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Monthly Archives: May 2019

3 Alternative Paid Social Platforms to Diversify Your PPC Investment

May 16, 2019 No Comments

It can be a hassle to go through the process of researching, pitching, and testing a new platform that may not prove its value in the end. This post will review three of the often-overlooked paid social platforms that are worth your consideration.

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India’s ride-hailing firm Ola is now in the credit card business, too

May 15, 2019 No Comments

A day after India’s largest wallet app Paytm entered the credit cards business, local ride-hailing giant is following suit. Ola has inked a deal with state-run SBI bank and Visa to issue as many as 10 million credit cards in next three and a half years, it said today.

The move will help Visa and SBI bank acquire more customers in India, where most transactions are still bandied out over cash. For Ola, which rivals Uber in India, foray into cards business represents a new avenue to monetize its customers, as TechCrunch previously reported.

With about 150 million users availing more than 2 million rides on its platform each day, Ola is sitting on a mountain of data about its users’ financial power and spends. With the card, dubbed Ola Money-SBI Credit Card, the mobility firm is also offering several discounts and savings to retain its loyal customer base.

Ola, which is nearing $ 6 billion in valuation and counts SoftBank and Naspers among its investors, said it will offer its credit card holders “highest cashback and rewards” in form of Ola Money that could be redeemed for Ola rides, and flight and hotel bookings. There will be seven percent cashback on cab spends, five percent on flight bookings, 20 percent on domestic hotel bookings (six percent on international hotel bookings), 20 percent on over 6,000 restaurants, and one percent on all other spends.

“Mobility spends form a significant wallet share for users and we see a huge opportunity to transform their payments experience with this solution. With over 150 million digital-first consumers on our platform, Ola will be a catalyst in driving India’s digital economy with cutting edge payment solutions,” Bhavish Aggarwal, cofounder and CEO of Ola, said in a statement.

Why credit cards?

Ola appears to be following the playbook of Grab and Go-Jek, two ride-hailing services in Southeast Asian markets that have ventured into a number of businesses in recent years. Both Grab and Go-Jek offer loans, remittance and insurance to their riders, while the former also maintains its own virtual credit card. Interestingly, Uber, which also offers a credit card in some markets, has no such play in India.

The move will allow Ola to look beyond ride-hailing and food delivery, two businesses that appear to have hit a saturation point in India, said Satish Meena, an analyst with research firm Forrester.

In recent years, Ola has started to explore financial services. It offers riders “micro-insurance” that covers a range of risks including loss of baggage and medical expenses. The company said earlier this year, it has sold over 20 million insurances to customers. Using Ola Money to facilitate cashbacks also underscores Ola’s push to increase the adoption of its mobile wallet, which according to estimates, lags Paytm and several other wallet and UPI payment apps.

The company has also made major push in electric vehicles business, which it spun off as a separate company earlier this year. In March, its EV business raised $ 300 million from Hyundai and Kia. The company has said that it plans to offer one million EVs by 2022. Its other EV programs include a pledge to add 10,000 rickshaws for use in cities.


Startups – TechCrunch


Sisense acquires Periscope Data to build integrated data science and analytics solution

May 14, 2019 No Comments

Sisense announced today that it has acquired Periscope Data to create what it is calling a complete data science and analytics platform for customers. The companies did not disclose the purchase price.

The two companies’ CEOs met about 18 months ago at a conference, and running similar kinds of companies, hit it off. They began talking and, after a time, realized it might make sense to combine the two startups because each one was attacking the data problem from a different angle.

Sisense, which has raised $ 174 million, tends to serve business intelligence requirements either for internal use or externally with customers. Periscope, which has raised more than $ 34 million, looks at the data science end of the business.

Both CEOs say they could have eventually built these capabilities into their respective platforms, but after meeting they decided to bring the two companies together instead, and they made a deal.

Harry Glasser from Periscope Data and Amir Orad of Sisense.

Harry Glasser from Periscope Data and Amir Orad of Sisense

“I realized over the last 18 months [as we spoke] that we’re actually building leadership positions into two unique areas of the market that will slowly become one as industries and technologies evolve,” Sisense CEO Amir Orad told TechCrunch.

Periscope CEO Harry Glasser says that as his company built a company around advanced analytics and predictive modeling, he saw a growing opportunity around operationalizing these insights across an organization, something he could do much more quickly in combination with Sisense.

“[We have been] pulled into this broader business intelligence conversation, and it has put us in a place where as we do this merger, we are able to instantly leapfrog the three years it would have taken us to deliver that to our customers, and deliver operationalized insights on integration day on day one,” Glasser explained.

The two executives say this is part of a larger trend about companies becoming more data-driven, a phrase that seems trite by now, but as a recent Harvard Business School study found, it’s still a big challenge for companies to achieve.

Orad says that you can debate the pace of change, but that overall, companies are going to operate better when they use data to drive decisions. “I think it’s an interesting intellectual debate, but the direction is one direction. People who deploy this technology will provide better care, better service, hire better, promote employees and grow them better, have better marketing, better sales and be more cost effective,” he said.

Orad and Glasser recognize that many acquisitions don’t succeed, but they believe they are bringing together two like-minded companies that will have a combined ARR of $ 100 million and 700 employees.

“That’s the icing on the cake, knowing that the cultures are so compatible, knowing that they work so well together, but it starts from a conviction that this advanced analytics can be operationalized throughout enterprises and [with] their customers. This is going to drive transformation inside our customers that’s really great for them and turns them into data-driven companies,” Glasser said.


Enterprise – TechCrunch


State of Paid Social Survey Closes Friday, May 17th

May 14, 2019 No Comments

Early reporting shows that Quora and Instagram are the favorites as the Rising Stars in social platforms, with Quora inching ahead by barely 1% of the submissions. Which platform do you think is the rising star? Lend your voice and help establish benchmarks and trends for the paid social advertising industry. Take the 2 minute State of Paid Social Survey now. Ends Friday, May 17th!

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A summary of Google Data Studio: Updates from April 2019

May 14, 2019 No Comments

April was a big month for Google Data Studio (GDS), with Google introducing some significant product updates to this already robust reporting tool.

For those not familiar with GDS, it is a free dashboard-style reporting tool that Google rolled out in June 2016. With Data Studio, users can connect to various data sources to visualize, and share data from a variety of web-based platforms.

GDS supports native integrations with most Google products including Analytics, Google Ads, Search Ads 360 (formerly Doubleclick Search), Google Sheets, YouTube Analytics, and Google BigQuery.

GDS supports connectors that users can purchase to import data from over one hundred third-party sources such as Bing Ads, Amazon Ads, and many others.  

Sample Google Data studio dashboard

Source: Google

1. Google introduces BigQuery BI Engine for integration with GDS

BigQuery is Google’s massive enterprise data warehouse. It enables extremely fast SQL queries by using the same technology that powers Google Search. Per Google,

“Every day, customers upload petabytes of new data into BigQuery, our exabyte-scale, serverless data warehouse, and the volume of data analyzed has grown by over 300 percent in just the last year.”

BigQuery BI Engine stores, analyzes, and finds insights on your data Image Source: Google

Source: Google

2. Enhanced data drill-down capabilities

You can now reveal additional levels of detail in a single chart using GDS’s enhanced data drill down (or drill up) capabilities.

You’ll need to enable this feature in each specific GDS chart and, once enabled, you can drill down from a higher level of detail to a lower one (for example, country to a city). You can also drill up from a lower level of detail to a higher one (for example, city to the country). You must be in “View” mode to drill up or drill down (as opposed to the “Edit” mode).

Here’s an example of drilling-up in a chart that uses Google’s sample data in GDS.

GDS chart showing clicks by month

Source: Google

To drill-up by year, right click on the chart in “View” mode and select “Drill up” as shown below.

GDS chart showing the option to “Drill up” the monthly data to yearly data

Visit the Data Studio Help website for detailed instructions on how to leverage this feature.

3. Improved formatting of tables

GDS now allows for more user-friendly and intuitive table formatting. This includes the ability to distribute columns evenly with just one click (by right-clicking the table), resizing only one column by dragging the column’s divider, and changing the justification of table contents to left, right, or center via the “Style” properties panel in “Edit” mode.

Example of editing, table properties tab in GDS

Source: Google

Detailed instructions on how to access this feature are located here.

4. The ability to hide pages in “View” mode

GDS users can now hide pages in “View” mode by right clicking on the specific page (accessed via the top submenu), clicking on the three vertical dots to the right of the page name, and selecting “Hide page in view mode”. This feature comes in handy when you’ve got pages you don’t want your client (or anyone) to see when presenting the GDS report.

The new “Hide page” feature in GDS

Source: Google

5. Page canvas size enhancements

Users can now customize each page’s size with a new feature that was rolled out on March 21st (we’re sneaking this into the April update because it’s a really neat feature).

Canvas size settings can be accessed from the page menu at the top of the GDS interface. Select Page>Current Page Settings, and then select “Style” from the settings area at the right of the screen. You can then choose your page size from a list of pre-configured sizes or set a custom size of your own.

GDS Page Settings Wizard

Source: Google

6. New Data Studio help community

As GDS adds more features and becomes more complex, it seems only fitting that Google would launch a community help forum for this tool. So, while this isn’t exactly a new feature to GDS itself, it is a new resource for GDS users that will hopefully make navigating GDS easier.

Users can access the GDS Help Community via Google’s support website or selecting “Help Options” from the top menu bar in GDS (indicated by a question mark icon) then click the “Visit Help Forum” link.

The Help menu within GDS

Source: Google

Conclusion

We hope that summarizing the latest GDS enhancements has made it a little easier to digest the many new changes that Google rolled out in April (and March). Remember, you can always get a list of updates, both new and old by visiting Google’s Support website here.

Jacqueline Dooley is the Director of Digital Strategy at CommonMind.

The post A summary of Google Data Studio: Updates from April 2019 appeared first on Search Engine Watch.

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ServiceNow acqui-hires mobile analytics startup Appsee

May 13, 2019 No Comments

In a carefully framed deal, ServiceNow announced this morning that it has acquired the intellectual property and key personnel of mobile analytics company Appsee for an undisclosed price. Under the terms of the deal, the co-founders and R&D team will be joining ServiceNow after the deal closes.

It’s worth noting that ServiceNow did not acquire Appsee’s customers, and the company is expected to wind down its existing business over the next 12 months.

Appsee provides more than pure numerical analytics. As the name it implies, it lets developers see what the user is seeing by recording an interaction and seeing what went right or wrong as the person used the program.

Appsee session playback in action.

GIF courtesy of Appsee

ServiceNow wants to take that functionality and incorporate it into its Now Platform, which enables customers to create customized service applications for their businesses, or use mobile applications it has created out of the box.

The company sees this as a way to improve the UI and build more usable apps. “We’ll be able to use Appsee for our mobile app and browser analytics. This can be used across all three of our workflows, and with this level of visibility our customers will be able to see how customers or employees are engaging [with the application]. With these analytics, ServiceNow will be able to provide insights on user behavior. In turn, this will help us provide an improved UI for customers,” a company spokesperson told TechCrunch.

Just last week at its Knowledge 19 customer conference in Las Vegas, the company announced Now Mobile, a new tool for performing tasks like ordering a new laptop or searching for the holiday calendar, and a mobile on-boarding tool for new employees. Both of these will be available in the company’s next release and could benefit from the Appsee functionality to improve the overall design of these products after it releases them to users.

Appsee has always been focused on capturing user activity. Over the years it has layered on more traditional analytics like DAUs (daily active users) and crash rates, the kind of metrics that can give companies insight into their user experience, but they combine that with the visual record to help see more detail about exactly what was happening, along with myriad other features, all of which will be incorporated into the ServiceNow platform moving forward.

The deal is expected to close by the end of Q2 2019.

Mobile – TechCrunch


Google Ads Phasing Out Game Content Category

May 13, 2019 No Comments

Last week, Google Ads announced an important change for exclusion categories: “Games” content exclusion will be deprecated. This change is in line with Google Ads claim of streamlining content exclusion options they rolled out in 2018.

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Zuckerberg says breaking up Facebook “isn’t going to help”

May 11, 2019 No Comments

With the look of someone betrayed, Facebook’s CEO has fired back at co-founder Chris Hughes and his brutal NYT op-ed calling for regulators to split up Facebook, Instagram, and WhatsApp. “When I read what he wrote, my main reaction was that what he’s proposing that we do isn’t going to do anything to help solve those issues. So I think that if what you care about is democracy and elections, then you want a company like us to be able to invest billions of dollars per year like we are in building up really advanced tools to fight election interference” Zuckerberg told France Info while in Paris to meet with French President Emmanuel Macron.

Zuckerberg’s argument boils down to the idea that Facebook’s specific problems with privacy, safety, misinformation, and speech won’t be directly addressed by breaking up the company, and that would instead actually hinder its efforts to safeguard its social networks. The Facebook family of apps would theoretically have fewer economies of scale when investing in safety technology like artificial intelligence to spot bots spreading voter suppression content.

Facebook’s co-founders (from left): Dustin Moskovitz, Chris Hughes, and Mark Zuckerberg

Hughes claims that “Mark’s power is unprecedented and un-American” and that Facebook’s rampant acquisitions and copying have made it so dominant that it deters competition. The call echoes other early execs like Facebook’s first president Sean Parker and growth chief Chamath Palihapitiya who’ve raised alarms about how the social network they built impacts society.

But Zuckerberg argues that Facebook’s size benefits the public. “Our budget for safety this year is bigger than the whole revenue of our company was when we went public earlier this decade. A lot of that is because we’ve been able to build a successful business that can now support that. You know, we invest more in safety than anyone in social media” Zuckerberg told journalist Laurent Delahousse.

The Facebook CEO’s comments were largely missed by the media, in part because the TV interview was heavily dubbed into French with no transcript. But written out here for the first time, his quotes offer a window into how deeply Zuckerberg dismisses Hughes’ claims. “Well [Hughes] was talking about a very specific idea of breaking up the company to solve some of the social issues that we face” Zuckerberg says before trying to decouple solutions from anti-trust regulation. “The way that I look at this is, there are real issues. There are real issues around harmful content and finding the right balance between expression and safety, for preventing election interference, on privacy.”

Claiming that a breakup “isn’t going to do anything to help” is a more unequivocal refutation of Hughes’ claim than that of Facebook VP of communications and former UK deputy Prime Minster Nick Clegg . He wrote in his own NYT op-ed today that “what matters is not size but rather the rights and interests of consumers, and our accountability to the governments and legislators who oversee commerce and communications . . . Big in itself isn’t bad. Success should not be penalized.”

Mark Zuckerberg and Chris Hughes

Something certainly must be done to protect consumers. Perhaps that’s a break up of Facebook. At the least, banning it from acquiring more social networks of sufficient scale so it couldn’t snatch another Instagram from its crib would be an expedient and attainable remedy.

But the sharpest point of Hughes’ op-ed was how he identified that users are trapped on Facebook. “Competition alone wouldn’t necessarily spur privacy protection — regulation is required to ensure accountability — but Facebook’s lock on the market guarantees that users can’t protest by moving to alternative platforms” he writes. After Cambridge Analytica “people did not leave the company’s platforms en masse. After all, where would they go?”

That’s why given critics’ call for competition and Zuckerberg’s own support for interoperability, a core tenet of regulation must be making it easier for users to switch from Facebook to another social network. As I’ll explore in an upcoming piece, until users can easily bring their friend connections or ‘social graph’ somewhere else, there’s little to compel Facebook to treat them better.


Social – TechCrunch


HTC introduces a cheaper blockchain phone, opens Zion Vault SDK

May 11, 2019 No Comments

Happy Blockchain Week to you and yours. HTC helped kick off this important national holiday by announcing the upcoming release of the HTC Exodus 1s. The latest version of the company’s intriguing blockchain phone shaves some of price off the Exodus 1 — which eventually sold for $ 699 when the company made it available in more traditional currency.

HTC’s being predictably cagey about exact pricing here, instead simply calling it “a more value-oriented version” of the original. Nor is the company discussing the actions it’s taking to reduce the cost here — though I’d expect much of them to be similar to those undergone by Google for the Pixel 3a, which was built by the former HTC team. There, most of the hits were to processing power and building material. Certainly the delightfully gimmicky transparent rear was a nice touch on the Exodus 1.

Most interesting here is the motivation behind the price drop. Here’s HTC in the press release:

It will allow users in emerging economies, or those wanting to dip their toes into the crypto world for the first time, easier access to the technology with a more accessible price point. This will democratize access to crypto and blockchain technology and help its global proliferation and adoption. HTC will release further details on exact specification and cost over the coming months.

A grandiose vision, obviously, but I think there’s something to be said for the idea. Access to some blockchain technology is somewhat price-prohibitive. Even so. Many experts in the space agree that blockchain will be an important foundation for microtransactions going forward. The Exodus 1 wasn’t exactly a smash from the look of things, but this could be an interesting first step.

Another interesting bit in all of this is the opening of the SDK for Zion Vault, the Trusted Execution Environment (TEE) product vault the company introduced with the Exodus 1. HTC will be tossing it up on GitHub for developers. “We understand it takes a community to ensure strength and security,” the company says, “so it’s important to the Exodus team that our community has the best tools available to them.”

Mobile – TechCrunch


Ad Copy Must-Haves That Make or Break a PPC Campaign

May 11, 2019 No Comments

If you’re trying to up your PPC game and create amazingly effective ad copy, make sure it always includes these 3 vital elements

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