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New Research! The State of PPC

September 19, 2018 No Comments

This year’s State of PPC annual report has arrived! Grab the download for the latest trends and benchmarks in the PPC industry.

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How to Lower Your Cost Per View for LinkedIn Video Ads

September 18, 2018 No Comments

We’ve identified some valuable audience targeting findings that might help you cut your eCPV for video campaigns in half!

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The PPC Newsflash: Why You Should Care About the Amazon Advertising Rebrand

September 16, 2018 No Comments

What does this consolidation mean for you? Will we have easier access to the video and display ads for vendor central? This could mean a whole new level of advertising we previously didn’t have access to.

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PPC Audiences: What Are They and How Does Google Determine Them?

September 15, 2018 No Comments

Explore what PPC audiences are, as well as what signals may be factored into the Google algorithm that determines who is included in these audiences.

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I used the Budget Optimizer in Facebook for 30 Days, here’s what happened…

September 13, 2018 No Comments

Explore insights from testing the Facebook campaign budget optimization tool for 30 days.

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15 Things Facebook Ads Should Do Better

September 10, 2018 No Comments

15 things Facebook should change about Ads Manager to make it a better and more efficient platform for advertisers.

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More Breaking News: Amazon Rebrand + Exact Match Update

September 9, 2018 No Comments

Google announced yet another high-impact update to exact match keyword targeting just last night, and we just have to talk about it.

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How to Utilize Different Match Types in Paid Search

August 31, 2018 No Comments

By knowing how the different type of keywords work and how to utilize these match types, you will be able to reduce unwanted clicks and wasted spend.

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