CBPO

Monthly Archives: January 2014

seo-banner

Find New and Lost Back Links with MajesticSEO and SEOgadget for Excel

January 31, 2014 No Comments

One of the most pressing issues in current SEO strategy is developing your ability to monitor new links, and track lost links. It’s a sad fact of our day to day lives as marketers in search. Some of our time doesn’t get spent on marketing at all, it gets spent on undoing bad marketing through link removal and penalty reconsideration requests.

Read More

Deepcrawl – The Crawler of Choice for LARGE Websites

January 30, 2014 No Comments

Here is a brief review of DeepCrawl, a relatively young, but capable site crawl cloud based platform. At first, we were a little unsure as to how useful this tool will be when compared to well-known & comprehensive tools like Screaming Frog and IIS SEO Toolkit, but in the end we were pleasantly surprised.

Read More


video-wall

To Be Effective With B2B Video, Tell a Good Story

January 29, 2014 No Comments

Video can be a marketer’s best friend or worst enemy. Everyone is in agreement of the value of video. We are in a content crazy world (at least that’s what marketers believe although what type of content is delivered is often extremely questionable but that’s for another post) and that content machine needs to be fed.

Read More

google-dark

Google Sheets Improvements

January 28, 2014 No Comments

While most might think that improvements to Google Sheets is not marketing news it might be for those who have to crunch numbers (which are the ones doing the real marketing work, let’s be honest).

Read More

Facebook-audience

Facebook’s New Offline Sales Measurement Trick Could Make Ad Clicks Obsolete

January 27, 2014 No Comments

Facebook is launching a new way for brick-and-mortar business owners to measure if their Facebook ads drove in-store sales, even if customers never clicked. Businesses can buy ads, then send Facebook privacy-safe data on who bought what, and Facebook will tell them how much people who saw the ads bought compared to those who didn’t.

Read More

exposure

How a Single Experiment Can Give You Huge Business Exposure by @abbas_rajani

January 26, 2014 No Comments

As per current trends in the search industry, spammers and link builders who mainly work for search engines results rather than users are a thing of the past. Like designers, the search industry is looking for creative minds who can give companies natural exposure instead of artificially built traffic. If you are an SEO it’s your duty to generate such ideas and techniques to get users/customers talking about your brand on diversified platforms.

Read More

attribution_graphic

How attribution modeling increases profit for Baby Supermall

January 25, 2014 No Comments

“Attribution modeling changes everything.”

That’s what Joe Meier of Baby Supermall told us recently.  If you’re looking for alphabets or monkeys on your new baby bedding, Baby Supermall is the place to be. But those products have an unusually long buying cycle. “Our typical customer is a pregnant mother-to-be,” says Meier. “They have months to make a decision.”
Read More

ces

This Is The Year Of The Makers

January 24, 2014 No Comments

We are at a turning point in terms of gadget manufacturing. The heavy hitters in hardware – the Sonys, the Samsungs, the LGs – are stuck in the mire of slow innovation. We haven’t heard much out of that camp this year – they’re keeping CES plans under wraps – but I suspect we’ll see a few big TVs and some thin laptops and a nice fridge or two and little else. The real innovation is happening far out in the periphery where hardware is an extension of software and smart devices are now the fastest moving consumer goods.

Read More

browsers

Browsers Behind (Not Provided) Growth by @john_rosato

January 23, 2014 No Comments

Since its introduction, (Not Provided) has created a stir among both the SEO community and many DIY webmasters. The share of (Not Provided) keywords rose steadily and then disappeared all together, leaving many wondering “What’s next?”.

Read More

analytic

5 Reasons Why You Should Use Google Experiments

January 22, 2014 No Comments

Google Experiments is an A/B testing tool that is available within Google Analytics interface.  This post is not about what A/B testing is, why you should conduct A/B tests and what other tools are available but really to make a case for using Google Analytics as your testing platform.  I am not getting paid to write this or have any affiliation with Google. This post is in response to a question I received from a reader of my blog.

Read More