Monthly Archives: February 2017

The Joyful Overkill of Sony’s Xperia XZ Premium Smartphone

February 27, 2017 No Comments
The Joyful Overkill of Sony’s Xperia XZ Premium Smartphone

Sony’s new flagship may not be for you, but at least they went for it. The post The Joyful Overkill of Sony’s Xperia XZ Premium Smartphone appeared first on WIRED.

Veeva defied detractors when it launched a cloud life sciences biz a decade ago

February 27, 2017 No Comments

Veeva 10th birthday cake It’s safe to say that Veeva is not a household name, but 10 years ago this month the company launched the first of a set of enterprise tools, like content management and CRM, designed for the unique requirements of the pharmaceutical and life sciences industry. You have to remember, this was a fairly revolutionary notion a decade ago when very few companies were running enterprise… Read More
Enterprise – TechCrunch

PPC, KPIs, and the Marketing Funnel

February 26, 2017 No Comments

This post is part of the Hero Conf Los Angeles Speaker Blog Series. Ryan Moothart will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf.   Key performance indicators (KPIs) are essential […]

Read more at PPCHero.com
PPC Hero

Investors pour $2 million more into booze marketplace Drizly

February 26, 2017 No Comments

DrizlyDelivery Boston-based Drizly used to be known as the on-demand delivery app for alcohol. More recently, the company evolved into a marketplace that helps brick-and-mortar liquor stores to connect with and sell to customers nearby through web and mobile commerce. The Drizly app shows shoppers different prices on the beer, wine and liquor that they’re looking for at local shops, along with… Read More
Startups – TechCrunch

Facebook’s mobile prodigy launches video charades game

February 26, 2017 No Comments

show-tell Michael Sayman was just 17 when Facebook hired him, but he’d already built 5 apps. Now 7 years after his first launch, the Facebook product manager has just released Show and Tell, which turns selfies and visual communication into a game. You’re given an emotion to act out, you send the video to friends and they try to guess what you’re feeling. “I made 4 Snaps about… Read More
Social – TechCrunch

Facebook Now Offering Mid-Roll Ads for Advertisers

February 24, 2017 No Comments

It’s hard to miss the video first initiative being made by almost every platform and advertiser, right now. We have seen a trend of interactive usage between cable and network television to visit websites and Facebook, participate in polls and watch additional content, to brands skipping cable all together and offering live content on Facebook, […]

Read more at PPCHero.com
PPC Hero

Android Can’t Compete With iMessage. Google Is Changing That

February 24, 2017 No Comments
Android Can’t Compete With iMessage. Google Is Changing That

Google has been working with hundreds of carriers around the world to bring the text message into the 21st century. The post Android Can’t Compete With iMessage. Google Is Changing That appeared first on WIRED.

Facebook’s new profile photo flags and Zuck’s idea of ‘community’

February 24, 2017 No Comments

profile-frames Mark Zuckerberg believes we should be “coming together not just as cities or nations, but also as a global community.” That’s why Facebook’s latest feature feels a bit confusing. Facebook has added nearly 200 flags to its Profile Frames feature, which lets you overlay imagery filters atop your profile photo. Facebook first launched profile frames for sports teams in… Read More
Social – TechCrunch

Hotel SEO: Five steps to optimizing hotel deals and listings

February 23, 2017 No Comments

Effective SEO is important to the visibility of any hotel online.

To improve the traffic to your hotel website, leading to more revenue for your business, every hotel must ensure that they are properly set up to be visible on search engine results pages (SERPs).

SEO allows your hotel to improve in search engine rankings and display your website higher up in the SERPs. According to statistics from Chitika:

“Sites listed on the first Google search results page generate 92% of all traffic from an average search. When moving from page one to two, the traffic dropped by 95%, and by 78% and 58% for the subsequent pages.”

Apparently, if your hotel does not appear on the first page of a search engine, the likelihood of your hotel being found is less than 6%.

The benefits of SEO for hotels

The benefits of optimizing your hotel for search include:

  • Keeping your hotel ahead of the competition
  • Establishing your hotel credibility
  • Improving hotel customer loyalty
  • Increasing hotel brand awareness
  • Increasing hotel profitability
  • And of course, increasing traffic to your hotel website.

Crucial strategies for optimizing hotel deals and listings for SERPs

Below are some important steps to optimize your hotel deals and listing for search:

#1. Buy Hotel Price Ads

Hotel Price Ads, or HPAs, help to display your hotel prices and location across desktops, PCs, tablets, and mobile devices on Google and Google Maps. When you buy HPAs, travelers are able to see your hotel offers as well as directions to your hotel when they are actively searching for a hotel to book.

Below are some of the major benefits of buying HPAs:

  • Rate Parity: HPAs are a good tool to compare your pricing with other hotels and online travel agents (OTAs). HPAs bring rate parity to the fore and provide the most recent, complete and relevant information to visitors.
  • Value for your cash: The return on HPA has consistently been higher than core paid search campaigns.
  • Online travel agent presence weakened: HPA enables smaller hotels the opportunity to show up right next to the OTA listings. The most attractive feature of HPA’s is that it allows guests to book directly from your hotel instead of via a third party site such as a travel agency.

 #2. Optimize PPC Ads

PPC is very important for hotels, because when used efficiently it enables hotels to instantly reach potential guests.

Adwords account for 97% of Google’s revenue, and over time the SERPs have been altered to ensure that PPC Ads are given priority over organic results. Therefore, optimizing PPC Ads is a huge opportunity to get your hotel offers high up on SERP, allowing for visibility above larger organic competitors.

According to Statistic Brain, as quoted in rezdy, more than 148.3 million people (which accounts for more than 57% of all travel reservations every year) make use of the internet to make reservations for their accommodations, activities, and tours.

Running PPC Ads allows you to show your hotel deals and services to these travelers when they input search queries for similar hotel deals and services like yours.

#3. Embrace and Own Your Google+ page

Based on the merging of Google+ and Google Pages, integrating Google+ with search marketing is vital.

As Pamela Whitby wrote in an article on Hospitality.net:

“Travel marketers now comprehend that social and search is inextricably linked. The numbers tell the story well. In 2012, 50% of direct bookings were reported to have originated in social media and over 70% of Americans are driven to purchase by social media”

Since Google is the leading search engine, using Google+ as a social tool for your hotel is important. Hotels should refrain from ignoring Google+ as its benefits cannot be quantified, your hotel’s Google+ page needs to be properly set up with a complete Google local profile because some of these elements will be used in displaying your deals in SERP’s and not having them optimized can hurt your HPA performance.

#4. Use Schema.org – Rich Snippets

Schema.org rich snippets help to label your hotel website’s HTML code so that search engines, including Google, Yahoo and Bing, can better understand the content on your website.

There are several rich snippets you can optimize for. Below are a few; you can get a more comprehensive list on Schema.org:

  • Authorship
  • Breadcrumbs
  • Events
  • Star Review Ratings
  • Location
  • Product
  • Video

There are many benefits to using rich snippets, including a more attractive appearance for your website on the SERP, and an increased click-through rate. On top of this, a study by Searchmetrics in 2014 found that just 0.3% of websites use Schema.org markup, making it a great way to get one over the competition.

#5. List Hotels on Business Listings

Finally, just like online travel agencies, business listings such as Google My Business, Trip Advisor, Yelp, and other business directories can help to increase your hotel metrics.

Other benefits of listing your hotel in business listings include:

  • Reaching millions of travel customers
  • Your hotel appearing on the top travel sites on the web
  • Delivering your hotel messages at just the right time. Your messages can help you reach potential customers at the very instant they are researching your hotel location.

Eimantas Balciunas is the CEO at Travel Ticker.

Search Engine Watch

DeepCoder builds programs using code it finds lying around

February 23, 2017 No Comments

markus-spiske-207946 Like all great programmers I get most of my code from StackOverflow questions. Can’t figure out how to add authentication to Flask? Easy. Want to shut down sendmail? Boom. Now, thanks to all the code on the Internet, a robot can be as smart as a $ 180,000 coder. The system, called DeepCoder, basically searches a corpus of code to build a project that works to spec. It’s been used… Read More
Enterprise – TechCrunch