Author: CBPO


How a Single Experiment Can Give You Huge Business Exposure by @abbas_rajani

January 26, 2014 No Comments

As per current trends in the search industry, spammers and link builders who mainly work for search engines results rather than users are a thing of the past. Like designers, the search industry is looking for creative minds who can give companies natural exposure instead of artificially built traffic. If you are an SEO it’s your duty to generate such ideas and techniques to get users/customers talking about your brand on diversified platforms.

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How attribution modeling increases profit for Baby Supermall

January 25, 2014 No Comments

“Attribution modeling changes everything.”

That’s what Joe Meier of Baby Supermall told us recently.  If you’re looking for alphabets or monkeys on your new baby bedding, Baby Supermall is the place to be. But those products have an unusually long buying cycle. “Our typical customer is a pregnant mother-to-be,” says Meier. “They have months to make a decision.”
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This Is The Year Of The Makers

January 24, 2014 No Comments

We are at a turning point in terms of gadget manufacturing. The heavy hitters in hardware – the Sonys, the Samsungs, the LGs – are stuck in the mire of slow innovation. We haven’t heard much out of that camp this year – they’re keeping CES plans under wraps – but I suspect we’ll see a few big TVs and some thin laptops and a nice fridge or two and little else. The real innovation is happening far out in the periphery where hardware is an extension of software and smart devices are now the fastest moving consumer goods.

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Browsers Behind (Not Provided) Growth by @john_rosato

January 23, 2014 No Comments

Since its introduction, (Not Provided) has created a stir among both the SEO community and many DIY webmasters. The share of (Not Provided) keywords rose steadily and then disappeared all together, leaving many wondering “What’s next?”.

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5 Reasons Why You Should Use Google Experiments

January 22, 2014 No Comments

Google Experiments is an A/B testing tool that is available within Google Analytics interface.  This post is not about what A/B testing is, why you should conduct A/B tests and what other tools are available but really to make a case for using Google Analytics as your testing platform.  I am not getting paid to write this or have any affiliation with Google. This post is in response to a question I received from a reader of my blog.

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Will There Be Hunger for Editable Tweets?

January 21, 2014 No Comments

Twitter is rumored to be putting together a new feature that allows for tweets to be edited.

According to The Desk (you can take it for what it’s worth) three employees from Twitter have ‘leaked’ information about this feature which has Twitter execs excited.

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How Smule’s Jeff Smith Got A Ph.D. While Running A Startup

January 20, 2014 No Comments

You hear about graduate students who drop out to found startups, but I guess that would be too easy for Jeff Smith. He co-founded and serves as CEO at Smule, the startup behind social music apps like Ocarina and Magic Piano. At the same time, he recently received a Ph.D. in computer-based music theory and acoustics from Stanford.

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Facebook Adds Donate Now Button to Non-Profit Pages

January 19, 2014 No Comments

Non-profits need people to donate money in order to keep doing what they do. Facebook has a lot of people visiting on a daily basis – people who have money to spend on virtual upgrades to the latest Facebook game. So why not match up the two?

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How Google Finds ‘Known For’ Terms for Entities

January 18, 2014 No Comments

Google finds terms and phrases to associate with entities that can be considered terms of interest for businesses, locations, and other entities. These terms can influence what shows up in search results and in knowledge panels for those entities. Consider it part of a growing knowledge base of concepts, entities, attributes for entities, and keywords that shape the new Google after Hummingbird. Semantics play a role as things that specific entities are known for are identified.

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Google Torches Yet Another ‘Undetectable’ Link Network

January 17, 2014 No Comments

Google’s spam team has taken down yet another link network, the second in as many weeks. The target this time was Backlinks.com. The takedown was announced by Google’s Matt Cutts on Twitter, where he cited a line from their marketing pitch where they said their paid links were undetectable by search engine bots.

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