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Facebook Audience Network Inventory Filter: Are You Ready For The Coming Changes?

May 8, 2019 No Comments

Big changes are coming to the audience network placement for Facebook ads. Are you ready? Read to find out what these changes mean.

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Expand Your Advertising Efforts with Native

May 5, 2019 No Comments

In this webinar, you’ll learn how native can help grow traffic, expand remarketing, increase ROAS, as well as, what creative performs well. Save your seat today!

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ANNOUNCEMENT! The Top 50 Most Influential PPC Experts

May 4, 2019 No Comments

For the first time in the history of the Top 25 list, we decided to announce a Top 50. The Top 50 is based on votes only…meaning only those with the most votes got in the Top 50 to be scored for the final Top 25 list. Find out who made the Top 50!

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What Else Is Affecting Your PPC Advertising?

May 2, 2019 No Comments

Learn four things to begin incorporating into your client calls that will lead to building a more holistic and effective PPC strategy.

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CRO: Great UX Isn’t Random or Coincidental

May 1, 2019 No Comments

I want to shed light on some broader concepts that we use to approach CRO strategically—and to demonstrate that great UX doesn’t happen by just saying, “Yeah, I think that will probably work.” There are reasons as to why you feel like some websites are better than others. The best ads, landing pages, and websites didn’t just happen by coincidence or chance.

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6 New Jobs Posted on the PPC Hero Job Board

April 28, 2019 No Comments

6 new jobs have been posted to PPC Hero’s Job Board, including new positions open at Adfix, Rentpath, Rebag, and the Nebo Agency. Search available positions!

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The Top 3 Updates From Bing in 2019

April 25, 2019 No Comments

From search to social, ad platforms have been rolling out major changes this year. You may not have the time to review them all in one sitting, so we broke down our top three updates from Bing in the first four months of 2019. 

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Utilizing Google’s Test My Site Tool to Improve Mobile Performance

April 23, 2019 No Comments

Google updated their Test My Site tool to include custom recommendations for mobile sites. Read more to find how this tool can improve your mobile performance.

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Brand Attention: The metric you are not thinking about

April 22, 2019 No Comments

To be successful in a fast paced, ever changing, and competitive market, it is imperative for brands to think beyond just CPC, CPA and ROAS in the short term. Instead they should be equally aware of their brands position in the attention amongst their prospective customers, AND increasing the customer lifetime value of their existing customers.

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From Email Metrics to Inbound Marketing Taking Advertising Options to the Next Level

April 20, 2019 No Comments

Email is one of the most direct ways for organizations to reach their audiences on a 1:1 basis, which means that it is a rich source of information for research and new product development.

Read more at PPCHero.com
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