Entrepreneurs are universally short on time and money. Everyone knows that social media needs to play a role in their marketing efforts, but managing all of the different social networks can seem daunting.Read More
Last week Google made a couple of very important changes to their current remarketing set up. The first was enabling you to manage your remarketing lists within Analytics, which will mean you can start to develop really honed ads and offers to entice your users back. The other, is that you can now place a remarketing code for your entire site, rather than placing specific codes on specific pages. This is great news because it not only makes the act of placing codes easier – no huge emails with multiple codes that need to be implemented being sent to clients or to your in house tech team – but it also means you don’t need to keep adding more codes over time when you change landing pages or want to remarket new products.
Roll up Yahoo Mail, Hotmail referrals
If you send marketing emails without campaign tagging or an external company e-mail your sites links to its users that have Yahoo Mail or Hotmail, users will arrive at your site via one of the many Yahoo or Hotmail servers. So searching for mail.live.com in your referral report gives you hundreds of referrers which are actually one and the same referral link.
While Apple has been hugely successful in selling phones and tablets, it has little traction in social networking, which has become a major engine of activity on the Web and on mobile devices. Social media are increasingly influencing how people spend their time and money — an important consideration for Apple, which also sells applications, games, music and movies.
In his column posted today on Wired Business, Anil Dash praises the Surface tablet as a sign that Microsoft finally has decided to get ruthless in the right way: “I’m ready to embrace a big tech company that’s not afraid to get mean.”
Microsoft plans to offer devices based on Perceptive Pixel technology that uses both pen and touch to create what is equivalent to the human as the user interface.
Microsoft General Manager Jeff Han, who sold Perceptive Pixel to Microsoft earlier this year, hinted at the news with a slide in a presentation at this week’s Build conference in Redmond. It said “Devices *are* coming” along with an email contact to get access to the hardware. He did not say when the devices would be available in the market.
While he did not say it outright in his presentation, Han clearly outlined the role multi-touch will have for almost any device Microsoft develops going forward. He said the enterprise and education markets have particular promise because they can be used in meeting roooms and classrooms. Multiple peole can touch the displays, which can be be networked so people may interact remotely. This will all mean a new generation of apps that require us to think of the human as the interface. Interactions will vary for different people.
Han said in his presentation that multi-touch is the standard across the market, because touch is dead due to a number of challenges it faces, including: the “fat finger” problem (not precise enough); the “Midas touch” problem (no hover/tracking state); and the inability to discern which touch is which, a problem that makes for difficult UI choices. Further, touch is great for content manipulation but not as much for content creation.
Han said the opportunity will come with devices that integrate both the hardware and the software that enables touch and the use of a stylus.
Windows 8 allows for both touch and stylus with a Slate-style experience.
Han’s influence is spreading at Microsoft. CEO Steve Ballmer, in his keynote Thursday at Build, showed off an 82-inch Slate PC display that featured the Perceptive Pixel multi-touch technology that he said is “shipping.”
Han has a vision that is as much about the technology as it is about the people who use it to interact. That creates a fascinating opportunity for developers who, over the next several years, will do more to create apps that integrate with the way we sit, stand and use our arms more so than how to use machines with keyboards to type commands.
CEO Trip Adler and his team gave me a quick tour of the new features last week. The website was previously dominated by your social feed, showing you the documents uploaded and read by other users that you’re following. Now the social feed has been pushed off to the side, and in its place there’s a feed of “featured” content, which has been hand-picked by Scribd.
Chris Velazco is a mobile enthusiast and writer who studied English and Marketing at Rutgers University. Once upon a time, he was the news intern for MobileCrunch, and in between posts, he worked in wireless sales at Best Buy. After graduating, he returned to the new TechCrunch to as a full-time mobile writer. He counts advertising, running, musical theater,… → Learn More
I’m of the opinion that it is not hard to convince your client of anything, if it’s forwarded with: “this will get you more leads/make you more revenue.” However, as soon as the word “test” gets thrown in the mix, even when goals are on target, things have been known to screech to a halt. So if the client is happy with performance and you’re hitting goals, how do you convince them it’s for the better future of the account to start targeting some conversion rate optimization testing techniques? To start our August series, here’s a 5-step plan to help get your client onboard with tricky, but beneficial, CRO and testing!
Unruly, a social video distribution platform whose technology helped power viral campaigns like Evian’s Roller Babies and Old Spice’s “Man Your Man Could Smell Like”, just released its results for the fiscal year ending on March 31. The company says it tripled revenue from £6.0 million to £17.6 million (at current conversion rates, that’s about $ 27 million).
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