Author: CBPO

Google Tests Smartphone Icon in Search Results to Identify Mobile Content

August 8, 2012 No Comments

Google is testing a smartphone icon on search results that link to mobile-friendly content. SEO Bryson Meunier spotted the test over the weekend and grabbed a screenshot to demonstrate what he saw on his Galaxy Nexus running Jelly Bean:

In the URL field on the search result, a smartphone icon appears to indicate the availability of mobile content. A Google rep confirmed the experiment to Meunier, saying “We’re experimenting with ways to optimize the mobile search experience, including helping users identify smartphone-optimized sites.”

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A Hands-on Approach to App Store Optimization

August 3, 2012 No Comments

App Store Optimization (ASO) is the art of making apps rank in both popularity lists and search results within their respective app stores. A key ingredient for a high ranking is the amount of people that have previously installed the app and the recent growth of this so-called install base.

So how does an app become popular and how can you influence this? Let’s explore how you can initiate the initial boost that, in turn, should attract a more organic growth.

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Fake Facebook Profiles Top 83 Million

August 3, 2012 No Comments

More than 83 million Facebook accounts are fake, the social network has revealed in a new filing with the Securities and Exchange Commission (SEC). That represents 8.7 percent of Facebook’s user base.

The 10-Q filing reveals that Facebook is aware of a large portion of accounts plaguing the site that shouldn’t be there, with 4.8 percent of users (well over 45 million) owning “duplicate accounts”, which aren’t allowed under the terms and conditions of the service.

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