Monthly Archives: June 2013
After months of speculation, the fate of Waze, the social-mapping-location-data startup, is finally decided: Google is buying the company, giving the search giant a social boost to its already-strong mapping and mobile businesses. Although speculation has had it at $ 1 billion, so far there is no price on the deal. It’s a doubly strategic move.
Whether you’re already advertising on display networks or wondering where to start, there are plenty of advanced techniques that you need to know about right away if you want to get the most out of your display network campaigns.
Conferences play a disproportionately large role in internet marketing in general and SEO specifically. The main for this is that it’s a fairly small industry, so connections and networking matter more than most. Attending conferences is a great way to get in front of potential clients and industry peers to share your services and develop mutually-beneficial relationships.
On March 7, 2012, Apple unveiled the third version of its iPad tablet at a press event in San Francisco. Not long after, I was talking to a friend in the tech press who wondered if the event hadn’t signaled the decline of Scott Forstall, who was conspicuously missing from the event stage even though he ostensibly oversaw the operating system that ran the iPad. Forstall’s reported protector at Apple, co-founder Steve Jobs, had died five months earlier. Still, I thought my friend was being a little paranoid.
Google Analytics recently switched all accounts to the new reporting interface. Earlier there used to be a link on top right hand corner to switch between old version and new version but that link is no longer there.
First, a confession. I don’t use Yelp. It’s not because there is anything wrong with it, it’s just that I am not the right demographic. I am not an urban dweller who is constantly on the lookout for something to do. As a result, reviews of places don’t apply to me in most cases.
It’s often said that if you’re not on Facebook you don’t exist, so dominant in our social lives has the uber-social network become. And so it wouldn’t be surprising to learn that businesses — big and small – may feel the same way. Hoping to cash in on the rise of Facebook advertising is Stockholm-based Qwaya, which offers a cloud-based tool for SMEs to create, publish and measure the effectiveness of Facebook ad campaigns.