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Monthly Archives: September 2020

Vintage Electric Roadster Review: An Ebike That Offers Pure Joy

September 11, 2020 No Comments

This café-racer-inspired ebike is an incredible ride, but it’s more than a touch expensive for these trying times.
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4 Organizational Tools For Managing Digital Marketing Teams

September 10, 2020 No Comments

Group Account Director Rachel Poulos shares the 4 main tools she uses to keep her team organized during the busiest seasons.

Read more at PPCHero.com
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Snapchat’s new Lens celebrates tomorrow’s NFL kickoff

September 9, 2020 No Comments

Snap and the NFL recently announced a multi-year extension to their content partnership. Now, with the season starting tomorrow, they’re revealing more details about what kinds of content fans can expect to find on Snapchat.

For tomorrow night’s kickoff, they’ve created a special augmented reality Lens that takes fans from the Kansas City Chiefs’ locker room (the Chiefs are hosting the Houston Texans) through the tunnel and into Arrowhead Stadium, where they’ll be greeted by Kansas City’s Patrick Mahomes and Houston’s Deshaun Watson.

The Lens will be available nationally, and as regular games begin, it will transform into an entrance into a more generic NFL stadium.

After that, the NFL will be creating a highlight show that updates each game day, plus three weekly shows — “Rankings” (which offers historic NFL facts designed to encourage fan debates), “Mic’d Up” (a behind-the-scenes look at what coaches and players say during the games) and “Predictions.” The NFL will also continue producing “Real Talk with the NFL,” a show that highlights the league’s social justice initiatives.

Ian Trombetta, the NFL’s senior vice president of social and influence marketing, told me that all of this content is created by the league’s social lab in partnership with Snap. And while the NFL continues to see high ratings on traditional linear TV, he said Snapchat plays “a really critical role for us.”

NFL Kickoff Portal Lens

Image Credits: Snap

“It’s always about: How do we engage new audiences, younger audiences, and do it in ways that are very authentic to the platforms?” Trombetta said. “We don’t look to do things that are just content dumps.”

Snapchat says that viewership of NFL content increased 80% during the 2019-20 season, and that 90% of viewers were under the age of 35.

Of course, it’s going to be a strange season. Like other professional sports organizations, the NFL has to test its players for COVID-19, and different teams are taking different approaches towards allowing fans in the stadiums — many games will be taking place without fans at all.

“The [NFL] organization is leaning on us more than they ever had,” Trombetta said. “We didn’t ignore the fact of what’s happening, anyone would be crazy to think we could totally shut that off. There has to be an acknowledgement of it, while also finding new ways, very seamless ways for fans to engage and celebrate rituals around games that they’ve established over years and decades.”


Social – TechCrunch


Voice assistants don’t work for kids: The problem with speech recognition in the classroom

September 9, 2020 No Comments

Before the pandemic, more than 40% of new internet users were children. Estimates now suggest that children’s screen time has surged by 60% or more with children 12 and under spending upward of five hours per day on screens (with all of the associated benefits and perils).

Although it’s easy to marvel at the technological prowess of digital natives, educators (and parents) are painfully aware that young “remote learners” often struggle to navigate the keyboards, menus and interfaces required to make good on the promise of education technology.

Against that backdrop, voice-enabled digital assistants hold out hope of a more frictionless interaction with technology. But while kids are fond of asking Alexa or Siri to beatbox, tell jokes or make animal sounds, parents and teachers know that these systems have trouble comprehending their youngest users once they deviate from predictable requests.

The challenge stems from the fact that the speech recognition software that powers popular voice assistants like Alexa, Siri and Google was never designed for use with children, whose voices, language and behavior are far more complex than that of adults.

It is not just that kid’s voices are squeakier, their vocal tracts are thinner and shorter, their vocal folds smaller and their larynx has not yet fully developed. This results in very different speech patterns than that of an older child or an adult.

From the graphic below it is easy to see that simply changing the pitch of adult voices used to train speech recognition fails to reproduce the complexity of information required to comprehend a child’s speech. Children’s language structures and patterns vary greatly. They make leaps in syntax, pronunciation and grammar that need to be taken into account by the natural language processing component of speech recognition systems. That complexity is compounded by interspeaker variability among children at a wide range of different developmental stages that need not be accounted for with adult speech.

vocal pitch changes with age

Changing the pitch of adult voices used to train speech recognition fails to reproduce the complexity of information required to comprehend a child’s speech. Image Credits: SoapBox Labs

A child’s speech behavior is not just more variable than adults, it is wildly erratic. Children over-enunciate words, elongate certain syllables, punctuate each word as they think aloud or skip some words entirely. Their speech patterns are not beholden to common cadences familiar to systems built for adult users. As adults, we have learned how to best interact with these devices, how to elicit the best response. We straighten ourselves up, we formulate the request in our heads, modify it based on learned behavior and we speak our requests out loud, inhale a deep breath … “Alexa … ” Kids simply blurt out their unthought out requests as if Siri or Alexa were human, and more often than not get an erroneous or canned response.

In an educational setting, these challenges are exacerbated by the fact that speech recognition must grapple with not just ambient noise and the unpredictability of the classroom, but changes in a child’s speech throughout the year, and the multiplicity of accents and dialects in a typical elementary school. Physical, language and behavioral differences between kids and adults also increase dramatically the younger the child. That means that young learners, who stand to benefit most from speech recognition, are the most difficult for developers to build for.

To account for and understand the highly varied quirks of children’s language requires speech recognition systems built to intentionally learn from the ways kids speak. Children’s speech cannot be treated simply as just another accent or dialect for speech recognition to accommodate; it’s fundamentally and practically different, and it changes as children grow and develop physically as well as in language skills.

Unlike most consumer contexts, accuracy has profound implications for children. A system that tells a kid they are wrong when they are right (false negative) damages their confidence; that tells them they are right when they are wrong (false positive) risks socioemotional (and psychometric) harm. In an entertainment setting, in apps, gaming, robotics and smart toys, these false negatives or positives lead to frustrating experiences. In schools, errors, misunderstanding or canned responses can have far more profound educational — and equity — implications.

Well-documented bias in speech recognition can, for example, have pernicious effects with children. It is not acceptable for a product to work with poorer accuracy — delivering false positives and negatives — for kids of a certain demographic or socioeconomic background. A growing body of research suggests that voice can be an extremely valuable interface for kids but we cannot allow or ignore the potential for it to magnify already endemic biases and inequities in our schools.

Speech recognition has the potential to be a powerful tool for kids at home and in the classroom. It can fill critical gaps in supporting children through the stages of literacy and language learning, helping kids better understand — and be understood by — the world around them. It can pave the way for a new era of  “invisible” observational measures that work reliably, even in a remote setting. But most of today’s speech recognition tools are ill-suited to this goal. The technologies found in Siri, Alexa and other voice assistants have a job to do — to understand adults who speak clearly and predictably — and, for the most part, they do that job well. If speech recognition is to work for kids, it has to be modeled for, and respond to, their unique voices, language and behaviors.

Gadgets – TechCrunch


Top six ways to optimize crawl budget for SEO

September 9, 2020 No Comments

30-second summary:

  • Crawl budget is an area that remains underrated in SEO.
  • If you’re running a large-scale website, crawl budget is something that site runner can, and should, be optimized for SEO.
  • April Brown talks about the basics of crawl budgeting, why it matters, and how you can optimize it for SEO.

Crawl budget is one of the most underrated concepts in SEO. Although most people might have heard of crawl budgeting, they might have considered using it, to begin with, or even think about it, when it comes to SEO. While some experts will tell you to ignore crawl rate, in truth, if you’re running a large-scale website, crawl budget is something that site runner can — and should — be optimized for SEO.

In this article, we’ll talk about the basics of crawl budgeting, why it matters, and how you can optimize it for SEO.

What is the crawl budget?

“A crawl budget is responsible for influencing crawl frequency,”

Michael Railsback, marketer at 1Day2Write and NextCoursework defined, further adding,

“And, it affects how quickly your updated content gets to the index since Google’s robots will scan your pages for updates and collect information, which will ultimately determine your position in search rankings. As a result, it should prevent Google from overcrowding your server, and have it crawl at a normal frequency.”

Why does a crawl budget matter?

Since Google is always assessing parameters to decide which of your pages should be ranked in searches and how fast to do so, you should optimize your crawl budget to achieve upscale online visibility. However, the number of pages your domain accommodates should never exceed your crawl budget, or else all pages over that limit will go unnoticed in search.

So, if you want to expand your online platform in the future, then keep reading.

How to optimize crawl budget

While there are still super heavy-duty things that many site runners might not think about, we’re here to unmask them for your benefit. With that said, here are six ways to enable crawl budget optimization, thus letting you watch out for things that might negatively affect your site.

1. Simplify your site’s architecture

Your website should be structured layer by layer, in the following order:

  • The homepage
  • Categories/tags
  • Content pages

Afterward, review your site structure, before you organize pages around topics, and use internal links to guide crawlers.

2. Ensure that important pages are crawlable, not blocked

The .htaccess and robots.txt should not block your site’s important pages; and bots should be able to access CSS and Javascript files. However, in the same token, you should block content that you don’t want popping up in search results. Here are some of the best candidates for blocking:

  • Pages with duplicated content
  • “Under construction” areas of your site
  • Dynamically generated URLs

However, search engine spiders don’t always respect the instructions contained in robots.txt. Although a page may be blocked in robots.txt, Google doesn’t cache it, but may occasionally hit it.

Instead, use robots.txt to save up your crawl budget and block individual pages you don’t consider important. Or, if you don’t want Google to hit it, use metatags.

3. Beware of redirect chains

A common-sense approach to ensuring healthy website health, you must avoid having redirect chains on your entire domain. Yes, avoid the 301 and 302 redirects at all costs! If you start accumulating a bunch of those, they can definitely hurt your crawl limit, to a point where crawlers will eventually stop crawling without getting to the page you need indexed.

So, keep in mind that one or two redirects here and there might not hurt much, but don’t let that number grow.

4. Prevent 404 and 410 error pages

In truth, 404 and 410 pages can eat into your crawl budget. Plus, these pages can also hurt your user experience. So, what can you do?

Fix all 4xx and 5xx status codes. Doing this will ensure that your crawl budget isn’t eaten up. And, fixing these codes can ensure that users get a good experience on your site.

Website audit tools like SE Ranking and Screaming Frog are effective for optimizing crawl budget.

5. Update, update, update

“It’s important to take care of your XML sitemap by updating it every so often”, says Jai Tardent, a business analyst at Australia2write and Britstudent. “When you update your sitemap, bots will have a much better and easier time understanding where the internal links lead.”

In addition, as you update, use only the URLs that your sitemap is familiar with. And, the URLs should correspond to the newest uploaded version of robots.txt.

6. Manage your URL parameters

If your content management system generates a lot of dynamic URLs, they’ll eventually lead to one and the same page. However, by default, search engine bots will treat these URLs as separate pages, thus wasting your crawl budget and, potentially, creating content duplication concerns.

Therefore, manage your URL parameters, so that they don’t create duplicates and confuse search engine bots. In your Google Search Console account, go to “Crawl,” and then “URL Parameters.”

Conclusion

So, if you’re still not sold on the idea that crawl budget optimization is important for your website, please understand that it is because it helps your site not only get recognized in search results but also helps you prevent users from being led to a dead-end rather than your page.

We hope that this guide will help you optimize your crawl budget and improve your SEO in no time at all!

April Brown blogs at Thesis Writing Service and Write My Coursework. She also edits at Originwritings.com. As a freelance writer, she specializes in marketing and graphic design. In her spare time, she loves reading and traveling.

The post Top six ways to optimize crawl budget for SEO appeared first on Search Engine Watch.

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The Travel Industry Landscape in 2020: How PPC Strategy Evolves

September 8, 2020 No Comments

In 2020, travel looks different. This shift requires new PPC strategies as search terms evolve, travel patterns change, and the industry fights for survival.

Read more at PPCHero.com
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Voice search SEO guide: Trends and best practices

September 8, 2020 No Comments

30-second summary:

  • An optimized content and voice search SEO is crucial to rank higher in search engines.
  • Long-tail keywords are the backbone of voice searches.
  • Mobile optimization goes hand-in-hand with voice search optimization.
  • FAQ sections are your best friend.

Voice search is fast gaining popularity among online users. It is easier, faster, and more conversational as compared to traditional search.

As per ComScore, half of all smartphone users are engaging with voice search technology in 2020. Google also reports that 27% of online users are using voice search on mobile globally.

But to make it work, you will require optimized content and focus on voice search SEO. In this article, we will be digging into the eight best practices of optimizing just that.

Before that, what exactly is voice search SEO?

In simple terms, voice search SEO is a technique that optimizes the content, phrases, keywords, metadata, and more to enable your voice search to rank on top whenever a user asks questions. It mainly focuses on the natural language of users and delivers them answers accordingly.

The new 2020 voice search trends

1. Smart speakers are driving voice search adoption

As per emarketer, smart speaker usage is estimated to grow at a compound yearly growth rate of approximately 48% to meet the demands of more than 76 million users by 2020.

And it is said that 40 million Americans currently possess a smart speaker. Clearly, more and more households are using smart speakers these days.

Earlier, only a handful of products such as Alexa and Siri were popular. But over the years, voice technology has improved tremendously. As a result, many tech companies are releasing their own smart speakers.

2. Improvement in voice AI and machine learning (ML)

There is a remarkable improvement in artificial intelligence (AI) and machine learning (ML), and it has changed how users interact with their smart devices and search the internet.

For instance, with Google’s RankBrain, you can recognize words and phrases to predict forecast results more accurately. When it encounters a new phrase, it makes its best guess and gives answers accordingly.

3. Used to search for local products and services

People are increasingly using voice search to search for local products and services. According to statistics, 58% of people have used voice search while finding information about a local business.

Also, as per Google reports, searches for “near me” business has increased drastically over the last few years. It is indeed great news for local businesses.

4. Increase in popularity of voice SEO

To emerge at the top, marketers are regularly fine-tuning their SEO strategy to optimize for voice search. Considering that Google’s voice recognition has 95% accuracy, businesses wanting to attract more inbound traffic to their site have to implement voice SEO.

And Google alone is not working on perfecting voice recognition to make the most of voice search. China’s iFlytek speech recognition system has an accuracy rate of 98%, and the team is working to achieve 99% accuracy.

5. Voice search is more mobile than ever

Google’s voice search is now available in more than 100 languages on mobile devices.

Moreover, statistics suggest that mobile phones are used nearly 40% more than smart speakers for voice search.

And with mobile phones, people usually use voice search in different environments like at the office alone, at a restaurant, at a party, or any other location.

Voice search SEO - stats

This trend of voice search on smartphones continues to rise – all thanks to advances in speech recognition technology.

Here are some best practices to optimize voice search SEO

1. Use long-tail keywords

Long-tail keywords are specific keywords that your target audience is likely to enter (and in this case speak) to the search engine.

People have been using long-tail keywords for a long time and seeing brilliant results with their search rankings.

Thus, it’s a great idea to use long-tail keywords to optimize voice search for a website.

In fact, according to statistics, they make up 70% of all web searches.

Voice search SEO - long tail keywords

In voice search, you can add long-tail keywords in a more conversational tone and specify what users are looking for.

The good news is that you can use plenty of online tools to search for relevant phrases and add them to your content. Some of them include:

  • Ubersuggest
  • SEMrush
  • HubSpot Content Strategy Tool

2. Implement schema markup

Also known as Structured Data, Schema Markup is a code that you can add to your website. It will allow search engines to understand your site’s content, what it means, and why it is there.

Schema Markup can also help search engines robots crawl and make it rank higher on search engines. Further, you can use it for improving and getting comprehensive search results that boost the user experience.

Just have a look at the example below

Voice search SEO - SEPR snapshot

The second search result has a star rating and a publication date, which has been added using Schema Markup. Since the result is illustrated, the users are likely to click on it readily.

You can also implement schema markup SEO best practices to provide more information about your site to the search engines and rank higher.

3. Curate content that gives direct answers

Users don’t do voice search like they do a text search. Instead, they will probably be making longer and more specific queries.

As per research, there has been a 61% growth in question keyphrases.

Voice search SEO - Graph

The statistics reveal how people are using question keywords to ask queries through voice search.

Thus, it’s an excellent idea to curate your content to answer their queries. However, make sure that you write great content that is valuable to your target audience. It will satisfy your user and, at the same time, increase the chances of appearing in featured snippets.

4. Optimize your Google My Business page

Another way to rank higher for voice searches is to optimize your Google My Business page.

Actually, it’s one of the easiest ways to get discovered by your target audience when they voice out their queries in Google. You just have to make sure that your content, images, and information are complete and precise.

Additionally, implement your prevailing local SEO strategy along with targeting how users are phrasing their queries. As per reports, 76% of smart speaker-users carry out local searches at least once a week. Thus, local SEO is as crucial as entering relevant info and images.

5. Work on increasing domain authority

Websites with many links pointing to them rank higher in regular search. And it is the same for voice search.

A study by Brian Dean, which examined 10,000 Google Home search results, found that sites with more links rank more often in voice search.

As soon as you put in your voice query, the Google search engine will provide results from high authority websites.

Here are some of the ways to increase your domain authority to rank higher in voice search:

6. Make your site mobile-optimized

Everyone surfs the internet via smartphones these days since it’s convenient and accessible. It is only evident that most users will do their voice search from mobile.

The graph below shows the different environments where people use voice search.

Voice search SEO - Stat

Since voice searches are mostly done via mobile phones, mobile optimization is crucial.

Some useful tips for mobile-optimization site include:

  • Optimizing your mobile pages with AMP
  • Checking your site’s speed using GTMetrix and working to boost it
  • Creating mobile-responsive web pages
  • Taking advantage of responsive landing page builders
  • Creating content to be more readable on smartphones
  • Regularly testing your website with Google’s mobile-friendly test tool

7. Optimize site speed

Your page speed is going to play a significant role in voice search SEO. Studies show that the pages that rank higher in search engines after doing a voice search load in 4.6 seconds. They are also 52% faster compared to average pages.

Thus, optimizing your site speed is essential if you want to rank higher in search engines.

To increase your page speed, you can implement tricks like:

8. Create voice search FAQ pages

Crafting voice search FAQ pages will benefit you a lot since question keywords are very popular.

According to statistics, voice search results come more from FAQ pages than desktops.

Voice search SEO - Stat showing FAQ pages

The best part is that FAQ pages can rank for several voice search queries. Moreover, they are concise and answer precisely what the users are looking for.

Therefore, Google usually pulls out the answer from your FAQ page whenever users do a voice search.

Wrapping up

Voice search is convenient and straightforward to use. No wonder it is gaining popularity among online users. But unless you optimize your voice search for SEO, users won’t be able to find your content.

Implementing all the eight tips mentioned in this article to optimize your site for voice search SEO can help you a great deal. These are tried and tested tips and will definitely work.

Plus, when you optimize your site for voice search SEO, you will be optimizing your website in general and rank higher in search engines either way.

Ricky Wang is a freelance content marketer and blogger at rickywang.com where he writes to readers about growing an online business. Connect with him on Twitter.

The post Voice search SEO guide: Trends and best practices appeared first on Search Engine Watch.

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Peloton said to be launching new, cheaper treadmill and higher-end stationary smart bike

September 8, 2020 No Comments

Peloton is reportedly getting ready to add to its product lineup with two new products at either end of its pricing spectrum, according to Bloomberg. The workout tech company is planning both a cheaper, entry-level smart treadmill, and a higher-end version of its stationary exercise bike, with an announcement set to take place as early as sometime next week, in time for its quarterly financial earnings.

The new products would come alongside a price drop for its existing exercise bike, to a price point under $ 1,900, according to the report. While the new “Bike+” will retail for more than the current price of the existing model, the price drop will help Peloton stoke the high demand for its products resulting from the closure of gyms and social distancing measures instituted in response to the COVID-19 pandemic.

Peloton’s new “Tread” treadmill will retail for less than $ 3,000, according to Bloomberg’s sources, which is a considerable discount versus the $ 4,295 asking price for the existing model. That one will remain on sale as a premium offering, and the new version will reportedly more closely resemble a traditional home treadmill in terms of materials and construction, allowing for the cheaper asking price.

The new, upscale Bike+ model will also reportedly feature a repositionable smart display, which will help it serve as the centerpiece of a more comprehensive home gym that includes strength training and other kinds of guided workouts. Peloton’s hardware products are what helped distinguish it in the exercise market, but it has built another strong business on subscription plans and app-guided workouts, which are available with or without its home gym equipment.

The new treadmill will likely go to market before the upgraded smart bike, in terms of availability, according to the report. Peloton’s main blocker for customer base expansion is probably its relatively high point of entry, in terms of its in-house hardware, so that makes a lot of sense if the company is looking to capitalize on general consumer appetite for at-home fitness solutions during the COVID-19 crisis.

Gadgets – TechCrunch


How businesses can use YouTube to tackle the COVID-19 business crisis

September 7, 2020 No Comments

30-second summary:

  • In the “coexisting with-COVID-19” world, an average user is now spending “Remote” is the new usual.
  • Using the avenue of YouTube for your business can be an open-ended option to help with marketing and product promotions during the COVID-19 crisis.
  • If you think this is an approachable recommendation for your business, here’s how YouTube can help you out in the COVID-19 situation.

The outbreak of COVID-19 has led global businesses to a scenario where business continuity has severely been challenged. All kinds of businesses – be it food and beverage, apparel and footwear, beauty, automotive, travel, or hospitality all have been severely impacted. Opportunities that help businesses navigate the strategic, operational, and financial change through the usual ways of marketing and promoting a business might not work anymore.

In the “coexisting with COVID-19” world, an average user is now spending “Remote” is the new usual. Hence, utilizing the avenue of YouTube for your business can be an open-ended option for organizations to help with their marketing and product promotions. So, if you think this is an approachable recommendation for your business, here’s how YouTube can help you out in the COVID-19 situation.

1. Get exposure to international clients

Either they post their own videos or watch the works of other YouTubers. With such a large audience in the funnel, bringing your business marketing to YouTube would be a good move. This holds true for businesses because they can register their presence on YouTube to showcase their resources. So, if you can create a channel on this platform and upload your organizational videos, you are opening yourself to a prospective audience that can be a potential clientele. If you are a setup based on any of the online business ideas, this can increase the sales as well as the overall recognition and reputation of your company.

Here are a few examples of YouTube video uploads for a business:

  • YouTube podcasts with an expert panel
  • Listicle videos of “Top 10”
  • Explanatory videos for your business offering
  • Product/service reviews of your business offering
  • YouTubeLive
  • Company presentations
  • New product launch videos

If you are concerned about the geography and language for your videos, it was never a barrier to YouTube, thanks to subtitles. While it is not feasible and easy to record your videos in multiple languages, YouTube does provide adding subtitles almost free of cost. So, that’s a box ticked off.

YouTube is heavily based on the viewership and subscription count of a channel. So, to increase the viewers and subscribers on YouTube, you would have to stay consistently active on this platform.

Tip

Skip the old content format. Create your new blogs in the video format with a voiceover and some animation. Listicles are by far one of the most popular YouTube video formats.

2. Become more visible on Google

As you probably already know, the Google search engine does not only pick up blogs and articles but also accumulates SEO juice from YouTube videos. Since videos are very high on engagement percentage, it is a great time to get on the video platform of YouTube. So, if you create a lot more unique content regularly, then it will be easier for your channel to appear in the search results.

You would also have to choose a suitable title for it. A relatively neutral title can help your videos show up on the “Trending” page. You would also have to provide some brief yet proper descriptions under your videos. This will make it easier for search engines to pick up your video content. Choosing the right time to post your videos should be based on your audience if you really want to maximize engagement.

As YouTube is a part of Google, you can also increase your website’s authority on the search engine by incorporating the same. In simple words, the more popular your YouTube channel is, the higher your website will rank in Google’s search results. It is also highly recommended that you employ the right SEO tools to further amp up the SEO game of your content.

Tip

If a YouTube video has a view time of fewer than 10 secs it’s going to count as a negative count – A huge factor that loses rankings!

3. Build revenue through AdSense

Besides getting popular on the business side of YouTube, you can also generate some amount for your business through YouTube’s AdSense. Almost every full-time YouTuber earns a lot more money than many people. Revenue from YouTube ads came to $ 4.7 billion in the fourth quarter, up 31% year over year. However, all sectors have been differently impacted by the eventual change in Ad spend.

This is something that can be achieved if your channel has enough of a viewer base. Firstly, a viewer would see your video’s or business’ ad through the video of any other channel and click on it. However, you will have to pay a small amount of revenue for it. Here’s an ideal scenario.

  • After clicking, the viewer would proceed with your video and watch it. Nevertheless, if you already have added some ads from other content creators, then your viewer would watch them, too, in the process.
  • With each click on those ads, you will earn some.

It does not sound really massive, right? But, if more than one million people watch your videos regularly, then, through AdSense, you can definitely earn some good money.

Tip

Figure out the categories of monetized videos on YouTube and try to jot them with your business content so that you don’t miss those AdSense dollars.

4. Seek inspiration from standard businesses and their YouTube channels

Almost every popular or highly-established company has its own YouTube channel. Check out the YouTube channels from Y Combinator, TED, Skillshare, Gary Vaynerchuk, and Neil Patel. These are a bunch of very popular business-oriented channels that are worth seeking inspiration from. So, if you do follow them, then you will be able to gain a lot of insights about marketing strategies and campaigns.

This can help you learn more about the crucial aspects of business and come up with your own ideas, and self-branding that can boost the growth of your organization.

Tip

YouTube is a trend-heavy platform where creators follow several patterns to bring their video to the “Trending” slot. While those can effectively help you, staying original in your pursuit can carve a niche for you.

5. Keep your content alive with YouTube repurposing

Before COVID-19 hit us, all businesses were on their usual path to creating their marketing content in several formats such as blogs, infographics, videos, whitepapers, eBooks, and more. However, now is the time to repurpose all the content or videos that you have created before and utilize them for aggressively claiming the YouTube business space for your industry.

You do not have to waste your time on the same project again and use it on another channel or place to reach your target audience quickly and easily.

For repurposing, you can use four different formats, which are – video series, infographics, podcasts, and presentations. This approach would help you to keep your audience engaged with works, which, in turn, might help you gain some new audience and clients.

Tip

Repurposing old content for conversion into YouTube videos not only saves your time but also keeps you in a mode where you are able to churn good content and post it out consistently.

6. Make use of YouTube influencer marketing

Based on your take on marketing budget, you can seek Influencer Marketing and rope in YouTubers to promote your products/services through their videos. This way, you might be able to gain some business through the means of their loyal fanbase.

Moreover, if you do enable the comment section of your videos and be active with the interaction, your business might be able to get some active leads for potential customers who are keen to engage with your business offering.

Tip

Influencer marketing is witnessing Micro-influencers making waves. So, do consider tapping this opportunity.

What else matters?

Once you have created your business YouTube channel, you have to focus on optimizing and growing it. Here are some of the checkboxes you need to tick off:

  • A channel trailer is a great way to welcome new visitors who are coming across your channel for the first time. They would instantly know what videos to expect.
  • Figure out the video length that works for your business. Too short or too long videos can kill the channel’s growth even before you know it.
  • Channel art is crucial and can work its way to attract new audiences to your channel and make a lasting impression. Check out GaryVee’s channel art.

How businesses can use YouTube to tackle COVID-19 business crisis

  • To provide your channel with a visibility boost, paid promotion can always help.
  • Organic growth can be your thing. All you have to do is keep producing high-quality videos that are relevant to your business and its audience.

Conclusion

It is true that this virus has highly impacted various segments in the business industry. Businesses are now looking to figure out possible steps and responses to mitigate risks in these uncertainties. As apparent, YouTube is a great platform to grow your business, especially during the time of COVID-19. So, stop waiting for the grass to grow and create a channel on the website and start working on it today.

Catherrine Garcia is an experienced Web Developer at WPCodingDev and a passionate blogger. 

The post How businesses can use YouTube to tackle the COVID-19 business crisis appeared first on Search Engine Watch.

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How To Transfer Google Campaigns to Microsoft Ads

September 7, 2020 No Comments

Microsoft Ads has a time-saving feature that imports Google Ads campaigns. One strategist shares his tips for making the process as smooth as possible.

Read more at PPCHero.com
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