Facebook is testing a way to make paying with a credit card easier, but it works with PayPal, not against it as AllThingsD wrote. The feature pre-fills credit card and billing info for making easier purchases through PayPal, Stripe, Braintree or other payment processors in third-party mobile apps. It’s not a payment processor itself, but could help Facebook prove the ROI of its ads.
The search marketing landscape has changed dramatically in recent years. Gone are the days of a walled garden between a company’s organic and paid search programs and the rest of its online marketing strategy. Now, there is a recognition by marketers that search, like any form of marketing, must be engaged in a holistic and interconnected manner. It must create measurable results that tie into the whole of a company’s marketing campaign, rather than being off in its own universe.
We all know some internal site search engines have a lot to be desired. Many website owners choose to use Google’s Custom Search Engine tool, but if you have a basic account, your users may see Google ads and related search results alongside your website’s pages. In addition, for many site search services, you can’t tweak or modify the way results are displayed, including the order.
U.K.-based marketing startup 4th aspect has topped up its seed-funding, closing a new investment of £400,000 from Angel CoFund, Rivers Capital Partners & Tweed Renaissance Investors Capital. This expands the £250,000 it received from two of those investors, Rivers Capital and TRI Capital, earlier this year. Total investment since it was founded in 2010 is now around £750,000, it told TechCrunch.
Facebook’s Star Manager Peter Deng Becomes Instagram Director Of Product To “Do Fewer Things Better”
Peter Deng built Facebook Chat, Groups and Messenger as its product management director for the last six years. Now he’s going to execute the vision of Instagram’s founders as its new Director Of Product. “I’m not trying to come in and make changes,” Deng tells me. “Kevin and Mike have a great thing going. How can we move faster and build more beautiful products? That’s what I’m coming here to do.”
Google is going to start providing a range of personalized “quick answers” in search results by bringing more of the capabilities of Google Now to all platforms.