Author: CBPO

Converting Facebook Leads into Sales

September 22, 2012 No Comments

Last year my friend and mentor, Bryan Eisenberg, exposed the biggest lie of pay-per-click marketing:

“Keywords don’t fail to convert!!!  It’s we who fail to convert visitors from those keywords.”

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Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

September 15, 2012 No Comments

WHOA! Eighty percent bot clicks on Facebook Ads? Yikes!

Limited Run’s allegations of Facebook ad traffic being 80 percent bots has made major news publications, from the New York Times to CNBC. Responses from the industry have ranged from: “Holy Cow! GM pulls out, now this? I’m outta here, too!” to, “Big whoop. Show me the data.”

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Mobile: Alliance Wants to Make Mobile Payments the New Norm, But Where Is Square?

September 8, 2012 No Comments

Ka-ching: AT&T, Sprint, T-Mobile, and Verizon have joined with the major credit card companies, Google, PayPal, Intuit and others to make your smartphone a standard checkout option. Photo: Jo Jakeman via photo pin cc

The mobile payments industry may have entered adolescence this week. Square’s deal with Starbucks shows “m-payments” are no longer just the cute little kids on the block who everyone pats on the head and tells “good job” while the adults do the real work.

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Alcatel-Lucent Creates Methodology For APIs And Makes Available Under Creative Commons

August 16, 2012 No Comments

Alcatel-Lucent is releasing a methodology for APIs that it is making available through Creative Commons. It is part of a new consulting practice the telecommunications company has established to help its service partners and enterprise customers develop, deploy and maintain APIs.

Alcatel-Lucent has made APIs a focal aspect of its business by offering them to carriers and other service providers. Through this work, it has provided the company with enough experience to know what issues companies face when they embark on an API strategy. They are packaging that experience into the methodology and its consulting service. Look to the Alcatel-Lucent blog for updates about the methodology.

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A Peek Inside Our Beautiful New Offices [Codename: GadgetPlex V3]

August 14, 2012 No Comments

SEOgadget Blog

August 13, 2012

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To say I’ve been feeling a little busy lately would be a serious understatement. Our agency is growing up fast, not just growing, growing up. I’m *so* proud of our latest leap forward, a move in to an office that will support another 150% growth over the next 18 months. I won’t bore you with the details of our new network, awesome new internet connection, always filled drinks fridge, free food, or any of that – I’ll just wait until you decide you want to come and work with my team, and we’ll talk to you about our company then…

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An Exit In The Cloud: Colt Buys ThinkGrid To Beef Up Its Small Enterprise Cloud Services Business

August 13, 2012 No Comments

Some consolidation up in the clouds: Colt Technology Services has bought ThinkGrid, an enterprise cloud startup that has created a platform for channel partners and small and medium businesses for them in turn to become cloud service providers.

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Open? Yeah, Sure. Sorry Oracle, You’re Still Full Of It

August 10, 2012 No Comments

Bob Evans has a colorful past. He works at Oracle these days as what I would call a king’s blogger except that he isn’t doing very well even with the apparent influence of the king himself.

Bob used to write for SAP where he penned his own gems about Oracle. The watchmen at Oracle thought Bob did such a good job that they decided to hire him. Now Bob turns on his blog flame against Oracle’s critics.

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Reduce Your Display Network CPL in Three Minutes

August 9, 2012 No Comments

Account Manager Sean Quadlin shows you how to reduce your Display Network CPL in three minutes!!

Amanda is an Account Executive at Hanapin Marketing, a search engine marketing firm focused on generating results through pay-per-click advertising. Learn more about Hanapin Marketing’s PPC management services.

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Meet Your Future Date with Circl.es

August 9, 2012 No Comments

After hitting the mainstream, online dating has been part of the people’s collective Internet culture. However, the idea of meeting a stranger in person for the first time could make someone uneasy. Good thing, Justin Krause found a solution for this: Meeting the friends of your friends.

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