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Friday Round-Up: Twitter translates, Amazon wallet folds, and men are hanging out on Pinterest

December 18, 2016 No Comments

Friday-Friendly-Funny-Dave-BlazekAnother week is at an end and it’s been a week of change here at MarketingPilgrim. Out there, in the rest of the digital marketing world, not so much. Seems like everyone is caught in the January slump. . . .or worse.

eBay gave their state of the union address and it wasn’t good. They used phrases like “going to get worse before it gets better” and capped it with layoffs for 2,400 workers. Later this year, eBay will be splitting from its sister company Paypal and though Paypal is expected to grow after the split, eBay is headed into dark waters. The hope is that someone will buy the company and return it to its former, collectible auctions, glory. I hope so because I can’t go a day without eBay.

Twitter announced a few new tweaks this week. The “while you were away” feature will push important Tweets you might have missed to the top of your timeline on mobile. This goes against Twitter’s real time philosophy and makes them more like Facebook in that they’re going to decide what’s important to you and what isn’t.

Si usted puede leer esto. . . you might be using Twitter’s new translation tool. Click the globe in the corner of any foreign language Tweet and the Bing translation pops up right below it. It’s a nice feature not just for the casual user but for social media managers who need to keep an eye on what people are saying about a company.

I tested a few Tweets and the translations are pretty good, especially when they were coming from professionals. As expected, casual Tweets with a lot of slang, didn’t always make sense.

In another part of the web, Amazon shut down the Amazon Wallet app this week after a short, 6 month beta test. The digital wallet should have caught on by now but everyone’s still struggling to make the idea work. I wonder why. . .

My favorite story of the week has to be this one from Pinterest where they try to convince you that a lot of manly men hang out on the site.

More men use Pinterest in the U.S. every month than read Sports Illustrated and GQ combined.

They also say that men are the fastest growing demographic on the site – but of course they are. They’re the only demographic left that isn’t already using the photo pinning site.

That’s it for me this week. I’m off to the Lost in Space reunion convention. Hope your weekend will be just as fun. See you back here on Monday.

Marketing Pilgrim – Internet News and Opinion


Security News This Week: Hey, Remember That Time Hackers Breached a Billion Yahoo Accounts?

December 18, 2016 No Comments
Security News This Week: Hey, Remember That Time Hackers Breached a Billion Yahoo Accounts?

Each weekend we round up the news stories that we didn’t break or cover in depth but that still deserve your attention. The post Security News This Week: Hey, Remember That Time Hackers Breached a Billion Yahoo Accounts? appeared first on WIRED.
WIRED


Facebook Messenger strikes at Skype with desktop group voice calling

December 18, 2016 No Comments

facebook-party-call We might finally get to stop asking, “Wait, what’s your Skype name?” thanks to a test of new Facebook group audio calling on desktop. Facebook launched group voice calls on its mobile Messenger app in April, and now it’s working out the kinks to bring the feature to your home and office. It could become a useful alternative to traditional conference calls by… Read More
Social – TechCrunch


Next Entertainment wants to make it possible to live stream for a living

December 16, 2016 No Comments

The MeMe app allows livestreamers to get paid with virtual goods and gifts by followers. A Taiwan-based startup called Next Entertainment has raised $ 25 million in an outsized Series A round of funding for apps that make it possible to live stream for a living. The company’s founder and CEO, Andy Zhong, is no stranger to tech and new media. He previously started FunPlus, a social gaming company acquired by a Chinese conglomerate, Zhongji, in 2014 for $ 960 million. In… Read More
Startups – TechCrunch


Facebook now flags and down-ranks fake news with help from outside fact checkers

December 16, 2016 No Comments

fb-fake-news1 Snopes, FactCheck.org, Politifact, ABC News, and AP will help Facebook make good on four of the six promises Mark Zuckerberg made about fighting fake news without it becoming “the arbiter of truth.” It will make fake news posts less visible, append warnings from fact checkers to fake news in the feed, make reporting hoaxes easier and disrupt the financial incentives of fake… Read More
Social – TechCrunch


Rethinking Marketing Measurement from the Ground Up

December 15, 2016 No Comments
From the moment smartphones touched human hands, they began to change how people interact with brands. It happened slowly at first … but today 91 percent of smartphone users turn to their phone for ideas while doing a task.1
Consumers expect more of marketers now. They expect brands to answer their questions and deliver the exact experiences they want at the moments they need to know, go, do, or buy things. They expect this across all screens and all touch points, over hundreds of interactions on their journeys.
This means there are three questions marketers should be asking:
  1. Is our brand useful to consumers at every touch point?
  2. How can we measure our usefulness?
  3. How can we be even more useful tomorrow?
To deliver, enterprise marketers need a new approach to measurement that shows them the entire customer journey and lets them see what’s working at each step along the way. The problem is that many of our measurement tools and metrics were created for a desktop world at a time when marketing focused on channel performance.
Today we need an understanding of our audiences across devices and channels. That means taking into account the impact of mobile online and offline, quickly spotting insights, and trying new ways to provide better customer experiences.
Breaking Down the Data Silos
A car shopper today can have hundreds of digital interactions — or in this case 900-plus interactions — before buying. Each one of those moments is an opportunity for a brand to be useful. And each one leaves its own data trail.
But companies that look at data channel by channel, in a silo, can miss the forest for the trees. We need to break down measurement and strategy silos and create an integrated view of the consumer’s journey. It’s likely you have found yourself in a debate with colleagues about metrics and campaign results and thought, “It’s not about what matters to channel X — we need to zoom out to see the whole picture and do what’s best for our customers.”
The truth is that the future of enterprise measurement depends on people and departments, tools and systems, all talking to each other and sharing insights in real time about what customers want most.
From Silos to Synthesis
So if we know that one session and one click doesn’t tell the full story … and if we want to connect consumer behavior dots over time … where do we start? The best place is with the classic question “What outcomes are we trying to achieve?” But then instead of saying “How do we reach our goals?” let’s ask: “How do we measure success?”
Key performance indicators (KPIs) have to reflect the new objectives of the mobile-first world. Marketers who link their metrics to business results are three times more likely to hit revenue goals than those who don’t, according to a Forrester report.2
And while more data is always great, what marketers really need are more insights. That’s why the question “What’s working?” is so crucial. If that car buyer sees a TV commercial for a small sedan or pickup truck and searches for reviews and mileage ratings on his or her mobile phone, watches videos about special features, visits a dealer for a test-drive, and then finally buys a month later, marketers must find a way to bridge the gaps between TV airings and search lift, and display ads and video views, to see where the real influence happened.
How much credit should mobile get? How many touch points were there? Marketers need to know. And if the gaps can’t be filled perfectly, we should get comfortable with new proxies that will give us a sturdy estimate instead.
Marketers, Mobile, and Tomorrow
Evolution is a good thing, even if measuring in new ways can be awkward at first. Measurement and marketing go hand in hand — both have to keep pace with the vastly rising expectations of mobile-first consumers. Discomfort means you’re working to stay ahead.
So, take stock of what you measure and how you measure. Ask if those KPIs account for all the ways consumers may engage with your brand. If not, ask yourself why you’re measuring them in the first place. Focus on the outcomes you want and map your new metrics back to your strategy.
Smartphones have already changed how people interact with brands, and they’ll surely alter those interactions even more in years to come. We can’t predict how. But we can say that the brands that measure the results of those changes first will have a major edge over those that don’t. Measurement isn’t what happens at the end; it’s where the smarter and more successful future begins.
Download “Measuring Marketing Insights,” a collection of Harvard Business Review Insight Center articles, to read more about best practices and case studies on enterprise marketing and analytics.
A version of this article first appeared as sponsor content on HBR.org in August 2016.
1Source: Google/Ipsos, “Consumers in the Micro-Moment” study, March 2015.
2Source: Forrester, “Discover How Marketing Analytics Increases Business Performance,” March 2016


Google Analytics Blog



The Alt-Right Hates Rogue One, Because of Course It Does

December 14, 2016 No Comments
The Alt-Right Hates Rogue One, Because of Course It Does

The white supremacist group has officially sided with Vader, and plans to boycott the next Star Wars movie. The post The Alt-Right Hates Rogue One, Because of Course It Does appeared first on WIRED.
WIRED


Bumble invests in gay dating app Chappy

December 14, 2016 No Comments

Kristen Kilpatrick photography, Bumble, Whitney Wolfe, Chappy, Austin Texas, Dating App, Kristen Kilpatrick Bumble, the dating app that puts women in the driver’s seat, has today announced that it is leading a seed round investment in gay dating app Chappy. The company is not disclosing the details of the investment, but they did say that Bumble is the sole investor in the round and will take an equity stake. In exchange, Bumble will be offering product development and marketing support. Chappy… Read More
Social – TechCrunch


A Primer On Facebook Remarketing

December 14, 2016 No Comments

Read our introduction to the various remarketing techniques on Facebook and implement in your own accounts.

Read more at PPCHero.com
PPC Hero