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Thinking Simply About Ad Campaign Design

November 24, 2020 No Comments

One strategists looks to industrial designer Dieter Rams and his 10 principles of good design and applies 4 principles to PPC campaign builds.

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4 Pillars of Paid Media Growth

November 22, 2020 No Comments

One paid media strategist shares his thoughts on which key factors of paid media advertisers can control as they work towards paid media growth.

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The Ethical Implications Of PPC Advertising & How To Overcome Them

November 18, 2020 No Comments

Is it fair that people can pay to get to the top of search results? This blog discusses the ethical implications of PPC from one advertiser’s perspective.

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Taking a PPC holiday: how to take a break from your ads without disaster

November 16, 2020 No Comments

One specialist shares her top 5 tips for taking a PPC holiday without disaster striking.

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Enhance the Customer Journey Through Ad Copy

November 13, 2020 No Comments

This blog covers several approaches to help enhance ad “real estate” and help personalize copy for customers in different phases of their journey.

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Tracking Experiments Across Multiple Google Ads Accounts [Case Study]

November 12, 2020 No Comments

One Sr. Strategist takes a deep dive into tracking and presenting test results when testing a change across multiple Google Ads accounts.

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Upcoming LinkedIn Ads Products for B2B Marketers

November 10, 2020 No Comments

LinkedIn recently announced upcoming product initiatives that advertisers can expect to arrive starting in November through the end of 2021.

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How To Use Catalog Sales Campaigns On Facebook and Instagram

November 7, 2020 No Comments

Catalog sales campaigns help advertisers market their full product line on Facebook or Instagram. Follow these 4 steps to make the most of these campaigns.

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The Holiday Landscape for Travel: Make Every PPC Dollar Count

November 6, 2020 No Comments

More people are traveling compared to prior months in 2020. One PPC expert discusses how to win market share, solidify bookings, and return to profitability.

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How to Best Leverage DSAs with Search Campaigns

November 4, 2020 No Comments

Learn the basics of Google Ads’ Dynamic Search Ads. Specifically, learn how to leverage them alongside traditional text ads.

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