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Tips (based on data!) to Manage Amazon Campaigns During Turbulent Times

September 19, 2020 No Comments

During turbulent times, retailers should follow these tips to plan and manage advertising budgets on Amazon in a more targeted and successful manner.

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Beginner PPC Optimization Tips for Ecommerce Brands

September 17, 2020 No Comments

Learn 10 easy optimization tips and tests for eCommerce brands just launching their first search campaigns.

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Eliminating Conflict to Maximize CRO and SEO Efforts

September 16, 2020 No Comments

Learn how conversion rate optimization (CRO) and search engine optimization (SEO) strategies can work together by eliminating conflicting tactics.

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PPC Naming Conventions Guide [New Resource]

September 13, 2020 No Comments

We are releasing a new, free resource: The Complete Guide To Naming Conventions. This is a quick summary of its contents.

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Why Google Ads and Google Analytics Convs. Don’t Align (And Why You Should Try The Attribution Beta)

September 11, 2020 No Comments

In this blog, one PPC expert walks through Google Ads and Analytics conv. discrepancy scenarios and how the Google Attribution beta (within GA) can help.

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4 Organizational Tools For Managing Digital Marketing Teams

September 10, 2020 No Comments

Group Account Director Rachel Poulos shares the 4 main tools she uses to keep her team organized during the busiest seasons.

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The Travel Industry Landscape in 2020: How PPC Strategy Evolves

September 8, 2020 No Comments

In 2020, travel looks different. This shift requires new PPC strategies as search terms evolve, travel patterns change, and the industry fights for survival.

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How To Transfer Google Campaigns to Microsoft Ads

September 7, 2020 No Comments

Microsoft Ads has a time-saving feature that imports Google Ads campaigns. One strategist shares his tips for making the process as smooth as possible.

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LinkedIn Ads & Hubspot Integration: The Rundown

September 5, 2020 No Comments

One Paid Social Strategist covers how to integrate a LinkedIn Ads account with the Hubspot CRM and all of the benefits that come with the integration.

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