CBPO

Author: CBPO

Google Analytics

Launching Real-Time Events and Conversions Reports out of Beta

November 20, 2013 No Comments
It wasn’t too long ago that we launched events and conversions in Google Analytics Real-Time reports. We’ve heard from many of you who are using Real-Time reporting to test changes to your site, create dashboards to monitor your traffic and goals, or make rapid decisions about what content to promote today.
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Win

Grading Your Memory: How to Turn the Things You Forget Into Quick Wins [Toolkit]

November 19, 2013 No Comments

The problem: account managers sometimes forget about a lot of the little things that can make a big difference in an account, and that can end up costing you success. We wanted to provide some reminders about stuff that is all too often overlooked in account management and how you can easily change it.

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Google Hummingbird

Google’s Hummingbird Algorithm Ten Years Ago

November 18, 2013 No Comments

Back in September, Google announced that they had started using an algorithm that rewrites queries submitted by searchers which they had given the code name “Hummingbird.”

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Penguin Impact

The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

November 17, 2013 No Comments

On Friday, October 4th, Matt Cutts announced the release of Penguin 2.1. Based on the amount of Penguin work I do, that meant one thing. Matt just threw a serious wrench into my Friday night (and weekend plans). Similar to previous Penguin updates, I began heavily analyzing websites hit by Penguin 2.1 to identify new findings and insights.

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Qlika

With A Fresh $1.7M In The Bank, Qlika Wants To Help Online Marketing Campaigns Go Hyperlocal

November 16, 2013 No Comments
The story of nearly every business, great or small, begins with a problem. For Omri Morgenshtern, Ittai Chorev and Idan Zalzberg, it was the realization that many large organizations are spending millions of dollars on marketing campaigns, be they on search engines, social or display networks, that look the same in California as they do in New York — or Berlin, for that matter. In other words, the problem comes down to inefficiency.
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LinkedIn

LinkedIn Hits 38% Of Unique Visits From Mobile, Up From 8% In Q1 2011

November 15, 2013 No Comments
LinkedIn is making the shift to mobile. It now sees 38 percent of unique visits from mobile, which is up from 8 percent in the first quarter of 2011, and users who access via mobile are 2.5x as active as desktop-only users. At an event in San Francisco this morning, CEO Jeff Weiner said LinkedIn will release a slew of new mobile apps.
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Pubcon

Matt Cutts Live at #Pubcon by @johnrampton

November 14, 2013 No Comments

Today we are at Pubcon, live with Matt Cutts.  Matt starts off talking about the history of Pubcon and that this is his 11th Pubcon that he’s been too!

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Yahoo!

Yahoo Remains Top Web Property: comScore

November 13, 2013 No Comments

Yahoo’s on top, continuing to surpass Google in comScore’s September Media Metrix report, which measures traffic to top web properties.

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How-To-Use-Pinterest-To-Promote-Your-Small-Business

Using Pinterest To Promote Your Business

November 12, 2013 No Comments

image00With over 70 million users in a little over 3 years, Pinterest is a social media network that is growing rapidly. This social network is a great place where people share recipes, crafts, jewelry, fashion, inspirational quotes, photography, and more.

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