Launching Real-Time Events and Conversions Reports out of Beta
Events and Conversions in App Profiles
Once the development is done, launching a new version of your app is always a bit nerve-wracking. So many problems can happen at that stage, and most of the channels for finding out that things went wrong aren’t very helpful for helping you know how your whole user base is seeing things. Wouldn’t you like to know what your users are experiencing, not just what your servers or social media are telling you? With event tracking in real-time, you can use event labels and values to measure interactions at your users’ devices, so you can best understand and respond to what users are seeing in the wild.
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Perhaps your latest release adds some new social features, and you want to maximize the number of people sharing content. You can add an event to a small interaction, or a view snippet to a dedicated dialog screen. Once you’ve done that, create a goal based on that interaction, and see it show up in real-time as users help spread the word.
Unique Visitors for Events and Conversions
When you create a new advertising campaign, blog post, or social media engagement, your traffic usually goes up – but without a knowledge of how individual users behave, it’s difficult to see the quality of your traffic as it changes. By looking at Active Visitor Conversions in real-time, you can better understand your conversion funnel as it’s happening: whether users are just browsing, or whether they’re actively engaging and converting.
We hope you find the new reports valuable! We’d love to hear how you use them – let us know in the comments. Happy analyzing!
About the Author - CBPO
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