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Last Chance! Hero Conf 2019 Starts Next Tuesday, April 23

April 19, 2019 No Comments

Hero Conf Philly is Tuesday, April 23 – Thursday, April 25 and includes two full, action-packed days of sessions and a 3rd day of workshops. You’ll see a variety of speakers; top-rated veterans that have roamed the world offering up valuable tip and tricks, as well as the newest up-and-comers in the digital marketing landscape.

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Apply or Dismiss Automatic Google Ad Recommendations

April 17, 2019 No Comments

Ever since Google rolled out the Optimization Score, all accounts are full of notifications and recommended changes that may improve your account score. These recommendations range from keyword suggestions, targeting changes, ad suggestions, and automated smart bidding strategies. Should you apply or dismiss these recommended changes?

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Tips to Lower Rising Cost Per Click

April 10, 2019 No Comments

As the paid search industry migrated towards a more automated environment advertisers were met with a spike in cost per click (CPC).  Coming out of 2018 Merkle reports a higher rate of click growth than rise in CPC.  Advertisers worked over the past year to harness automation and understand how to reap the benefits without inflating costs.  However, many advertisers continue to report a rise in despite the downward trend reported industry-wide.  This article will help identify areas that could be the cost of high CPCs

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Boosting YouTube ROI with Key Metrics and Creative Strategy

April 8, 2019 No Comments

Having a million and one questions about optimizing your YouTube strategy?

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5 New Jobs Open on the PPC Hero Job Board

April 7, 2019 No Comments

New jobs are being added to the PPC Hero Job Board every week. Right now you’ll find open positions at Hanapin Marketing, The Walt Disney Company, The Shade Store, and a number of digital agencies around the country. Check out what got added this week!

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The Fast & The Curious: how chatbots meet modern buying demands

April 4, 2019 No Comments

If you want to keep pace with the way the modern consumer likes to buy, then you need to be able to meet them wherever they are on your website and in the sales funnel. Cue chatbots…These are an excellent intermediary to help curate customized experiences, lower friction and get buyers the answers they need at the speed of a pop-up window.

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Deals, Deals, Deals! A Promotion Ad Copy Case Study

April 2, 2019 No Comments

When it comes to best practices in digital marketing, practitioners should embrace a “trust, but verify” mindset. Specifically, adopt best practices when possible, but don’t assume that they’ll improve performance – every account exists in a different context with a multitude of different intervening variables that can affect the impact of any initiative. One such best practice that deserves interrogation is the adoption of promotions in ad copy in Google Ads.

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Ever dream about working for The Walt Disney Company?

April 1, 2019 No Comments

16 new jobs have been posted to PPC Hero’s Job Board, including new positions open at The Walt Disney Company, The Shade Store, and Workshop Digital. Here’s a brief look at just a few of the newly posted positions: The Walt Disney Company New York, NY Role: Paid Media Strategy Manager (Onsite Only) Disney Streaming […]

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Scroll, Scale, Save: Using SEO Data for Smarter Search Query Analysis

March 29, 2019 No Comments

There is a ton of information on search pages that can tell us why terms aren’t converting. Here are features to use for smarter Search Query Analyses using User Intent.

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4 Paid Media Lessons In Podcast Advertising

March 27, 2019 No Comments

It seems these days everyone has a podcast, learn how to make your podcast campaign stand out with these 4 lessons.

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