As Facebook prepares to launch its new cryptocurrency Libra in 2020, it’s putting the pieces in place to help it run. In one of the latest developments, it has acquired Servicefriend, a startup that built bots — chat clients for messaging apps based on artificial intelligence — to help customer service teams, TechCrunch has confirmed.
The news was first reported in Israel, where Servicefriend is based, after one of its investors, Roberto Singler, alerted local publication The Marker about the deal. We reached out to Ido Arad, one of the co-founders of the company, who referred our questions to a team at Facebook. Facebook then confirmed the acquisition with an Apple-like non-specific statement:
“We acquire smaller tech companies from time to time. We don’t always discuss our plans,” a Facebook spokesperson said.
Several people, including Arad, his co-founder Shahar Ben Ami, and at least one other indicate that they now work at Facebook within the Calibra digital wallet group on their LinkedIn profiles. Their jobs at the social network started this month, meaning this acquisition closed in recent weeks. (Several others indicate that they are still at Servicefriend, meaning they too may have likely made the move as well.)
Although Facebook isn’t specifying what they will be working on, the most obvious area will be in building a bot — or more likely, a network of bots — for the customer service layer for the Calibra digital wallet that Facebook is developing.
Facebook’s plan is to build a range of financial services for people to use Calibra to pay out and receive Libra — for example, to send money to contacts, pay bills, top up their phones, buy things and more.
It remains to be seen just how much people will trust Facebook as a provider of all these. So that is where having “human” and accessible customer service experience will be essential.
“We are here for you,” Calibra notes on its welcome page, where it promises 24-7 support in WhatsApp and Messenger for its users.
Servicefriend has worked on Facebook’s platform in the past: specifically it built “hybrid” bots for Messenger for companies to use to complement teams of humans, to better scale their services on messaging platforms. In one Messenger bot that Servicefriend built for Globe Telecom in the Philippines, it noted that the hybrid bot was able to bring the “agent hours” down to under 20 hours for each 1,000 customer interactions.
Bots have been a relatively problematic area for Facebook. The company launched a personal assistant called M in 2015, and then bots that let users talk to businesses in 2016 on Messenger, with quite some fanfare, although the reality was that nothing really worked as well as promised, and in some cases worked significantly worse than whatever services they aimed to replace.
While AI-based assistants such as Alexa have become synonymous with how a computer can carry on a conversation and provide information to humans, the consensus around bots these days is that the most workable way forward is to build services that complement, rather than completely replace, teams.
For Facebook, getting its customer service on Calibra right can help it build and expand its credibility (note: another area where Servicefriend has build services is in using customer service as a marketing channel). Getting it wrong could mean issues not just with customers, but with partners and possibly regulators.
Email will likely never die, but if new apps can change how we think about using it, maybe it will feel like the worst parts have croaked.
In the wake of popular apps like Inbox and Mailbox being sunsetted, like many, I’ve been left rudderless trying to find an email client that fills the void. I’ve been experimenting with so-called premium email clients for a while, and a tiny team in Copenhagen has built what has become my favorite as of late.
Tempo is an email app — currently in free beta — that tries to minimize distractions while helping you be more deliberate and less obsessive about email.
“We believe that we can provide something better for email, but you can’t be everything for everybody,” co-founder Sebastian Stockmarr told TechCrunch in an interview. “I think we’re ready for this fragmentation of the market where we can actually have these niche products, but then they’re still for the most widely used technology for communication.”
It’s Mac-only for Gmail users at the moment, though Android, iOS and Windows platform-support are all on the docket.
Tempo’s niche has grown a bit since development began, and the co-founders have eased up on some of their originally spartan design choices that included a desktop app where you couldn’t access your full inbox and a beta mobile app that didn’t allow you to reply to emails at all.
The radical design decisions were originally made to organize around the idea that being a slave to notifications was bad for productivity and that email was never meant to be an ever-present life blood. The app had “hard-coded in good habits,” Stockmarr told me. Over time, the app has become more appealing to a general user, but as the company prepares to launch their mobile app, they are trying to ensure that they can stop their users from defaulting to bad habits with the proper interface.
“Mobile is a pretty important piece,” Stockmarr says. “If we want to allow people to focus more and be less disturbed by things, I think the biggest killer of that is in our pockets.”
The app has just emerged from its invite-only days in recent weeks and after relying on it for the past couple of months, I’ve really begun to enjoy some of its intricacies. The most recent email service I spent time with was Superhuman, so expect a few comparisons.
Tempo is an email app that’s about directing your focus. Workplace toolsets are so often about sending you mixed signals that drag you out of deep work. Tempo is a design-focused desktop email app that encourages you to give your all to it while it’s fullscreen on your computer, and then to let your more trivial emails fade while you get to your other work.
The fundamental difference between the two apps is that Superhuman has optimized for users to get in and out of the app quickly so they can stay current, but Tempo is more focused on you settling into the app but using it less per day. True to the sell, I’ve ended up checking my email less with Tempo, but I spend more time in the app sending more emails when I do.
The most useful feature of Superhuman was splitting the inbox into messages that were sent only to you and ones that are more likely to be spam or low-priority. You aren’t currently able to designate new inbox buckets or set your own rules, which is something that may hold back power users from adopting it.
“Focus” is a dedicated mode inside the app that just tosses your most recent email in fullscreen glory right in front of you, and gives you the option to archive it, delete it, send it to the workspace or pound out a quick reply. The quick replies are kind of fun; they somewhat arbitrarily give you a 140-character “limit” that you of course can blow through, but Tempo finds places to encourage you to just get done what you need to rather than rattling on.
The workspace is probably the main distinguishing feature of the app — it’s a to-do list that you stock with emails that probably warranted more than a quick reply and may necessitate a few messages before they’re safely out of mind. Combining a getting-things-done interface with your inbox makes a lot of sense, given how parallel the mantras of GTD and inbox-zero are. One feature that I don’t use, because I can’t really afford to as a reporter (or so I tell myself), is scheduled notifications, where you are only sent a desktop notification or two per day letting you know that you have emails to check. You can schedule when these arrive and it encourages you to not be afraid to let a few emails build up in your inbox rather than obsessively checking them.
There are still some design quirks I don’t love, especially regarding how search works, some of the reply/forward mechanics and the occasional beta bugginess, but it seems to help me be healthier about email without feeling too preachy. While competing apps like Superhuman are putting the emphasis on speed, Tempo’s founders say that shaving milliseconds from open times isn’t where much of their focus lies.
“Speed, in itself, is not a goal for us,” Stockmarr tells TechCrunch.
That seems pretty in-line with the product’s design ethos, but it also might have something to do with the fact that Tempo just has five people on its team and isn’t looking to raise any big venture rounds soon, saying that they believe they’re within sight of profitability with the current funding from the design studio Founders inside which Tempo sits.
Tempo’s Mac desktop app is currently free, but once the startup launches their mobile app, they’re planning to charge $ 15 per month for the service. The service might cost half of Superhuman’s $ 30/mo, but the test for the startup will be forcing users to compare how the app makes them feel about their relationship with email versus how it makes their credit card feel.
After 13 years at the helm of video advertising company Eyeview, founder Oren Harnevo is stepping down as CEO.
The company’s new chief executive is Rob Deichert, who was most recently COO at digital advertising company 33Across. The company is also announcing two other new hires — Sean Simon as senior vice president of sales and Risa Crandell as vice president of sales.
Harnevo, meanwhile, will remain on Eyeview’s board of directors.
“It’s been a long and incredible ride for the last 13 years since I co-founded Eyeview, and I feel it’s time to let a new leader help propel Eyeview to its next chapter,” he said in a statement. “2019 has been a great year for Eyeview. With strong revenue growth, and seasoned additions to our leadership team, it’s the perfect time to bring on [ad] industry veterans like Rob, Sean and Risa to accelerate our business as I depart to work on my next venture while supporting Eyeview on the board of director.”
Deichert acknowledged that it can be challenging to step into the shoes of a company’s founder, but he said he consulted with Harnevo before taking the job.
“I was just emailing with him today,” he added. “He’s going to be a great partner going forward.”
Deichert also said he has a standard on-boarding process when he joins a new company, which involves holding 30-minute, one-on-one meetings with every single person. (In this case, that means holding nearly 100 meetings.)
And while Eyeview has been around for more than a decade, Deichert suggested that there’s still plenty of room for its “outcome-based video marketing” (its specialty is video ads that are personalized based on viewer data) to grow.
In particular, he predicted that as direct-to-consumer brands are “maxing out on Facebook,” they’ll start turning back to traditional ad channels like television. With Eyeview, they can do that without losing the measurement and customization of online video.
For the longest time, Google Fi didn’t play the unlimited calls, text and data game and instead focused on offering pretty affordable and flexible plans with a price cap of $ 80 (before taxes and government fees). Today, however, Google is introducing Fi Unlimited, which, as you’ve probably figured out from the name, is more akin to a traditional ‘unlimited’ plan from other carriers.
Fi Unlimited plans start at $ 70 for the first line. For families, you can also opt to pay $ 60 per line for 2 lines, $ 50 per line for 3 lines or $ 45 per line for 4 to 6 lines (excluding taxes and fees). That’s pretty much in line with the unlimited plans from other carriers, though they all come with their own limitations, special services and may feature different (and often more substantial) family discounts.
“Since Fi’s launch in 2015, we’ve had one plan, the Fi Flexible plan, that gives you the flexibility to pay for just the data you use,” writes Fi product manager Dhwani Shah. “As we’ve grown, we’ve heard that many of you want the simplicity and predictability that comes with paying the same price each month. So today, for the first time ever, Fi is adding a second plan: our Google Fi Unlimited plan.”
If you’re also a happy Fi user and like the old plan, don’t panic. A Google spokesperson has told us that Google will continue to offer the existing flexible plan, too.
Unlimited, of course, is never quite unlimited, so Google will cap your speed after you use 22GB of data in a given month (only 1% of Fi users currently do so, the company says) and it ‘may’ cap video quality at 480p. Like with the company’s other Fi plans, there are no contracts or activation fees.
There are some positives, too, though. You’ll get free international calls from the U.S. to 50 countries and territories and you’ll still get Fi’s unlimited data and text in 200 countries. Every unlimited plan also includes a Google One membership with 100 GB of cloud storage and live support for all Google products, as well as Google’s new phone backup service. There are also no limits on hotspot usage.
As always, you’ll need a compatible phone to make Fi work for you.
The maximum you’ll pay for Fi’s flexible price is $ 80 per month after you’ve used more than 6 GB of data. So there’s a tradeoff here. You’ll pay a fixed price for every unlimited line, even if you only use 1 GB of data, but you’ll pay a predictable price and you’ll get a discount for activating multiple lines, as well as a few other goodies.
Pagerduty‘s CEO Jennifer Tejada and Box co-founder and CEO Aaron Levie both guided their companies to successful IPOs, with Box going public in 2015 and Pagerduty listing its stocks only a few months ago. Both of them will join us on the first day of TechCrunch Disrupt SF on October 2 to talk about their experiences in getting their companies to this point and managing the changes that come with being a public company.
It took both companies about ten years to get to their IPOs. Levie co-founded the content management and file sharing service Box in 2005 and Pagerduty first launched as a basic notification tool for on-call developers in 2009, with Tejada joining as CEO in 2016. Box has already experienced its share of ups and down in the stock market and Pagerduty’s IPO in April launched its stock right into one of the more volatile markets in recent years.
At Disrupt, though, we’ll focus on what these two CEOs did to get their companies ready to go public and the process of listing a company — and what, in hindsight, they would’ve done differently.
Box’s road, especially, was rather long and winding. It took the company nine months from filing its S-1 to actually IPOing — in part because the reaction to the numbers it disclosed in its S-1 was pretty negative at the time.
Pagerduty, on the other hand, had a more straightforward path, in part thanks to its strong financial position before it filed.
Disrupt SF runs October 2 to October 4 at the Moscone Center in the heart of San Francisco. Tickets are available here.
Internet providers are real bastards: they have captive audiences whom they squeeze for every last penny while they fight against regulation like net neutrality and donate immense amounts of money to keep on lawmakers’ good sides. So why not turn the tables? Here are 13 ways to make sure your ISP has a hard time taking advantage of you (and may even put it on the defensive).
Disclosure: Verizon, an internet provider guilty of all these infractions, owns TechCrunch, and I don’t care.
1. Buy a modem and router instead of renting
The practice of renting a device to users rather than selling it or providing it as part of the service is one of the telecommunications industry’s oldest and worst. People pay hundreds or even thousands of dollars over years for equipment worth $ 40 or $ 50. ISPs do this with various items, but the most common item is probably the modem.
This is the gadget that connects to the cable coming out of your wall, and then connects in turn (or may also function as) your wireless and wired router. ISPs often provide this equipment at the time of install, and then charge you $ 5 to $ 10 per month forever. What they don’t tell you is you can probably buy the exact same item for somewhere between $ 30 and $ 100.
The exact model you need will depend on your service, but it will be listed somewhere, and they should tell you what they’d provide if you ask. Look online, buy a new or lightly used one, and it will have paid for itself before the year is out. Not only that, but you can do stuff like upgrade or change the software on it all you want, because it’s yours. Bonus: The ISP is limited in what it can do to the router (like letting other people connect — yes, it’s a thing).
2. Avoid service calls, or if you can’t, insist they’re free
I had an issue with my Comcast internet a while back that took them several visits from a service tech to resolve. It wasn’t an issue on my end, which was why I was surprised to find they’d charged me $ 30 or so every time the person came.
If your ISP wants to send someone out, ask whether it’s free, and if it isn’t, tell them to make it free or ask if you can do it yourself (sometimes it’s for really simple stuff like swapping a cable). If they charge you for a visit, call them and ask them to take it off your bill. Say you weren’t informed and you’ll inform the Better Business Bureau about it, or take your business elsewhere, or something. They’ll fold.
When someone does come…
3. Get deals from the installer
If you do end up having someone come out, talk to them to see whether there are any off the record deals they can offer you. I don’t mean anything shady like splitting cables with the neighbor, just offers they know about that aren’t publicized because they’re too good to advertise.
A lot of these service techs are semi-independent contractors paid by the call, and their pay has nothing to do with which service you have or choose. They have no reason to upsell you and every reason to make you happy and get a good review. Sometimes that means giving you the special desperation rates ISPs withhold until you say you’re going to leave.
And as long as you’re asking…
4. Complain, complain, complain
Usually this means calling up and doing one of several things. You can complain that service has been bad — outages and such — and ask that they compensate you for that. You can say that a competing ISP started offering service at your location and it costs $ 20 less, so can they match that. Or you can say your friend just got a promotional rate and you’d like to take advantage of it… otherwise you’ll leave to that phantom competitor. (After all, we know there’s often little or no real competition.)
What ISPs, and, more importantly, what their customer service representatives care about is keeping you on as a customer. They can always raise rates or upsell you later, but having you as a subscriber is the important thing.
Note that some reps are more game than others. Some will give you the runaround, while others will bend over backwards to help you out. Feel free to call a few times and do a bit of window shopping. (By the way, if you get someone nice, give them a good review if you get the chance, usually right after the call or chat. It helps them out a lot.) Obviously you can’t call every week with new demands, so wait until you think you can actually save some money.
Which reminds me…
5. Choose your service level wisely
ISPs offer a ton of choices, and make it confusing on purpose so you end up picking an expensive one just to be sure you have what you need. The truth is most people can probably do pretty much everything they need on the lowest tier they offer.
A 1080p Netflix stream will work fine on a 25 Mbps connection, which is what I have. I also work entirely online, stream high-def videos at a dozen sites all day, play games, download movies and do lots of other stuff, sometimes all at the same time. I think I pay $ 45 a month. But rates like mine might not be advertised prominently or at all. I only found out when I literally asked what the cheapest possible option was.
That said, if you have three kids who like to watch videos simultaneously, or you have a 4K streaming setup that you use a lot, you’ll want to bump that up a bit. But you’d be surprised how seldom the speed limit actually comes into play.
To be clear, it’s still important that higher tiers are available, and that internet providers upgrade their infrastructure, because competition and reliability need to go up and prices need to come down. The full promise of broadband should be accessible to everyone for a reasonable fee, and that’s still not the case.
6. Stream everything because broadcast TV is a joke
Cord-cutting is fun. Broadcast TV is annoying, and getting around ads and air times using a DVR is very 2005. Most shows are available on streaming services of some kind or another, and while those services are multiplying, you could probably join all of them for well under what you’re paying for the 150 cable channels you never watch.
Unless you really need to watch certain games or news shows as they’re broadcast, you can get by streaming everything. This has the side effect of starving networks of viewers and accelerating the demise of these 20th-century relics. Good ones will survive as producers and distributors of quality programming, and you can support them individually on their own merits. It’s a weird transitional time for TV, but we need to drop-kick them into the future so they’ll stop charging us for a media structure established 50 years ago.
Something isn’t available on a streaming service? 100 percent chance it’s because of some dumb exclusivity deal or licensing SNAFU. Go pirate it for now, then happily pay for it as soon as it’s made available. This method is simple for you and instructive for media companies. (They always see piracy rates drop when they make things easy to find and purchase.)
This also lets you avoid certain fees ISPs love tacking onto your bill. I had a “broadcast TV fee” on my bill despite not having any kind of broadcast service, and I managed to get it taken off and retroactively paid back.
On that note…
7. Watch your bill like a hawk
Telecoms just love putting things on your bill with no warning. It’s amazing how much a bill can swell from the quoted amount once they’ve added all the little fees, taxes and service charges. What are they, anyway? Why not call and ask?
You might find out, as I did, that your ISP had “mistakenly” been charging you for something — like equipment — that you never had nor asked for. Amazing how these lucrative little fees tend to fall through the cracks!
Small charges often increase and new ones get added as well, so download your bill when you get it and keep it somewhere (or just keep the paper copies). These are really handy to have when you’re on the phone with a rep. “Why wasn’t I informed my bill would increase this month by $ 50?” “Why is this fee more now than it was in July?” “Why do I pay a broadcast fee if I don’t pay for TV?” These are the types of questions that get you discounts.
Staying on top of these fees also means you’ll be more aware when there are things like mass refunds or class action lawsuits about them. Usually these have to be opted into — your ISP isn’t going to call you, apologize and send a check.
As long as you’re looking closely at your bill…
8. Go to your account and opt out of everything
When you sign up for broadband service, you’re going to get opted into a whole heap of things. They don’t tell you about these, like the ads they can inject, the way they’re selling this or that data or that your router might be used as a public Wi-Fi hotspot.
You’ll only find this out if you go to your account page at your ISP’s website and look at everything. Beyond the usual settings like your address and choice of whether to receive a paper bill, you’ll probably find a few categories like “privacy” and “communications preferences.”
Click through all of these and look for any options to opt out of stuff. You may find that your ISP has reserved the right to let partners email you, use your data in ways you wouldn’t expect and so on. It only takes a few minutes to get out of all this, and it deprives the ISP of a source of income while also providing a data point that subscribers don’t like these practices.
9. Share your passwords
Your friend’s internet provider gets him streaming services A, B and C, while yours gives you X, Y and Z. Again, this is not about creators struggling to get their content online, but rather all about big media and internet corporations striking deals that make them money and harm consumers.
Share your (unique, not reused!) passwords widely and with a clean conscience. No company objects when you invite your friends over to watch “Fleabag” at your house. This just saves everyone a drive!
10. Encrypt everything and block trackers
One of the internet companies’ many dirty little deals is collecting and selling information on their customers’ watching and browsing habits. Encrypting your internet traffic puts the kibosh on this creepy practice — as well as being good security.
This isn’t really something you can do too much to accomplish, since over the last few years encryption has become the rule rather than the exception, even at sites where you don’t log in or buy anything. If you want to be sure, download a browser plug-in like HTTPS everywhere, which opts you into a secure connection anywhere it’s available. You can tell it’s secure because the URL says “https://” instead of “http://” — and most browsers have other indicators or warnings as well.
You should also use an ad blocker, not necessarily to block ads that keep outlets like TechCrunch alive (please), but to block trackers seeded across the web by companies that use sophisticated techniques to record everything you do. ISPs are among these and/or do business with them, so everything you can do to hinder them is a little mud in their eye.
Incidentally there are lots of ways you can protect your privacy from those who would invade it — we’ve got a pretty thorough guide here.
11. Use a different DNS
On a similar note, most ISPs will usually be set up by default with their own “Domain Name Service,” which is the thing that your browser pings to convert a text web URL (like “techcrunch.com”) to its numerical IP address.
There are lots of these to choose from, and they all work, but if you use your ISP’s, it makes it much easier for them to track your internet activity. They also can block certain websites by refusing to provide the IP for content they don’t like.
TechCrunch doesn’t officially endorse one, but lots of companies offer free, fast DNS that’s easy to switch to. Here’s a good list; there are big ones (Google, Cloudflare), “open” ones (OpenDNS, OpenNIC) and others with some niche features. All you need to do is slot those two numbers into your internet configuration, following the instructions they provide. You can change it back at any time.
Setting up a VPN is another option for very privacy-conscious individuals, but it can be complicated. And speaking of complicated…
12. Run a home server
This is a bit advanced, but it’s definitely something ISPs hate. Setting up your home computer or a dedicated device to host a website, script or service seems like a natural use of an always-on internet connection, but just about everyone in the world would rather you sign up for their service, hosted on their hardware and their connection.
Well, you don’t have to! You can do it on your own. Of course, you’ll have to learn how to run and install a probably Unix-based server, handle registry stuff, install various packages and keep up to date so you don’t get owned by some worm or bot… but you’ll have defied the will of the ISP. That’s the important thing.
13. Talk to your local government
ISPs hate all the things above, but what they hate the most by far is regulation. And you, as a valued citizen of your state and municipality, are in a position to demand it. Senators, representatives, governors, mayors, city councils and everyone else actually love to hear from their constituency, not because they desire conversation but because they can use it to justify policy.
During the net neutrality fight, a constant refrain I heard from government officials was how much they’d heard from voters about the issue and how unanimous it was (in support, naturally). A call or email from you won’t sway national politics, but a few thousand calls or emails from people in your city just might sway a local law or election. These things add up, and they do matter. State net neutrality policies are now the subject of national attention, and local privacy laws like those in Illinois are the bane of many a shady company.
Tell your local government about your experience with ISPs — outages, fees, sneaky practices or even good stuff — and they’ll file it away for when that data is needed, such as renegotiating the contracts national companies sign with those governments in order to operate in their territories.
Internet providers only do what they do because they are permitted to, and even then they often step outside the bounds of what’s acceptable — which is why rules like net neutrality are needed. But first people have to speak out.
In a rare feat, French police have hijacked and neutralized a massive cryptocurrency mining botnet controlling close to a million infected computers.
The notorious Retadup malware infects computers and starts mining cryptocurrency by sapping power from a computer’s processor. Although the malware was used to generate money, the malware operators easily could have run other malicious code, like spyware or ransomware. The malware also has wormable properties, allowing it to spread from computer to computer.
Since its first appearance, the cryptocurrency mining malware has spread across the world, including the U.S., Russia, and Central and South America.
According to a blog post announcing the bust, security firm Avast confirmed the operation was successful.
The security firm got involved after it discovered a design flaw in the malware’s command and control server. That flaw, if properly exploited, would have “allowed us to remove the malware from its victims’ computers” without pushing any code to victims’ computers, the researchers said.
The exploit would have dismantled the operation, but the researchers lacked the legal authority to push ahead. Because most of the malware’s infrastructure was located in France, Avast contacted French police. After receiving the go-ahead from prosecutors in July, the police went ahead with the operation to take control of the server and disinfect affected computers.
The French police called the botnet “one of the largest networks” of hijacked computers in the world.
The operation worked by secretly obtaining a snapshot of the malware’s command and control server with cooperation from its web host. The researchers said they had to work carefully as to not be noticed by the malware operators, fearing the malware operators could retaliate.
“The malware authors were mostly distributing cryptocurrency miners, making for a very good passive income,” the security company said. “But if they realized that we were about to take down Retadup in its entirety, they might’ve pushed ransomware to hundreds of thousands of computers while trying to milk their malware for some last profits.”
With a copy of the malicious command and control server in hand, the researchers built their own replica, which disinfected victim computers instead of causing infections.
“[The police] replaced the malicious [command and control] server with a prepared disinfection server that made connected instances of Retadup self-destruct,” said Avast in a blog post. “In the very first second of its activity, several thousand bots connected to it in order to fetch commands from the server. The disinfection server responded to them and disinfected them, abusing the protocol design flaw.”
In doing so, the company was able to stop the malware from operating and remove the malicious code to over 850,000 infected computers.
Jean-Dominique Nollet, head of the French police’s cyber unit, said the malware operators generated several million euros worth of cryptocurrency.
Remotely shutting down a malware botnet is a rare achievement — but difficult to carry out.
Several years ago the U.S. government revoked Rule 41, which now allows judges to issue search and seizure warrants outside of their jurisdiction. Many saw the move as an effort by the FBI to conduct remote hacking operations without being hindered by the locality of a judge’s jurisdiction. Critics argued it would set a dangerous precedent to hack into countless number of computers on a single warrant from a friendly judge.
Since then the amended rule has been used to dismantle at least one major malware operation, the so-called Joanap botnet, linked to hackers working for the North Korean regime.
By now, the venture world is wary of blood testing startups offering health data from just a few drops of blood. However, Baze, a Swiss-based personal nutrition startup providing blood tests you can do in the convenience of your own home, collects just a smidgen of your sanguine fluid through an MIT manufactured device, which, according to the company, is in accordance with FDA regulations.
The idea is to find out (via your blood sample) which vitamins you’re missing out on and are keeping you from living your best life. That seems to resonate with folks who don’t want to go into the doctor’s office and separately head to their nearest lab for testing.
Most health professionals would agree it’s important to know if you are getting the right amount of nutrition — Vitamin D deficiency is a worldwide epidemic affecting calcium absorption, hormone regulation, energy levels and muscle weakness. An estimated 74% of the U.S. population does not get the required daily levels of Vitamin D.
“There are definitely widespread deficiencies across the population,” Baze CEO and founder Philipp Schulte tells TechCrunch. “[With the blood test] we see that we can actually close those gaps for the first time ever in the supplement industry.”
While we don’t know exactly how many people have tried out Baze just yet, Schulte says the company has seen 40% month-over-month new subscriber growth.
That has garnered the attention of supplement company Nature’s Way, which has partnered with the company and just added $ 6 million to the coffers to help Baze ramp up marketing efforts in the U.S.
I had the opportunity to try out the test myself. It’s pretty simple to do. You just open up a little pear-shaped device, pop it on your arm and then press it to engage and get it to start collecting your blood. After it’s done, plop it in the provided medical packaging and ship it off to a Baze-contracted lab.
I will say it is certainly more convenient to just pop on a little device myself — although it might be tricky if you’re at all squeamish, as you’ll see a little bubble where the blood is being sucked from your arm. For anyone who hesitates, it might be easier to just head to a lab and have another human do this for you.
The price is also nice, compared to going to a Quest Diagnostics or LabCorp, which can vary depending on which vitamins you need to test for individually. With Baze it’s just $ 100 a pop, plus any additional supplements you might want to buy via monthly subscription after you get your results. The first month of supplements is free with your kit.
Baze’s website will show your results within about 12 days (though Schulte tells TechCrunch the company is working on getting your results faster). It does so with a score and then displays a range of various vitamins tested.
I was told that, overall, I was getting the nutrients I require with a score of 74 out of 100. But I’m already pretty good at taking high-quality vitamins. The only thing that really stuck out was my zinc levels, which I was told was way off the charts high after running the test through twice. Though I suspect, as I am not displaying any symptoms of zinc poisoning, this was likely the result of not wiping off my zinc-based sunscreen well enough before the test began.
For those interested in conducting their own at-home test and not afraid to prick themselves in the arm with something that looks like you might have it on hand in the kitchen, you can do so by heading over to Baze and signing up.
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