CBPO

Author: CBPO

The top 5 social media tools to help market your business

November 21, 2012 No Comments

Entrepreneurs are universally short on time and money. Everyone knows that social media needs to play a role in their marketing efforts, but managing all of the different social networks can seem daunting.

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How to Create a Filter to Tidy up Email Referrals

November 10, 2012 No Comments

Roll up Yahoo Mail, Hotmail referrals

If you send marketing emails without campaign tagging or an external company e-mail your sites links to its users that have Yahoo Mail or Hotmail, users will arrive at your site via one of the many Yahoo or Hotmail servers. So searching for mail.live.com in your referral report gives you hundreds of referrers which are actually one and the same referral link.

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Apple Is Said to Discuss an Investment in Twitter

November 10, 2012 No Comments

Apple, which has stumbled in its efforts to get into social media, has talked with Twitter in recent months about making a strategic investment in it, according to people briefed on the matter.

While Apple has been hugely successful in selling phones and tablets, it has little traction in social networking, which has become a major engine of activity on the Web and on mobile devices. Social media are increasingly influencing how people spend their time and money — an important consideration for Apple, which also sells applications, games, music and movies.

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Mobile: Evil or Not, Layoffs Show Google Means Business

November 3, 2012 No Comments

Google may have a reputation as a jaunty nerd paradise with a startup’s DNA, but the decision to lay off 4,000 Motorola workers reveals a full-grown company capable of old-school corporate severity. Photo: fore via photo pin cc

In his column posted today on Wired Business, Anil Dash praises the Surface tablet as a sign that Microsoft finally has decided to get ruthless in the right way: “I’m ready to embrace a big tech company that’s not afraid to get mean.”

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Microsoft To Introduce Multi-Touch And Pen Devices Based On Perceptive Pixel Technology

November 2, 2012 No Comments

steve ballmer perceptive

Microsoft plans to offer devices based on Perceptive Pixel technology that uses both pen and touch to create what is equivalent to the human as the user interface.

Microsoft General Manager Jeff Han, who sold Perceptive Pixel to Microsoft earlier this year, hinted at the news with a slide in a presentation at this week’s Build conference in Redmond. It said “Devices *are* coming” along with an email contact to get access to the hardware. He did not say when the devices would be available in the market.

While he did not say it outright in his presentation, Han clearly outlined the role multi-touch will have for almost any device Microsoft develops going forward. He said the enterprise and education markets have particular promise because they can be used in meeting roooms and classrooms. Multiple peole can touch the displays, which can be be networked so people may interact remotely. This will all mean a new generation of apps that require us to think of the human as the interface. Interactions will vary for different people.

 

Han said in his presentation that multi-touch is the standard across the market, because touch is dead due to a number of challenges it faces, including: the “fat finger” problem (not precise enough); the “Midas touch” problem (no hover/tracking state); and the inability to discern which touch is which, a problem that makes for difficult UI choices. Further, touch is great for content manipulation but not as much for content creation.

Han said the opportunity will come with devices that integrate both the hardware and the software that enables touch and the use of a stylus.

Windows 8 allows for both touch and stylus with a Slate-style experience.

Han’s influence is spreading at Microsoft. CEO Steve Ballmer, in his keynote Thursday at Build, showed off an 82-inch Slate PC display that featured the Perceptive Pixel multi-touch technology that he said is “shipping.”

Han has a vision that is as much about the technology as it is about the people who use it to interact. That creates a fascinating opportunity for developers who, over the next several years, will do more to create apps that integrate with the way we sit, stand and use our arms more so than how to use machines with keyboards to type commands.


TechCrunch » Enterprise

 

 

 



What Will Microsoft And Nokia’s September 5 Press Conference Be About?

October 20, 2012 No Comments

Chris Velazco is a mobile enthusiast and writer who studied English and Marketing at Rutgers University. Once upon a time, he was the news intern for MobileCrunch, and in between posts, he worked in wireless sales at Best Buy. After graduating, he returned to the new TechCrunch to as a full-time mobile writer. He counts advertising, running, musical theater,… → Learn More

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Engaged CRO: A 5-Step Plan for Full Client Support

October 13, 2012 No Comments

I’m of the opinion that it is not hard to convince your client of anything, if it’s forwarded with: “this will get you more leads/make you more revenue.” However, as soon as the word “test” gets thrown in the mix, even when goals are on target, things have been known to screech to a halt. So if the client is happy with performance and you’re hitting goals, how do you convince them it’s for the better future of the account to start targeting some conversion rate optimization testing techniques? To start our August series, here’s a 5-step plan to help get your client onboard with tricky, but beneficial, CRO and testing!

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Social Video Company Unruly Triples Annual Revenue To £17.6M And Opens New US Offices

October 6, 2012 No Comments

Unruly, a social video distribution platform whose technology helped power viral campaigns like Evian’s Roller Babies and Old Spice’s “Man Your Man Could Smell Like”, just released its results for the fiscal year ending on March 31. The company says it tripled revenue from £6.0 million to £17.6 million (at current conversion rates, that’s about $ 27 million).

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