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How To Combine The Best Amazon PPC & SEO Strategies

July 22, 2021 No Comments

SEO and PPC are the two blocks each website marketing mode should have. If you are dreaming to increase eCommerce sales, combining them is the best technique.

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Testing the Power of the YouTube Lead Form Extension

July 20, 2021 No Comments

YouTube remains a strong platform and the lead form extensions make it all the more accessible. These are the exciting results of my recent lead form test.

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Don’t Be Blinded By The Ad Strength: An Experiment On The Impact Of Ad Strength

July 16, 2021 No Comments

Don’t be blinded by the ad strength, focus on the performance! A higher ad strength doesn’t mean: better CTR, better conversion rate or better quality score.

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A Letter to New Digital Marketers

July 14, 2021 No Comments

Dear new digital marketers: here are a few tips that you can actively do now to jumpstart your growth as a digital marketer or PPC specialist.

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Keywords & YouTube – All You Need to Know

July 11, 2021 No Comments

If you want people to find your video content, you need the right keywords.  It sounds so simple, doesn’t it? Well, the key is knowing which keywords are the right ones for you, where to find them, and how to implement them on your video to boost your SEO ranking.  Just as you put a […]

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Expanding Top-of-Funnel Travel Customers Post-Lockdown

July 8, 2021 No Comments

Now is a prime opportunity for travel brands to expand top-of-funnel acquisitions with Discovery Campaigns, Brand Awareness Campaigns, and Lead Forms.

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Three Social Media Platforms To Invest In (Other Than Facebook)

July 7, 2021 No Comments

Facebook is the dominant social platform for ads, and with good reason. Here are three other platforms that you should consider including in your strategy.

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4 Factors that Influence Ecommerce Paid Search Conversion Performance

July 5, 2021 No Comments

There are many factors that can have a negative impact on paid search conversion performance, including prices, shipping costs, and competition.

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The New AI Tools On the Scene in Digital Marketing

July 2, 2021 No Comments

Artificial intelligence is revolutionizing the digital marketing world. Here are some of the best AI tools currently available for small businesses.

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Dealing With Trademarks Infringements In Paid Media

June 26, 2021 No Comments

In an ideal world, online media providers have systems that automatically stop trademark infringements from happening. Unfortunately, it isn’t that simple.

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