CBPO

Author: CBPO

Top 10 PPC Keyword Qualifiers in July (plus how to increase sales by finding your best qualifiers)

February 13, 2013 No Comments

Today I did an analysis of the top qualifiers for three of my accounts. We’re doing some PPC keyword research and I wanted to make sure we made the most of our time so the goal was to identify themes of top converting keywords. Instead of looking into specific product keywords I wanted to look at which PPC keyword qualifiers create the most value for my clients. This blog post is the result of that analysis, a comparison of all three accounts to show you which  seem to perform best, and some tips on how to do a similar analysis on your own!

When talking about PPC keyword qualifiers I am referring to words or phrases that we wrap around the keywords we bid on. These are words like, “buy,” “online,” and “cheap”. PPC account managers use them to try to find and drive the most qualified searchers to their site in order to increase sales.

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Survey Says Small Business Owners Are More Successful on Facebook Than They Think

February 11, 2013 No Comments

Small business owners, I have a question for you. How are you doing on Facebook? Okay? Not so great? Could be better? You’re not alone, but you’re probably wrong.

That’s what it says in a new survey from Constant Contact UK. It’s their contention that small business marketers have set the bar too high for themselves and so they’re not happy with the outcome. But the truth of the matter, is that many small businesses are doing a very good job of marketing through social media.

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Post-Penguin SEO Link Building: The Naked (URL) Truth

February 11, 2013 No Comments

If your rankings haven’t recovered from Google Penguin yet, you’re looking for answers. By now, you’ve cleaned up onsite keyword spam, you’ve stopped participating in blog networks, and you’ve read a ton of articles about how to recover from Penguin, but nothing is working. The fortunate reality is that Penguin is simply an algorithm; a mathematical calculation that factors in different data sets to result in a “score” which is used to rank every Website you see in the search results. The first step to beating this algorithm is to understand it.

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Fake Facebook Profiles Top 83 Million

February 8, 2013 No Comments

More than 83 million Facebook accounts are fake, the social network has revealed in a new filing with the Securities and Exchange Commission (SEC). That represents 8.7 percent of Facebook’s user base.

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How Facebook Could Save Its Shattered Share Price

February 8, 2013 No Comments

If Facebook’s share price continues to plummet, it’s going going to have a lot tougher time signing and retaining the top talent who can answer its big questions. It needs more revenue, or at least clear ways of generating it to persuade investors. But payments aren’t growing anymore, and its current ads aren’t enough.

It can’t wait to set the money-making wheels in motion. It needs decisive action, immediately. Here’s my breakdown of exactly what Facebook needs to do next if it wants to start clawing its way from $ 20 back to its $ 38 IPO price.

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Hacker Posts Hilarious, Offensive Messages From Seven MLB Teams’ Facebook Pages

February 6, 2013 No Comments

Billy Gallagher is a writer for TechCrunch. He is also the president and editor in chief of The Stanford Daily. Billy previously worked at The Stanford Daily for two volumes as a managing editor of news. He has also worked in sports and staff development at The Daily. In March of 2012 the Friends of The Stanford Daily awarded him… → Learn More

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5 Best Template Sites

February 6, 2013 No Comments

Choosing a new look and style for your website is one of the most exciting parts of creating (or recreating) your online presence. If you’re not much of a builder, but also not much of a designer, you’re in luck.

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Google Webmaster Tools Adds CNAME Verification & Structured Data Dashboard

February 3, 2013 No Comments

Two new Google Webmaster Tools features are now available to site owners: a structured data dashboard with site, item type, and page-level views, as well as a new domain verification option using DNS CNAME records.

Structured Data Dashboard Shows Whether Google is Picking Up New Markup

Google uses structured data like rich snippets to allow webmasters to highlight certain types of information in search results. The new Structured Data Dashboard is designed to let webmasters see clearly what Google knows about their website.

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Move Over Xenu: Make Way for Screaming Frog’s SEO Spider [Review]

February 1, 2013 No Comments

For a long time, Xenu’s Link Sleuth has been a key secret weapon in the SEO’s arsenal. Originally designed for finding bad links in a site, the simple crawler, especially combined with a bit of Excel wizardry, turned out to be useful for all sorts of site audit problems.

However, Xenu’s always had its limitations. That’s fine, it was designed as a simple tool after all. But there’s a new contender on the block, and that contender is Screaming Frog’s SEO Spider. Xenu on crack.

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Find, and Outreach to Your Competitor’s Best Links

January 28, 2013 No Comments
While I have the advantage of a few extra hours in my working day (Seattle – London jetlag is getting my brain in gear at aproximately 5am, so I’ve promised myself to use the time productively, instead of staring at the ceiling).
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