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5 Tips To Stay Organized Through The Holidays And Beyond

November 24, 2016 No Comments

Just like fashion, everyone has a management style all their own. Here are a few tips and pointers to help you stay organized this holiday season and into the new year.

Read more at PPCHero.com
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Eight tools to combine several social media feeds into one

November 23, 2016 No Comments

Are you interested in a more efficient way to view your social media profiles? This article lists some tools allowing you to combine your social media feeds into one!

Do you often feel overwhelmed? If you are pretty much anyone with modern social media habits, the answer is going to be yes.

With so many people using social networking for both personal and professional purposes (and a fair amount of you reading this are probably marketers in charge of a brand), being more productive on social media is a necessity.

Clutter is no reason to ignore social media though. These days, social media marketing is no longer for “fun” niches only.

Most ecommerce sites use social media as successful source of sales, especially holiday sales! M-Connect Media has published an eBook citing that last year ecommerce sites received purchases worth $ 74.6 million directly from social media channels over Black Friday and Thanksgiving.

Social media is a huge channel and no one can afford to neglect it!

Putting it all in one place

Over the years I have discovered that the easiest way to go about running social media is to combine it as much as possible. By having all of your feeds in the same place, you are better able to monitor them. Not only that, but you can see which are most active, and change your social strategy to reflect that.

I personally manage around a dozen of Facebook pages and at least five Twitter accounts (one is personal and four represent all kinds of brands I am operating). I have a separate Facebook page for every little project I own.

Unless I get organized, I’ll fail!

I put all of the feeds onto a social dashboard so I can dedicate the same amount of energy to all of them. By doing this I am able to get a full picture of social engagement and thus engage, diagnose the lack of activity and connect to people in a more efficient way.

Here are eight awesome tools, some well known and some more obscure, that will combine your feeds across multiple networks.

Hootsuite

hootsuite

You have probably heard of and used this one before, but it belongs on any list for its sheer brand power and reputation. You can set up multiple feeds and control all of your accounts in one place.

A paid account gives you credits to apply towards additional features (such as other third party site connections), and analytics. In fact, there is a whole host of tools, which you can learn about through their webinars. Hootsuite is a more expensive option, but it is well known for a reason.

Bynd

bynd

If you are a mobile social user, this is a great option. It is an app on iOS and Android that allows you to sync up multiple feeds and use them in one place.

It creates a central dashboard that connect to all your different feeds. You then get all of your notifications and updates on your phone, in one place. Easy to use, convenient, and mobile.

Cyfe

cyfe

Cyfe is one of the best tools I have come across that is still shockingly unknown by many. It is an all in one business dashboard that allows you to create customized widgets to control every aspect of your online business.

From social monitoring feeds that watch all your accounts, to analytics trackers, to customer service controls, you can do everything from one place. All for about $ 19 per month… no joke.

Sprout Social

sproutsocial

Like Hootsuite, Sprout Social is another very well known social media dashboard and account monitor that allows you to sync up multiple profiles along every network. I actually prefer Sprout Social to Hootsuite, as it has a wider array of connected accounts, and the pricing structure isn’t nearly as complicated and frustrating.

On the other hand, I have only ever used it under their Team accounts as part of a much larger brand. It is great for bigger companies, maybe not so feasible for the little guys.

I mostly use Drumup instead of Hootsuite and SproutSocial which I explain here.

Sobees

Want something simple, free, and easy to use? Sobees is a social media dashboard that has limited functionality, but works well for what it gives you. You add in your accounts authorizing them. Sobees creates a social media dashboard to allow you to post, monitor, get notifications, and track all accounts.

The only strange thing about Sobees is that it is not, like most of the other tools on this list, browser or app based. Instead you install the program directly onto your desktop, making it a pretty old school tool. It also only covers three networks: Facebook, Twitter, and LinkedIn. But you can use multiple profiles on each.

Scruddle

scruddle

Facebook, Twitter, Tumblr, email and news feeds… these are the four points covered by Scruddle, a new kind of social feed network that combines all four into a single area. The point is to take both social and news, and have them in one place, working as an inbox.

They have a free version, or a premium for only $ 4 per month. That premium service allows you to schedule messages, which is helpful if you don’t want to use another tool, or do it manually.

Jyst

jyst

Real time previews, combined feeds, and quick-posting are some of the features offered with social platform Jyst.

This is the most straightforward of all of the tools on this list, working for Facebook and Twitter and making it easier to use both, and switch between the two.

Social Feed

Do you want to integrate your social feeds more fully with your browser? This is a super cool JavaScript plugin that allows you to do just that. It works with Twitter, Instagram, Google Plus and Facebook.

You will get a constant monitored feed, which is excellent if you want to keep track of brand pages and their mentions in particular. But it can work just as well on a personal level as it can for a professional one.

Are there any other tools that belong to this list? Share in the comments!

Search Engine Watch


App usage is up, but only for the chosen few

November 23, 2016 No Comments

Android and IoS owners spend 80% of the time on their device using an app and only 20% web browsing. With a stat like that, it sounds like you should abandon your mobile website and get someone to work on a branded app. But don’t place the ad for a developer just yet.

Forrester just published a new report called “2015 Mobile App Marketing Trends” and we’ve got some data from that report to share with you.

The biggest issue with creating your own app is that you’re going to have a hard time breaking into the market. Forrester says the average US consumer uses 24 apps per month but 80% of their time is spent on the same five apps.

That’s certainly true for me, but my apps aren’t the average apps. Here’s the breakdown.

Forrester Top App Time

Facebook and YouTube are the most popular. YouTube is probably my number one but Facebook – rarely touch the stuff on mobile. Maps, Pandora and Gmail fill out the top five and again I’m not “normal”. You have to drop a little lower on the chart to find my most accessed apps including Netflix and Candy Crush. One of my big favorites didn’t even make the list — eBay!

Given the tight race, Forrester recommends you think more about app advertising than creating an app of your own. Eventually, all of the big players will give in and turn to advertising or partnerships in order to pay the bills.

But before you turn to paid advertising, you should be trying out content on apps such as Instagram or Snapchat. Users of these apps are highly engaged, so if you can catch their eye, it’ll be worth the effort and it won’t cost you anything but time and the salary of the person who updates your feeds.

If you’re already in the app biz, Forrester says you should think long and hard about a couple of things;

First, the number of apps. Stop trying to be everything to everybody. Pick your top apps and dedicate your time and money to making it the best it can be rather than spreading yourself too thin over two dozen apps.

Second, pay attention to retargeting and deep linking. Don’t pay to show your install ads to people who have your app. Not when it’s as easy as checking or unchecking a box on your ad dashboard. Deep linking is a very effective way of getting users from your app to your site — when it works. Double check all of your links and make sure users are getting the experience they expect.

Bottom line here is that apps are a very effective way to reach new and current customers but at this stage, you’re better off teaming up with an app developer who’s made the charts than trying to create your own experience from scratch.

Marketing Pilgrim – Internet News and Opinion


What to Binge-Watch Over the Holiday Break

November 23, 2016 No Comments
What to Binge-Watch Over the Holiday Break

You have a long weekend (and a lot of couch time) ahead. Here’s how to spend it. The post What to Binge-Watch Over the Holiday Break appeared first on WIRED.
WIRED



You rarely livestream, but 1M people livechill on Houseparty

November 21, 2016 No Comments

houseparty-live-app Livestreaming doesn’t have to be a big performance or a one-on-one video call. Just ask the one million people who spend 20 million minutes hanging out each day on group video chat app Houseparty, the latest teen app phenomenon.
Built from the ashes of Meerkat, Houseparty is leading the charge for a new kind of synchronous social networking. It’s the closest thing to being with… Read More

Mobile – TechCrunch


You rarely livestream, but 1M people livechill on Houseparty

November 21, 2016 No Comments

houseparty-live-app Livestreaming doesn’t have to be a big performance or a one-on-one video call. Just ask the one million people who spend 20 million minutes hanging out each day on group video chat app Houseparty, the latest teen app phenomenon.
Built from the ashes of Meerkat, Houseparty is leading the charge for a new kind of synchronous social networking. It’s the closest thing to being with… Read More
Social – TechCrunch


15 Incredible Facebook Ad Tools We Love

November 21, 2016 No Comments

A roundup of Hanapin’s favorite Facebook ads tools that can save you time, provide quick insights, improve campaign performance, and automate repetitive tasks.

Read more at PPCHero.com
PPC Hero


Google Granted Design Patent on Camera Bracelet

November 20, 2016 No Comments

This design patent shows off a camera mounted on a bracelet. It doesn’t tell us anything about the camera beyond showing off the design of the camera. I looked for profiles of the inventors listed on the patent, and I think the ones I found may be the ones involved in the creation of this design (though I can’t be completely certain). There does looks like there is some hardware design involving cameras among the skills in the profiles I found. We will have to keep our eyes open for news of a camera like this potentially made by people building things like the cameras built for off street views of Street Views – It’s possible that this camera could be a way of indexing the world, like street view cameras are, rather than a consumer product.

Among the named inventors is:

1. A Staff Optical Engineer at Google
2. An Engineering Leader and Former Google Principal Engineer now at Uber, who worked on Geographic Maps and indoor maps at Google
3. A System Design/Systems engineer who worked on Street View and Google Art Project
4. A Senior Industrial Designer at Google who has developed a photography app for iPhones named Pic and Click in 2013

Camera bracelet
Inventors: Rachael Elizabeth Roberts, Mohammed Waleed Kadous, Romain Clement, and Xi Chen
Assigned to: Google Inc.
US Patent D764,339
Granted August 23, 2016
Filed: September 8, 2014

Camera Bracelet
Picture from Google Patent

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SEO by the Sea


Five most important search marketing news stories of the week

November 20, 2016 No Comments

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.

This week, both LinkedIn and Facebook are beefing up their paid social offerings in different ways, while Google seeks to cut off Adwords revenues for fake news sites. And might Google be favouring desktop over its own AMP in its upcoming mobile-first index?

Facebook launches analytics for Messenger chatbots

On Monday, Facebook announced that it will be extending its Facebook Analytics for Apps tool to Messenger, so that early adopters of chatbots will be able to track the response to them via analytics.

Al Roberts reported for Search Engine Watch’s sister site, ClickZ, that brands who have built chatbots using Facebook’s Messenger Platform will have access to a variety of metrics without needing to add additional code. These will include messages sent, messages received, user blocks and unblocks.

A screenshot of Facebook analytics for Messenger chatbots. The top image shows a line graph reflecting the number of messages sent to a bot by unique users, while the bottom image shows a column graph with age and gender demographics.

 

Roberts considered whether analytics could be the key to the success of chatbots by allowing brands to see exactly where their interactions with users are falling short.

LinkedIn Sponsored InMail goes self-serve

LinkedIn Sponsored InMail, which allows marketers to send promotional messages to the InMail inboxes of LinkedIn users, has been opened up to self-service advertising campaigns.

Brands who wanted to use Sponsored InMail to advertise were previously required to go through a LinkedIn Account Representative. But as of last week, they can do it all themselves through the LinkedIn Campaign manager.

Al Roberts reported on ClickZ that,

“Marketers can target their Sponsored InMail messages by filters such as location, company, industry, title, skills and education, and to set a call-to-action that is displayed prominently in the message.

LinkedIn handles all of the formatting to ensure that Sponsored InMail messages look good on desktop and mobile, and provides marketers with a variety of analytics data, such as opens and clicks. The popular professional social network also offers marketers the ability to A/B test variations of their content.”

Mobile advertising accounts for nearly half of digital ad spend—but what does that mean for fraud?

Search Engine Watch’s resident mobile expert Andy Favell reported this week that mobile advertising now accounts for nearly half of digital ad spend—but it comes at a price. Favell takes an in-depth look at the phenomenon of mobile ad fraud, including how it works, how widespread it really is, and why it’s currently on the rise.

A bar chart displaying barriers to mobile programmatic adoption for their advertisers, according to digital marketers worldwide, July 2016, from a survey by e marketer.com. The topmost bar in the chart, indicating the top barrier to mobile programmatic adoption, is labelled 'Fraud/Viewability concerns' at 48%.

Google prevents fake news sites from serving ads through AdSense

In the wake of the US presidential election, a lot of attention has been drawn to the issue of fake news on websites like Facebook and Google, and the role that they might have played in spreading misinformation prior to the vote. Search Engine Journal reported on Tuesday that Google has taken concrete action around the problem by preventing fake news sites from serving ads through AdSense.

Google’s official documentation now states:

“Users don’t want to be misled by the content they engage with online. For this reason, Google ads may not be placed on pages that misrepresent, misstate, or conceal information about you, your content or the primary purpose of your web property.”

While the changes won’t prevent fake news sites from showing up in search results, it does cut off a source of the ad revenue that the websites rely on to make money. Facebook took similar steps this week by updating its advertising guidelines to exclude fake news sites from generating revenue from Facebook Audience Network, after it was revealed that “fakebait” sites were bringing in tens of thousands of dollars in ad revenue through Facebook.

Google’s mobile-first index opts for desktop over AMP… we think

One of the biggest upcoming changes to search in the next few months will undoubtedly be Google splitting its index between mobile and desktop. SEOs have been gearing up for the change ever since Google announced it in October, but there has been some confusion over how Google will treat sites which have an Accelerated Mobile Pages, or AMP, version versus a regular mobile site.

This week, The SEM Post covered a surprising revelation: when a site has a desktop version and an AMP version with no other mobile version of the site, Google will index the desktop version.

For its mobile-first index.

This information appeared to contradict a previous tweet by Google’s Gary Illyes, who had said that AMP would be evaluated for organic in the new index model:

Barry Schwartz of Search Engine Roundtable went back to Illyes to confirm the new information, and Illyes clarified:

So yes, that clears things up 100% with no ambiguity whatsoever. If you have an AMP version of your site (but no other mobile version) and make it the mobile version of your site, mobile-first will index AMP, but with the default setup, mobile-first will index desktop.

But if you have only AMP with no other version of your site (including desktop), per Slegg’s original article, then the mobile-first index will index AMP. And presumably so will the desktop index, as there isn’t any other version of the site to index.

Got it.

Search Engine Watch