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Monthly Archives: September 2020

Guide to using interactive 404s to boost your SEO

September 27, 2020 No Comments

30-second summary:

  • Reducing bad user experience of 404 errors by branding and customizing them.
  • Including links to 404s allow users to navigate the website even when they come across a potential dead end.
  • Boost SEO by placing your sitemap, homepage tab, and search bar.
  • Usage of conversational language along with attractive visuals reduces user’s contempt and frustration.
  • Mention of blog on your customized 404 error page promotes your intellectual prowess for possible users who might be interested in your content.
  • Amanda Jerelyn shares some amazing methods to improve the SEO of your site even through 404 pages.
  • Lastly, some tips to help you avoid 404 errors wherever possible.

Bad user experience can lead to your website’s demise and can also adversely affect your website rankings. This is why 404 errors are considered deplorable when taking into their perspective regarding both user experience and the search engine rankings of your website.

However, there are ways through which you can use 404s to boost your SEO, as in some situations, it is not a broken link but an error by the user that can cause them.

A 404 can be generated when a user types in a faulty address, and this may result in an error being generated on their browser that may look bad, but you can definitely address the situation.

According to a recent study conducted by Gomez, a commercial platform that runs tests for web performance, 88% of online consumers are less likely to return to a website after a bad experience.

In the light of this information, let us take a quick look at some of the ways you can use 404s to negate such inferences and strengthen your SEO.

1. Add links to them

Creating interactive 404s - Add links

Screenshot Credits

Perhaps one of the best ways to make use of 404s is to design them so that it can link random internal pages from your website. This will allow you to get more website pages indexed through your 404 error pages. This can be achieved by running an algorithm that can help you to link out to a random number of internal pages.

Hence whenever a 404 page is generated, the links also change each time. According to Neil Patel’s own practice, he was able to boost TechCrunch search engine traffic by 9% in just a matter of 30 days. As far as search engines go, Google itself encourages developers to create custom 404 pages.

Since it is a standard HTML page, developers can customize it the way they want to, hence adding links to 404 pages shouldn’t be a big hassle.

2. Brand and customize them

Creating interactive 404s - Brand and customize

Screenshot Credits

The inconvenience user experiences when they run into a 404 can be quite infuriating; however, this is also a moment where you can use creativity to capture their attention. By branding and customizing your 404 pages, one can actually boost their website revenues and increase their conversions.

However, this might involve additional effort where a 404 page has to be properly designed and optimized in order to turn lost visitors into loyal customers. A standard 404 page doesn’t look good at all. In fact, it seems like coming for an era that was far less progressive. We understand that visuals play a huge role in attracting customers.

Several social media and marketing statistics proclaim the power of visuals, such as the fact that 96% of online shoppers watch a video about a product or a service before making a decision and that 88% of marketers prefer visuals in their published content.

So why refrain from using visuals and not branding your 404s? The answer is that you should definitely not only brand them but also customize them to make them even more appealing for your users.

3. Put in a search bar

Creating interactive 404s - Add a search bar

Screenshot Credits

Another great tactic to follow with your 404 pages is to add in a search bar. This is further reflected by the study published by the Search Engine Journal, where 81% of users think less of a brand if it’s outdated, and that 40% of users consider search box as the most important feature.

Therefore this should be plenty of reasons for you to make this change happen. A search bar added to your 404 is like sweet candy to a small kid who just dropped their ice-cream.

Surely it is not what they were expecting, but with the power of search in their hands, they can begin their adventure anew. Plus, a nice consolidating message to go along with it would also work wonders.

It is all about compensating for the error they just ran into. Hence you are covering damages and making it easier for your users to recover from them.

4. Include mentions of popular landing pages

Creating interactive 404s - Add popular landing pages to encourage engagement

Screenshot Credits

Remember that your main goal is to create attention for your online users and direct them to your most profitable and viable landing pages. Hence even when your customers accidentally land themselves on a 404 error page, you can continue your efforts to divert their attention from the error and towards your most popular products and services. It is like a never-back down approach.

Sure, you would be offering them some comforting words to soften the impact created by the error. However, marketing is all about never quitting. Hence your 404 actually becomes like a landing page. It is true no one would actually land on a 404 with intention.

However, when they do, you will be prepared for them to divert the traffic to the most popular pages on your website. This can downright act out as a recommendation for your users. According to a recent report by McKinsey and Company, 35% of Amazon’s and 75% of Netflix’s revenues are generated by their recommendation engines, respectively.

5. Place your sitemap

Creating interactive 404s - Place your site map

Screenshot Credits

If you are from the SEO side of things and adept in the knowledge that encircles the mastery of search engine rankings, then you know for sure that sitemaps can be extremely good for your websites. Since they are listed in search control, there is no doubt that Google does pay attention to them. Hence it would be great for your 404s to include a sitemap on them.

This will allow users to easily navigate through your website without leaving your website or going back to the SERPs (search engine result pages) to start their journey all over again. Hence you would be effectively reducing pogo-sticking. This will thus enhance your users’ dwell-time.

6. Use conversational language

Creating interactive 404s - Use conversational language

Screenshot Credits

It must be pretty obvious by now that a remedy for a 404 lies in offering users a human touch that softens their impact, and this can be further augmented with the use of conversational language.

You want your customers and website visitors to feel less infuriated, and in order to do that, you need to spread out some comfort for them so that they do not feel agitated.

This can be reflected by a recent study by Business 2 Community, where they emphasize the use of conversational marketing. According to the study, 79% of consumers are willing to use messaging apps for customer service, 82% consider immediate response as extremely important, and 36% of companies are actively using live chat for marketing and sales.

Hence the idea over here is to make your users feel as if you are directly speaking to them, and this can help break the ice and reduce the tension created.

7. Get to homepage tab

Creating interactive 404s - Homepage tab

Screenshot Credits

Probably one of the easiest get around for your 404 pages is to link back to the homepage. What you are doing is here is giving your customers the easiest route to start their search all over again without letting them go and trying to keep them on your domain.

8.   Mention your blog

Mention your blog

Screenshot Credits

Blogs are considered a good choice for your audiences as well. While they may not be good for directly influencing their behavior, they can certainly create awareness that your domain does publish interesting content that users might find interesting to read.

It’s just a small nudge in the right direction. Obviously, customers who are looking to buy products or hire services would like to be directed to their requested pages, but mentioning your blog on a 404 is like saying, “hey there, we have more in store for you!”

Many students nowadays also go through blogs while they buy research papers online to increase their pool of knowledge relating to their field of study.

9.   Avoiding the 404 Error

Lastly, I would like to share some guidelines with you to help you avoid 404s where you can possibly manage to reduce them. This will only make your user experience skyrocket and help negate dissonance from users. Here are some quick tips:

  • Log into your Google Search Console account.
  • Check the Coverage report to see how many URLs are returning error codes.
  • Use the URL Inspection Tool to find more details about each error.
  • A 301 redirect is considered a good option for rectifying a 404 status.

Why are we doing this after all of the discussion above? This is because having too many 404s can prove to be detrimental to your user’s experience. Hence if you are notified about their existence, you should resolve them.

Conclusion

The 404 error codes undoubtedly leave a negative impact on your users and visitors. However, there are various ways you can make them add value for your customers.

I hope this post was able to offer you some meaningful ways through which you can use 404s in an interactive manner to boost your website’s SEO. For more questions regarding the topic, please feel free to post your queries in the comment section below.

Amanda Jerelyn currently works as a Marketing Manager at Dissertation Assistance, a perfect place for students to buy academic writing services from expert dissertation writers UK.  During her free time, she likes to practice mindful yoga to keep herself fit and healthy.

The post Guide to using interactive 404s to boost your SEO appeared first on Search Engine Watch.

Search Engine Watch


Speed and performance of Web dev, SEO, and marketing agencies websites

September 26, 2020 No Comments

30-second summary:

  • The research shows most agencies failed when it comes to the performance of their website.
  • Search engine ranking is a multi-factor game, and performance, while it matters for many reasons, is just one piece in this puzzle.
  • Nebojsa Radakovic shares insights.

Ever since Google announced that page speed would be a ranking factor in its mobile-first index in 2018, the need for speed became one of the most important aspects of web dev trait. A lot of businesses jumped onto the speed train. 

Sure enough, one year later, Google reported that sites are faster, and abandonment rates are down since making page speed a ranking factor.

With performance being one of the top-selling points of a modern-day web dev architecture Jamstack that we are so into, it was only natural to take a deep dive into the industries that tackle website performance and see how we stand against our peers.

TL;DR: Key findings

Don’t have the time to read through the research? Here are the key findings:

  • 27% of websites from our 20K sample still run on HTTP
  • 65.7% of the websites are built with WordPress
  • Only 2.7% of websites have good performance scores
  • 2.9% of websites provide good user experience to their users, ie Largest Contentful Paint (LCP) occurs within 2.5 seconds of when the page first starts loading

What data was I interested in, and why?

Lighthouse performance metrics. There are a couple of popular speed testing tools, but most people use Lighthouse. While it may not be perfect because it provides a mix of both lab and field data about a page, I’ve used Pagespeed Insights API as described in James McNulty UpBuild post here, although updated to show core web vitals.

CMS. WordPress or not. 37% of all websites are powered by WordPress. Being the most popular web dev solution, it would be interesting to see and compare different solutions in terms of speed and performance.

Where did I get my URLs from?

Gathering URLs is a time-consuming work. But I managed to get 20k URLs (20397 URLs to be exact). I’ve cross-referenced results I got from scraping the first-page organic results of a set of keywords (like SEO agency, web dev agency, etc.), results I got by using tools such as Phantombuster to scrap review websites, and results I got from hiring virtual assistants on Upwork and Fiver.

There are a couple of issues I had to take care of first. Amazingly 27% of websites from my 20K sample still run on HTTP. That’s not good at all. On top of that, I had a bunch of URLs coming up with NET::ERR_CERT_DATE_INVALID error message in Chrome. Once those were taken care of, I ended up having results 13945 URLs instead of 20K.

The data

Popular CMS- Speed and performance research

Of course, the most popular CMS is WordPress, with 65.7% of websites from my sample using it. For 18.8%, I was not able to detect any CMS. 2.58% run on Squarespace, 1.6% are built with Drupal, 1.41% are on Wix, and so on.

The results should not come as a surprise given that WordPress powers 37% of all the websites on the Internet or 63.6% of all the websites with known CMS.

Performance scores – How scores are color-coded by Google

The metrics scores and the perf score are colored according to these ranges:

  • 0 to 49 (Red): Poor
  • 50 to 89 (Orange): Needs Improvement
  • 90 to 100 (Green): Good

You can read more about it here.

As far as the performance scores for all websites are concerned, 77.1% of the websites are in the poor range, which means there is a lot of room for improvement.

URL performance - Speed and performance research

Pretty much the same story when we check only WordPress websites, 83.9% are in the poor performance range.

Performance WordPress - Speed and performance research

Core Web Vitals

By now, you probably are well aware of Core Web Vitals. Their importance is twofold:

  • Google considers them essential in a webpage’s overall user experience, and understanding them can help you improve the quality of experience you are delivering to your users,
  • Google plans to make a page experience an official Google ranking factor with Core Web Vitals being an essential part of it.

The current set for Core Web Vitals focuses on three aspects of the user experience: loading (described with Largest Contentful Paint (LCP) metric), interactivity (described with First Input Delay (FID) metric), and visual stability (described with Cumulative Layout Shift (CLS) metric).

For this research, numbers follow the performance scores. For example, check out the Largest Contentful Paint (LCP) results.

Largest-Contentful-Paint-(LCP): Speed and performance analysis

Conclusion

Being that I’ve tested only 20k URLs (actually 13945), let’s not generalize conclusions. However, the general ‘feel’ is that the ones required to think of speed and performance failed the test.

Performance, while it matters for many reasons, is not and should not be the end goal. It depends not only on the tech used but also ‘features’ you’ll have on a website, which pretty much depends on the industry/theme your website is in. And balancing performance and functionality successfully depends on the value a feature brings to your business versus the reduction in speed that results.

The thing is, whatever tech you use, you can end up with good scores (some easier than others). The real question is, how important are the scores for your client, their business, and their audience?

Nebojsa Radakovic is an SEO wiz with 20 years of experience. He is also an extreme sports enthusiast. He can be found on Twitter @CookieDuster_N.

The post Speed and performance of Web dev, SEO, and marketing agencies websites appeared first on Search Engine Watch.

Search Engine Watch


Apple is (temporarily) waiving its App Store fee for Facebook’s online events

September 26, 2020 No Comments

Last month, Facebook introduced support for paid online events — and because many of the businesses offering those events have struggled during the coronavirus pandemic, the company also said it would not collect fees for the next year. At the same time, it complained that Apple had “dismissed” its requests to waive the App Store’s customary 30% fee on in-app purchases.

Today, Facebook is announcing a reversal on Apple’s part: Online event fees will be processed through Facebook Pay, without Apple collecting its 30% cut, meaning businesses will receive all of the earnings from their online events, minus taxes. This arrangement will last until December 31 and will not apply to gaming creators.

The news comes after Facebook publicly pressured Apple to change its stance. It even submitted an iOS app update stating that “Apple takes 30% of this purchase” in the events payments flow. (Facebook said Apple rejected the update for including information that’s “irrelevant” to users.)

And while the two companies appear to have come to an agreement, today’s statements from Facebook are still a bit barbed.

“This is a difficult time for small businesses and creators, which is why we are not collecting any fees from paid online events while communities remain closed for the pandemic,” said Facebook spokesperson Joe Osborne. “Apple has agreed to provide a brief, three-month respite after which struggling businesses will have to, yet again, pay Apple the full 30% App Store tax.”

Similarly, in discussing the exception for gaming creators, Facebook Gaming Vice President Vivek Sharma said, “We unfortunately had to make this concession to get the temporary reprieve for other businesses.”

When asked about the change, Apple provided the following statement: “The App Store provides a great business opportunity for all developers, who use it to reach half a billion visitors each week across 175 countries. To ensure every developer can create and grow a successful business, Apple maintains a clear, consistent set of guidelines that apply equally to everyone.”

More specifically, Apple said it’s giving Facebook until the end of the year to implement in-app payments for these events and bring them into compliance with App Store rules.

This also comes as Fortnite-maker Epic Games is waging a legal battle and publicity campaign against Apple’s App Store fees, with Fortnite removed from the iOS App Store. Epic is also part of a just-announced group of publishers called the Coalition for App Fairness, which is pushing for app store changes or regulation.


Social – TechCrunch


Is your startup the next TikTok?

September 26, 2020 No Comments

Editor’s note: Get this free weekly recap of TechCrunch news that any startup can use by email every Saturday morning (7 a.m. PT). Subscribe here.

And I don’t mean building an app that gets the world addicted to short-form videos. I mean, where you build a huge company that spans the world and then get turned into a political football.

The Bytedance-owned app developer still appears headed for a shutdown in the US, after the already convoluted talks stalled out this past week. Each national government appears to require local ownership of a new entity, as Catherine Shu details, and the business partners are each claiming ownership. It’s a zero sum global game now for control of data and algorithms.

On the other side of the world, Facebook was quick to state that it would not be pulling out of the European Union this week even if it is forced to keep EU user data local, as Natasha Lomas covered. The company was clarifying a recent filing it had made that seemed to threaten otherwise — it doesn’t want to get TikTok’d.

For startups with physical supply chains, existing tensions are squeezing business activity from Chimerica out into other parts of the world, as Brian Heater wrote about the topic for Extra Crunch this week. Here’s what one founder told him:

Many [companies] are considering manufacturing in areas like Southeast Asia and India. Vietnam, in particular, has offered an appealing proposition for a labor pool, notes Ho Chi Minh City-based Sonny Vu, CEO of carbon-fiber products manufacturer Arevo and founder of deep tech VC fund Alabaster. “We’re friendly [with] the Americans and the West in general. Vietnam, they’ve got 100 million people, they can make stuff,” Vu explains. “The supply chains are getting more and more sophisticated. One of the issues has been the subpar supply chain … it’s not as deep and broad as as other places like China. That’s changing really fast and people are willing to do manufacturing. I’ve heard from my friends trying to make stuff in China, labor’s always this chronic issue.”

Danny Crichton blamed nationalistic US policies for undermining the country’s long-term commitment to leading global free trade and threatening its competitive future, in a provocative rant last weekend. There’s truth to that, but the underlying truth is that globalization worked, it just hasn’t work as well as hoped for a lot of people in the US and some other parts of the world. In addition to phenomenon like China’s industrial engine, for example, those cross-border flows of money and technology have helped nurture the startup ecosystem in Europe.

Mike Butcher, who has been covering startups for TechCrunch from London since last decade, writes about a new report from Index Ventures about this trend.

It used to be the case that in order to scale globally, European companies needed to spend big on launching in the U.S. to achieve the kind of growth they wanted. That usually meant relocating large swathes of the team to the San Francisco Bay Area, or New York. New research suggests that is no longer the case, as the U.S. has become more expensive, and as the opportunity in Europe has improved. This means European startups are committing much less of their team and resources to a U.S. launch, but still getting decent results…. Between 2008-2014, almost two-thirds (59%) of European startups expanded, or moved entirely, to the U.S. ahead of Series A funding rounds. However, between 2015-2019, this number decreased to a third (33%).

The report also highlights the economic problem of dividing up markets into political blocks. “European corporates invest three-quarters (76%) less than their U.S. counterparts on software,” Butcher adds about the report. “And this is normally on compliance rather than innovation. This means European startups are likely to continue to look to the U.S. for exits to corporates.”

The pain from failing to trade will come home sooner or later to each government, as Danny observes. But that could be longer than your current company exists. Instead, now is the time to pick the markets you can win, and plan for a world where success has a lower ceiling. And hey, if you’re lucky, your national government could pick you as its winner!

Want $ 100m ARR? Fix your churn

We’ve been recapping key moments from the Extra Crunch Stage at Disrupt this week, here’s a key segment from a panel Alex Wilhelm hosted about how to achieve the $ 100m ARR dream, featuring Egnyte CEO Vineet Jain:

After explaining that in the early stages of building a SaaS company it’s common to focus more on adding new revenue than “plugging the holes at the bottom,” [Jain] added that as a company matures and grows, more focus has to be paid to managing churn and retention. He said that dollar-based retention is a key metric in the SaaS world that startups are valued by, meaning that after securing a customer, your ability to upsell that same account over a “defined window of time” really matters.

Noting the impacts of the COVID-19 pandemic and the fact that bonuses at Egnyte are tied to retention, “I say, managing churn is the new revenue,” he added. “Focus on that disproportionately more than you would focus on just top-line growth” … . Egnyte, Jain added, drives to just one or two metrics (net new MRR, or gross MRR adds and churn). “Everything that we’re doing, all of us [at Egnyte] have to be measured with that number to say, ‘How are we doing as a company?’” So if your startup is post-Series A, listen to what Jain says on managing churn. After all his company reached $ 100 million ARR, has a few dozen million in the bank, grew 22% in Q2 and is EBITDA positive.

Summer of tech IPOs continues with Root, Corsair Gaming and of course, Palantir

While public markets have waffled on tech stocks lately, the overall momentum of unicorn IPOs has continued.

Except, Danny may have slowed things down a bit for Palantir? Here are the key headlines from the week:

As tech stocks dip, is insurtech startup Root targeting an IPO? (EC)

Chamath launches SPAC, SPAC and SPAC as he SPACs the world with SPACs

Palantir publishes 2020 revenue guidance of $ 1.05B, will trade starting Sept 30th

Following TechCrunch reporting, Palantir rapidly removes language allowing founders to ‘unilaterally adjust their total voting power’

In its 5th filing with the SEC, Palantir finally admits it is not a democracy

How has Corsair Gaming posted such impressive pre-IPO numbers? (EC)

Even more info about the best investors for you

We’re making another big update to The TechCrunch List of startup investors who write the first checks and lead the scary rounds, based on thousands of recommendations that we’ve been receiving from founders. Here’s more, from Danny:

Since the launch of the List, we’ve seen great engagement: tens of thousands of founders have each come back multiple times to use the List to scout out their next fundraising moves and understand the ever-changing landscape of venture investing.

We last revised The TechCrunch List at the end of July 30 with 116 new VCs based on founder recommendations, but as with all things venture capital, the investing world moves quickly. That means it’s already time to begin another update.

To make sure we have the best information, we need founders — from new founders who might have just raised their VC rounds to experienced founders adding another round to their cap tables — to submit recommendations. Thankfully, our survey is pretty short (about two minutes), and the help you can give other founders fundraising is invaluable. Please submit your recommendation soon.

Since our last update in July, we have already had 840 founders submit new recommendations, and we are now sitting at about 3,500 recommendations in total now. Every recommendation helps us identify promising and thoughtful VCs, helping founders globally cut through the noise of the industry and find the leads for their next checks.

Around TechCrunch

Extra Crunch Live: Join Index Ventures VCs Nina Achadjian and Sarah Cannon Sept 29 at 2 pm EDT/11 am PDT on the future of startup investing

TC Sessions Mobility 2020 kicks off in two weeks

Announcing the final agenda for TC Sessions: Mobility 2020

Explore the global markets of micromobility at TC Sessions: Mobility

Don’t miss the Q&A sessions at TC Sessions: Mobility 2020

Across the week

TechCrunch

Calling Helsinki VCs: Be featured in The Great TechCrunch Survey of European VC

The highest valued company in Bessemer’s annual cloud report has defied convention by staying private

Human Capital: The Black founder’s burden

Thanks to Google, app store monopoly concerns have now reached India

Free VPNs are bad for your privacy

Extra Crunch

The Peloton effect

Edtech investors are panning for gold

3 founders on why they pursued alternative startup ownership structures

How Robinhood and Chime raised $ 2B+ in the last year

Dear Sophie: Possible to still get through I-751 and citizenship after divorce?

Equity: Why isn’t Robinhood a verb yet?

From Alex Wilhelm:

Hello and welcome back to Equity, TechCrunch’s VC-focused podcast (now on Twitter!), where we unpack the numbers behind the headlines.

This week Natasha MascarenhasDanny Crichton and your humble servant gathered to chat through a host of rounds and venture capital news for your enjoyment. As a programming note, I am off next week effectively, so look for Natasha to lead on Equity Monday and then both her and Danny to rock the Thursday show. I will miss everyone.

But onto the show itself, here’s what we got into:

Bon voyage for a week, please stay safe and don’t forget to register to vote.

Equity drops every Monday at 7:00 a.m. PDT and Thursday afternoon as fast as we can get it out, so subscribe to us on Apple PodcastsOvercastSpotify and all the casts.


Startups – TechCrunch


Ecommerce Ad Updates You Should Know As We Approach Q4

September 26, 2020 No Comments

This post highlights 2020 ad platform and industry updates in the eCommerce space that are especially important with the holidays on the horizon.

Read more at PPCHero.com
PPC Hero


Privacy data management innovations reduce risk, create new revenue channels

September 26, 2020 No Comments

Privacy data mismanagement is a lurking liability within every commercial enterprise. The very definition of privacy data is evolving over time and has been broadened to include information concerning an individual’s health, wealth, college grades, geolocation and web surfing behaviors. Regulations are proliferating at state, national and international levels that seek to define privacy data and establish controls governing its maintenance and use.

Existing regulations are relatively new and are being translated into operational business practices through a series of judicial challenges that are currently in progress, adding to the confusion regarding proper data handling procedures. In this confusing and sometimes chaotic environment, the privacy risks faced by almost every corporation are frequently ambiguous, constantly changing and continually expanding.

Conventional information security (infosec) tools are designed to prevent the inadvertent loss or intentional theft of sensitive information. They are not sufficient to prevent the mismanagement of privacy data. Privacy safeguards not only need to prevent loss or theft but they must also prevent the inappropriate exposure or unauthorized usage of such data, even when no loss or breach has occurred. A new generation of infosec tools is needed to address the unique risks associated with the management of privacy data.

The first wave of innovation

A variety of privacy-focused security tools emerged over the past few years, triggered in part by the introduction of GDPR (General Data Protection Regulation) within the European Union in 2018. New capabilities introduced by this first wave of innovation were focused in the following three areas:

Data discovery, classification and cataloging. Modern enterprises collect a wide variety of personal information from customers, business partners and employees at different times for different purposes with different IT systems. This data is frequently disseminated throughout a company’s application portfolio via APIs, collaboration tools, automation bots and wholesale replication. Maintaining an accurate catalog of the location of such data is a major challenge and a perpetual activity. BigID, DataGuise and Integris Software have gained prominence as popular solutions for data discovery. Collibra and Alation are leaders in providing complementary capabilities for data cataloging.

Consent management. Individuals are commonly presented with privacy statements describing the intended use and safeguards that will be employed in handling the personal data they supply to corporations. They consent to these statements — either explicitly or implicitly — at the time such data is initially collected. Osano, Transcend.io and DataGrail.io specialize in the management of consent agreements and the enforcement of their terms. These tools enable individuals to exercise their consensual data rights, such as the right to view, edit or delete personal information they’ve provided in the past.


Enterprise – TechCrunch


Top 10 Tools to facilitate web development

September 26, 2020 No Comments

30-second summary:

  • Web development is very essential for guiding you past the traditional methods of website development and approaching to other more unique and efficient prospects in the IT field.
  • Building an app or website is real but sometimes can be better facilitated through the testing and implementation phases of web tools.
  • Entering the new age of the digital world is just impossible without proper deployment, scaling, and database management. And this where the best web development weapons are on standby.

Web development tools are necessary to adapt and integrate in the development environments since they help you create a webpage, gather metrics, discover layouts and designs. Web development is all about evolving and stepping up the game you are currently very proficient in. Along with that it doesn’t demand much money,  require enormous sources or expect big money. The only thing development tools are incorporating is your boosted ultimate website performance. What is simply left is finding the right assistant on this journey. Here are the top 10 we have picked for you:

1. Chrome DevTool

If you are searching for a web assistant that would ensure your safety and optimize development, Chrome DevTool is sincerely recommended in this case. Taking into account that this is the most popular cross-platform browser of all, you should be certain that such a Chromium-based development technology will allow you to inspect, debug, and guide you through the browser.

While varied development tools are primarily focused on setting up websites, creating online stores, and launching blogs, Chrome DevTool is highly helpful in inspecting and tweaking. Although it is a bit hard to navigate through so many tabs and functions, Chrome DevTool offers you numerous panels for boosting productivity, analyzing load performance, and enhancing better user-friendly experience:

  • Elements panel
  • Console panel
  • Sources panel
  • Network panel
  • Performance panel
  • Memory panel
  • Application panel
  • Security panel

Such a division gives you a more fixed structure on elements and commands that you can apply depending on the existing page you are willing to diagnose. In order to access Chrome DevTools, you won’t even need to pay for anything, as it is built into the browser itself. Here is how you can open it.

2. VironIT

Good software development company’s support can facilitate your user experience with its comprehensive and all-inclusive approach even more. VironIT offers you a list of the new age web development tools and services to create a highly adaptable website or attractive web application.

If you wonder what kind of development tools are combined in one software, it might actually vary from AR&VR development (augmented and virtual reality) to IoT Software development (data visualization and analysis). Such a useful package of cross-platform tools in one place makes it easier for you to write, maintain and promote better development and react to possible vulnerabilities. In addition, it guarantees you rapid functionality of apps, programs, websites and its well-organized software designs.

There is nothing more efficient than a versatile service providing the fast and most secure web frameworks. You share the main goal.

3. React JS

React is a JavaScript library for building user interfaces and reusable UI components. Why do many developers use this web development tool is mainly because of the ease of breaking a developing application into several simple parts. Moreover, the style of application code derived with the help of React components can be used for any program’s interface which significantly speeds the process up.

Obviously, if you are willing to learn ReactJS, you need to know how to work with JavaScript, HTML5, and CSS. The solid knowledge of any of these markup languages makes the optimization journey with ReactJS more helpful and enjoyable:

  • It is faster because it performs optimization while drawing up code to JavaScript.
  • It is also error-free since all technical mistakes can be spotted during compilation.
  • It is easier to write templates, especially when you are familiar with HTML.
  • It is entirely automated since it can handle the JavaScript code, which is suitable for many browsers.

4. Github

You have no clue what the new age of web development means if you don’t try out GitHub. This web platform enables you not only to manage the web applications by coordinating the tools and its usability, but also to deploy regular teams and campaigns to the completion of these same applications or projects. GitHub accesses you a lightweight, branch-based workflow that helps you experiment with taking over new tasks and managing the existing workflow.

  • It helps you make changes, reviews without affecting other involved branches.
  • It offers a smooth documentation process that often complements the quality coding process.
  • It can modify pages’ content and style remotely via the web or locally on your computer

Why GitHub? The suggested privileges of breaking down barriers within a team when the project is implemented and keeping everyone focused on having the best performance. In the same way, it can let your business flow run smoothly and consistently at any point in time.

5. Novi Builder

You can’t even imagine what excellent sophisticated features you have been holding back when you were not a member of the Novi Builder community. This easy-to-use development tool offers you facilities for HTML drag and drop builder, access to all existing and future templates including free of charge themes. Also, it provides you with 20 must-have plugins and elements, such as Social Plugins, Contact form, Sliders, Countdown, Google Maps, and more.

The functionality and designs are exactly built for beginners developers who want to evolve and rise up on their IT working ladder. It is a great chance for deepening your understanding of website creation and ensuring solid knowledge of application development.

Along with the above-mentioned features, here is what else Novi Builder has to offer:

  • It offers advanced code editor support.
  • It supercharges your projects just from scratch
  • It can install an app and make it live in several hours at low cost
  • It empowers and modifies your existing HTML website with additional application integration facilities

6. BugMuncher

The BugMuncher’s list of integrations includes GitHub, Jira, Trello making it more accessible and easier to edit packages and manifest files. The toolkit enables you to draw the problems captured on your website and send it across as a screenshot. Generally, BugMuncher teaches developers how to make visual highlights and get immediate feedback with the most accurate details. In addition, this feedback comes not just from random visitors but your current customers when they interact with your service and share the reports of JavaScript and AJAX errors.

Unlike the rest of the feedback tools, this one doesn’t misuse or distort gathered information. It does exactly the opposite by testing development phases and saving your existing project from bugs. If you are quite hesitant it takes too long to collect BugMuncher feedback, you should remember that it is not about your colleague’s professional suggestion, a customer as a prime source of feedback. They can deliver you the most constructive criticism that would help you hone your business’ website or app development.

7. Bootstrap

Bootstrap is low-key the most popular HTML, CSS, and JavaScript framework for developing responsive, mobile-first websites. Its open-source toolkit stores different templates and designs for creating common user interface components. These elements usually include forms, buttons, navigations, dropdowns, alerts, modals, tabs, accordions, carousels, tooltips, and so on. Basically, it allows you to build mobile-friendly websites with a smart drag and drop facility.

Moreover, ready-made blocks of code and flexible layouts needed for HTML, CSS can be easily customized and used in accordance with your project’s requirements. The greatest Bootstrap’s features of all are:

  • Extensive list of components
  • Solid guarantee of the project’s responsiveness
  • Useful icon library

8. Notepad++

Notepad++ is your great assistant in text editing, syntax highlighting, plugin maintaining and this list of handy features can actually go on. Although it is available on Windows only, it can still be supported by GitHub, a primary distribution party.

Additionally, Notepad++ supports 27 programming languages. If you go to the Binary Translations page you can easily choose the language you need. Alternatively, you can open User Language Define System to help you define the definition of keywords or regular expressions. Moreover, if you are advanced at coding in languages like C++, Batch, and HTML, Notepad++ is just an ideal service for you. Imagine that:

  • You can find every instance of a word and perform actions on it.
  • You can access the replace function and get a change reference for each word.
  • You can also save time by typing the keyboard shortcut and skipping the appeared code next time or previous time.

Doesn’t it sound amazing to apply a word-search and text-editor tool like this with just a quick installation and some default language setting? You should definitely try it out.

9. Source tree

We wouldn’t bet on the wrong horse if we said that most of you are intermediate or even advanced developers who’d rather focus on coding than interacting with the Git repositories. SourceTree is a free web development tool available for Mac and Windows and perfect for database visualization and management. However, Source tree equally claims to serve both powerful experts, as well as absolute beginners. Yet, understanding the interface specs is easier than you can even think:

  • Bookmark windows represent database you are aligned with
  • Toolbar lets you take action without any command line
  • The sidebar is where you access the information about your current project
  • Repository history and code diffs share control to monitor previous changes

From now any coding changes will be demonstrated in real-time and with the aggregated view on all of your work.

10. Lambda Test

Certainly, before displaying your website to the users’ eyes, as a developer you are in charge of rendering it over different browsers. Depending on the coding language you use (like HTML, CSS  & JavaScript) they should be tested beforehand. Lambda Test is your main guide to ensure that your web application is adaptable for any browser even after you push code changes. Such cross-browser test automation offered by Lambda Test has a very simple and easy to understand interface. Even more, better addition is a vast collection of integration facilities (screenshots screen recording, plugins, and so on). All in all, this unique rendering mechanism is less complex, time-consuming, and instead much cheaper and faster in use.

Conclusion

Now, you are completely forearmed to successfully lead the war of web development. Getting an application done or an advanced code supported has never been easier. Try these top tools out and you will not regret it.

The post Top 10 Tools to facilitate web development appeared first on Search Engine Watch.

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Featured Snippet Answer Scores Ranking Signals

September 25, 2020 No Comments

Calculating Featured Snippet Answer Scores

An update this week to a patent tells us how Google may score featured snippet answers.

When a search engine ranks search results in response to a query, it may use a combination of query dependant and query independent ranking signals to determine those rankings.

A query dependant signal may depend on a term in a query, and how relevant a search result may be for that query term. A query independent signal would depend on something other than the terms in a query, such as the quality and quantity of links pointing to a result.

Answers to questions in queries may be ranked based on a combination of query dependant and query independent signals, which could determine a featured snippet answer score. An updated patent about textual answer passages tells us about how those may be combined to generate featured snippet answer scores to choose from answers to questions that appear in queries.

A year and a half ago, I wrote about answers to featured snippets in the post Does Google Use Schema to Write Answer Passages for Featured Snippets?. The patent that post was about was Candidate answer passages, which was originally filed on August 12, 2015, and was granted as a continuation patent on January 15, 2019.

That patent was a continuation patent to an original one about answer passages that updated it by telling us that Google would look for textual answers to questions that had structured data near them that included related facts. This could have been something like a data table or possibly even schema markup. This meant that Google could provide a text-based answer to a question and include many related facts for that answer.

Another continuation version of the first version of the patent was just granted this week. It provides more information and a different approach to ranking answers for featured snippets and it is worth comparing the claims in these two versions of the patent to see how those are different from Google.

The new version of the featured snippet answer scores patent is at:

Scoring candidate answer passages
Inventors: Steven D. Baker, Srinivasan Venkatachary, Robert Andrew Brennan, Per Bjornsson, Yi Liu, Hadar Shemtov, Massimiliano Ciaramita, and Ioannis Tsochantaridis
Assignee: Google LLC
US Patent: 10,783,156
Granted: September 22, 2020
Filed: February 22, 2018

Abstract

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for scoring candidate answer passages. In one aspect, a method includes receiving a query determined to be a question query that seeks an answer response and data identifying resources determined to be responsive to the query; for a subset of the resources: receiving candidate answer passages; determining, for each candidate answer passage, a query term match score that is a measure of similarity of the query terms to the candidate answer passage; determining, for each candidate answer passage, an answer term match score that is a measure of similarity of answer terms to the candidate answer passage; determining, for each candidate answer passage, a query dependent score based on the query term match score and the answer term match score; and generating an answer score that is a based on the query dependent score.

featured snippet answer scores

Candidate Answer Passages Claims Updated

There are changes to the patent that require more analysis of potential answers, based on both query dependant and query independent scores for potential answers to questions. The patent description does provide details about query dependant and query independent scores. The first claim from the first patent covers query dependant scores for answers, but not query independent scores as the newest version does. It provides more details about both query dependant scores and query independent scores in the rest of the claims, but the newer version seems to make both query dependant and query independent scores more important.

The first claim from the 2015 version of the Scoring Answer Passages patent tells us:

1. A method performed by data processing apparatus, the method comprising: receiving a query determined to be a question query that seeks an answer response and data identifying resources determined to be responsive to the query and ordered according to a ranking, the query having query terms; for each resource in a top-ranked subset of the resources: receiving candidate answer passages, each candidate answer passage selected from passage units from content of the resource and being eligible to be provided as an answer passage with search results that identify the resources determined to be responsive to the query and being separate and distinct from the search results; determining, for each candidate answer passage, a query term match score that is a measure of similarity of the query terms to the candidate answer passage; determining, for each candidate answer passage, an answer term match score that is a measure of similarity of answer terms to the candidate answer passage; determining, for each candidate answer passage, a query dependent score based on the query term match score and the answer term match score; and generating an answer score that is a measure of answer quality for the answer response for the candidate answer passage based on the query dependent score.

The remainder of the claims tell us about both query dependant and query independent scores for answers, but the claims from the newer version of the patent appear to place as much importance on the query dependant and the query independent scores for answers. That convinced me that I should revisit this patent in a post and describe how Google may calculate answer scores based on query dependant and query independent scores.

The first claims in the new patent tell us:

1. A method performed by data processing apparatus, the method comprising: receiving a query determined to be a question query that seeks an answer response and data identifying resources determined to be responsive to the query and ordered according to a ranking, the query having query terms; for each resource in a top-ranked subset of the resources: receiving candidate answer passages, each candidate answer passage selected from passage units from content of the resource and being eligible to be provided as an answer passage with search results that identify the resources determined to be responsive to the query and being separate and distinct from the search results; determining, for each candidate answer passage, a query dependent score that is proportional to a number of instances of matches of query terms to terms of the candidate answer passage; determining, for each candidate answer passage, a query independent score for the candidate answer passage, wherein the query independent score is independent of the query and query dependent score and based on features of the candidate answer passage; and generating an answer score that is a measure of answer quality for the answer response for the candidate answer passage based on the query dependent score and the query independent score.

As it says in this new claim, the answer score has gone from being “a measure of answer quality for the answer response for the candidate answer passage based on the query dependent score” (from the first patent) to “a measure of answer quality for the answer response for the candidate answer passage based on the query dependent score and the query independent score” (from this newer version of the patent.)

This drawing is from both versions of the patent, but it shows the query dependant and query independent scores both playing an important role in calculating featured snippet answer scores:

query dependent & query independent answers combine

Query Dependant and Query Independent Scores for Featured Snippet Answer Scores

Both versions of the patent tell us about how a query dependant score and a query independent score for an answer might be calculated. The first version of the patent only told us in its claims that an answer score used the query dependant score, and this newer version tells us that both the query dependant and the query independent scores are combined to calculate an answer score (to decide which answer is the best choice of an answer for a query.)

Before the patent discusses how Query Dependant and Query Independent signals might be used to create an answer score, it does tell us this about the answer score:

The answer passage scorer receives candidate answer passages from the answer passage generator and scores each passage by combining scoring signals that predict how likely the passage is to answer the question.

In some implementations, the answer passage scorer includes a query dependent scorer and a query independent scorer that respectively generate a query dependent score and a query independent score. In some implementations, the query dependent scorer generates the query dependent score based on an answer term match score and a query term match score.

Query Dependant Scoring for Featured Snippet Answer Scores

Query Dependent Scoring of answer passages is based on answer term features.

An answer term match score is a measure of similarity of answer terms to terms in a candidate answer passage.

The answer-seeking queries do not describe what a searcher is looking for since the answer is unknown to the searcher at the time of a search.

The query dependent scorer begins by finding a set of likely answer terms and compares the set of likely answer terms to a candidate answer passage to generate an answer term match score. The set of likely answer terms is likely taken from the top N ranked results returned for a query.

The process creates a list of terms from terms that are included in the top-ranked subset of results for a query. The patent tells us that each result is parsed and each term is included in a term vector. Stop words may be omitted from the term vector.

For each term in the list of terms, a term weight may be generated for the term. The term weight for each term may be based on many results in the top-ranked subset of results in which the term occurs multiplied by an inverse document frequency (IDF) value for the term. The IDF value may be derived from a large corpus of documents and provided to the query dependent scorer. Or the IDF may be derived from the top N documents in the returned results. The patent tells us that other appropriate term weighting techniques can also be used.

The scoring process for each term of the candidate answer passage determines several times the term occurs in the candidate answer passage. So, if the term “apogee” occurs two times in a candidate answer passage, the term value for “apogee” for that candidate answer passage is 2. However, if the same term occurs three times in a different candidate answer passage, then the term value for “apogee” for the different candidate answer passage is 3.

The scoring process, for each term of the candidate answer passage, multiplies its term weight by the number of times the term occurs in the answer passage. So, assume the term weight for “apogee” is 0.04. For the first candidate answer passage, the value based on “apogee” is 0.08 (0.08.times.2); for the second candidate answer passage, the value based on “apogee” is 0.12 (0.04.times.3).

Other answer term features can also be used to determine an answer term score. For example, the query dependent scorer may determine an entity type for an answer response to the question query. The entity type may be determined by identifying terms that identify entities, such as persons, places, or things, and selecting the terms with the highest term scores. The entity time may also be identified from the query (e.g., for the query [who is the fastest man]), the entity type for an answer is “man.” For each candidate answer passage, the query dependent scorer then identifies entities described in the candidate answer passage. If the entities do not include a match to the identified entity type, the answer term match score for the candidate answer passage is reduced.

Assume the following candidate passage answer is provided for scoring in response to the query [who is the fastest man]: Olympic sprinters have often set world records for sprinting events during the Olympics. The most popular sprinting event is the 100-meter dash.

The query dependent scorer will identify several entities–Olympics, sprinters, etc.–but none of them are of the type “man.” The term “sprinter” is gender-neutral. Accordingly, the answer term score will be reduced. The score may be a binary score, e.g., 1 for the presence of the term of the entity type, and 0 for an absence of the term of the correct type; alternatively may be a likelihood that is a measure of the likelihood that the correct term is in the candidate answer passage. An appropriate scoring technique can be used to generate the score.

Query Independant Scoring for Featured Snippet Answer Scores

Scoring answer passages according to query independent features.

Candidate answer passages may be generated from the top N ranked resources identified for a search in response to a query. N may be the same number as the number of search results returned on the first page of search results.

The scoring process can use a passage unit position score. This passage unit position could be the location of a result that a candidate answer passage comes from. The higher the location results in a higher score.

The scoring process may use a language model score. The language model score generates a score based on candidate answer passages conforming to a language model.

One type of language model is based on sentence and grammar structures. This could mean that candidate answer passages with partial sentences may have lower scores than candidate answer passages with complete sentences. The patent also tells us that if structured content is included in the candidate answer passage, the structured content is not subject to language model scoring. For instance, a row from a table may have a very low language model score but may be very informative.

Another language model that may be used considers whether text from a candidate answer passage appears similar to answer text in general.

A query independent scorer accesses a language model of historical answer passages, where the historical answer passages are answer passages that have been served for all queries. Answer passages that have been served generally have a similar n-gram structure, since answer passages tend to include explanatory and declarative statements. A query independent score could use a tri-gram model to compares trigrams of the candidate answer passage to the tri-grams of the historical answer passages. A higher-quality candidate answer passage will typically have more tri-gram matches to the historical answer passages than a lower quality candidate answer passage.

Another step involves a section boundary score. A candidate answer passage could be penalized if it includes text that passes formatting boundaries, such as paragraphs and section breaks, for example.

The scoring process determines an interrogative score. The query independent scorer searches the candidate answer passage for interrogative terms. A potential answer passage that includes a question or question term, e.g., “How far is away is the moon from the Earth?” is generally not as helpful to a searcher looking for an answer as a candidate answer passage that only includes declarative statements, e.g., “The moon is approximately 238,900 miles from the Earth.”

The scoring process also determines discourse boundary term position scores. A discourse boundary term is one that introduces a statement or idea contrary to or modification of a statement or idea that has just been made. For example, “conversely,” “however,” “on the other hand,” and so on.

A candidate answer passage beginning with such a term receives a relatively low discourse boundary term position score, which lowers the answer score.

A candidate answer passage that includes but does not begin with such a term receives a higher discourse boundary term position score than it would if it began with the term.

A candidate answer passage that does not include such a term receives a high discourse boundary term position score.

The scoring process determines result scores for results from which the candidate answer passage was created. These could include a ranking score, a reputation score, and site quality score. The higher these scores are, the higher the answer score will be.

A ranking score is based on the ranking score of the result from which the candidate answer passage was created. It can be the search score of the result for the query and will be applied to all candidate answer passages from that result.

A reputation score of the result indicates the trustworthiness and/or likelihood that that subject matter of the resource serves the query well.

A site quality score indicates a measure of the quality of a web site that hosts the result from which the candidate answer passage was created.

Component query independent scores described above may be combined in several ways to determine the query independent score. They could be summed; multiplied together; or combined in other ways.


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Multiple CID Madness: Managing One Client Over Many Accounts

September 25, 2020 No Comments

This blog provided introductory tips for how to effectively manage multiple Google Ads accounts for the same entity, and when to pursue that strategy.

Read more at PPCHero.com
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Why behavior analysis is important online business

September 25, 2020 No Comments

30-second summary:

  • A typical consumer now owns an average of 3.6 devices which means a person’s journey may start from a laptop and end on a mobile or a tablet.
  • In the ecommerce business, the cart abandonment rate is the thing that haunts most of the business owners.
  • Developing analytical skills can help you better manage these obstacles.
  • MD of SEO Discovery shares a guide to help you understand Cohort Analysis and Behavior Analysis to eliminate roadblocks and improve engagement.

In today’s digital age, the customer journey is getting complex day by day and if you are doing online business then it’s vital to understand your customer journey. A typical consumer now owns an average of 3.6 devices which means a person’s journey may start from a laptop and end on a mobile or a tablet.

In the ecommerce business, the cart abandonment rate is the thing that haunts most of the business owners. According to Statista, 88.05 percent of online shopping orders were abandoned in March 2020 worldwide, which means over 88% of people added selected products into the cart and left without buying for various reasons. This is a massive business opportunity loss for ecommerce players.

Developing analytical skills can help you better manage these obstacles. Without adequate knowledge of analytics, your marketing won’t work because you won’t know what worked and what didn’t work. All the marketing suits come with analytics tools to help perceive the behavior, engagement metrics, and demographics of the visitors coming to a website. The most common web analytics tools are Google Analytics, Adobe Analytics, Kiss Metrics, and Mixpanel. They generally come with the following features and capabilities:

  • Real-time analytics
  • Mobile analytics
  • Attribution modeling
  • Segmentation
  • Ecommerce tracking
  • Funnel analysis
  • Cohort analysis
  • Cross-device tracking
  • In-page analytics (Session recording, click tracking, heatmaps)
  • Goal conversion tracking
  • Event tracking
  • A/B testing

Every feature has its own data sets which can be compared to help you make informed decisions. Today we are going to understand Cohort Analysis and Behavior Analysis to eliminate roadblocks and improve engagement.

What is a Cohort Analysis and why is it important?

Cohort analysis is a subset of users grouped by shared characteristics. It simply allows you to compare the behavior and metrics of different cohorts over time.

Cohort Analysis Example – Finding Engagement Drop

Let’s suppose you have an online food ordering website/app and using acquisition date (when users started their first sessions) cohorts you can find out when in the customer lifecycle your users tend to drop off.

Cohort table for behavior analysis

The best way for visualizing this data is to chart out the retention curve, portraying retention over time.

Cohort Curve - Behavior analysis

This retention curve clearly reflects the most important insight – around 75% of the users stop using the website after the first day. We can see a downfall in the engagement. Hence, it’s evident to improve the overall experience and abet customers through daily offers/coupons to boosting retention.

Cohort Analysis Comparison – Organic vs Direct

The below cohort analysis indicates that organic traffic has a better retention rate than direct.

Cohort - Organic vs Direct - Behavior analysis

 

Visitor behavior analysis and its importance

It’s a process of tracking user behavior on a website and there are some great tools in the market that give accurate information. Tools like Hotjar, MouseFlow, Crazy Egg record visitor sessions to see how visitors are navigating on the website. They also offer click tracking and heatmaps to analyze the most engaging and ignored (skipped) elements on a page.

Screenshot - Mouseflow - Understanding visitors' behavior analysis

If you look at the above heatmap, you would notice that no one bothered to click on “PORTFOLIO” in the top menu, which means people aren’t interested in see the portfolio. Maybe we have to replace it with something more interesting (like Case Studies, Achievements, and more) which grabs a visitor’s attention. These kinds of insights help you add/remove elements to improve page engagement.

Using filters, you can further segment your audience to dig deep and pull out actionable insights, see those filter below:

Screenshot - Mouseflow_Filters

In Google Analytics, behavior flow gives you a visual presentation of how people are navigating on your website. You can apply segments to get a deeper view of their behavior and it also enables you to apply different dimensions on top of these segments to get actionable insights.

 GA Behaviour Flow

The power of these analytical tools lies in the fact that it allows you to view which customers leave and what’s making them leave your website/app – so that you can fix it. You can also hire a professional digital marketing agency that can help you find these hurdles and remove them to enhance your overall engagement.

Mandeep Singh is the MD of SEO Discovery. He’s mission is to provide affordable digital marketing services to startups and SMEs. He’s an official member of Forbes Agency Council. You can find him on LinkedIn.

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