Today we’re excited to announce a major addition to the Google Analytics 360 Suite and a big step toward bridging brand and performance marketing

Google has come under fire the last year or so from critics who claim that the search engine has been providing too many pages from some of the same domains in search results.

Paid search and Google Analytics work hand in hand in so many ways (including right there in the AdWords interface).  

By now, large multi-location brands hopefully understand the importance of a local digital marketing strategy to ensure their many locations can easily be found online and help generate local leads.

Many of us don’t have the time to always be checking our AdWords accounts.

Native advertising is a buzz phrase gaining in popularity which is interesting since there is no true consensus as to how to even define the term.