Google BigQuery is getting a number of new updates to make it easier to analyze large amounts of data quickly and at a lower price. BigQuery is designed to process terabytes of data, and today’s updates should provide a greater degree of flexibility for ad hoc analysis of extremely large datasets and allow for more sophisticated analysis.
One of the fastest ways to boost profits is to turn your attention away from traffic for a while and start thinking about your conversion rate. If you’re like most sites on the web, you’re throwing a lot of sales out the window by making some simple mistakes or missing a few key pointers. Let’s talk about where to put our focus in order to maximize conversions.
Google Analytics and Google Website Optimizer have merged. Now Google Website Optimizer, a free A/B and Multi-variate testing tool, is available in Google Analytics via Experiments link under Content Section (see image below).
After months of speculation, the fate of Waze, the social-mapping-location-data startup, is finally decided: Google is buying the company, giving the search giant a social boost to its already-strong mapping and mobile businesses. Although speculation has had it at $ 1 billion, so far there is no price on the deal. It’s a doubly strategic move.
Whether you’re already advertising on display networks or wondering where to start, there are plenty of advanced techniques that you need to know about right away if you want to get the most out of your display network campaigns.
Conferences play a disproportionately large role in internet marketing in general and SEO specifically. The main for this is that it’s a fairly small industry, so connections and networking matter more than most. Attending conferences is a great way to get in front of potential clients and industry peers to share your services and develop mutually-beneficial relationships.
On March 7, 2012, Apple unveiled the third version of its iPad tablet at a press event in San Francisco. Not long after, I was talking to a friend in the tech press who wondered if the event hadn’t signaled the decline of Scott Forstall, who was conspicuously missing from the event stage even though he ostensibly oversaw the operating system that ran the iPad. Forstall’s reported protector at Apple, co-founder Steve Jobs, had died five months earlier. Still, I thought my friend was being a little paranoid.
Google Analytics recently switched all accounts to the new reporting interface. Earlier there used to be a link on top right hand corner to switch between old version and new version but that link is no longer there.