CBPO

Author: CBPO

Instagram on Android gets offline mode

April 19, 2017 No Comments

 80% of Instagram’s users 600 million users are outside the US, so it needed a way to provide a better experience for users with limited network connectivity or no data plan.
Today at F8, Instagram announced it’s built support for using most of its features without Internet access. Much of this functionality is now available on Android, which is the preferred device type in the… Read More
Social – TechCrunch


4 Vital Strategies to Boost Enrollment for your Online Education Programs

April 18, 2017 No Comments

In this new live webinar, Hanapin experts Jacob Brown and Tanner Schroeder will walk you through vital tips you need in order to optimize your online education programs and rest easy knowing that your enrollment numbers are where you want them to be.

Read more at PPCHero.com
PPC Hero


Test your knowledge! The Search Engine Watch Easter trivia quiz

April 18, 2017 No Comments

Happy Easter, Search Engine Watch readers!

In honour of the season – and a bit of spring-like weather finally starting to creep into the air (well, at least here in the UK…) – we have put together a light-hearted search trivia quiz to test your knowledge.

What was the name of the project launched by Sergey Brin and Larry King at Stanford, which eventually became Google? What does the name of the Chinese search engine “Baidu” translate to in English? What year did mobile web traffic finally overtake desktop traffic globally – or hasn’t it yet?

Test your knowledge of all these questions and more in the Search Engine Watch Easter quiz. And don’t forget to share your score with us in the comments or on social media!

 

Search Engine Watch


How to use Search Console for quick SEO wins

April 18, 2017 No Comments

SEO doesn’t have to be complicated. Here’s how a closer look at Google Search Console can lead to quick SEO wins.

There’s no need to have a lot of technical knowledge to achieve quick SEO wins. Google’s Search Console, for example, can lead to great insights, provided that you’re eager to explore them.

Laura Hogan, Head of Search at Rice Media, shared her own tips at Brighton SEO on how to use Search Console.

There are four key areas in Search Console where you can find quick wins for SEO, and all of them can make a huge difference in your search optimization.

1)  Internal Crawl Errors

It’s easy to take advantage of crawl errors and use them as a way to come up with new link opportunities. Crawlers can help you get an overview of the errors to correct them and improve your site’s performance.

This can be particularly useful after migrating a site or changing URLs, which gives rise to more reasons for quick fixes.

This is a good reminder that every error can turn into an opportunity, provided that you’re willing to:

  • discover all the errors
  • proactively work towards fixing them

2)  Internal Linking

When it comes to internal linking, there should be some “priority pages”, the ones we want to focus on. This makes the optimization easier by allowing you to interlink depending on the level of priority for each page.

It’s a good idea to have a look at the Search Console to examine whether your top priority pages are already on top of the list. If not, time to link them with more pages to improve their presence.

Internal links can also enhance CTR, though it’s not recommended to use too many footer links, as they tend to look messy and spammy, decreasing their chances of being clicked on.

3)  Data highlighting

Schema markup should be the first choice for adding structured data markup to your site, but data highlighting can offer an alternative solution. Data Highlighter is a tool for teaching Google about the pattern of structured data on your site.

The first step is to decide the data you want to highlight. What makes your business stand out? What do you need to focus on? By using Data Highlighter, you can simply tag the important data fields on your site with a mouse.

Then Google can present your data more attractively on the SERP, and in Google features such as Knowledge GraphData highlighting offers a bigger SERP presence and increased CTR, all while being simple and requiring no coding to carry out.

This makes it easier for Google to discover your most important data, which leads to another SEO win.

4)  Search Analytics Report

Search Analytics Report should be a great ally in the attempt to get an overview of your site’s performance.

You can use it to explore your top performing pages, or the ones that have the potential for improvement. Moreover, you can find data and proceed to layer comparisons.

Is your old content working better than the new one?

Is the CTR from mobile traffic high?

This is a detailed report of your actual data, which means that it can lead to actionable steps:

  • improving CTA
  • keeping content up-to-date
  • pushing blog posts in social media
  • including blog post in next newsletter

If you haven’t explored this function of Google Search Console in depth before now, here are some of the best ways that you can make use of Search Analytics Report:

Top 5 uses of Search Analytics Report

  • Check click-through rate

A closer look at the click through rate can indicate whether there is a problem with the positioning and the current optimization of a page. For example, if positioning is high, but the CTR is lower than expected, then maybe you need to edit the current meta description.

  • Check rankings

An analysis of the rankings at the top 25 or top 50 search queries can offer great insights on what’s currently working and what needs to be improved. This can lead to many quick SEO wins.

  • Apply data findings through other channels

The analysis of your data findings can help you improve the performance of other marketing channels, such as Adwords, or social media. Your report can offer new directions towards your marketing campaign, or it can even help you understand your audience and their habits.

  • Understand your audience

Filtering the report by questions (“who”, “what”, “where”, “when”) can help you learn more about your audience. What are they really searching for? What’s the best way to find the best keywords to target them?

This may lead to interesting insights and more targeted content that will drive traffic, depending on what your audience types into a search engine.

  • Check trends

An analysis of the impressions and the queries can indicate the trends that affect the traffic to your site. There could be a difference between a 30-day and a 90-day report, offering you new ideas on what content you should create.

5) Disavow

September’s Penguin update has made disavows more important than ever. The good thing is that they are now picked up a lot quicker and the results can be seen in less than two weeks.

It’s a good idea to keep your disavow up-to-date to make it easier for Google to understand your current ranking.

This could even work art a keyword level, as it may also lead to boosted traffic.

Overview

As we’ve seen, you don’t need to have in-depth technical knowledge to achieve SEO wins for your site – you just need to know how best to use the tools at your disposal. Laura Hogan summarized her presentation with the following takeaways:

– Use the crawl errors report for link opportunities

– Increase internal links to priority pages

– The search analytics report is your best friend for usable data

– Mark up your data, whether with Schema.org or Data Highlighter

– Disavows work, and are picked up quickly by Google.

Search Engine Watch


Microsoft launches updates to PowerApps and Flow

April 18, 2017 No Comments

 Microsoft’s business-centric IFTTT competitor Flow and its ‘low-code’ PowerApps platform are both getting major updates today. While these are obviously different services that solve different issues, both aim to help non-developers make better use of their existing data and services without having to write their own code. While Flow, at its core, uses the… Read More
Enterprise – TechCrunch


Instagram now lets you organize bookmarks into private collections

April 17, 2017 No Comments

 Instagram will make its bookmarking feature more useful, the company announced this morning, with the introduction of “collections.” The new feature will allow users to organize the posts they save into private groupings for easier access. The addition may further challenge Pinterest, which also favors image bookmarking and the ability to save items to particular boards. When… Read More

Mobile – TechCrunch


TechCrunch’s first-quarter tech earnings season prop bets

April 17, 2017 No Comments

 Here at TechCrunch, we tend to pay close attention to the earnings reports of the big companies. And for good reason! It gives us some insight into major technology trends and some signals that can help us not only predict what products are going to be around in a few years (not mentioning any names), but also directionally what kinds of startups might be successful.
But!
Sometimes these… Read More
Social – TechCrunch


Best Practices and Upcoming Features in Bing Shopping

April 16, 2017 No Comments

Have you been struggling with Bing Shopping Campaigns? Not getting the best performance you thought you would? Don’t even know where to start? We’ve got some super helpful Bing Shopping best practices for you!   In this new live webinar, Hanapin’s Shannon Glass and Bing’s Rachel Rogowin will train you on everything from explaining what […]

Read more at PPCHero.com
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LeEco pulls the plug on its EcoPass video service as stories of US struggles mount

April 16, 2017 No Comments

 LeEco’s coming to America tale has been fraught with one bad piece of press after another. The company added to the laundry list this week by announcing that it formally pulled the plug on its EcoPass content package earlier this month. Read More

Mobile – TechCrunch


A conversation about digital copyright reform

April 16, 2017 No Comments

 The European Union is in the process of reforming copyright laws that date back to 2001, as part of a wider strategy to establish a Digital Single Market across the 28 Member States of the bloc, aiming to break down regional barriers to ecommerce. Read More
Social – TechCrunch