Monthly Archives: January 2014
Here is a brief review of DeepCrawl, a relatively young, but capable site crawl cloud based platform. At first, we were a little unsure as to how useful this tool will be when compared to well-known & comprehensive tools like Screaming Frog and IIS SEO Toolkit, but in the end we were pleasantly surprised.
Video can be a marketer’s best friend or worst enemy. Everyone is in agreement of the value of video. We are in a content crazy world (at least that’s what marketers believe although what type of content is delivered is often extremely questionable but that’s for another post) and that content machine needs to be fed.
Facebook is launching a new way for brick-and-mortar business owners to measure if their Facebook ads drove in-store sales, even if customers never clicked. Businesses can buy ads, then send Facebook privacy-safe data on who bought what, and Facebook will tell them how much people who saw the ads bought compared to those who didn’t.
As per current trends in the search industry, spammers and link builders who mainly work for search engines results rather than users are a thing of the past. Like designers, the search industry is looking for creative minds who can give companies natural exposure instead of artificially built traffic. If you are an SEO it’s your duty to generate such ideas and techniques to get users/customers talking about your brand on diversified platforms.
“Attribution modeling changes everything.”
We are at a turning point in terms of gadget manufacturing. The heavy hitters in hardware – the Sonys, the Samsungs, the LGs – are stuck in the mire of slow innovation. We haven’t heard much out of that camp this year – they’re keeping CES plans under wraps – but I suspect we’ll see a few big TVs and some thin laptops and a nice fridge or two and little else. The real innovation is happening far out in the periphery where hardware is an extension of software and smart devices are now the fastest moving consumer goods.
Since its introduction, (Not Provided) has created a stir among both the SEO community and many DIY webmasters. The share of (Not Provided) keywords rose steadily and then disappeared all together, leaving many wondering “What’s next?”.
Google Experiments is an A/B testing tool that is available within Google Analytics interface. This post is not about what A/B testing is, why you should conduct A/B tests and what other tools are available but really to make a case for using Google Analytics as your testing platform. I am not getting paid to write this or have any affiliation with Google. This post is in response to a question I received from a reader of my blog.