Monthly Archives: October 2013

Bromium trap

Bromium Raises $40M For Security Technology That Traps Malware And Limits Attacks

October 31, 2013 No Comments
Bromium has raised $ 40 million for its micro virtual machine (micro-vm) technology that traps malware and analyzes it for IT administrators to examine once an attack takes place. The oversubscribed Series C funding round was led by new investor Meritech Capital Partners, with participation from existing investors Andreessen Horowitz, Ignition Partners, Highland Capital Partners, and Intel Capital. The company has now raised $ 75.7 million since founded in 2010.
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Cookie Tracking

9 Ways to Prepare for a Future Without Cookie Tracking

October 30, 2013 No Comments

It was over a year ago that I first wrote about do not track legislation, and luckily for most organizations the browser-provided imperative is loosely supported or regulated today, with very few sites adhering to interpretation and compliance of the preference.

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Gear Hands On

Samsung Expands Gear Smartwatch Compatibility – To Galaxy S4, S3, Note 2 & More Via Update Due Soon

October 29, 2013 No Comments
Samsung has first mover advantage in the smartwatch space, launching its Galaxy Gear wearable last month. However the mobile companion device only worked if you also picked up Samsung’s just released Galaxy Note 3 or Galaxy Note 10.1. Which means the vast majority of Samsung’s existing user-base are currently denied the chance to indulge their smartwatch-owning fantasies unless they also upgraded their main phone or bought a new tablet. But not for much longer.
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Darth Vader

What Star Wars Can Teach You about SEO by @jakemagleby

October 28, 2013 No Comments

Photo credit: kPluto

Imagine your site is like the Death Star. You’ve created your site, and it is now seems impenetrable. Your search engine rankings are fantastic, and you feel confident. Then, all of a sudden, your rankings plummet. Maybe it was the Google Algorithm update or maybe it was the broken links or cloaked text on your site. Whatever it was, Google penalized your site thoroughly, just like the Rebel Alliance destroyed the first (and second) Death Star.

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We Speak Gibberish

Google Scoring Gibberish Content to Demote Pages in Rankings?

October 27, 2013 No Comments

This week, Google was awarded a patent that describes how they might score content on how much Gibberish it might contain, which could then be used to demote pages in search results. That gibberish content refers to content that might be representative of spam content.

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How To Increase ROAS For Your PLA Campaign

October 26, 2013 No Comments

All accounts have their ups and downs. This week, we’re all about how we troubleshoot the “downs,” offering the practical application of PPC know-how to solve major mysteries plaguing your account’s performance. Eric has already given a few tips on how to address the source of bad lead quality, Carrie showed you how to double your conv. Rate with Display, then Sam talked about why you should know CRO, and now we’ll help you increase your PLA ROAS.

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Online Shopping

This Holiday Season, the Internet is the Number One Place to Shop

October 25, 2013 No Comments

For the first time in the history of the Deloitte Annual Holiday Survey, the internet came out on top as the place to shop for the holidays.

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Bing Google Webmaster Tools

Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

October 24, 2013 No Comments

Webmaster Tools offerings from both Google and Bing can offer a wealth of insight to business owners. In order to get the whole spectrum of insights, marketers must learn just what they can do with both Google and Bing Webmaster tools. Using both together allows you greater insight into the factors contributing to the success—or lack thereof—of your SEO strategy.

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iPad Homepage

Paperless Post Brings Its Design-Focused Greeting Cards & Invitations To iPad

October 23, 2013 No Comments
Design-focused online invitations and stationery company Paperless Post has launched its first iPad application today, which now offers all the content from the Paperless Post website – including its over 10,000 customizable designs – for use on the iPad.
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B2B Social Media: Building a Cohesive Strategy

October 15, 2013 No Comments

Social media strategy for B2Bs doesn’t start or stop with just having a Facebook or Twitter account. Real business strategy executed through social can pay dividends beyond just the engagement factor, to business, brand, and human impact. This was the topic of the B2B social media strategy session at SES San Francisco 2013.

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