Monthly Archives: July 2019
Snapchat just announced that it’s making shows with big names like Serena Williams, Arnold Schwarzenegger and Kevin Hart, as well as online stars like Emma Chamberlain, Loren Gray, Rickey Thompson, Baby Ariel and FaZe Banks.
Snapchat launched its original content efforts two years ago, and today it’s unveiling a new program called Creator Shows. As initially announced in the Hollywood Reporter, these will be first-person shows designed around individual creators.
For example, Schwarzenegger will be providing motivational advice in a show called “Rules of Success,” while Thompson will weigh in on fashion and lifestyle trends on “Trend or End” and Gray offers beauty advice on “Glow Up.”
The shows will begin airing this month. They’re all exclusive to Snapchat, and many of them come from creators who have a substantial following on other platforms — Chamberlain, for example, was just described in The New York Times as “the funniest person on YouTube.”
“Snapchat has always been my favorite platform to post random and funny things on because it’s so relaxed,” Chamberlain said in a statement. “My favorite part about it is that I get to watch my own Snapchat Stories a few hours after I post them for entertainment… kind of embarrassing, I know…”
Snap isn’t sharing viewership numbers around its original shows, but it does say that daily time spent watching those shows tripled over the past year.
And as media giants funnel more and more money into original video content, this might be the strategy that Snapchat needs to compete — rather than trying to find the next big-budget hit, it can focus on personality-driven shows from creators with large followings.
As someone who has been fortunate enough to be a part both the Startup and Digital Agency World, it pains me to witness the many recurring mistakes that are happening by bringing these two worlds together. The Agency wants the business and the Startup wants the best and smartest people to “grow their baby”. It all sounds like a “no-brainer’ right? Well, this perfect situation can sometimes be clouded by one of the most bastardized words in the client-agency relationship – Expectations. In this post, I will highlight some of the misconceptions that could, at the very least, help the next Startup as they prepare to show their product/service to the world.
How to Play the Digital Agency Game:
Don’t get me wrong. There are many highly reputable Marketing Agencies in the world that do not fit this description. On the other hand, there are some other Agencies that work on a different playing field that is not financially supportive of Startups. Most agencies take a 15% commission of Ad Spend regardless of performance or the companies financial situation. These agencies often provide a “Production Line” level level of service that question the actual time spend which leads to the overall client performance. Beware of agencies that promise GOLD and deliver pennies.
What Startups really need from an Agency:
- 100% transparency of where and how their money is being spent.
- Daily Direct communication with the Strategist/Marketer.
- Less than 24 hour turn-around times for typical updates.
- Level of ongoing Education on how the digital advertising world works.
Big Agency Regurgitation
I have witnessed many horror stories over the years from prospects/clients from either a performance or client relationship with a previous agency. The one thing that all of them had in common was the lack of achievable expectations. Situations such as poor communication, lackluster performance and just an overall bad experience have not only left a bitter taste in their mouth but also question the entire agency experience. Moreover, this feeling of being “burned” has motivated their thinking to bring the marketing “in-house” as the only alternative to reaching success. This is not a good thing….
As a big fan of conferences, they often open your eyes to a whole new world of innovation, prosperity and vision for business owners and that’s a great thing. However, it can sometimes backfire to the point of confusion and anxiety of what to focus on first. It is very easy for Entrepreneurs to get “over-excited” about the latest bells and whistles in software, automation and analytics. They are told that once they have these tools in their toolbox, they can turn their business into a fortune 100 company instantly.
Unfortunately, a reality check is needed to bring everyone down from this “high” and re-focus on the core issue at hand which is identifying, engaging and converting with their core audiences within a sensible budget. Remember, investing in Shiny Objects make you vulnerable, not successful.
The Misunderstanding of Monetization
In some instances, both advertisers and agencies, often forget to track every interaction point and that little oversight can be an unfortunate mistake. This assumed “low-hanging” fruit for tracking things other than traditional eCommerce/Lead Gen Forms such as (below) can completely skew overall performance and future optimization which could be devastating to startups as they hunger for continual growth.
- Contact Forms
- Email Newsletter Signups
- Live Chats
- Phone Calls
- Pageviews of a particular page can lead to
Mistrust of the Case Study
Case Studies are a great source for understanding the successes of a particular experience that allow the reader to adapt to new ideas and strategies. However, you need to be careful not put to put too much emphasis on the successes of these studies because of the substantiated factors which often lead inaccuracy. Here are some examples:
- Geography (Some of these studies reference a specific GEO area and not the wider population)
- Singular view and opinion. Often, these studies are done by a small group of people which may have biased opinions based on data collected.
- Case Studies are often used as a “Toot your own horn” strategy to generate more business. (Google is pretty good at that)
Don’t Bet the Farm
I can understand the anxieties of Startups where they want to launch their business with a big bang. However, spending too much too fast (especially in the PPC marketing world) can completely ruin their chances for steady sustainable growth. It’s imperative to start testing “right out of the gate” as well as identifying the quick wins and losses. Moreover, you will need to develop strategies to generate relevent traffic and awareness through alternative methods such as Social Media, SEO and quite frankly “word of mouth”. To prove this theory, just a take a look at these screenshots from SpyFu’s Monthly Trend function.
Outside Opinion Overload
Yes, it’s important to get as much feedback as possible when launching a new company. However, getting advice from people who think they know certain aspects of online marketing because they read an article or attended a conference, can be a slippery slope. Taking advice and/or criticism from someone “on the outside” that completely contradicts the vision of both your business partners and hired experts can be harmful to the business. This 3rd party opinion is often made without any understanding of what it takes to implement as well as its expected outcome. Whether it’s strategies about Landing Pages, Brand vs. Non-Brand, or even simple things such as Promotions and Offers can have a negative effect on revenue if not discussed by everyone on the team.
Solution: Soak up all of the feedback you can get, discuss with your team and agree to label these new ideas as “TEST” Campaigns and analyze the heck out of them.
Forecast Projection Failures
How many times have you seen someone simply create excel formulas which magically forecast the future of online marketing revenue based on a single monetary amount. (For example, if we increase our budget from $ 10,000 to $ 100,000 we will generate an additional $ 1 million dollars.) Yeah, I wish that were all true. However, that is not the case. The math may sound great to a Venture Capitalist/Investor, but it’s just not realistic.
- Take in account the following scenarios:
- Market Saturation Levels
- Seasonality Highs/Lows
- Potential Technical issues
- Search Engine Algorithm changes
- Increased Competitor landscape
“Off the Mark” Target Audiences
Hate to say this, but I have witnessed startup companies that thought they new their audiences and it wasn’t until they over-spent their PPC dollars and countless Landing Page A/B test to come to that realization. Selling a product or service requires more than just a few hours of typical market research. When it comes to online marketing, either hire a PPC Consultant or purchase PPC Competitive Research Software such as SpyFu.com to see some of these invaluable competitor information:
- Monthly Budget Trends
- PPC and SEO Keywords
- Top Text Ads
- Their own PPC and SEO Competitors
- Review monthly and seasonality trends
- Compare up to (3) three competitors and see which terms they are all bidding on.
Here’s an example:
Whether you are building a Startup company or growing an existing one, the agency experience should be a positive one. However, dealing with the “dog eat dog” agency world when it comes to trust, expectations and continual growth is unfortunate and should never happen. I hope this blog post, at the very least, has provided some insight into preventing these situations as well as learning from them. Finding the right agency partner is just as important as finding the right target audience.
Box co-founder, chairman and CEO Aaron Levie took his company from a consumer-oriented online storage service to a publicly traded enterprise powerhouse. Launched in 2005, Box today has more than 41 million users, and the vast majority of Fortune 500 companies use its service. Levie will join us at TC Sessions: Enterprise for a fireside chat about the past, present and future of Box, as well as the overall state of the SaaS and cloud space.
Levie, who also occasionally contributes to TechCrunch, was a bit of a serial entrepreneur before he even got to college. Once he got to the University of Southern California, the idea for Box was born. In hindsight, it was obviously the right idea at the right time, but its early iterations focused more on consumers than business users. Like so many other startups, though, the Box team quickly realized that in order to actually make money, selling to the enterprise was the most logical — and profitable — option.
Before going public, Box raised well over $ 500 million from some of the most world’s most prestigious venture capital firms. Box’s market cap today is just under $ 2.5 billion, but more than four years after going public, the company, like many Silicon Valley unicorns both private and public, still regularly loses money.
Early-Bird Tickets are on sale today for just $ 249 — book here before prices go up by $ 100!
There’s always more content to write.
Sometimes that can be encouraging, even exhilarating. You’ve got plenty of space for all your ideas, and countless opportunities to engage with potential customers and to build a stronger relationship with existing ones.
But producing a constant stream of content can be exhausting.
You’ll find yourself running out of ideas and running out of steam. And at that point, it can be really difficult to keep creating high-quality content on a regular basis.
Even if you’re in a position to hire someone to help, you’ll still need to have a fair amount of involvement in content production – supplying ideas and outlines, at the very least.
So how can you keep up with all the content you need to produce? Before we dig into some specific tips, let’s take a look at how much you actually need to create.
How frequently should you post on your blog and your social media accounts?
There are no rules here different blogs do different things, often within the same industry. In the content marketing world, for instance:
- Smart Blogger posts (very in-depth) pieces once a week
- Copyblogger publishes three or four posts a week
- Content Marketing Institute posts one piece each weekday
As a rough guideline, you’ll probably want to aim for at least one weekly post, one daily Facebook and/or Instagram post, and three or more posts a day on fast-moving networks like Twitter. (According to Louise Myers, the “general consensus” is that anything from three to 30 Tweets per day is fine.
So how do you keep up with this level of content, week after week?
How to create great content without burning out
Here are nine ways to keep up your content production without getting to the point of feeling so burned out that you simply give up.
You can use these as a step by step process, or you can pick and choose ideas that’ll make your existing process go more smoothly.
1. Decide how often you’ll post content
While there’s no “right” answer to how often to post content, there’s definitely a “wrong” one. Posting content whenever you feel like it, at wildly varying frequencies.
It’s best – for you and for your audience – to have a consistent posting schedule, both on your blog and on social networks. That might mean, for instance, two blog posts each week, one Facebook post each day (more may be counter-productive), and five Twitter posts each day.
While you might vary your schedule a little, having a clear idea of what to aim for makes it much more likely that you’ll write and publish regular posts.
2. Come up with a suitable pattern for your content
With social media, in particular, it’s helpful to “pattern” your content. This is also a useful practice for blog posts, especially if you post twice a week or more on your blog.
Rather than starting with a blank page when it comes to generating ideas, you can have a pre-set “pattern” for the content you’re going to create.
For instance, if you’re writing five Twitter posts each day, you might decide to have:
- Two posts linking to other people’s great content
- One post linking to your most recent piece of content
- One post linking to a piece of content from your archive
- One post that asks a question or prompts a discussion
3. Brainstorm lots of ideas
Simply coming up with ideas for content can take a lot of time. Instead of sitting down and staring at a blank page, try “batching” the idea generation process: set aside time once every week or two to come up with a whole list of ideas.
Some great ways to find content ideas include:
- Common search terms within your industry: this is part of keyword research and as well as being a useful SEO tool, it’s great for idea-generation.
- Questions that you frequently get asked by potential customers.
- Problems that you faced when you were starting out in your industry.
- Other people’s content – could you create something that tackles a topic in more depth, or from a different angle?
- Your own content: can you go back to an old blog post and update it, or take some social media posts and weave them into a piece for your blog?
- Asking influencers for their contributions – this might be in the form of a quote or two from one person, or a “round-up” post with quotes from lots of different experts.
4. Outline longer pieces of content
With short posts on Twitter and Facebook, you probably don’t need an outline – just a clear idea of what you’re trying to accomplish.
For blog posts, though, you’ll find it’s much faster to write when you’ve got a solid outline in place, especially if you’re producing long-form content. Again, it’s often a good idea to “batch produce” your outlines, by picking four or so ideas and outlining all those posts at once.
That way, when it’s time to write those posts, a lot of the hard work is already done. Plus, if you outline several posts in a single session, you’ll find it much easier to create links between them.
5. Write several short pieces of content at once
Instead of opening up HootSuite (or your favorite social media management tool or app) every single time you want to send a tweet or create a post, write lots of posts ahead of time.
You might want to queue up a week’s worth of posts all at once. Buffer is a great tool for this, allowing you to schedule posts to go out at any time you want – making it easier to reach potential clients in other timezones or those on unusual schedules.
6. Set aside focused time for longer pieces
Creating content requires a lot of focus – it’s not something you can easily do while you’re fielding phone calls or responding to emails every few minutes.
Block out periods of time (ideally two hours long) in advance, where you can shut your office door, ignore your email, and let calls go to voicemail.
6. Set aside focused time for longer pieces
While you may have no choice but to self-edit your content, if it’s possible, get an editor involved. This might be someone already on your team, or a freelancer external to your company.
A good editor will go far beyond correcting spelling mistakes and grammatical slips. They’ll help to ensure your content is well structured, that it flows smoothly, and that it’s as engaging as possible.
8. Have an assistant format and upload your content
If you’re uploading all your own posts on your blog and social media, you’ll be spending time finding images, selecting categories, adding hashtags, including links, and so on.
While these tasks are an important part of the content creation process, they don’t need to be done by you. Delegate as much of the repetitive work as possible to an assistant so that you can free up more time to write or design the content itself.
9. Get ahead and take time off
If content creation is starting to feel like a treadmill that you can’t get off, then you’re probably heading for burnout. Plan your schedule so you can get ahead, perhaps by creating an extra piece or two of content each week.
That way, you can take a week off from content creation occasionally (plus, you’ll also be covered for any unexpected events, like a particularly busy period, or illness).
10. Repurpose your existing content
There may well be excellent blog posts in your archive that rarely get read, and your social media posts will almost certainly only gather fleeting attention.
Instead of always coming up with fresh ideas and creating new pieces from scratch, how about reusing some of your existing content? That might be as simple as writing an updated version of a blog post, and republishing it – or it could involve something more involved like turning a series of tweets into a blog post, or turning a post into an infographic.
Valuable, high-quality content is great for your business, your potential and existing customers, and your SEO. By trying some or all of the tips above, you can keep up the flow of content, without burning out.
If you have a tip for creating lots of great content, consistently, feel free to share it with us in the comments below.
Joe Williams is the founder of Tribe SEO. He can be found on Twitter at @joetheseo.
The post Ten ways to pump out a stream of great content without burning out appeared first on Search Engine Watch.
Instagram announced two new features today that it said are designed to combat online bullying.
In both cases, the Facebook -owned service seems to be trying to find ways to limit bad behavior without outright blocking posts or banning users.
“We can do more to prevent bullying from happening on Instagram, and we can do more to empower the targets of bullying to stand up for themselves,” wrote Instagram head Adam Mosseri in the announcement. “Today we’re announcing one new feature in both areas. These tools are grounded in a deep understanding of how people bully each other and how they respond to bullying on Instagram, but they’re only two steps on a longer path.”
The first feature is supposed to use artificial intelligence to flag comments that “may be considered offensive.” In those cases, users are asked, “Are you sure you want to post this?” and then given the option button to “undo” their comment before it posts.
This might seem like a relatively tame response, particularly because users can still go ahead and post the original comment if they want, but Mosseri said that in early tests, his team found that the prompt “encourages some people to undo their comment and share something less hurtful once they have had a chance to reflect.”
The other addition, which Mosseri said the service will start testing soon, is the ability to “restrict” users looking at your account.
“We’ve heard from young people in our community that they’re reluctant to block, unfollow, or report their bully because it could escalate the situation, especially if they interact with their bully in real life,” Mosseri wrote.
So by using this new option, you can limit another user’s interaction with your account without making it obvious. If you restrict someone, their comments on your posts will only be visible to them, unless you approve a comment for general consumption. They also won’t be able to see if you’re active on Instagram or if you’ve read their direct messages.
Mosseri described earlier versions of these features at Facebook’s F8 developer conference in April.
Cloud gaming — however a company chooses to define that — is shaping up to be a big part of the next generation of consoles and other platforms. But Mario creator and Nintendo veteran Shigeru Miyamoto says his company won’t be so quick to jump on the bandwagon.
Speaking to shareholders at Nintendo’s annual general meeting, Miyamoto and other executives addressed a variety of issues, among them what some interpret as a failure to keep up with the state of the industry. Sony and Microsoft (together, amazingly) are about to lock horns with Google, Nvidia and others in the arena of game streaming, but Nintendo has announced no plans whatsoever regarding the powerful new technology.
As reported by GamesIndustry.biz, Miyamoto was unfazed by this allegation.
“We believe it is important to continue to use these diverse technical environments to make unique entertainment that could only have been made by Nintendo,” he said. “We have not fallen behind with either VR or network services… Because we don’t publicize this until we release a product, it may look like we’re falling behind.”
But although this hinted that Nintendo is working in this direction, Miyamoto didn’t sound convinced that cloud gaming was a home run.
“I think that cloud gaming will become more widespread in the future, but I have no doubt that there will continue to be games that are fun because they are running locally and not on the cloud,” he said.
The Nintendo focus on local multiplayer and complete offline single-player games is certainly emblematic of this point of view. And while Nintendo has been slow to adopt the latest gaming trends, it has shown that it can pull them off very well, indeed like no other, for example with the excellent Splatoon 2 and its constantly evolving seasons and events.
Nintendo President Shuntaro Furukawa said they see how gaming technology is evolving and that it’s important to “keep up with such changes,” but like Miyamoto made no indication that there was anything concrete on the way.
Instead, he indicated (again in true Nintendo style) that the company would reap the benefits of cloud gaming whether or not it took part in the practice.
“if these changes increase the worldwide gaming population, that will just give us more opportunities with our integrated hardware and software development approach to reach people worldwide with the unique entertainment that Nintendo can provide,” he said.
In other words, a rising tide lifts all boats, and if the others did the work to raise the water level, well, that’s their business.
The rumor on everyone’s mind after E3 is whether a new Switch or Switches are on the way. Naturally Furukawa demurred, saying that of course they were aware of speculation, but wouldn’t comment. However, he added: “It would spoil the surprise for consumers and is against the interests of our shareholders, so we are withholding any discussion.”
Of course a new Switch is on the way — that’s about as much as a confirmation anyone would be able to get from Furukawa or the other highly trained executives at Nintendo, even if the new hardware was coming out tomorrow. But at this rate it seems more likely that the new hardware will be timed to pull in buyers around the holidays — which may have the knock-on effect of taking the wind out of Microsoft and Sony’s sails (and sales) when they debut their next-generation consoles next year.
Hero Academy is a new video series by Hanapin Marketing that offers short and basic how-tos for marketers that are new to paid media, looking to expand into new platforms like Quora, or need tutorials for learning and implementing new features in advertising. While many of the videos feature our own Hanapin team, we also […]
Read more at PPCHero.com
The $ 10 million entry fee to join the Facebook-developed cryptocurrency’s Libra Association is merely a minimum. Members who’ll verify transactions can opt to invest more in exchange for more Libra Investment Tokens that will earn them dividends from the interest earned by the Libra Reserve after it pays for infrastructure and operations costs. If regulators allow it to launch after today requesting a halt of development, and the cryptocurrency grows popular with tons of people cashing in local currencies for Libra, the Reserve that holds those assets could grow huge and generate meaningful returns via interest — especially for members willing to sink a ton of money in early.
But therein lies potential disalignment of incentives.
If you’re confused, read our guide to everything about Libra
Each Libra Association member only gets one vote on the council, including Facebook . But if Facebook puts in $ 500 million and another member like eBay antes up just the $ 10 million minimum, Facebook has a much bigger incentive to get people cashing into Libra and holding onto the cryptocurrency so the Reserve earns interest on those dollars or other fiat, rather than just getting people to transact with it regardless of whether they hold on to Libra permanently. That could lead Facebook (and its Calibra subsidiary representing it) to push governance decisions that would disproportionately benefit it.
Ahead of the Libra announcement two weeks ago, Facebook’s head of blockchain and now Calibra David Marcus told me, “The reserve earns interest on some of those treasuries. It’s a small amount and it’s variable, but if the reserve becomes big it could become a substantial way to fund the association but also return capital to investors.”
Yet Facebook, for all its talk about transparency with Libra, refused to tell me how much it’s invested into the Libra project as a whole or the Libra Investment Token. That should be a core question raised by Congress when Marcus testifies before the Senate Banking Chair on July 16th and the House Financial Services Committee on July 17th. Facebook did not respond to requests for comment on this article. Congress should also be sure to ask how Libra will avoid a Cambridge Analytica-style crypto disaster given that apps built on the Libra developer platform aren’t subject to review.
The proportion of the total Libra Investment Tokens that Facebook owns in part determines how decentralized Libra really is. If Facebook owns the lion’s share or a majority, that could give it too much financial impetus to bend the rules in its favor even if it only has one vote on the council.
Here’s how. Facebook has led development of Libra to date. In fact, the Libra Association has yet to draw up and ratify a charter or formally admit members. Technically it’s just Facebook’s project right now. “So far we’ve been funding it all,” Marcus told The Information’s Alex Heath. It’s also been coding it all, organizing it all and communicating it all.
As such, for now the project can’t survive without Facebook, and may not be able to for quite a while. That means that if at any time Facebook disagrees so strongly with the Libra Association that it threatens to pull out, it jeopardizes the investment of all the other members. That could coerce them to vote in support of its governance policy suggestions. Facebook thereby wouldn’t need more than one vote to have a much larger influence on the direction of the project.
Today in a Facebook Note (…not a Libra.org blog post), Marcus wrote, “The levels of investments of each of the partners will most likely be public as well when that’s actually live.” But that’s far from a guarantee, and could come too late for regulators to intercede or other members to truly understand the asymmetry.
Meanwhile, Marcus also said that “We’ve been basically lending money to the association that will be at some point repaid back.” That raises another question of how much Facebook has already sunk into the Libra project, how much it expects to be repaid and on what schedule. Members might be more skittish to join if they learn much of their $ 10 million investment might just go to paying back Facebook.
That’s not to mention the other ways Facebook will earn money from Libra. Marcus wrote today that “If Libra is successful, Facebook will first benefit from it by enabling more commerce across its family of apps. More commerce means ads will be more effective, and advertisers will buy more of them to grow their businesses. Additionally, if we earn people’s trust with the Calibra wallet over time, we will also be in a position to start offering more financial services, and generate other revenue streams for the company.”
The fact that Facebook oversees development and has a massive head start on building its wallet that will be baked into its billion-plus user Messenger and WhatsApp products sure doesn’t hurt its prospects for offering other financial services. It will be first to market, instantly at scale, with an insider’s role in defining the rule book.
I’m not discounting the potential Libra has to aid the unbanked who can’t pay fees for having too little money in their accounts, or make commerce cheaper for small businesses. But if Facebook stands to earn outsized returns directly and indirectly from Libra, while expecting other members to foot its R&D bill, and these numbers aren’t made public soon, it’s reasonable to question how decentralized and altruistic this project really is.
If you’re looking for outdoor and indoor essentials, you can save a lot of cash this Independence Day weekend.
Feed: All Latest
- How would Google Answer Vague Questions in Queries?
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- Social chat app Capture launches to take a shot at less viral success
- What Happens When Reproductive Tech Like IVF Goes Awry?
- Qualtrics’ Julie Larson-Green will talk customer experience at TC Sessions: Enterprise