Anyone that took a marketing class in college should remember the AIDA marketing pyramid. The purpose is to give someone a basic understanding of how to target your audience correctly and how a consumer’s general decision making process works when making a purchase.
Big data is a catch-all term for describing any form of data analytics that requires the processing of data, be it by the gigabyte, terabyte or in the nose-bleed realm of petabyte-scale workloads. SAP’s big data push is embodied in a custom, decked-out tour bus that the company parked in front of TechCrunch Disrupt as part of its overall effort to promote its analytics offering and build out its developer community.
Did I say the future? I mean the now.
“Local” discovery in our books has historically been highly focused on optimizing for the right category, address, keywords, location, etc. What are people searching for in San Francisco? Make a page for it!
Competitive research should be part of all marketing programs and is especially important in the ever-changing and highly competitive world of PPC, but how do you get started? Below we will discuss how to create a plan, what tools are available and how often to perform PPC competitive research.
Cambridge-based PushPage is launching its personal homepage and Q&A platform today, backed by $ 1.7 million in seed funding. The product, live now on both web and mobile, offers users an online presence where they can publicize their likes and interests through a series of interview-like questions PushPage provides, as opposed to the sorts of community-based questions you would see over on a site like Ask.fm, for example.
Which question would you kick-off a content strategy with?
- What do we put on our landing pages and in our white papers and on our blog?
- What gets our audiences excited or helps them do their job better?
When I talk about, or write about entities, it’s normally in the context of specific people, places, or things. Google was granted a patent recently which discusses a different type of entity, in a more narrow manner. These entities are referred to as “search entities”, and the patent uses them to predict probabilities and understand the relationship between them better. This kind of analysis might result in some pages ranking higher than they otherwise might because of their similarities to other sites, and in some sets of search results favoring fresher results as well.
George Avery is the owner of Native Rank and LocalSEO. He has over ten years in industry experience in digital media and performance marketing as an executive working with Global Brands. He brings his passion, experience and sharp instincts about SEO and marketing into Native Rank. Native rank has search engine optimization and paid advertising solutions for businesses large and small.