Today I did an analysis of the top qualifiers for three of my accounts. We’re doing some PPC keyword research and I wanted to make sure we made the most of our time so the goal was to identify themes of top converting keywords. Instead of looking into specific product keywords I wanted to look at which PPC keyword qualifiers create the most value for my clients. This blog post is the result of that analysis, a comparison of all three accounts to show you which seem to perform best, and some tips on how to do a similar analysis on your own!
When talking about PPC keyword qualifiers I am referring to words or phrases that we wrap around the keywords we bid on. These are words like, “buy,” “online,” and “cheap”. PPC account managers use them to try to find and drive the most qualified searchers to their site in order to increase sales.
Small business owners, I have a question for you. How are you doing on Facebook? Okay? Not so great? Could be better? You’re not alone, but you’re probably wrong.
That’s what it says in a new survey from Constant Contact UK. It’s their contention that small business marketers have set the bar too high for themselves and so they’re not happy with the outcome. But the truth of the matter, is that many small businesses are doing a very good job of marketing through social media.
If Facebook’s share price continues to plummet, it’s going going to have a lot tougher time signing and retaining the top talent who can answer its big questions. It needs more revenue, or at least clear ways of generating it to persuade investors. But payments aren’t growing anymore, and its current ads aren’t enough.
It can’t wait to set the money-making wheels in motion. It needs decisive action, immediately. Here’s my breakdown of exactly what Facebook needs to do next if it wants to start clawing its way from $ 20 back to its $ 38 IPO price.
Billy Gallagher is a writer for TechCrunch. He is also the president and editor in chief of The Stanford Daily. Billy previously worked at The Stanford Daily for two volumes as a managing editor of news. He has also worked in sports and staff development at The Daily. In March of 2012 the Friends of The Stanford Daily awarded him… → Learn More
Two new Google Webmaster Tools features are now available to site owners: a structured data dashboard with site, item type, and page-level views, as well as a new domain verification option using DNS CNAME records.
Structured Data Dashboard Shows Whether Google is Picking Up New Markup
Google uses structured data like rich snippets to allow webmasters to highlight certain types of information in search results. The new Structured Data Dashboard is designed to let webmasters see clearly what Google knows about their website.
For a long time, Xenu’s Link Sleuth has been a key secret weapon in the SEO’s arsenal. Originally designed for finding bad links in a site, the simple crawler, especially combined with a bit of Excel wizardry, turned out to be useful for all sorts of site audit problems.
However, Xenu’s always had its limitations. That’s fine, it was designed as a simple tool after all. But there’s a new contender on the block, and that contender is Screaming Frog’s SEO Spider. Xenu on crack.
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