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Analyzing the AdWords Distance Report

May 21, 2018 No Comments

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

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Spotify Advertising: The Why and How

May 19, 2018 No Comments

This blog post gives you the rundown on Spotify, including why and how you might advertise on Spotify’s new self-serve ad platform, Ad Studio.

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How to Master Attribution for Easy Budget Planning

May 15, 2018 No Comments

In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.

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Bing Ads Audience Network: All You Need To Know

May 13, 2018 No Comments

Read more about the Bing Ads Audience Network, what it is, top reasons to use it and what ads types are supported.

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[Re]Evaluating & [Re]Structuring

May 12, 2018 No Comments

Explore a few things to look out for when restructuring a campaign to ensure that it is running properly and funds are being allocated efficiently.

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AdWords Interface Updating By End of 2018

May 10, 2018 No Comments

By the end of 2018, the old AdWords interface will be replaced by the new AdWords Experience permanently. The exact date of the transition is up for debate but it is expected to come as early as October, if not earlier in the year.

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Responsive Search Ads: Google’s Latest Text Ad Format

May 9, 2018 No Comments

Responsive Search Ads allow Google to dynamically serve varying combinations of Headlines and Descriptions and optimize ad delivery based on the top-performing Headline and Description combinations.  These ads will appear in the same locations and will look like Expanded Text Ads, however Responsive Text Ads will include up to three Headlines.

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From Facebook to Quora: 8 Ad Updates You Need Today

May 7, 2018 No Comments

In this webinar, Hanapin’s Account Managers Emma Franks and Mark Ferree team up to give you tips on how to adjust to the ever-changing PPC world, and how to use the new updates to your advantage.

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Last Chance! The State of PPC Survey Ends Friday, May 4th

May 6, 2018 No Comments

The State of PPC Survey ends on Friday, May 4th. We’re looking for digital advertisers from all verticals to give their input. The Survey is quick and easy and establishes benchmarks for the paid advertising industry.

Read more at PPCHero.com
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