Monthly Archives: August 2019
Just seeing the term QBR can make someone sweat. Although QBR’s can seem scary, they can be extremely beneficial. After reading this guide, you should see QBR’s as a way to get to know your client and their business better, and then jump right into your next one!
Read more at PPCHero.com
Twitter has disclosed more bugs related to how it uses personal data for ad targeting that means it may have shared users data with advertising partners even when a user had expressly told it not to.
In a blog post on its Help Center about the latest “issues” Twitter says it “recently” found, it admits to finding two problems with users’ ad settings choices that mean they “may not have worked as intended”.
It claims both problems were fixed on August 5. Though it does not specify when it realized it was processing user data without their consent.
The first bug relates to tracking ad conversions. This meant that if a Twitter user clicked or viewed an ad for a mobile application on the platform and subsequently interacted with the mobile app Twitter says it “may have shared certain data (e.g., country code; if you engaged with the ad and when; information about the ad, etc)” with its ad measurement and advertising partners — regardless of whether the user had agreed their personal data could be shared in this way.
It suggests this leak of data has been happening since May 2018 — which is also the day when Europe’s updated privacy framework, GDPR, came into force. The regulation mandates disclosure of data breaches (which explains why you’re hearing about all these issues from Twitter) — and means that quite a lot is riding on how “recently” Twitter found these latest bugs. Because GDPR also includes a supersized regime of fines for confirmed data protection violations.
Though it remains to be seen whether Twitter’s now repeatedly leaky adtech will attract regulatory attention…
Twitter may have /accidentally/ shared data on users to ads partners even for those who opted out from personalised ads. That would be a violation of user settings and expectations, which #GDPR makes a quasi-contract. https://t.co/s0acfllEhG
— Lukasz Olejnik (@lukOlejnik) August 7, 2019
Twitter specifies that it does not share users’ names, Twitter handles, email or phone number with ad partners. However it does share a user’s mobile device identifier, which GDPR treats as personal data as it acts as a unique identifier. Using this identifier, Twitter and Twitter’s ad partners can work together to link a device identifier to other pieces of identity-linked personal data they collectively hold on the same user to track their use of the wider Internet, thereby allowing user profiling and creepy ad targeting to take place in the background.
The second issue Twitter discloses in the blog post also relates to tracking users’ wider web browsing to serve them targeted ads.
Here Twitter admits that, since September 2018, it may have served targeted ads that used inferences made about the user’s interests based on tracking their wider use of the Internet — even when the user had not given permission to be tracked.
This sounds like another breach of GDPR, given that in cases where the user did not consent to being tracked for ad targeting Twitter would lack a legal basis for processing their personal data. But it’s saying it processed it anyway — albeit, it claims accidentally.
This type of creepy ad targeting — based on so-called ‘inferences’ — is made possible because Twitter associates the devices you use (including mobile and browsers) when you’re logged in to its service with your Twitter account, and then receives information linked to these same device identifiers (IP addresses and potentially browser fingerprinting) back from its ad partners, likely gathered via tracking cookies (including Twitter’s own social plug-ins) which are larded all over the mainstream Internet for the purpose of tracking what you look at online.
These third party ad cookies link individuals’ browsing data (which gets turned into inferred interests) with unique device/browser identifiers (linked to individuals) to enable the adtech industry (platforms, data brokers, ad exchanges and so on) to track web users across the web and serve them “relevant” (aka creepy) ads.
“As part of a process we use to try and serve more relevant advertising on Twitter and other services since September 2018, we may have shown you ads based on inferences we made about the devices you use, even if you did not give us permission to do so,” it how Twitter explains this second ‘issue’.
“The data involved stayed within Twitter and did not contain things like passwords, email accounts, etc.,” it adds. Although the key point here is one of a lack of consent, not where the data ended up.
(Also, the users’ wider Internet browsing activity linked to their devices via cookie tracking did not originate with Twitter — even if it’s claiming the surveillance files it received from its “trusted” partners stayed on its servers. Bits and pieces of that tracked data would, in any case, exist all over the place.)
In an explainer on its website on “personalization based on your inferred identity” Twitter seeks to reassure users that it will not track them without their consent, writing:
We are committed to providing you meaningful privacy choices. You can control whether we operate and personalize your experience based on browsers or devices other than the ones you use to log in to Twitter (or if you’re logged out, browsers or devices other than the one you’re currently using), or email addresses and phone numbers similar to those linked to your Twitter account. You can do this by visiting your Personalization and data settings and adjusting the Personalize based on your inferred identity setting.
The problem in this case is that users’ privacy choices were simply overridden. Twitter says it did not do so intentionally. But either way it’s not consent. Ergo, a breach.
“We know you will want to know if you were personally affected, and how many people in total were involved. We are still conducting our investigation to determine who may have been impacted and If we discover more information that is useful we will share it,” Twitter goes on. “What is there for you to do? Aside from checking your settings, we don’t believe there is anything for you to do.
“You trust us to follow your choices and we failed here. We’re sorry this happened, and are taking steps to make sure we don’t make a mistake like this again. If you have any questions, you may contact Twitter’s Office of Data Protection through this form.”
While the company may “believe” there is nothing Twitter users can do — aside from accept its apology for screwing up — European Twitter users who believe it processed their data without their consent do have a course of action they can take: They can complain to their local data protection watchdog.
Zooming out, there are also major legal question marks hanging over behaviourally targeted ads in Europe.
The UK’s privacy regulator warned in June that systematic profiling of web users via invasive tracking technologies such as cookies is in breach of pan-EU privacy laws — following multiple complaints filed in the region that argue RTB is in breach of the GDPR.
While, back in May Google’s lead regulator in Europe, the Irish Data Protection Commission, confirmed it has opened a formal investigation into use of personal data in the context of its online Ad Exchange.
So the wider point here is that the whole leaky business of creepy ads looks to be operating on borrowed time.
— Johnny Ryan (@johnnyryan) August 6, 2019
Toyota is enlisting the help of startup Preferred Networks, a Japanese company founded in 2014 with a focus on artificial intelligence and deep learning, to help move forward its goal of developing useful service robots that can assist people in everyday life.
The two companies announced a partnership today to collaborate on research and development that will use Toyota’s Human Support Robot (HSR) robotics platform. The platform, which Toyota originally created in 2012 and has been developing since, is a basic robot designed to be able to work alongside people in everyday settings. Its primary uses involve offering basic car and support assistance in nursing and long-term care applications. Equipped with one arm, a display, cameras and a wheeled base, it can collect and retrieve items, and provide remote control and communication capabilities.
Preferred Networks already has some experience with Toyota’s HSR – it demonstrated one-such robot programmed to clean a room fully autonomously at Japan’s CEATEC robotics conference in 2018. The system could identify objects, responsd to specific human instructions and, importably pick up and put down objects it couldn’t define from its database in a safe manner.Toyota will be providing “several dozen” HSR units to Preferred Networks for the startup to work on, and then over the next three years, the two will collaborate on R&D, sharing the results of their work and the resulting intellectual property, with no restrictions on how either party uses the results of the joint work.
One of Toyota’s guiding goals as a company is to develop commercial home robotics that can work with people where they live. The automaker has a number of different projects in the works to make this happen, including through research at its Toyota Research Institute (TRI) subsidiary which works with a number of academic institutions. Toyota also recently revealed a number of robotics projects its bringing to the 2020 Olympic Games in Tokyo, which will help it field test a number of its projects.
- Missing Tags – This is the most common error of wrong data. This generally happens when new pages are added or the exiting pages are redesigned/recoded and the developer forgets to include the tags. Make sure all of your pages are tagged with Google Analytics code. You can use a tool like GAChecker, to verify if the Google Analytics tags are missing on any pages of your site.
- Mistagged Pages – Incorrect implementation or double tagging leads to wrong data in Google Analytics. Double tagging results in increased page views and a low bounce rate. If you bounce rate is lower than 20% then that’s the first thing you should check.
- Incorrect Filters – Wrong Filters can mess up the data and distort the view. Always create an unfiltered view so that you have correct data to fall back on.
- Sampling – Sampling happens on highly trafficked site. Sampling in Google Analytics is the practice of selecting a subset of data from your traffic and reporting on the trends available in that sample set. For most purposes, this might not be a non-issue however it can be of concern in eCommerce sites where sampling can (will) result in wrong sales figures. You can get more information about GA sampling on “How Sampling Works“.
3 Common Reasons Why Marketers Don’t Invest in Their Post-Click Experience… & Why That’s a Big Mistake
It’s important to give CRO time, money, and much-needed love and attention. My goal is to offer some clarity on why you should stop blaming these 3 things on not doing CRO and just do it already. It just makes sense!
Read more at PPCHero.com
TikTok is the breakout hit in social media apps at the moment — it’s currently ranked first in entertainment, and 12th overall in terms of download popularity on iOS, and 8th on Android in the US — and today it’s starting a partnership that should give it an even wider profile, with the added benefit of bring another key tool in for creators on the platform to use: the app is now working with Giphy, the GIF platform, to make it possible to import Giphy GIFs, specifically its animated Stickers, into TikTok posts, and at the same time, to be able to create new GIFs for Giphy based on what you are doing in TikTok .
TikTok tells me that this is not a commercial deal: there’s no money exchanging hands, a spokesperson said in an email. “We’re excited to continue enhancing our creative tools with this integration,” she continued, “as well as share some of TikTok’s most iconic memes with GIPHY keyboards everywhere!”
The spokesperson said that this is the first partnership for TikTok — owned by China’s Bytedance — to integrate a third-party GIF/Sticker content into its platform. On the side of Giphy, though, this is the latest of a string of integrations that it’s used over the years to expand its reach. You can call up Giphy GIFs in Twitch, enterprise apps like Slack and Quip, and (after ironing out a little controversy with how well GIFs were being vetted) on Snapchat and Instagram, among others.
(Note: TikTok does have deals with other kinds of third parties, though, for example music labels and publishers, who are apparently in the process of rethinking those agreements, in light of just how huge TikTok has become, and its role as the primary place where music is being played, heard and appropriated.)
TikTok will be putting the Giphy integration front and center into the app, with creators able to add a sticker to a post by hitting a Giphy button to call up a directory. It sounds like an algorithm will surface a pared-down selection for users: TikTok said that it worked with Giphy Studios to create stickers that reflect some of the more popular memes and hashtags on TikTok (eg #oddlysatisfying or a dog sticker). You can also search on #getGiphy to find more.
At the same time, TikTok’s using the integration to give creators on its platform a little more amplification: the most popular stickers based on TikTok memes will also get surfaced now on Giphy itself, and wherever it is integrated. You find these by searching on #TikTok in the Giphy libarary search bar. At a time when there is a lot of heated competition to bring the most popular creators to do their best original work on a specific platform, this potentially could be one way to help woo them to TikTok over others.
But that’s not to say that anyone’s Giphy stickers will appear anywhere that Giphy is.
“Giphy users can create and upload their own Stickers to the platform. However, their content won’t be indexed in Giphy’s search and will not show up in third party apps like TikTok unless they are a verified channel on Giphy,” a spokesperson told us. “Giphy Studios has worked with a wide array of brands and partners, such as TikTok, to create custom content, which they do on a case by case basis. TikTok worked with the creators and the Giphy Studios team to turn popular TikTok memes into GIFs. To create this content, we invited a group of creative, funny, and diverse creators, @DreaKnowBest, @Gabe, @BenoftheWeek who are excited to immortalize TikTok memes in GIF form.”
Doubtless if this takes off, there will be more added to that mix.
TikTok doesn’t share how many users it currently has on its platform, but the app — and before that, its predecessor Musically — has proven to be a massively popular channel for sharing fun and occasionally sentimental short videos set to music. But even that loose remit, which has attracted so many users, has its limitations. If you browse enough TikTok, a lot of the posts start to meld together. Adding in a sticker option gives a little extra nudge of differentiation.
There is a longer-term option that this brings to the platform, too: While TikTok has yet to turn the advertising taps on to full volume, stickers can become an obvious way of bringing in more #brands and messaging in a way that keeps the fun ethos of the platform intact.
Last night’s showdown felt like reality TV, in enlightening and uncanny ways.
Feed: All Latest