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Tips for Easier PPC Analysis

February 17, 2020 No Comments

Analysis can be overwhelming. Sometimes even the word “analysis” will cause panic in folks. Where do I start? How the heck do I pull insights out of all these numbers? Below you’ll find a few tips to help guide you in your analysis adventures.

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9 Reasons Why Ecommerce Marketers DON’T Advertise on Amazon

February 16, 2020 No Comments

Amazon is a giant in the world of ecommerce marketing, but that doesn’t mean advertising on it is the best thing for your brand. Read on to see the reasons why some marketers are keeping their dollars off the platform.

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How to Use Creative Sets to Make the Most of Your Apple Search Ads

February 14, 2020 No Comments

Can you use Creative Sets instead of A/B testing? Read to find out Apple Search Ads best practices & insights for using Creative Sets, pros and cons of this tool.

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Google Opti Score – Why I Don’t Love This Shorthand & Why It Matters

February 13, 2020 No Comments

6 things you might not know about Google’s optimization score and how digital marketers should treat this metric.

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ANNOUNCEMENT! Hanapin & Brainlabs are Combining Forces in New Heroic Merger

February 11, 2020 No Comments

We’re excited to announce that Hanapin Marketing has combined our superpowers with fellow digital experts Brainlabs as part of their global expansion plan!

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Social Tips: Facebook Bulk Edits and UTMs

February 10, 2020 No Comments

Simplify your work in Facebook with these necessary bulk editing tips. They are relatively simple tools but will save you time when working in the platform.

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How Learning Python Can Improve Your PPC Campaigns

February 8, 2020 No Comments

Python has a major focus in SEO but what about PPC? Adding a bit of Python to a PPC campaign can do wonders for improving conversions, CTR, and time spent.

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Mastering Data: Marketing and Analytics Workshop

February 7, 2020 No Comments

Get the skills you need to better understand marketing performance, uncover new insights, build custom reports & dashboards, maximize leads, revenue, & ROAS +more.

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Getting Started With Facebook Dynamic Product Ads

February 5, 2020 No Comments

Dynamic Products Ads on Facebook are a great way to take your eCommerce advertising to the next level. Check out this step-by-step setup guide.

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Understanding & Addressing Concerns of Your Website Users

February 4, 2020 No Comments

If the goal of conversion rate optimization (CRO) is to alter users’ behavior, we need to first understand how they currently behave and what’s preventing them from taking that desired action.

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