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Methods for PPC Success in Times of Uncertainty

March 27, 2020 No Comments

This blog covers methods to aid digital advertisers as they navigate through this period of uncertainty so they are prepared once the industry normalizes.

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PPC Things Happen. React Wisely.

March 24, 2020 No Comments

When your business is impacted by seasonality or current events it’s important to react wisely. Here are three quick actions you can take.

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Has COVID-19 Affected Your PPC Accounts?

March 23, 2020 No Comments

A look at current and expected trends in PPC amidst the global virus outbreak.

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Google Ads B2B Full-Funnel Strategy Outline

March 21, 2020 No Comments

For any platform, having a full-funnel marketing strategy is ideal. In this post, I will cover how to implement a full-funnel B2B strategy in Google Ads.

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From Last Click To Position-Based: An Attribution Test

March 20, 2020 No Comments

Get an overview of Google’s attribution, what led us to consider testing a different attribution, what changes you can expect, our results, and advice for future tests.

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A Quick Look at Walmart Media and Spiceworks

March 18, 2020 No Comments

Digital Marketing is ever-changing. New platforms, networks, and services pop up every month. Keep up-to-date with PPC Hero.

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How To View Google Ads Data In Google Analytics

March 17, 2020 No Comments

Connecting your Google Ads and Google Analytics accounts is not required, but there are several reasons why you should consider linking them today.

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How to Address Low Search Volume Keywords in Google Ads

March 12, 2020 No Comments

Keywords labeled as low search volume in Google Ads is all too common. Learn how to address this through unique audience tactics.

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Paving Our Way Towards Automated Bidding

March 11, 2020 No Comments

Find ways to utilize automation bidding when your current account structure could be holding you back from successful tests.

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Marketing On Amazon [Report] – My Top Takeaways

March 9, 2020 No Comments

Innovell has recently released Marketing On Amazon, a 67-page report based on months of interviews and in-depth surveys. I’ve read the entire report and want to share my top takeaways with you.

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