Monthly Archives: January 2019
Roughly half of Instagram’s users 1 billion users now use Instagram Stories every day. That 500 million daily user count is up from 400 million in June 2018. 2 million advertisers are now buying Stories ads across Facebook’s properties.
CEO Mark Zuckerberg called Stories the last big game-changing feature from Facebook, but after concentrating on security last year, it plans to ship more products that make “major improvements” in people’s lives.
During today’s Q4 2018 earnings call, Zuckerberg outlined several areas where Facebook will push new products this year:
- Encryption and ephemerality will be added to more features for security and privacy
- Messaging features will make Messenger and WhatsApp “the center of [your] social experiences”
- WhatsApp payments will expand to more countries
- Stories will gain new private sharing options
- Groups will become an organizing function of Facebook on par with friends & family
- Facebook Watch will become mainstream this year as video is moved there from the News Feed, Zuckerberg expects
- Augmented and virtual reality will be improved, and Oculus Quest will ship this spring
- Instagram commerce and shopping will get new features
Zuckerberg was asked about Facebook’s plan to unify the infrastructure to allow encrypted cross-app messaging between Facebook Messenger, Instagram, and WhatsApp, as first reported by NYT’s Mike Isaac. Zuckerberg explained that the plan wasn’t about a business benefit, but supposedly to improve the user experience. Specifically, it would allow Marketplace buyers and sellers in countries where WhatsApp dominates messaging to use that app to chat instead of Messenger. And for Android users who use Messenger as their SMS client, the unification would allow those messages to be sent with encryption too. He sees expanding encryption here as a way to decentralize Facebook and keep users’ data safe by never having it on the company’s servers. However, Zuckerberg says this will take time and could be a “2020 thing”.
Facebook says it now has 2.7 billion monthly users across the Facebook family of apps: Facebook, Instagram, Messenger, and WhatsApp. However, Facebook CFO David Wehner says “Over time we expect family metrics to play the primary role in how we talk about our company and we will eventually phase out Facebook-only community metrics.” That shows Facebook is self-conscious about how its user base is shifting away from its classic social network and towards Instagram and its messaging apps. Family-only metrics could mask how teens are slipping away.
At the end of last year, Grand Central Tech announced plans to work with the Milstein real estate family to transform a midtown Manhattan high-rise into a tech hub called Company. And startups remain an important part of the mix — in fact, Company is unveiling a list of 20 startups participating in this year’s GCT Startup-in-Residence program.
What does Startup-in-Residence mean? Well, Company CEO Matthew Harrigan said the program will continue to offer what it’s always offered — desk space, as well as access to events and amenities, for a select group of early-stage entrepreneurs. And participants don’t have to give up equity or pay rent.
The deal might seem too good to be true, but Harrigan argued that the startups make Company more appealing to its enterprise tenants: “We are retrofitting this building to look and feel and operate like a brand new building … but the one amenity that cannot be simply rolled out is people.”
He also said the program is only taking up 15,000 square feet of the building’s 150,000 total square feet.
“It sounds like an exceptionally generous offering and it isn’t,” he said. “It sounds like it doesn’t make a ton of business sense but that’s actually wrong … Fifteen thousand square feet of space to great early-stage founders helps establish a truly remarkable program and campus in New York City. Those resources are well spent.”
In the past, we’ve written about Grand Central Tech as an accelerator program, but Harrigan said, “We weren’t and aren’t an accelerator” — it just used “the nomenclature that’s known.” Now the program is taking on a more fitting name, though it sounds like the operations won’t be changing too dramatically.
“We typically have very sophisticated founding teams, giving them an ideal environment in which to work,” Harrigan said. “By and large, our companies are left to their own devices — we don’t presume to create a curriculum or some series of programming. It’s a somewhat passive approach, but we make sure all people in the community are linked up with each other.”
Also worth noting: This year’s class consists of 40 percent women founders and CEOs, and it covers industries like energy, mental health, e-commerce, biotech, adtech and food.
Here’s a list of the companies, with descriptions provided by Company (and edited by me for clarity and length). We’ve also written about a number of them before, so I’m including links to past coverage when possible.
- Dandelion Energy is a geothermal energy company that’s building a scalable and cost-efficient geothermal heating solution for the U.S. residential housing market. The company is a spin-out of Alphabet and Google X.
- Octave is a full-stack mental health provider, purpose-built to capitalize on evolving consumer habits and a new wave of interest in the space.
- Vowel is a multi-user enterprise voice platform operating in stealth. The company enables businesses to analyze, manage and drive actionable insights from audio data generated in the workplace/meetings.
- Nara Organics is a natural baby food company that is manufacturing the first biodynamic infant formula in the U.S.
- Twine Labs is a workforce analytics platform that’s creating a single source of truth on employee data across various disaggregated internal corporate databases. Data is then benchmarked against industry standards to help chief people officers gain vital, previously unavailable perspective.
- Taskade is a new workplace collaboration platform that enables more efficient team management and product workflows.
- Oova is a biomedical technology company for women’s health that uses smart connected devices to actively monitor hormone levels and help manage women’s fertility health. The company is a spin-out of Mt. Sinai.
- Summer is a next-generation student loan management and repayment platform providing users with a comprehensive view of their debt and targeted recommendations on how to alleviate it, which evolves based on their current life circumstances.
- Chartable is creating a new enterprise adtech and analytics platform for audio. It’s aiming to do something similar to what DoubleClick, App Annie, Flurry and others did when apps were first introduced.
- Particle Health is creating a new medical record data company, leveraging blockchain technology to enable a single health record tying together previously disparate information from a patient’s various doctors, and yielding valuable data insights in the process.
- Project OTC is a holistic new consumer brand targeting outdated over-the-counter brands and products such as antacids, Vitamin C/immunity support and headache relief. The company is operating in stealth.
- Moved is building a new concierge layer on top of the disorganized, disaggregated moving services supply chain. A user calls Moved, shares details and is given a concierge who manages the move and coordinates across all the various service providers, including the landlord or real estate owner.
- Hydra is a new network of membership-based wellness spaces in metropolitan areas that complements the growth of small format fitness classes and provides its members areas to refresh, regroup and recharge.
- GoodTalk is a new consumer app meant to distill and amplify one of the primary aspects of social platforms. For example, five experts on a given topic can form a chat thread, which other users of the app can view but not comment on.
- Otis is building a new investment platform to enable distributed ownership in fine art and collectibles.
- Snackable uses natural language processing to intelligently digest podcasts into “snackable” 30-60 second moments to enable easier social sharing of podcast content — something that has plagued the burgeoning podcast space.
- Lolli is building a new e-commerce platform that allows customers to accumulate Bitcoin rewards through simple brand and retail purchases by capturing the rebate/coupon value already broadly distributed throughout e-commerce.
- RaisedByUs is a nonprofit workplace social good program for companies that already includes Casper, Squarespace, Shutterstock, Seatgeek, Sailthru, Birchbox, MongoDB and DigitalOcean among others. RaisedByUs helps teams do meaningful, team-building, vetted volunteer work easily.
- Nesterly is a home-sharing platform that is working to bring affordable housing to the next generation by allowing senior homeowners to easily rent out their extra space.
- Bokksu is a subscription-based food company that curates exclusive artisan snacks in local markets and uses video and written storytelling to detail origin stories through an immersive customer experience.
As traditional enterprise companies like IBM, Oracle and SAP try to transform into more modern cloud companies, they are finding that making that transition, while absolutely necessary, could require difficult adjustments along the way. Just this morning, SAP announced that it was restructuring in order to save between $ 750 million and 800 million euro (between approximately $ 856 million an $ 914 million).
While the company tried to put as positive a spin on the announcement as possible, it could involve up to 4000 job cuts as SAP shifts into more modern technologies. “We are going to move our people and our focus to the areas where the new economy needs SAP the most: artificial intelligence, deep machine learning, IoT, blockchain and quantum computing,” CEO Bill McDermott told a post-earnings press conference.
If that sounds familiar, it should. It is precisely the areas that IBM has been trying to concentrate on its transformation over the last several years. IBM has struggled to make this change and has also framed workforce reduction as moving to modern skill sets. It’s worth pointing out that SAP’s financial picture has been more positive than IBM’s.
CFO Luca Mucic tried to stress this was not about cost cutting, so much as ensuring the long-term health of the company, but did admit it did involve job cuts. These could include early retirement and other incentives to leave the company voluntarily. “We still expect that there will be a number probably slightly higher than what we saw in the 2015 program where we had around 3000 employees leave the company, where at the end of this process will leave SAP,” he said.
The company believes that in spite of these cuts, it will actually have more employees by this time next year than it has now, but they will be shifted to these new technology areas. “This is a growth company move, not a cost cutting move every dollar that we gain from a restructuring initiative will be invested back into headcount and more jobs,” McDermott said. SAP kept stressing that cloud revenue will reach $ 35 billion in revenue by 2023.
Holger Mueller, an analyst who watches enterprise companies like SAP for Constellation Research, says the company is doing what it has to do in terms of transformation. “SAP is in the midst of upgrading its product portfolio to the 21st century demands of its customer base,” Mueller told TechCrunch. He added that this is not easy to pull off, and it requires new skill sets to build, operate and sell the new technologies.
McDermott stressed that the company would be offering a generous severance package to any employee leaving the company as a result of today’s announcement.
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Over the last several years, we’ve seen the typical search engine results page (SERP) change a great deal.
It was once primarily a list of blue links.
To that, we’ve seen direct answers added — sometimes replacing a list of links entirely.
We’ve seen video answers added, we’ve seen the advent of the local pack, the knowledge graph, and tools built directly into the top of the page (e.g., calculators).
And while it’s important to evolve for the changes we’re seeing today, what we really need to do is focus on what’s coming next.
The common thread that runs through all of these consumer options is data. The public-facing information about your business, website, products, services, and people within your company.
You need to identify all these points of data (sometimes also referred to as entities), catalog them, and mark them up so the engines and services can easily identify, consume, and trust the information they provide.
If you want to remain on the radar with consumers, this should be a critical focus moving forward.
Here are some of the changes we can expect to influence the SERP of tomorrow: in the immediate and not-to-distant horizon
1. Voice assistants and companion apps
In a very real way, this is our here and now.
This category can be best thought of as “voice and…” since it’s not only about voice assistants — and there is a less-than-clear path to ranking in voice search.
Voice assistants like Alexa and Google Assistant are being built into any number of third-party products, and it’s become increasingly important to figure out how to optimize to rank as the spoken answer.
You may not be focused on it right now, but consumers are focusing on it more and more every day, and there’s an opportunity for early marketing adopters to set the trends.
The biggest issue when optimizing for voice is that it’s a true black box. Every query teaches the system something new, which is then applied to the next query, and so on.
With none of the popular systems sharing any inside data with marketers at any depth, it’s tough to really understand the levers that move the needles in voice search.
Still, you need to dig in here and invest as consumers are becoming more comfortable with voice search and are turning to it with greater frequency.
What can you do today?
Research how you appear in voice search.
Buy a smart speaker and use it.
Get comfortable using the device so you can experience what consumers experience.
Use it to perform competitive analysis of how other businesses are included in answers. Learn what kinds of answers come back in instances relevant to your business.
2. Visual search
We saw several new devices come to market for the holiday shopping season, with both Google and Amazon offering stand-alone voice assistants with devices featuring screens.
Facebook has a standalone product as well, though its initial focus is more on connecting people and conversations, as opposed to search and discovery.
(One easy prediction here is that, at some point, Messenger may be integrated to enable chatbots to join conversations, opening marketing opportunities for businesses.)
Ranking in visual search results will follow a similar path to ranking for voice search. These devices are essentially expanded footprints for showcasing answers.
But as consumer adoption grows, new opportunities will present themselves.
Right now, the surest path to being showcased in visual search is by building, as best you can, a robust presence in voice search — by effectively managing your data.
What can you do today?
Buy a device that has a screen and search for your business and your competitors and their products. In fact, you could skip the smart speaker and just start with one of these devices.
The work, results, and lessons will be the same.
3. Augmented reality
Useful data, layered visually on top of our everyday view of the world around us — this space has been around for a while, and is poised for rapid growth as younger consumers find the newest apps and devices that utilize this technology.
To be included in augmented reality, your foundation must be good data.
All the data about your business, no matter how small, will need to be marked up. This allows services to consume it and overlay it in an augmented reality interface.
This could have a large impact on customer foot traffic, as all the information they need to make purchase decisions could be overlaid, for example, on a street-view map. (This enables them to know, say, which businesses are actually open, are having sales right now, currently have long wait times, and so on.)
Managing your business data in this space will be critical for success. Inclusion here is almost guaranteed, success will come from managing your data well.
What can you do today?
Grab your smart phone and try some of the apps in this article.
While you’re doing this, think about the impact of having your business data overlaid in that view you see.
Understand that managing your data is step one in being included in AR scenarios.
4. Virtual Reality
Virtual reality is a bit further out.
We will get there as companies like Oculus are working to bring more accessible products to market, hopefully broadening adoption.
As content options expand, so will search results within the experiences — and advertising opportunities along with them.
Currently, this remains firmly in ‘testing’ territory, meaning you should be watching the space and testing different devices.
Develop a good understanding of the consumer experience, and spot ways to potentially integrate your products and services.
What can you do today?
VR is a more expensive space, and still at such an early stage, so it’s tougher to create an action here.
Reading and understanding the industry remains important to watch for growth, but experiencing VR yourself is also key.
Find a demo at a local store, at least, or step up to something like the Oculus Go to explore this technology and discover opportunities.
The SERP of tomorrow will have many interfaces.
There are a lot of changes in front of us, and it’s easy to be discouraged or feel overwhelmed.
The good news is that all the work you’ve done to this point has prepared you for the next few steps needed to remain relevant and thrive.
Just keep an eye on how consumer trends are shifting, as that will tell you how fast you need to move.
Your first action, above all others, however, is to manage your business data.
No amount of research will make you more successful if you don’t take this action.
Create a list of all your digital entities and learn how to control them. Make a plan to execute on maintaining the accuracy of all that data. And finally, create workflows inside your business for maintenance work of that data.
Knowledge can be wasted through inaction.
Duane Forrester is VP of Industry Insights at Yext.
The post What will the SERP of tomorrow look like? Four changes to prepare for today appeared first on Search Engine Watch.
Photo-sharing app and social network Instagram was briefly taken offline on Monday afternoon, causing nothing of consequence to occur other than a brief respite from one source of the constant deluge of inconsequential information to which we all voluntarily submit ourselves.
The service died at about 4:20, tragically the very moment when millions of people were turning to the app, for the third time that hour, desperately hoping to pass the time until the end of the workday. At least this was the case on the west coast of the U.S., the only location we are considering at this time.
The app launched fine but did not refresh feeds, and users were unable to scroll past however many posts were already cached; stories, which are also cached, were accessible but couldn’t be posted. I was able to send messages, but others weren’t.
Amazingly, even the website went down, and hard. Visitors received a “5xx Server Error,” which is not common — usually a server knows which of the various error codes to return. It seems to be back now, though.
The outage appeared to end, for some anyway, at about quarter of five, which means many of us are still at our desks, if we’re lucky enough to have them. If you were affected, here’s hoping your half hour was spent productively.
An Instagram representative told TechCrunch that they’re aware of the issue and working to fix it.
Our full guide to streaming Super Bowl 53 for free online (and the Puppy Bowl and Kitten Bowl).
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Yes Mark, you’re right; Facebook turns 15 next month. What a long time you’ve been in the social media business! We’re curious as to whether you’ve also been keeping count of how many times you’ve been forced to apologize for breaching people’s trust or, well, otherwise royally messing up over the years.
It’s also true you weren’t setting out to build “a global company”. The predecessor to Facebook was a ‘hot or not’ game called ‘FaceMash’ that you hacked together while drinking beer in your Harvard dormroom. Your late night brainwave was to get fellow students to rate each others’ attractiveness — and you weren’t at all put off by not being in possession of the necessary photo data to do this. You just took it; hacking into the college’s online facebooks and grabbing people’s selfies without permission.
Blogging about what you were doing as you did it, you wrote: “I almost want to put some of these faces next to pictures of some farm animals and have people vote on which is more attractive.” Just in case there was any doubt as to the ugly nature of your intention.
The seeds of Facebook’s global business were thus sown in a crude and consentless game of clickbait whose idea titillated you so much you thought nothing of breaching security, privacy, copyright and decency norms just to grab a few eyeballs.
So while you may not have instantly understood how potent this ‘outrageous and divisive’ eyeball-grabbing content tactic would turn out to be — oh hai future global scale! — the core DNA of Facebook’s business sits in that frat boy discovery where your eureka Internet moment was finding you could win the attention jackpot by pitting people against each other.
Pretty quickly you also realized you could exploit and commercialize human one-upmanship — gotta catch em all friend lists! popularity poke wars! — and stick a badge on the resulting activity, dubbing it ‘social’.
FaceMash was antisocial, though. And the unpleasant flipside that can clearly flow from ‘social’ platforms is something you continue not being nearly honest nor open enough about. Whether it’s political disinformation, hate speech or bullying, the individual and societal impacts of maliciously minded content shared and amplified using massively mainstream tools you control is now impossible to ignore.
Yet you prefer to play down these human impacts; as a “crazy idea”, or by implying that ‘a little’ amplified human nastiness is the necessary cost of being in the big multinational business of connecting everyone and ‘socializing’ everything.
But did you ask the father of 14-year-old Molly Russell, a British schoolgirl who took her own life in 2017, whether he’s okay with your growth vs controls trade-off? “I have no doubt that Instagram helped kill my daughter,” said Russell in an interview with the BBC this week.
After her death, Molly’s parents found she had been following accounts on Instagram that were sharing graphic material related to self-harming and suicide, including some accounts that actively encourage people to cut themselves. “We didn’t know that anything like that could possibly exist on a platform like Instagram,” said Russell.
Without a human editor in the mix, your algorithmic recommendations are blind to risk and suffering. Built for global scale, they get on with the expansionist goal of maximizing clicks and views by serving more of the same sticky stuff. And more extreme versions of things users show an interest in to keep the eyeballs engaged.
So when you write about making services that “billions” of “people around the world love and use” forgive us for thinking that sounds horribly glib. The scales of suffering don’t sum like that. If your entertainment product has whipped up genocide anywhere in the world — as the UN said Facebook did in Myanmar — it’s failing regardless of the proportion of users who are having their time pleasantly wasted on and by Facebook.
And if your algorithms can’t incorporate basic checks and safeguards so they don’t accidentally encourage vulnerable teens to commit suicide you really don’t deserve to be in any consumer-facing business at all.
Yet your article shows no sign you’ve been reflecting on the kinds of human tragedies that don’t just play out on your platform but can be an emergent property of your targeting algorithms.
You focus instead on what you call “clear benefits to this business model”.
The benefits to Facebook’s business are certainly clear. You have the billions in quarterly revenue to stand that up. But what about the costs to the rest of us? Human costs are harder to quantify but you don’t even sound like you’re trying.
You do write that you’ve heard “many questions” about Facebook’s business model. Which is most certainly true but once again you’re playing down the level of political and societal concern about how your platform operates (and how you operate your platform) — deflecting and reframing what Facebook is to cast your ad business a form of quasi philanthropy; a comfortable discussion topic and self-serving idea you’d much prefer we were all sold on.
It’s also hard to shake the feeling that your phrasing at this point is intended as a bit of an in-joke for Facebook staffers — to smirk at the ‘dumb politicians’ who don’t even know how Facebook makes money.
Y’know, like you smirked…
Then you write that you want to explain how Facebook operates. But, thing is, you don’t explain — you distract, deflect, equivocate and mislead, which has been your business’ strategy through many months of scandal (that and worst tactics — such as paying a PR firm that used oppo research tactics to discredit Facebook critics with smears).
Dodging is another special power; such as how you dodged repeat requests from international parliamentarians to be held accountable for major data misuse and security breaches.
And here you are again, ironically enough, mansplaining in a newspaper; an industry that your platform has worked keenly to gut and usurp, hungry to supplant editorially guided journalism with the moral vacuum of algorithmically geared space-filler which, left unchecked, has been shown, time and again, lifting divisive and damaging content into public view.
The latest Zuckerberg screed has nothing new to say. It’s pure spin. We’ve read scores of self-serving Facebook apologias over the years and can confirm Facebook’s founder has made a very tedious art of selling abject failure as some kind of heroic lack of perfection.
But the spin has been going on for far, far too long. Fifteen years, as you remind us. Yet given that hefty record it’s little wonder you’re moved to pen again — imagining that another word blast is all it’ll take for the silly politicians to fall in line.
Thing is, no one is asking Facebook for perfection, Mark. We’re looking for signs that you and your company have a moral compass. Because the opposite appears to be true. (Or as one UK parliamentarian put it to your CTO last year: “I remain to be convinced that your company has integrity”.)
Facebook has scaled to such an unprecedented, global size exactly because it has no editorial values. And you say again now you want to be all things to all men. Put another way that means there’s a moral vacuum sucking away at your platform’s core; a supermassive ethical blackhole that scales ad dollars by the billions because you won’t tie the kind of process knots necessary to treat humans like people, not pairs of eyeballs.
You don’t design against negative consequences or to pro-actively avoid terrible impacts — you let stuff happen and then send in the ‘trust & safety’ team once the damage has been done.
You might call designing against negative consequences a ‘growth bottleneck’; others would say it’s having a conscience.
Everything standing in the way of scaling Facebook’s usage is, under the Zuckerberg regime, collateral damage — hence the old mantra of ‘move fast and break things’ — whether it’s social cohesion, civic values or vulnerable individuals.
This is why it takes a celebrity defamation lawsuit to force your company to dribble a little more resource into doing something about scores of professional scammers paying you to pop their fraudulent schemes in a Facebook “ads” wrapper. (Albeit, you’re only taking some action in the UK in this particular case.)
Funnily enough — though it’s not at all funny and it doesn’t surprise us — Facebook is far slower and patchier when it comes to fixing things it broke.
Of course there will always be people who thrive with a digital megaphone like Facebook thrust in their hand. Scammers being a pertinent example. But the measure of a civilized society is how it protects those who can’t defend themselves from targeted attacks or scams because they lack the protective wrap of privilege. Which means people who aren’t famous. Not public figures like Martin Lewis, the consumer champion who has his own platform and enough financial resources to file a lawsuit to try to make Facebook do something about how its platform supercharges scammers.
Zuckerberg’s slippery call to ‘fight bad content with more content’ — or to fight Facebook-fuelled societal division by shifting even more of the apparatus of civic society onto Facebook — fails entirely to recognize this asymmetry.
And even in the Lewis case, Facebook remains a winner; Lewis dropped his suit and Facebook got to make a big show of signing over £500k worth of ad credit coupons to a consumer charity that will end up giving them right back to Facebook.
The company’s response to problems its platform creates is to look the other way until a trigger point of enough bad publicity gets reached. At which critical point it flips the usual crisis PR switch and sends in a few token clean up teams — who scrub a tiny proportion of terrible content; or take down a tiny number of fake accounts; or indeed make a few token and heavily publicized gestures — before leaning heavily on civil society (and on users) to take the real strain.
You might think Facebook reaching out to respected external institutions is a positive step. A sign of a maturing mindset and a shift towards taking greater responsibility for platform impacts. (And in the case of scam ads in the UK it’s donating £3M in cash and ad credits to a bona fide consumer advice charity.)
But this is still Facebook dumping problems of its making on an already under-resourced and over-worked civic sector at the same time as its platform supersizes their workload.
In recent years the company has also made a big show of getting involved with third party fact checking organizations across various markets — using these independents to stencil in a PR strategy for ‘fighting fake news’ that also entails Facebook offloading the lion’s share of the work. (It’s not paying fact checkers anything, given the clear conflict that would represent it obviously can’t).
So again external organizations are being looped into Facebook’s mess — in this case to try to drain the swamp of fakes being fenced and amplified on its platform — even as the scale of the task remains hopeless, and all sorts of junk continues to flood into and pollute the public sphere.
What’s clear is that none of these organizations has the scale or the resources to fix problems Facebook’s platform creates. Yet it serves Facebook’s purposes to be able to point to them trying.
And all the while Zuckerberg is hard at work fighting to fend off regulation that could force his company to take far more care and spend far more of its own resources (and profits) monitoring the content it monetizes by putting it in front of eyeballs.
The Facebook founder is fighting because he knows his platform is a targeted attack; On individual attention, via privacy-hostile behaviorally targeted ads (his euphemism for this is “relevant ads”); on social cohesion, via divisive algorithms that drive outrage in order to maximize platform engagement; and on democratic institutions and norms, by systematically eroding consensus and the potential for compromise between the different groups that every society is comprised of.
In his WSJ post Zuckerberg can only claim Facebook doesn’t “leave harmful or divisive content up”. He has no defence against Facebook having put it up and enabled it to spread in the first place.
Sociopaths relish having a soapbox so unsurprisingly these people find a wonderful home on Facebook. But where does empathy fit into the antisocial media equation?
As for Facebook being a ‘free’ service — a point Zuckerberg is most keen to impress in his WSJ post — it’s of course a cliché to point out that ‘if it’s free you’re the product’. (Or as the even older saying goes: ‘There’s no such thing as a free lunch’).
But for the avoidance of doubt, “free” access does not mean cost-free access. And in Facebook’s case the cost is both individual (to your attention and your privacy); and collective (to the public’s attention and to social cohesion).
The much bigger question is who actually benefits if “everyone” is on Facebook, as Zuckerberg would prefer. Facebook isn’t the Internet. Facebook doesn’t offer the sole means of communication, digital or otherwise. People can, and do, ‘connect’ (if you want to use such a transactional word for human relations) just fine without Facebook.
So beware the hard and self-serving sell in which Facebook’s 15-year founder seeks yet again to recast privacy as an unaffordable luxury.
Actually, Mark, it’s a fundamental human right.
The best argument Zuckerberg can muster for his goal of universal Facebook usage being good for anything other than his own business’ bottom line is to suggest small businesses could use that kind of absolute reach to drive extra growth of their own.
Though he only provides a few general data-points to support the claim; saying there are “more than 90M small businesses on Facebook” which “make up a large part of our business” (how large?) — and claiming “most” (51%?) couldn’t afford TV ads or billboards (might they be able to afford other online or newspaper ads though?); he also cites a “global survey” (how many businesses surveyed?), presumably run by Facebook itself, which he says found “half the businesses on Facebook say they’ve hired more people since they joined” (but how did you ask the question, Mark?; we’re concerned it might have been rather leading), and from there he leaps to the implied conclusion that “millions” of jobs have essentially been created by Facebook.
But did you control for common causes Mark? Or are you just trying to take credit for others’ hard work because, well, it’s politically advantageous for you to do so?
Whether Facebook’s claims about being great for small business stand up to scrutiny or not, if people’s fundamental rights are being wholesale flipped for SMEs to make a few extra bucks that’s an unacceptable trade off.
“Millions” of jobs suggestively linked to Facebook sure sounds great — but you can’t and shouldn’t overlook disproportionate individual and societal costs, as Zuckerberg is urging policymakers to here.
Let’s also not forget that some of the small business ‘jobs’ that Facebook’s platform can take definitive and major credit for creating include the Macedonia teens who became hyper-adept at seeding Facebook with fake U.S. political news, around the 2016 presidential election. But presumably those aren’t the kind of jobs Zuckerberg is advocating for.
He also repeats the spurious claim that Facebook gives users “complete control” over what it does with personal information collected for advertising.
We’ve heard this time and time again from Zuckerberg and yet it remains pure BS.
Yo Mark! First up we’re still waiting for your much trumpeted ‘Clear History’ tool. You know, the one you claimed you thought of under questioning in Congress last year (and later used to fend off follow up questions in the European Parliament).
Reportedly the tool is due this Spring. But even when it does finally drop it represents another classic piece of gaslighting by Facebook, given how it seeks to normalize (and so enable) the platform’s pervasive abuse of its users’ data.
Truth is, there is no master ‘off’ switch for Facebook’s ongoing surveillance. Such a switch — were it to exist — would represent a genuine control for users. But Zuckerberg isn’t offering it.
Instead his company continues to groom users into accepting being creeped on by offering pantomime settings that boil down to little more than privacy theatre — if they even realize they’re there.
‘Hit the button! Reset cookies! Delete browsing history! Keep playing Facebook!’
An interstitial reset is clearly also a dilute decoy. It’s not the same as being able to erase all extracted insights Facebook’s infrastructure continuously mines from users, using these derivatives to target people with behavioral ads; tracking and profiling on an ongoing basis by creeping on browsing activity (on and off Facebook), and also by buying third party data on its users from brokers.
Multiple signals and inferences are used to flesh out individual ad profiles on an ongoing basis, meaning the files are never static. And there’s simply no way to tell Facebook to burn your digital ad mannequin. Not even if you delete your Facebook account.
Nor, indeed, is there a way to get a complete read out from Facebook on all the data it’s attached to your identity. Even in Europe, where companies are subject to strict privacy laws that place a legal requirement on data controllers to disclose all personal data they hold on a person on request, as well as who they’re sharing it with, for what purposes, under what legal grounds.
Last year Paul-Olivier Dehaye, the founder of PersonalData.IO, a non-profit that aims to help people control how their personal data is accessed by companies, recounted in the UK parliament how he’d spent years trying to obtain all his personal information from Facebook — with the company resorting to legal arguments to block his subject access request.
Dehaye said he had succeeded in extracting a bit more of his data from Facebook than it initially handed over. But it was still just a “snapshot”, not an exhaustive list, of all the advertisers who Facebook had shared his data with. This glimpsed tip implies a staggeringly massive personal data iceberg lurking beneath the surface of each and every one of the 2.2BN+ Facebook users. (Though the figure is likely even more massive because it tracks non-users too.)
Zuckerberg’s “complete control” wording is therefore at best self-serving and at worst an outright lie. Facebook’s business has complete control of users by offering only a superficial layer of confusing and fiddly, ever-shifting controls that demand continued presence on the platform to use them, and ongoing effort to keep on top of settings changes (which are always, to a fault, privacy hostile), making managing your personal data a life-long chore.
Facebook’s power dynamic puts the onus squarely on the user to keep finding and hitting reset button.
But this too is a distraction. Resetting anything on its platform is largely futile, given Facebook retains whatever behavioral insights it already stripped off of your data (and fed to its profiling machinery). And its omnipresent background snooping carries on unchecked, amassing fresh insights you also can’t clear.
Nor does Clear History offer any control for the non-users Facebook tracks via the pixels and social plug-ins it’s larded around the mainstream web. Zuckerberg was asked about so-called shadow profiles in Congress last year — which led to this awkward exchange where he claimed not to know what the phrase refers to.
EU MEPs also seized on the issue, pushing him to respond. He did so by attempting to conflate surveillance and security — by claiming it’s necessary for Facebook to hold this data to keep “bad content out”. Which seems a bit of an ill-advised argument to make given how badly that mission is generally going for Facebook.
Still, Zuckerberg repeats the claim in the WSJ post, saying information collected for ads is “generally important for security and operating our services” — using this to address what he couches as “the important question of whether the advertising model encourages companies like ours to use and store more information than we otherwise would”.
So, essentially, Facebook’s founder is saying that the price for Facebook’s existence is pervasive surveillance of everyone, everywhere, with or without your permission.
Though he doesn’t express that ‘fact’ as a cost of his “free” platform. RIP privacy indeed.
Another pertinent example of Zuckerberg simply not telling the truth when he wrongly claims Facebook users can control their information vis-a-vis his ad business — an example which also happens to underline how pernicious his attempts to use “security” to justify eroding privacy really are — bubbled into view last fall, when Facebook finally confessed that mobile phone numbers users had provided for the specific purpose of enabling two-factor authentication (2FA) to increase the security of their accounts were also used by Facebook for ad targeting.
A company spokesperson told us that if a user wanted to opt out of the ad-based repurposing of their mobile phone data they could use non-phone number based 2FA — though Facebook only added the ability to use an app for 2FA in May last year.
What Facebook is doing on the security front is especially disingenuous BS in that it risks undermining security practice by bundling a respected tool (2FA) with ads that creep on people.
And there’s plenty more of this kind of disingenuous nonsense in Zuckerberg’s WSJ post — where he repeats a claim we first heard him utter last May, at a conference in Paris, when he suggested that following changes made to Facebook’s consent flow, ahead of updated privacy rules coming into force in Europe, the fact European users had (mostly) swallowed the new terms, rather than deleting their accounts en masse, was a sign people were majority approving of “more relevant” (i.e more creepy) Facebook ads.
Au contraire, it shows nothing of the sort. It simply underlines the fact Facebook still does not offer users a free and fair choice when it comes to consenting to their personal data being processed for behaviorally targeted ads — despite free choice being a requirement under Europe’s General Data Protection Regulation (GDPR).
If Facebook users are forced to ‘choose’ between being creeped on or deleting their account on the dominant social service where all their friends are it’s hardly a free choice. (And GDPR complaints have been filed over this exact issue of ‘forced consent‘.)
Add to that, as we said at the time, Facebook’s GDPR tweaks were lousy with manipulative, dark pattern design. So again the company is leaning on users to get the outcomes it wants.
It’s not a fair fight, any which way you look at it. But here we have Zuckerberg, the BS salesman, trying to claim his platform’s ongoing manipulation of people already enmeshed in the network is evidence for people wanting creepy ads.
The truth is that most Facebook users remain unaware of how extensively the company creeps on them (per this recent Pew research). And fiddly controls are of course even harder to get a handle on if you’re sitting in the dark.
Zuckerberg appears to concede a little ground on the transparency and control point when he writes that: “Ultimately, I believe the most important principles around data are transparency, choice and control.” But all the privacy-hostile choices he’s made; and the faux controls he’s offered; and the data mountain he simply won’t ‘fess up to sitting on shows, beyond reasonable doubt, the company cannot and will not self-regulate.
If Facebook is allowed to continue setting its own parameters and choosing its own definitions (for “transparency, choice and control”) users won’t have even one of the three principles, let alone the full house, as well they should. Facebook will just keep moving the goalposts and marking its own homework.
You can see this in the way Zuckerberg fuzzes and elides what his company really does with people’s data; and how he muddies and muddles uses for the data — such as by saying he doesn’t know what shadow profiles are; or claiming users can download ‘all their data’; or that ad profiles are somehow essential for security; or by repurposing 2FA digits to personalize ads too.
How do you try to prevent the purpose limitation principle being applied to regulate your surveillance-reliant big data ad business? Why by mixing the data streams of course! And then trying to sew confusion among regulators and policymakers by forcing them to unpick your mess.
Much like Facebook is forcing civic society to clean up its messy antisocial impacts.
Europe’s GDPR is focusing the conversation, though, and targeted complaints filed under the bloc’s new privacy regime have shown they can have teeth and so bite back against rights incursions.
But before we put another self-serving Zuckerberg screed to rest, let’s take a final look at his description of how Facebook’s ad business works. Because this is also seriously misleading. And cuts to the very heart of the “transparency, choice and control” issue he’s quite right is central to the personal data debate. (He just wants to get to define what each of those words means.)
In the article, Zuckerberg claims “people consistently tell us that if they’re going to see ads, they want them to be relevant”. But who are these “people” of which he speaks? If he’s referring to the aforementioned European Facebook users, who accepted updated terms with the same horribly creepy ads because he didn’t offer them any alternative, we would suggest that’s not a very affirmative signal.
Now if it were true that a generic group of ‘Internet people’ were consistently saying anything about online ads the loudest message would most likely be that they don’t like them. Click through rates are fantastically small. And hence also lots of people using ad blocking tools. (Growth in usage of ad blockers has also occurred in parallel with the increasing incursions of the adtech industrial surveillance complex.)
So Zuckerberg’s logical leap to claim users of free services want to be shown only the most creepy ads is really a very odd one.
Let’s now turn to Zuckerberg’s use of the word “relevant”. As we noted above, this is a euphemism. It conflates many concepts but principally it’s used by Facebook as a cloak to shield and obscure the reality of what it’s actually doing (i.e. privacy-hostile people profiling to power intrusive, behaviourally microtargeted ads) in order to avoid scrutiny of exactly those creepy and intrusive Facebook practices.
Yet the real sleight of hand is how Zuckerberg glosses over the fact that ads can be relevant without being creepy. Because ads can be contextual. They don’t have to be behaviorally targeted.
Ads can be based on — for example — a real-time search/action plus a user’s general location. Without needing to operate a vast, all-pervasive privacy-busting tracking infrastructure to feed open-ended surveillance dossiers on what everyone does online, as Facebook chooses to.
And here Zuckerberg gets really disingenuous because he uses a benign-sounding example of a contextual ad (the example he chooses contains an interest and a general location) to gloss over a detail-light explanation of how Facebook’s people tracking and profiling apparatus works.
“Based on what pages people like, what they click on, and other signals, we create categories — for example, people who like pages about gardening and live in Spain — and then charge advertisers to show ads to that category,” he writes, with that slipped in reference to “other signals” doing some careful shielding work there.
Other categories that Facebook’s algorithms have been found ready and willing to accept payment to run ads against in recent years include “jew-hater”, “How to burn Jews” and “Hitler did nothing wrong”.
Funnily enough Zuckerberg doesn’t mention those actual Facebook microtargeting categories in his glossy explainer of how its “relevant” ads business works. But they offer a far truer glimpse of the kinds of labels Facebook’s business sticks on people.
As we wrote last week, the case against behavioral ads is stacking up. Zuckerberg’s attempt to spin the same self-serving lines should really fool no one at this point.
Nor should regulators be derailed by the lie that Facebook’s creepy business model is the only version of adtech possible. It’s not even the only version of profitable adtech currently available. (Contextual ads have made Google alternative search engine DuckDuckGo profitable since 2014, for example.)
Simply put, adtech doesn’t have to be creepy to work. And ads that don’t creep on people would give publishers greater ammunition to sell ad block using readers on whitelisting their websites. A new generation of people-sensitive startups are also busy working on new forms of ad targeting that bake in privacy by design.
And with legal and regulatory risk rising, intrusive and creepy adtech that demands the equivalent of ongoing strip searches of every Internet user on the planet really look to be on borrowed time.
Facebook’s problem is it scrambled for big data and, finding it easy to suck up tonnes of the personal stuff on the unregulated Internet, built an antisocial surveillance business that needs to capture both sides of its market — eyeballs and advertisers — and keep them buying to an exploitative and even abusive relationship for its business to keep minting money.
Pivoting that tanker would certainly be tough, and in any case who’d trust a Zuckerberg who suddenly proclaimed himself the privacy messiah?
But it sure is a long way from ‘move fast and break things’ to trying to claim there’s only one business model to rule them all.
Apple has registered new iPad models in the Eurasian Economic Commission reference database. The Moscow-based commission keeps a product database pretty much like the FCC in the U.S. And it sounds like Apple is about to launch a new iPad mini 5 and an updated entry-level iPad.
That database has shown information on new Apple products in the past — MySmartPrice first discovered today’s new filings. There are two different filings that both mention new tablets that run iOS 12.
The first filing mentions five different models, while the second one mentions two different models. Usually, each configuration gets a different model number depending on storage and LTE capabilities.
It lines up with previous rumors that mentioned a new iPad mini and a new cheap iPad for early 2019. Ming-Chi Kuo expects an updated iPad mini with a 7.9-inch display. The device hasn’t been updated for years and many believed that Apple would stop updating it. But if you still like that form factor, Apple may have something new for you.
When it comes to the normal-size iPad, Apple last updated the 9.7-inch iPad in March 2018. While all eyes are on the iPad Pro, many people are still looking for the cheapest iPad they can get. And the $ 329 9.7-inch iPad is a good deal. Apple usually updates that model every year.
Today’s filings don’t say what those devices will look like, unfortunately. It’s unclear if Apple is going to reduce the bezels of those devices, add a Face ID sensor or switch to USB-C.
Microsoft and Verizon Media – formerly Oath – recently announced a new partnership making Bing Ads the single global platform for all search advertising campaigns on the AOL and Yahoo networks.
Read more at PPCHero.com
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