features, start by visiting the Admin section of your Analytics account and choose the setting to activate Google signals. (If you don’t see this setting, you will soon—we’ll roll it out to all Analytics accounts over the coming weeks.) There’s no need to update your website code or get additional assistance from a developer.
With these new beta features in Analytics, we hope you’ll quickly see that by better understanding the customer journey across devices, you can create more relevant and useful experiences for your customers.
Posted by Jesse Savage, Director, Product Management, Google Analytics
The Google Indexing Speed Update implemented site speed as a SERP ranking factor for mobile web pages. Learn how the update could affect your PPC campaigns.
Read more at PPCHero.com