Monthly Archives: June 2017
It was 10 years ago today that Steve Jobs announced the long-rumored iPhone to a crowd of tech lovers excited to a fever pitch. We’ve already looked at the history of the iPhone going back to the Newton, but 10 years of iPhone have brought us more than a dozen devices, each of which brought something new and important to the smartphone game. Let’s go through them, shall we? Read More
Blue Apron IPO off to a rough start
Microsoft confirms Cloudyn acquisition, sources say price is between $ 50M and $ 70M
Instagram implements an AI system to fight mean and harassing comments
Uber crosses the 5 billion trip milestone amid ongoing issues
A brief history of the iPhone
Get tips on how to take advantage of AdWords machine learning features and start leveraging the automation benefits for your paid search campaigns!
Read more at PPCHero.com
Put aside whatever shred of healthcare decency the Senate happens to be ripping out at the moment and take a look at Better, a startup helping people deal with out-of-network medical bills. The startup has just pledged 100 percent of its revenue towards relieving those stuck in serious medical debt — at least until this fall. Read More
Startups – TechCrunch
Succeeding on mobile starts with getting the basics right. People choose brands that meet their needs instantly and seamlessly. That means no matter how great your site looks, if it loads slowly, users will leave and you’ll miss out.
The open source Accelerated Mobile Pages (AMP) Project launched 18 months ago to help make the web better with faster experiences. Since then, we’ve been expanding how we surface fast-loading AMP pages on Google Search — starting with the top stories carousel and extending to organic search listings.
Today we’re introducing two new ways to harness the speed of AMP to improve advertising performance. First, we’re launching a new AdWords beta that lets you use fast-loading AMP pages as the landing pages for your search ads. Second, we’re speeding up ads served across the Google Display Network by using the same technology that makes AMP pages so fast.
Improving campaign ROI with lightning-fast AMP landing pages
We’ve said before that the median page load time for an AMP page from Google Search is under one second. If that wasn’t already fast enough, last week we announced that these pages are now twice as fast. No wonder AMP has been so widely adopted – more than 2 billion AMP pages have been published from 900,000 domains. Advertisers like Johnson & Johnson, Toll Brothers and eBay have already seen increased engagement with their brand by directing people to AMP pages from organic search results.
The new AdWords beta brings the performance benefits of faster mobile pages to search campaigns. Now, when advertisers link their search ads to AMP landing pages, consumers will get the fast mobile web experiences they’ve come to expect from AMP pages on Google Search. If you’re interested in participating in the beta, sign up here.
“We understand the importance of speed in delivering effective advertising campaigns. That is why we’re incredibly excited to apply the speed of AMP to our paid campaigns in AdWords,” says Aaron Cocks, Online Marketing Optimization Manager at Toll Brothers
“Johnson & Johnson has seen great results in testing AMP with our product information pages. For specific pages, we’ve seen page speeds improve by 10x and engagement rates improve by 20%. J&J is looking forward to expanding our application of AMP, ” says Paul Ortmayer, Head of Digital Analytics – EMEA, Johnson & Johnson
Ensuring display ads are seen with AMP
When ads load fast, people are more likely to see them. That means media budgets work more effectively and messaging strategies realize their full potential. Fast-loading ads also create better experiences for users.
To make ad experiences on the web a lot better and faster, the AMP Project launched The AMP Ads Initiative last year. The Initiative applies the technology powering fast-loading AMP pages to ads.
As of today, a significant number of ads shown on AMP pages across the Google Display Network are automatically converted and served in the new AMP ad format. We’ve found these ads load up to 5 seconds faster than regular ads even though the creative looks exactly the same. Ultimately, this ensures that your messages are actually seen by your intended audience and that the experience users have with your brand is seamless.
Speed matters. To meet the needs of today’s customers, you have to be fast. Bringing the speed and performance of AMP to advertising will help you deliver more effective campaigns that keep up with accelerating consumer expectations.
Posted by Jerry Dischler, Vice President, Product Management
Surely Box is of sufficient size with enough data running through its systems to take advantage of machine learning. Today, the company announced a deepening relationship with Microsoft in which Box will take advantage of Redmond’s pure go-to-market clout, its data centers (via Box Zones) and, yes, its AI and machine learning algorithms. Read More
Enterprise – TechCrunch
Put aside whatever shred of healthcare decency the Senate happens to be ripping out at the moment and take a look at Better, a startup helping people deal with out-of-network medical bills. The startup has just pledged 100 percent of its revenue towards relieving those stuck in serious medical debt — at least until this fall. Better raised $ 1.1 million in funding from Initialized… Read More
Startups – TechCrunch
Facebook is bringing a ton of new filters, masks and video reactions to video chats in Messenger, aiming to deliver a more fun experience to younger users on the app and shore up the service against competing video chat apps. Read More
Social – TechCrunch
In this live webinar, C3 Metrics’ Aaron Fletcher and Hanapin’s Kelly Pollock will show you why you should care about your attribution techniques and how it plays into your PPC success.
Read more at PPCHero.com
On this week’s episode of the ‘Geek’s Guide to the Galaxy’ podcast the creators of the science fiction show look back on its legacy.
- Data scientists: Bring the narrative to the forefront
- Core Web Vitals & Preparing for Google’s Page Experience Update
- Conversion modeling through Consent Mode in Google Ads
- The search dilemma: looking beyond Google’s third-party cookie death
- The FDA’s Decision to Pause J&J Could Help Defeat Covid-19