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bid-wars

Bid Wars – Why Overbidding Leaves You Vulnerable

June 6, 2013 No Comments

Auction-based ad serving is a clever idea that seems to have the best interests of both ad servers and advertisers in mind. Ads are ranked and costs are calculated according to simple, well-defined rules.  But, as is often the case, even systems with a few simple rules can create some complicated situations.

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OK Google: ‘The End of Search as We Know It’

June 4, 2013 No Comments

“People communicate with each other by conversation, not by typing keywords — and we’ve been hard at work to make Google understand and answer your questions more like people do,” said Google’s Amit Singhal in a post on features announced at Google I/O.

At the event’s keynote yesterday, Singhal said he always dreamed of building computers like those in Star Trek.

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Tap into Foreign Markets With International PPC Campaigns

April 29, 2013 No Comments

Want to reach further with your marketing? An international PPC campaign can be a key part of getting the word out about your product or service.

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Facebook Ad Targeting Gone Wrong

April 19, 2013 No Comments

Facebook ad targeting only works if the ad’s messaging is just as targeted as the ad itself.

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How Search Works – Google Tells All

March 19, 2013 No Comments

In an ongoing effort to enlighten us and fight spam, Google tells all today in an infographic entitled How Search Works that was released just moments ago.

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As Google’s Search Share in China Shrinks, a New Competition Emerges

March 14, 2013 No Comments

Recent data compiled by comScore, a digital business analytics firm, shows continued strength for Google in the search engine field.

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Facebook (Finally) Acquires Atlas Advertising Suite From Microsoft

March 3, 2013 No Comments

As long expected, Facebook today said that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates how serious the social media giant is getting about digital advertising.

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Twitter Home to Majority of 10 Million+ Monthly Global Big Brand Mentions [Report]

February 16, 2013 No Comments

Global Fortune 100 companies were mentioned a total of 10,400,132 times online during a month-long period, with most of those mentions happening on Twitter. Each company was mentioned an average of 55,970 times on Twitter, yet 18 percent still don’t have accounts to monitor and interact with mentions, according to the third annual Burson-Marsteller Global Social Media Check-Up.

The study examines how Fortune 100 companies use social media sites Facebook, YouTube, Twitter, Google+ and Pinterest.

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Top 10 PPC Keyword Qualifiers in July (plus how to increase sales by finding your best qualifiers)

February 13, 2013 No Comments

Today I did an analysis of the top qualifiers for three of my accounts. We’re doing some PPC keyword research and I wanted to make sure we made the most of our time so the goal was to identify themes of top converting keywords. Instead of looking into specific product keywords I wanted to look at which PPC keyword qualifiers create the most value for my clients. This blog post is the result of that analysis, a comparison of all three accounts to show you which  seem to perform best, and some tips on how to do a similar analysis on your own!

When talking about PPC keyword qualifiers I am referring to words or phrases that we wrap around the keywords we bid on. These are words like, “buy,” “online,” and “cheap”. PPC account managers use them to try to find and drive the most qualified searchers to their site in order to increase sales.

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