Monthly Archives: January 2019
Fender’s new American Acoustasonic Telecaster has a unique digital system on board that gives it a tremendously varied sonic palette.
Feed: All Latest
The new features include bidding strategies, placement multipliers, and new targeting options that introduce additional complexity to the Amazon marketplace.
Read more at PPCHero.com
DJI, the world’s leading maker of consumer drones, said today that extensive corruption discovered within the company could lead to losses as great as $ 150 million in the 2018 financial year. The exact nature of the corruption is not stated, but it seems to involve dozens of people at the least.
The China Securities Journal, a state-operated finance-focused newspaper, got hold of an internal company report on a corruption investigation that said some 40 people had been investigated so far, but the numbers may also be as high as 100.
Reuters confirmed with the company that it “set up a high-level anti-corruption task force to investigate further and strengthen anti-corruption measures,” and that “a number of corruption cases have been handed over to the authorities, and some employees have been dismissed.”
When contacted for details, DJI offered a statement (just after this post went live) partly explaining the situation:
During a recent investigation, DJI itself found some employees inflated the cost of parts and materials for certain products for personal financial gain. We took swift action to address this issue, fired the bad actors, and contacted law enforcement officials. We continue to investigate the situation and are cooperating fully with law enforcement’s investigation.
We are taking steps to strengthen internal controls and have established new channels for employees to submit confidential and anonymous reports relating to any violations of the company’s ethical and workplace conduct policies.
It’s a little hard to believe that people padding invoices and giving sweetheart deals to certain contractors for kickbacks could amount to more than a million dollars per person involved, but then again, DJI makes a lot of hardware and a few well-placed people could siphon off quite a bit.
New webinar with Hanapin’s Emma Franks, Hero Conf speakers JD Prater and Joe Martinez, and SEMrush’s Alex Ponomareva. Learn how to significantly increase your visibility, engagement, and lead generation on Quora.
Read more at PPCHero.com
Salesforce first opened an office in Dublin back in 2001, and has since expanded to 1,400 employees. Today’s announcement represents a significant commitment to expand even further, adding 1,500 new jobs over the next five years.
The new tower in Dublin is actually going to be a campus made up of four interconnecting buildings on the River Liffey. It will eventually encompass 430,000 square feet with the first employees expected to move into the new facility sometime in the middle of 2021.
Martin Shanahan, who is CEO at IDA Ireland, the state agency responsible for attracting foreign investment in Ireland, called this one of the largest single jobs announcements in the 70-year history of his organization.
As with all things Salesforce, they will do this up big with an “immersive video lobby” and a hospitality space for Salesforce employees, customers and partners. This space, which will be known as the “Ohana Floor,” will also be available for use by nonprofits.They also plan to build paths along the river that will connect the campus to the city center.
The company intends to make the project “one of the most sustainable building projects to-date” in Dublin, according to a statement announcing the project. What does that mean? It will, among other things, be a nearly Net Zero Energy building and it will use 100 percent renewable energy, including onsite solar panels.
Finally, as part of the company’s commitment to the local communities in which it operates, it announced a $ 1 million grant to Educate Together, an education nonprofit. The grant should help the organization expand its mission running equality-based schools. Salesforce has been supporting the group since 2009 with software grants, as well as a program where Salesforce employees volunteer at some of the organization’s schools.
Knowing your audience is an important part of your digital marketing strategy. These tips will help you sharpen your audience targeting.
Read more at PPCHero.com
Reports emerged today that the FTC is considering a fine against Facebook that would be the largest ever from the agency. Even if it were 10 times the size of the largest, a $ 22.5 million bill sent to Google in 2012, the company would basically laugh it off. Facebook is made of money. But the FTC may make it provide something it has precious little of these days: accountability.
A Washington Post report cites sources inside the agency (currently on hiatus due to the shutdown) saying that regulators have “met to discuss imposing a record-setting fine.” We may as well say here that this must be taken with a grain of salt at the outset; that Facebook is non-compliant with terms set previously by the FTC is an established fact, so how much they should be made to pay is the natural next topic of discussion.
But how much would it be? The scale of the violation is hugely negotiable. Our summary of the FTC’s settlement requirements for Facebook indicate that it was:
- barred from making misrepresentations about the privacy or security of consumers’ personal information;
- required to obtain consumers’ affirmative express consent before enacting changes that override their privacy preferences;
- required to prevent anyone from accessing a user’s material more than 30 days after the user has deleted his or her account;
- required to establish and maintain a comprehensive privacy program designed to address privacy risks associated with the development and management of new and existing products and services, and to protect the privacy and confidentiality of consumers’ information; and
- required, within 180 days, and every two years after that for the next 20 years, to obtain independent, third-party audits certifying that it has a privacy program in place that meets or exceeds the requirements of the FTC order, and to ensure that the privacy of consumers’ information is protected.
How many of those did it break, and how many times? Is it per user? Per account? Per post? Per offense? What is “accessing” under such and such a circumstance? The FTC is no doubt deliberating these things.
Yet it is hard to imagine them coming up with a number that really scares Facebook. A hundred million dollars is a lot of money, for instance. But Facebook took in more than $ 13 billion in revenue last quarter. Double that fine, triple it, and Facebook bounces back.
If even a fine 10 times the size of the largest it ever threw can’t faze the target, what can the FTC do to scare Facebook into playing by the book? Make it do what it’s already supposed to be doing, but publicly.
How many ad campaigns is a user’s data being used for? How many internal and external research projects? How many copies are there? What data specifically and exactly is it collecting on any given user, how is that data stored, who has access to it, to whom is it sold or for whom is it aggregated or summarized? What is the exact nature of the privacy program it has in place, who works for it, who do they report to and what are their monthly findings?
These and dozens of other questions come immediately to mind as things Facebook should be disclosing publicly in some way or another, either directly to users in the case of how one’s data is being used, or in a more general report, such as what concrete measures are being taken to prevent exfiltration of profile data by bad actors, or how user behavior and psychology is being estimated and tracked.
Not easy or convenient questions to answer at all, let alone publicly and regularly. But if the FTC wants the company to behave, it has to impose this level of responsibility and disclosure. Because, as Facebook has already shown, it cannot be trusted to disclose it otherwise. Light touch regulation is all well and good… until it isn’t.
This may in fact be such a major threat to Facebook’s business — imagine having to publicly state metrics that are clearly at odds with what you tell advertisers and users — that it might attempt to negotiate a larger initial fine in order to avoid punitive measures such as those outlined here. Volkswagen spent billions not on fines, but in sort of punitive community service to mitigate the effects of its emissions cheating. Facebook too could be made to shell out in this indirect way.
What the FTC is capable of requiring from Facebook is an open question, since the scale and nature of these violations are unprecedented. But whatever they come up with, the part with a dollar sign in front of it — however many places it goes to — will be the least of Facebook’s worries.
Google is removing apps from Google Play that request permission to access call logs and SMS text message data but haven’t been manually vetted by Google staff.
The search and mobile giant said it is part of a move to cut down on apps that have access to sensitive calling and texting data.
Google said in October that Android apps will no longer be allowed to use the legacy permissions as part of a wider push for developers to use newer, more secure and privacy minded APIs. Many apps request access to call logs and texting data to verify two-factor authentication codes, for social sharing, or to replace the phone dialer. But Google acknowledged that this level of access can and has been abused by developers who misuse the permissions to gather sensitive data — or mishandle it altogether.
“Our new policy is designed to ensure that apps asking for these permissions need full and ongoing access to the sensitive data in order to accomplish the app’s primary use case, and that users will understand why this data would be required for the app to function,” wrote Paul Bankhead, Google’s director of product management for Google Play.
Any developer wanting to retain the ability to ask a user’s permission for calling and texting data has to fill out a permissions declaration.
Google will review the app and why it needs to retain access, and will weigh in several considerations, including why the developer is requesting access, the user benefit of the feature that’s requesting access and the risks associated with having access to call and texting data.
Bankhead conceded that under the new policy, some use cases will “no longer be allowed,” rendering some apps obsolete.
So far, tens of thousands of developers have already submitted new versions of their apps either removing the need to access call and texting permissions, Google said, or have submitted a permissions declaration.
Developers with a submitted declaration have until March 9 to receive approval or remove the permissions. In the meantime, Google has a full list of permitted use cases for the call log and text message permissions, as well as alternatives.
The last two years alone has seen several high-profile cases of Android apps or other services leaking or exposing call and text data. In late 2017, popular Android keyboard ai.type exposed a massive database of 31 million users, including 374 million phone numbers.
Managing accounts is much more than following a rulebook, template, or guide. In reality, it frequently allows for (and requires) more creativity and flexibility than I anticipated at the outset.
Read more at PPCHero.com
- How would Google Answer Vague Questions in Queries?
- Why Google Grants Needs To Focus on Mobile Networks
- Social chat app Capture launches to take a shot at less viral success
- What Happens When Reproductive Tech Like IVF Goes Awry?
- Qualtrics’ Julie Larson-Green will talk customer experience at TC Sessions: Enterprise