We are all increasingly on the go, spending more time away from home than ever before. Technological advances have made us accessible virtually anywhere we go. The advent and subsequent growth of the mobile industry has changed the way we do everything – from shopping to interacting with each other and to the way we run our businesses. The advancements in the mobile industry have necessitated changes across all business plans – sales, advertising, marketing, etc. – so it’s important to ensure your mobile marketing tactics are up-to-date with the constant changes to the mobile market.
The US Patent Office has just published a new patent application by Apple (via AppleInsider) that integrates crowdsourced traffic data for real-time information about road conditions, similar to what Waze does. Waze, which was just acquired by Google, seeks user input on changing road conditions, and rewards users for making accurate reports. Apple’s patent also offers route choices based on criteria like “Scenic Route, Light Traffic, No Construction” and more that are also rated and reviewed by users.
YouTube has made a number of recent announcements aimed at helping more than a million YouTube Partners from over 30 countries around the world earn more money from thousands of advertisers who are placing TrueView in-stream ads inside Partner videos.
Phew! What a month for the SEO industry and the SEJ during May! In this post I’ll be summarizing the top 6 articles.
Hundreds of experienced and knowledgeable marketers will gather together later this week for SES Toronto 2013. Two of those marketers, Helen Overland from Search Engine People and AdParlor‘s Rohan Karunakaran, will join me Friday afternoon to share their considerable expertise on social advertising ROI with SES participants.
Does your website target users in a specific location or around the world? Whatever the size of your business, you can gain valuable insights from the Google Analytics location report. Let’s look at the top uses of this data, from beginner right through to advanced level.
Mobile security startup Bluebox Security has unearthed a vulnerability in Android’s security model which it says means that the nearly 900 million Android phones released in the past four years could be exploited, or some 99% of Android devices. The vulnerability has apparently been around since Android v1.6 (Donut), and was disclosed by the firm to Google back in February.
You know when you get that ear-to-ear grin, a little bounce in your seat and an uncontrollable maniacal giggle about really great marketing ideas, new ways to maneuver code or amazingly cool clients that are interested in you? That’s what the past 6 months has been like at SEOgadget in San Francisco since we first opened up shop downtown.