Another week is at an end and it’s been a week of change here at MarketingPilgrim. Out there, in the rest of the digital marketing world, not so much. Seems like everyone is caught in the January slump. . . .or worse.
eBay gave their state of the union address and it wasn’t good. They used phrases like “going to get worse before it gets better” and capped it with layoffs for 2,400 workers. Later this year, eBay will be splitting from its sister company Paypal and though Paypal is expected to grow after the split, eBay is headed into dark waters. The hope is that someone will buy the company and return it to its former, collectible auctions, glory. I hope so because I can’t go a day without eBay.
Twitter announced a few new tweaks this week. The “while you were away” feature will push important Tweets you might have missed to the top of your timeline on mobile. This goes against Twitter’s real time philosophy and makes them more like Facebook in that they’re going to decide what’s important to you and what isn’t.
Si usted puede leer esto. . . you might be using Twitter’s new translation tool. Click the globe in the corner of any foreign language Tweet and the Bing translation pops up right below it. It’s a nice feature not just for the casual user but for social media managers who need to keep an eye on what people are saying about a company.
I tested a few Tweets and the translations are pretty good, especially when they were coming from professionals. As expected, casual Tweets with a lot of slang, didn’t always make sense.
In another part of the web, Amazon shut down the Amazon Wallet app this week after a short, 6 month beta test. The digital wallet should have caught on by now but everyone’s still struggling to make the idea work. I wonder why. . .
My favorite story of the week has to be this one from Pinterest where they try to convince you that a lot of manly men hang out on the site.
More men use Pinterest in the U.S. every month than read Sports Illustrated and GQ combined.
They also say that men are the fastest growing demographic on the site – but of course they are. They’re the only demographic left that isn’t already using the photo pinning site.
That’s it for me this week. I’m off to the Lost in Space reunion convention. Hope your weekend will be just as fun. See you back here on Monday.
Each weekend we round up the news stories that we didn’t break or cover in depth but that still deserve your attention. The post Security News This Week: Hey, Remember That Time Hackers Breached a Billion Yahoo Accounts? appeared first on WIRED.
We might finally get to stop asking, “Wait, what’s your Skype name?” thanks to a test of new Facebook group audio calling on desktop. Facebook launched group voice calls on its mobile Messenger app in April, and now it’s working out the kinks to bring the feature to your home and office. It could become a useful alternative to traditional conference calls by… Read More
Social – TechCrunch
A Taiwan-based startup called Next Entertainment has raised $ 25 million in an outsized Series A round of funding for apps that make it possible to live stream for a living. The company’s founder and CEO, Andy Zhong, is no stranger to tech and new media. He previously started FunPlus, a social gaming company acquired by a Chinese conglomerate, Zhongji, in 2014 for $ 960 million. In… Read More
Startups – TechCrunch
Snopes, FactCheck.org, Politifact, ABC News, and AP will help Facebook make good on four of the six promises Mark Zuckerberg made about fighting fake news without it becoming “the arbiter of truth.” It will make fake news posts less visible, append warnings from fact checkers to fake news in the feed, make reporting hoaxes easier and disrupt the financial incentives of fake… Read More
Social – TechCrunch
- Is our brand useful to consumers at every touch point?
- How can we measure our usefulness?
- How can we be even more useful tomorrow?
Posted by Matt Lawson, Director of Marketing, Performance Ads at Google
Today’s informative marketing post is brought to you by a misread. That’s right. I found this extremely interesting report because I misread the headline on the press release; Mindshare North America Releases Annual Culture Vulture Trends Report.
No joke, I thought it was a report about the growing vulture population in the US. Vultures – as in the villainous looking birds.
As it turns out, it’s actually a report that delves deeply into the mind of the American consumer and it’s fascinating.
Mindshare’s survey of more than 2,000 consumers led them to discover 10 trends. We’re going to look a 4. You’ll find a link for the rest at the end of this post.
The New Conspicuous Consumption:
Remember when a tiny alligator on your shirt was a status symbol? When a Nike swoosh meant you were cool but not necessarily athletic? We used to be a country that craved logos – the more obvious the better but the Culture Vulture says that 36% of U.S. consumers dislike wearing brand logos of any kind.
That doesn’t mean we’re done showing off . . . .
Rise of Good Intentions:
An increasing number of people are interested in contributing to a good cause but they’re not about to contribute anonymously. They’re using social media to post their Ice Bucket Challenge videos and Kickstarter donations. What that means is that worthy causes will go unfunded if they don’t have the flash. But if you can come up with a clever twist that goes viral, you can raise money to help wayward aliens find their way home. Eat M&M’s for E.T.!
If you try it and it works, I want my cut.
Marketers once taught us that we could get more for our money if we bundled. Cable and phone; accessories with the iPhone; get the shave and the hair cut and save 10%.
In 2015, one size no longer fits all. Instead of bundling for a discount, consumers say they’d rather pay to get exactly what they want – no more and no less. From cars to pizza; customization is in.
Age of Shallow Knowledge:
“A third of Americans feel pressure to stay up to date on the latest news, but don’t have time to read all the articles they want.” To get around that, 47% of those surveyed said they prefer to just skim the headlines rather than read the full article.
When you add small, mobile screens into the mix, it’s even more important that marketers front load their selling points. No more waiting until you reach the end of the article for the big punch. Give it to them straight at the top of the page and if they want the details, they can keep reading.
Marketing Is A Game:
This one made me laugh.
More and more consumers have grown savvy to everyday marketing tactics, and now they’re gaming the system. For instance, 31% say “when shopping online, I’ll intentionally leave items in a ‘shopping basket’ in hopes of receiving a discount from the store…”
It appears that we’ve trained consumers all too well. They know our tactics and they’ve learned to take advantage of them. I’ve tried the abandoned cart trick on numerous occasions. Sometimes it works, sometimes it doesn’t; but if I’m not in a hurry to buy, it’s worth trying.
It’s up to you if you want to reward this kind of behavior or not. I wonder what would happen if the abandoned cart email said, “sorry you left items in your cart, we were going to give you a 20% discount upon checkout but now you’ve blown it and will have to pay full price.” I doubt such an email would encourage customers to return but it would get you a mention on a marketing blog like this.
For the rest of the trends, check out the free Culture Vulture Report from Mindshare.
(*I know E.T. loved Reece’s Pieces but M&M’s for E.T. has a better ring.)
The white supremacist group has officially sided with Vader, and plans to boycott the next Star Wars movie. The post The Alt-Right Hates Rogue One, Because of Course It Does appeared first on WIRED.
Bumble, the dating app that puts women in the driver’s seat, has today announced that it is leading a seed round investment in gay dating app Chappy. The company is not disclosing the details of the investment, but they did say that Bumble is the sole investor in the round and will take an equity stake. In exchange, Bumble will be offering product development and marketing support. Chappy… Read More
Social – TechCrunch
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