Our Blog

Almost Half of All US Smartphone Owners Use Shopping Apps

October 6, 2012 Industry No Comments

Shortly after I bought my iPhone, I discovered shopping apps and after that, I never left home without it. My original favorite was Shopkick. Walk into a store, tap the bubble, get coupons and accumulate gift certificate points. Why not? I was going to shop at that store anyway, so Shopkick was a bonus. Then a weird thing happened, I let Shopkick tell me where to shop for holiday gifts. I went into stores I wouldn’t have visited otherwise and at that moment, I became the perfect user.

According to new numbers from Nielsen, 47% of American smartphone owners used a shopping app in June 2012 and they accessed these apps an average of 17 times during the month. What’s really interesting is the mix. Take a look at the top 10 shopping apps from June and I’ll meet you on the other side.

eBay is cleaning up. Not only did they snag the most users but look at the average time spent, more than an hour. The only app beating them for time was my old friend Shopkick with a whopping three hours! That’s because you open the app and have to keep it open while you’re roaming a store if you want the points to add up. Very clever.

Under eBay is Amazon, not fond of their mobile site, but I can understand why people use it. Then Groupon and LivingSocial pop in on either side of Shopkick. I didn’t even know these two had mobile apps so I’m surprised to see them so high on the list.

After that, we hit the first brick and mortar stores to make the list, Target and Walgreens. Both have shopping apps that help you find the best deals in store and online. Both allow you to refill prescriptions right from the app and Target even has voice recognition for basic items.

Coming in 8th is RedLaser. This is a bar code scanner that lets you know if you’re getting a good deal on in-store items before you buy.

OutofMilk Shopping List is an Android list maker designed to make grocery shopping easier.

Finally, is SavingStar. This is a reverse coupon site. Buy selected items and SavingStar puts the “coupon” price into your account, so instead of saving, you’re accumulating. Once you hit $ 5, you can cash out via bank, Paypal or gift certificate.

Overall, the top ten shopping apps represent a range of tools that are all designed to make shopping more efficient and less costly. And who doesn’t love saving time and money?

Marketing Pilgrim – Internet News and Opinion

About the Author -


Leave a Reply

Your email address will not be published. Required fields are marked *