Monthly Archives: July 2013
Google has just announced the release of Search Impression Share data at the keyword level! Our search for tools that allow for the most detailed analysis has reached another mile marker. This will allow us to change our approach to impression share metrics (and the leveraging thereof)
Quick glance at what this means, exactly: We are looking at our individual keyword performance and identifying what impressions we’re missing out on and what we can do to remedy this.
Dell is reportedly investing in wearable tech, with an eye to developing smartwatch devices, according to a report from The Guardian. Dell itself is saying that it’s looking closely at the wearable tech trend, with the aim of predicting what personal computing will look like in five years’ time. It’s a smart move sure, but also an obvious one: if there’s a computer company out there with an R&D department that isn’t at least exploring wearables, they should probably just pack it in.
IT spend globally — from devices through to data center investments and the services that run on them — it set to reach $ 3.7 trillion in 2013, but that represents shrinking growth of only 2% on 2012, as more expensive items like PCs and on-premise software continue to get pushed out by less expensive, newer things like lower-cost tablets and cloud services. Gartner, the analyst house publishing these numbers today, projects spend for 2014 to rise to $ 3.9 trillion, up 4.1%.
The concept of “quality” has been an ongoing discussion, especially with Google algorithms and in light of the recent updates like Panda and Penguin. The crux of the problem is – how do you quantify quality?
Creating a successful website experience is just as challenging for a garage based startup as it is for the goliath multinational organization. What both business entities have in common though – which levels the playing field – is that they both have the same screen size window of opportunity to reach and connect with customers. Whether that screen is mobile sized, tablet sized or a larger LCD screen, all website owners have a relatively equal chance (budget restraints considering) to connect with and convert customers by optimizing the use of that space with clever use of compelling text, graphics and video content.
If you needed heart surgery, would you let a plumber operate? Me neither! Obviously, you’d want an experienced surgeon to do the job. You’d be wise to follow the same line of thinking when it comes to your content program. Let’s look at why it’s important to work with professional writers.
There is a common saying that states:
“The greatest trick the Devil ever played was to make everyone think he didn’t exist”
The same thing can be said about Google in regards to AdWords management. One of the best kept secrets to new AdWords advertisers and managers is that AdWords is complicated. It takes a long time to be savvy in all aspects of AdWords management and unless you dig into niche industries, chances are you’ll just end up being good or mediocre.
After last month’s full launch of its Si Evolution Qwerty alternative, invisible keyboard maker SnapKeys is launching a second keyboard later today — called Si Revolution — which pushes the typing disruption even further by letting users tap anywhere on each of its four keys to form words. SnapKeys’ word prediction technology does the rest, and with so few precise taps required this keyboard really can disappear entirely — with the user needing only to tap a basic general position on the screen to spell words.
Bing has added another feature to Image Search. Starting this week you can now search images based on the license with which you can use it.
There’s now a new menu choice at the end of image search simply labeled “License.” With it, you can filter your image search results to limit them to images that contain a Creative Commons license.