Author: CBPO


Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

August 24, 2013 No Comments

What do most people know about Oklahoma? They probably know the title song from “Oklahoma!” It was the first musical written by the team of composer Richard Rodgers and librettist Oscar Hammerstein II.

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The Social CEO: 6 Reasons Why the CEO Must Lead the Way

August 23, 2013 No Comments

A recent study revealed that 68 percent of Fortune 500 CEOs have absolutely no presence in social media.

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Internet computer business

101 Signals: Want to Know Business? These Are the Only People You Need to Follow

August 22, 2013 No Comments

If you want to see where technology is headed tomorrow, follow the collective pool of money that powers it today. AngelList offers a daily glimpse of the ideas and people attracting attention and cash.

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How Google May Substitute Query Terms with Co-Occurrence

August 21, 2013 No Comments

But I’m a substitute for another guy
I look pretty tall but my heels are high
The simple things you see are all complicated
I look pretty young, but I’m just backdated, yeah

– Peter Townsend

When you search at Google, how easy is it to find what you’re looking for? Do you search again, but try different but related words if your first attempt doesn’t uncover pages that you find useful?

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11 Essential SEO and Analytics Apps in Google Play by @albertcostill

August 20, 2013 No Comments

Recently we listed the 11 Essential SEO and Analytics Apps for the iPhone. But, and this is a shocker, not everyone has an iPhone. There are plenty of people who own Android devices, so it’s now their turn to get in on the fun.

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A Quick Guide To The Metrics and Quality Signals To Use When Link Prospecting by @adamjayc

August 19, 2013 No Comments

Do I Really Want a Link from that Site?

Penguin 2.0 rolled out on 22nd May and it seems to be one of the only things that the SEO industry is talking about.

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Google Still In Complete Control of the US Search Market

August 18, 2013 No Comments

Honestly, I hadn’t looked the comScore data about search share in quite some time. After looking at the results from July 2013 I am now more convinced than ever that this story is very much like a soap opera. If I didn’t check anything for a year or so I could catch up pretty quickly because nothing will have really changed.

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How to Create YouTube Video Ad Campaigns for Direct Marketing

August 17, 2013 No Comments

YouTube is great. You want to watch funny videos or movie trailers? YouTube has you covered. Need instructions to create an AdWords campaign or fix your broken lawnmower? Yet again, more videos.

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Why Aren’t There More Designer Founders?

August 16, 2013 No Comments

We’re supposedly in the midst of a design renaissance, where beyond the cliché Steve Jobs and Apple ecosystem example, we see a design-centric focus in everything from soap (Method) and thermostats (Nest) to email (Mailbox) and even baby food (Plum Organics).

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