Account expansion can be a messy business. No matter your methods, whether it’s adding keywords via Google’s Keyword Tool, utilizing templates, or good old-fashioned Keyword Research, you’ll occasionally run in to scenarios where your new additions to the keyword family act like divas and decide to steal the limelight from your more-established terms.
Drew Olanoff has over 10 years of marketing, PR, customer service and support, relationship building and management, product management, and technical support experience in multiple verticals. Online, including mobile. He prides himself on being a connector. Connecting people, stories, information. He has worked under some amazingly talented and gifted PR pros while working for startups as a “Director of Community”,… → Learn More
Google humor is something we all understand. I know we have posted on Google humor before, but Google humor will never end. I thought I might share some more funny items we have found recently on this little thing called “Google”.
This video is exactly one year old today, but pretty funny.
Entrepreneurs are universally short on time and money. Everyone knows that social media needs to play a role in their marketing efforts, but managing all of the different social networks can seem daunting.Read More
Last week Google made a couple of very important changes to their current remarketing set up. The first was enabling you to manage your remarketing lists within Analytics, which will mean you can start to develop really honed ads and offers to entice your users back. The other, is that you can now place a remarketing code for your entire site, rather than placing specific codes on specific pages. This is great news because it not only makes the act of placing codes easier – no huge emails with multiple codes that need to be implemented being sent to clients or to your in house tech team – but it also means you don’t need to keep adding more codes over time when you change landing pages or want to remarket new products.
Roll up Yahoo Mail, Hotmail referrals
If you send marketing emails without campaign tagging or an external company e-mail your sites links to its users that have Yahoo Mail or Hotmail, users will arrive at your site via one of the many Yahoo or Hotmail servers. So searching for mail.live.com in your referral report gives you hundreds of referrers which are actually one and the same referral link.
While Apple has been hugely successful in selling phones and tablets, it has little traction in social networking, which has become a major engine of activity on the Web and on mobile devices. Social media are increasingly influencing how people spend their time and money — an important consideration for Apple, which also sells applications, games, music and movies.
In his column posted today on Wired Business, Anil Dash praises the Surface tablet as a sign that Microsoft finally has decided to get ruthless in the right way: “I’m ready to embrace a big tech company that’s not afraid to get mean.”
Microsoft plans to offer devices based on Perceptive Pixel technology that uses both pen and touch to create what is equivalent to the human as the user interface.
Microsoft General Manager Jeff Han, who sold Perceptive Pixel to Microsoft earlier this year, hinted at the news with a slide in a presentation at this week’s Build conference in Redmond. It said “Devices *are* coming” along with an email contact to get access to the hardware. He did not say when the devices would be available in the market.
While he did not say it outright in his presentation, Han clearly outlined the role multi-touch will have for almost any device Microsoft develops going forward. He said the enterprise and education markets have particular promise because they can be used in meeting roooms and classrooms. Multiple peole can touch the displays, which can be be networked so people may interact remotely. This will all mean a new generation of apps that require us to think of the human as the interface. Interactions will vary for different people.
Han said in his presentation that multi-touch is the standard across the market, because touch is dead due to a number of challenges it faces, including: the “fat finger” problem (not precise enough); the “Midas touch” problem (no hover/tracking state); and the inability to discern which touch is which, a problem that makes for difficult UI choices. Further, touch is great for content manipulation but not as much for content creation.
Han said the opportunity will come with devices that integrate both the hardware and the software that enables touch and the use of a stylus.
Windows 8 allows for both touch and stylus with a Slate-style experience.
Han’s influence is spreading at Microsoft. CEO Steve Ballmer, in his keynote Thursday at Build, showed off an 82-inch Slate PC display that featured the Perceptive Pixel multi-touch technology that he said is “shipping.”
Han has a vision that is as much about the technology as it is about the people who use it to interact. That creates a fascinating opportunity for developers who, over the next several years, will do more to create apps that integrate with the way we sit, stand and use our arms more so than how to use machines with keyboards to type commands.
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