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3 New Jobs Posted on the PPC Hero Job Board

May 25, 2019 No Comments

3 new jobs have been posted to PPC Hero’s Job Board, including new positions open at Wise Bread, Effective Spend, and MicroSeismic Inc.

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Paid Search Basics for Events

May 23, 2019 No Comments

This blog provides tips and insights into event-based paid search strategies surrounding audiences types and different ads to garner success.

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The Case For Time Flexible PPC Budgets

May 22, 2019 No Comments

When budgets are time flexible, the client’s bottom line is more than likely to be positively impacted. I’ve noticed four specific areas where this setup is tremendously beneficial: flexibility With Inconsistent Seasonality, End of Month Opportunity, Capilization on Unexpected Traffic Changes, More Room for Error

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Your First Google Ads Campaign: Everything You Should Know

May 20, 2019 No Comments

This article goes over the very basics of getting started advertising with Google Ads for someone with little to no experience.

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The PPC Newsflash: Key Takeaways from Google Marketing Live

May 17, 2019 No Comments

Did you miss Google Marketing Live? Join us for an expert recap.

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3 Alternative Paid Social Platforms to Diversify Your PPC Investment

May 16, 2019 No Comments

It can be a hassle to go through the process of researching, pitching, and testing a new platform that may not prove its value in the end. This post will review three of the often-overlooked paid social platforms that are worth your consideration.

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State of Paid Social Survey Closes Friday, May 17th

May 14, 2019 No Comments

Early reporting shows that Quora and Instagram are the favorites as the Rising Stars in social platforms, with Quora inching ahead by barely 1% of the submissions. Which platform do you think is the rising star? Lend your voice and help establish benchmarks and trends for the paid social advertising industry. Take the 2 minute State of Paid Social Survey now. Ends Friday, May 17th!

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Google Ads Phasing Out Game Content Category

May 13, 2019 No Comments

Last week, Google Ads announced an important change for exclusion categories: “Games” content exclusion will be deprecated. This change is in line with Google Ads claim of streamlining content exclusion options they rolled out in 2018.

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Ad Copy Must-Haves That Make or Break a PPC Campaign

May 11, 2019 No Comments

If you’re trying to up your PPC game and create amazingly effective ad copy, make sure it always includes these 3 vital elements

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Successful Landing Page Components – 2019 PPC Hero Summit Recap

May 10, 2019 No Comments

You may be doing a phenomenal job capturing traffic, but a poor landing page experience will ensure you’re not capturing those leads. Check out this recap of our PPC Hero Summit session to learn about 5 components that will lead to a successful landing page.

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