Author: CBPO


Applying AIDA to Digital Marketing by @PPCJoeC

October 10, 2013 No Comments

Anyone that took a marketing class in college should remember the AIDA marketing pyramid. The purpose is to give someone a basic understanding of how to target your audience correctly and how a consumer’s general decision making process works when making a purchase.

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SAP Big Data Bus Part Of Overall Effort To Build Developer Community

October 9, 2013 No Comments

Big data is a catch-all term for describing any form of data analytics that requires the processing of data, be it by the gigabyte, terabyte or in the nose-bleed realm of petabyte-scale workloads. SAP’s big data push is embodied in a custom, decked-out tour bus that the company parked in front of TechCrunch Disrupt as part of its overall effort to promote its analytics offering and build out its developer community.

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The Future of Local Discovery is About the Story, Not the Place

October 8, 2013 No Comments

Did I say the future? I mean the now.

“Local” discovery in our books has historically been highly focused on optimizing for the right category, address, keywords, location, etc. What are people searching for in San Francisco? Make a page for it!

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3 Essential Tips for Spying on PPC Competition

October 7, 2013 No Comments

Competitive research should be part of all marketing programs and is especially important in the ever-changing and highly competitive world of PPC, but how do you get started? Below we will discuss how to create a plan, what tools are available and how often to perform PPC competitive research.

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Vanity Check: “Keyword Intelligence Tools”

October 6, 2013 No Comments

It’s not about the tools you have, it’s about how you interpret the data.

Most importantly, it’s how you evaluate what your data is really telling you.

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PushPage Raises $1.7 Million For Its Q&A-Style Personal Homepage Platform

October 5, 2013 No Comments

Cambridge-based PushPage is launching its personal homepage and Q&A platform today, backed by $ 1.7 million in seed funding. The product, live now on both web and mobile, offers users an online presence where they can publicize their likes and interests through a series of interview-like questions PushPage provides, as opposed to the sorts of community-based questions you would see over on a site like Ask.fm, for example.

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Why Your Expensive, Time-Consuming Content Doesn’t Work.

October 4, 2013 No Comments

Which question would you kick-off a content strategy with?

  1. What do we put on our landing pages and in our white papers and on our blog?
  2. What gets our audiences excited or helps them do their job better?
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Relationships between Search Entities

October 3, 2013 No Comments

When I talk about, or write about entities, it’s normally in the context of specific people, places, or things. Google was granted a patent recently which discusses a different type of entity, in a more narrow manner. These entities are referred to as “search entities”, and the patent uses them to predict probabilities and understand the relationship between them better. This kind of analysis might result in some pages ranking higher than they otherwise might because of their similarities to other sites, and in some sets of search results favoring fresher results as well.

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Native Rank’s George Avery talks about Local Online Visibility

October 2, 2013 No Comments

George Avery is the owner of Native Rank and LocalSEO. He has over ten years in industry experience in digital media and performance marketing as an executive working with Global Brands. He brings his passion, experience and sharp instincts about SEO and marketing into Native Rank. Native rank has search engine optimization and paid advertising solutions for businesses large and small.

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To Blog, or Not to Blog

October 1, 2013 No Comments

A client recently asked me why they need to blog. My first thought on how to respond was probably similar to your reaction or that of any other marketer: “Yes, you have to have a blog, everyone has a blog.”

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