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4 Can’t Miss Paid Media Keynotes

September 22, 2019 No Comments

Check out these four keynotes you can expect to bring you new, actionable, and innovative insights at Hero Conf London, 21-22 October.

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3 Unconventional Ways to Use Automated Bidding

September 20, 2019 No Comments

By thinking outside of the box, you’ll be able to not only embrace these new options from Google in a cool way but continue pushing your accounts forward.

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Index Match: The Better Alternative to Vlookup

September 19, 2019 No Comments

VLOOKUP is one of those functions that makes Excel great. VLOOKUP has its issues though. Don’t worry there is an alternative, INDEX MATCH. Not only does it replicate the functionality but has its own perks and bonuses. By the end of this article you’ll be able to put it into practice and reap the rewards.

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New Research! The State of PPC

September 17, 2019 No Comments

In our new annual report on the paid media industry, The State of PPC, we dive deep to see how budgets are being invested, what ad formats are effective, what trends are influential in the industry, and what marketers are worried about.

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We want to hear from you!

September 5, 2019 No Comments

Our thought-leaders are in the trenches daily, innovating and applying the newest trends in paid media to in-house or client accounts all over the world. If leading the charge in paid advertising speaks to you, we want you to speak for us.

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[Hero Academy Video] How to Turn Ad Copy Brainstorming Into a Science

September 4, 2019 No Comments

In this new, short video on Hero Academy, the Senior Manager of Global Engagement and popular industry speaker , Purna Virji, will lay out a 3 step process that will help you come up with copy that will better resonate with your audiences and thus, be more effective for your campaigns.

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Dynamic Search Ads For Beginners

September 1, 2019 No Comments

Learn what Dynamic Search Ads (DSAs) are, how to set them up and how they can be used alongside remarketing.

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Data Studio Showdown: Dashboards vs Reports

August 30, 2019 No Comments

Do your clients need automated dashboards or narrative reporting? Learn how to create (and deliver) each using Google’s free Data Studio.

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Connected TV: 3 reasons you should be using it

August 29, 2019 No Comments

Advertising is coming full circle again. Brands realize that search and social are no longer silver bullets that will drive high volumes of sales at a low cost. Branding, funnel building and prospect nurturing are essential in a modern marketing team. Connected TV provides a bridge for the old and the new, to get the right message, to the right person, using modern targeting capabilities on a traditional medium.

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Frequency Capping in Digital Advertising

August 27, 2019 No Comments

This blog post will inform you on how to manage frequency capping in digital advertising across multiple popular platforms and its importance to your strategy. 

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