Author: CBPO

What Will Microsoft And Nokia’s September 5 Press Conference Be About?

October 20, 2012 No Comments

Chris Velazco is a mobile enthusiast and writer who studied English and Marketing at Rutgers University. Once upon a time, he was the news intern for MobileCrunch, and in between posts, he worked in wireless sales at Best Buy. After graduating, he returned to the new TechCrunch to as a full-time mobile writer. He counts advertising, running, musical theater,… → Learn More

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Engaged CRO: A 5-Step Plan for Full Client Support

October 13, 2012 No Comments

I’m of the opinion that it is not hard to convince your client of anything, if it’s forwarded with: “this will get you more leads/make you more revenue.” However, as soon as the word “test” gets thrown in the mix, even when goals are on target, things have been known to screech to a halt. So if the client is happy with performance and you’re hitting goals, how do you convince them it’s for the better future of the account to start targeting some conversion rate optimization testing techniques? To start our August series, here’s a 5-step plan to help get your client onboard with tricky, but beneficial, CRO and testing!

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Social Video Company Unruly Triples Annual Revenue To £17.6M And Opens New US Offices

October 6, 2012 No Comments

Unruly, a social video distribution platform whose technology helped power viral campaigns like Evian’s Roller Babies and Old Spice’s “Man Your Man Could Smell Like”, just released its results for the fiscal year ending on March 31. The company says it tripled revenue from £6.0 million to £17.6 million (at current conversion rates, that’s about $ 27 million).

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Almost Half of All US Smartphone Owners Use Shopping Apps

October 6, 2012 No Comments

Shortly after I bought my iPhone, I discovered shopping apps and after that, I never left home without it. My original favorite was Shopkick. Walk into a store, tap the bubble, get coupons and accumulate gift certificate points. Why not? I was going to shop at that store anyway, so Shopkick was a bonus. Then a weird thing happened, I let Shopkick tell me where to shop for holiday gifts. I went into stores I wouldn’t have visited otherwise and at that moment, I became the perfect user.

According to new numbers from Nielsen, 47% of American smartphone owners used a shopping app in June 2012 and they accessed these apps an average of 17 times during the month. What’s really interesting is the mix. Take a look at the top 10 shopping apps from June and I’ll meet you on the other side.

eBay is cleaning up. Not only did they snag the most users but look at the average time spent, more than an hour. The only app beating them for time was my old friend Shopkick with a whopping three hours! That’s because you open the app and have to keep it open while you’re roaming a store if you want the points to add up. Very clever.

Under eBay is Amazon, not fond of their mobile site, but I can understand why people use it. Then Groupon and LivingSocial pop in on either side of Shopkick. I didn’t even know these two had mobile apps so I’m surprised to see them so high on the list.

After that, we hit the first brick and mortar stores to make the list, Target and Walgreens. Both have shopping apps that help you find the best deals in store and online. Both allow you to refill prescriptions right from the app and Target even has voice recognition for basic items.

Coming in 8th is RedLaser. This is a bar code scanner that lets you know if you’re getting a good deal on in-store items before you buy.

OutofMilk Shopping List is an Android list maker designed to make grocery shopping easier.

Finally, is SavingStar. This is a reverse coupon site. Buy selected items and SavingStar puts the “coupon” price into your account, so instead of saving, you’re accumulating. Once you hit $ 5, you can cash out via bank, Paypal or gift certificate.

Overall, the top ten shopping apps represent a range of tools that are all designed to make shopping more efficient and less costly. And who doesn’t love saving time and money?

Marketing Pilgrim – Internet News and Opinion

Why I Love My PPC-Only Landing Page (In addition to the 2,000% increase in conversion rate)

September 29, 2012 No Comments

In part two of our series highlighting the importance of CROLP (Conversion Rate Optimization/Landing Pages), we’ll be diving into a case study of just how drastically a new landing page can improve performance and conversion rate.  If Kayla’s post yesterday didn’t give you the tools to get your client or web development team on board, a look behind the scenes of one account should do the trick.

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Converting Facebook Leads into Sales

September 22, 2012 No Comments

Last year my friend and mentor, Bryan Eisenberg, exposed the biggest lie of pay-per-click marketing:

“Keywords don’t fail to convert!!!  It’s we who fail to convert visitors from those keywords.”

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Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

September 15, 2012 No Comments

WHOA! Eighty percent bot clicks on Facebook Ads? Yikes!

Limited Run’s allegations of Facebook ad traffic being 80 percent bots has made major news publications, from the New York Times to CNBC. Responses from the industry have ranged from: “Holy Cow! GM pulls out, now this? I’m outta here, too!” to, “Big whoop. Show me the data.”

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Mobile: Alliance Wants to Make Mobile Payments the New Norm, But Where Is Square?

September 8, 2012 No Comments

Ka-ching: AT&T, Sprint, T-Mobile, and Verizon have joined with the major credit card companies, Google, PayPal, Intuit and others to make your smartphone a standard checkout option. Photo: Jo Jakeman via photo pin cc

The mobile payments industry may have entered adolescence this week. Square’s deal with Starbucks shows “m-payments” are no longer just the cute little kids on the block who everyone pats on the head and tells “good job” while the adults do the real work.

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Alcatel-Lucent Creates Methodology For APIs And Makes Available Under Creative Commons

August 16, 2012 No Comments

Alcatel-Lucent is releasing a methodology for APIs that it is making available through Creative Commons. It is part of a new consulting practice the telecommunications company has established to help its service partners and enterprise customers develop, deploy and maintain APIs.

Alcatel-Lucent has made APIs a focal aspect of its business by offering them to carriers and other service providers. Through this work, it has provided the company with enough experience to know what issues companies face when they embark on an API strategy. They are packaging that experience into the methodology and its consulting service. Look to the Alcatel-Lucent blog for updates about the methodology.

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