CBPO

Monthly Archives: September 2012

Why I Love My PPC-Only Landing Page (In addition to the 2,000% increase in conversion rate)

September 29, 2012 No Comments

In part two of our series highlighting the importance of CROLP (Conversion Rate Optimization/Landing Pages), we’ll be diving into a case study of just how drastically a new landing page can improve performance and conversion rate.  If Kayla’s post yesterday didn’t give you the tools to get your client or web development team on board, a look behind the scenes of one account should do the trick.

Read More

Converting Facebook Leads into Sales

September 22, 2012 No Comments

Last year my friend and mentor, Bryan Eisenberg, exposed the biggest lie of pay-per-click marketing:

“Keywords don’t fail to convert!!!  It’s we who fail to convert visitors from those keywords.”

Read More

Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

September 15, 2012 No Comments

WHOA! Eighty percent bot clicks on Facebook Ads? Yikes!

Limited Run’s allegations of Facebook ad traffic being 80 percent bots has made major news publications, from the New York Times to CNBC. Responses from the industry have ranged from: “Holy Cow! GM pulls out, now this? I’m outta here, too!” to, “Big whoop. Show me the data.”

Read More

Mobile: Alliance Wants to Make Mobile Payments the New Norm, But Where Is Square?

September 8, 2012 No Comments

Ka-ching: AT&T, Sprint, T-Mobile, and Verizon have joined with the major credit card companies, Google, PayPal, Intuit and others to make your smartphone a standard checkout option. Photo: Jo Jakeman via photo pin cc

The mobile payments industry may have entered adolescence this week. Square’s deal with Starbucks shows “m-payments” are no longer just the cute little kids on the block who everyone pats on the head and tells “good job” while the adults do the real work.

Read More