Author: CBPO


Facebook Payments Test Isn’t A PayPal Competitor, It’s A Companion That Fills In Billing Info

September 10, 2013 No Comments

Facebook is testing a way to make paying with a credit card easier, but it works with PayPal, not against it as AllThingsD wrote. The feature pre-fills credit card and billing info for making easier purchases through PayPal, Stripe, Braintree or other payment processors in third-party mobile apps. It’s not a payment processor itself, but could help Facebook prove the ROI of its ads.

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Five Trends For Navigating The Modern Search Marketing Landscape by @MarcPurtell

September 9, 2013 No Comments

The search marketing landscape has changed dramatically in recent years. Gone are the days of a walled garden between a company’s organic and paid search programs and the rest of its online marketing strategy. Now, there is a recognition by marketers that search, like any form of marketing, must be engaged in a holistic and interconnected manner. It must create measurable results that tie into the whole of a company’s marketing campaign, rather than being off in its own universe.

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Site Search Engine Swiftype Raises $1.7m; Counts Facebook & Best Buy as Clients by @wonderwall7

September 7, 2013 No Comments

We all know some internal site search engines have a lot to be desired. Many website owners choose to use Google’s Custom Search Engine tool, but if you have a basic account, your users may see Google ads and related search results alongside your website’s pages. In addition, for many site search services, you can’t tweak or modify the way results are displayed, including the order.

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U.K. Web Marketing Firm, 4th Aspect, Tops Up Seed With £400K To Fund R&D & Sales Push

September 6, 2013 No Comments

U.K.-based marketing startup 4th aspect has topped up its seed-funding, closing a new investment of £400,000 from Angel CoFund, Rivers Capital Partners & Tweed Renaissance Investors Capital. This expands the £250,000 it received from two of those investors, Rivers Capital and TRI Capital, earlier this year. Total investment since it was founded in 2010 is now around £750,000, it told TechCrunch.

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Obama for America uses Google Analytics to democratize rapid, data-driven decision making

September 5, 2013 No Comments
For political campaigns large and small alike, time is of the essence when decisions need to be made. Having quick and easy access to actionable data was essential for President Obama’s data-driven re-election campaign in 2012.
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Facebook’s Star Manager Peter Deng Becomes Instagram Director Of Product To “Do Fewer Things Better”

September 4, 2013 No Comments

Peter Deng built Facebook Chat, Groups and Messenger as its product management director for the last six years. Now he’s going to execute the vision of Instagram’s founders as its new Director Of Product. “I’m not trying to come in and make changes,” Deng tells me. “Kevin and Mike have a great thing going. How can we move faster and build more beautiful products? That’s what I’m coming here to do.”

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Easily A/B Test Your Website’s Call-to-Action Using Content Experiments API

September 3, 2013 No Comments
You may have seen our news about the launch of the Content Experiments API a few months ago, and we’re excited to share one of the ways it’s been used since the launch. SiteApps created an experiment to A/B test your website’s call to action using our Content Experiments API — take a look at their post below to see how they did it!
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Foxconn Audit Reveals Workweek Still Too Long

September 2, 2013 No Comments
Gilles Sabrie for The New York Times

Foxconn workers leaving the factory at the end of the day shift.

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Google Will Start Giving Quick Answers To Questions In Search Results by @mattsouthern

September 1, 2013 No Comments

Google is going to start providing a range of personalized “quick answers” in search results by bringing more of the capabilities of Google Now to all platforms.

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Ad-Free Social Platform App.net Raises Another $2.5M From Andreessen Horowitz

August 31, 2013 No Comments

App.net, the social platform created in response to the ad-driven consumer social networks (specifically Twitter), just announced that it has raised $ 2.5 million in new funding.

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