Managing accounts is much more than following a rulebook, template, or guide. In reality, it frequently allows for (and requires) more creativity and flexibility than I anticipated at the outset.
Read more at PPCHero.com
Search came a long way this past year. We saw the appearance of the zero-result SERP, featuring knowledge cards for answers such as conversions and times.
We saw minor changes to image search and a renewed emphasis on “compelling and shareable content.” After testing video carousels on desktop SERPs for a while, Google decided to roll the feature out by replacing video thumbnails with video carousels across the board. Understandably, we’ve since seen more focus on producing video.
Some algorithm updates occurred overnight, some happened incrementally. Some caused only ripples, and some turned the SERPs updside down.
As we say hello to 2019, we want to take a moment to reflect on this past year. The algorithm changes we saw last year can be indicators of changes or trends to come. Search engines often make incremental adjustments to their filters.
So, our friends over at E2M have created a visual and entertaining overview of what went down in Google Search over 2018 — and which might help give us an idea of where we’re going next.
The post What were Google’s biggest search algorithm updates of 2018? appeared first on Search Engine Watch.
They’re not all books about superheroes, by the way.
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It’s that time of the year again: reflecting on the year that’s past as we prepare for 2019 lurking around the corner. In this article, we have a roundup of some of our fan favorite pieces from 2018 on news and trends from the search industry.
From alternative search engines to future trends, best online courses to algorithm updates, these were some of our highlights from the past year.
We also have a roundup of our top articles on SEO tips and tricks here.
While many of us use “googling” synonymously with “searching,” there are indeed a number of viable alternatives out there. In this article, we try to give some love to 12 alternative search engines.
Most of us can name the next few: Bing, Yandex, Baidu, DuckDuckGo.
But some on the list may surprise you — how about Ecosia, a Co2-neutral search engine? With every search made, the social business uses the revenue generated to plant trees. On average, 45 searches gets one more tree for our little planet.
2019 might be a year for a little more time spent with some G alternatives.
Human beings process visuals faster than they do text. So it makes sense that in the last decade, the number of images on the internet has ballooned.
In this post, we compare the best search engines for conducting three categories of image search on the web.
First, general / traditional image search, looking at Google, Bing, and Yahoo.
Then, reverse image search, looking at TinEye, Google, and Pinterest.
Third, free-to-use image search, looking at EveryPixel, Librestock, and the Creative Commons.
As all good SEOs know, this is a never-ending process. The SEO world seems to be constantly evolving, and nearly everyone in the field has learned their snuff largely through online material.
For anyone who’s new to the scene, this can be an encouraging thought. We all started mostly just poking around on the interwebs to see what to do next. And happily, a lot of the best SEO material is freely available for all.
In this article, we look at the best online, free SEO training courses. From Google to Moz to QuickSprout and more, these are fundamentals that anyone can start with.
We also highlight a number of individuals and businesses to follow in the industry.
One third of all time spent online is accounted for by watching video. And, it’s predicted that 80% of all internet traffic will come from video in 2019.
This year was further proof that videos engage growing numbers of users and consequently have an impact on the SERPs. In fact, video has been seen to boost traffic from organic listings by as much as 157%.
In this article, we explore how the ways in which we search for video are changing. From YouTube to Google Search, Facebook to Vimeo, video — and how we interact with video content online — has seen some interesting changes.
Sneak peak: this one starts out with, “What a useless article! Anyone worth their salt in the SEO industry knows that a blinkered focus on keywords in 2018 is a recipe for disaster.”
We go on to explore why focusing on just keywords is outdated, how various algorithm updates have changed the game, and what we should do now instead.
Ps: the snarky take sticks throughout the read, along with the quality overview.
This was an interesting piece following an algorithm update from back in March. There were suspicions, Google SearchLiason tweeted a confirmation, and everyone had to reassess.
Via a simple query, “What’s the best toothpaste?” and the results Google outputted over the course of half a dozen weeks, we can trace certain changes.
What pages benefitted, what can those insights tell us about the update, and how do we handle when our content visibility nosedives?
Who couldn’t use one of these hanging around?
Google makes changes to its ranking algorithm almost every day. Sometimes (most times) we don’t know about them, sometimes they turn the SERPs upside down.
This cheat sheet gives the most important algorithm updates of the recent years, along with some handy tips for how to optimize for each of the updates.
Well, that’s it for SEW in 2018. See you next year!
It’s that time of the year again: reflecting on the year that’s past as we prepare for 2019 lurking around the corner. In this article, we have a roundup of some of our fan favorite pieces from 2018 on SEO.
From how to’s to tips to tools, these were some of our highlights from the past year. SEW spark notes, if you will.
If you missed these pieces throughout the year, they’ll be worth a read. And if you’ve already read them, never hurts to refresh!
On Monday, we’ll have a roundup of our top articles on search industry news and trends.
If you have launched a new website, updated a single page on your existing domain, or altered many pages and/or the structure of your site, you will likely want Google to display your latest content in its SERPs.
While Google’s crawlers are obviously pretty good at their job — indexing countless new pages simply from natural traffic and links from around the web — it never hurts to give Googlebot a little assistance.
In this article, we look at a few ways to alert Google’s crawlers to new URLs on your site.
Because one can never have enough Google Analytics insight, right?
One of the most useful features in GA, event tracking lets you capture all kinds of information about how people behave on your site.
In this article, we go step by step through two different ways you can set up event tracking: first, by adding the code manually, and second, by using Google Tag Manager.
This is a great tutorial for anyone looking to familiarize themselves with the task.
Meta tags help search engines and website visitors determine what the content of your page is about.
They’re placed in the <head> section of a HTML document and need to be coded into your CMS. Depending on the platform you use, this can be quite less intense than it sounds.
Many “out of the box” solutions provide extremely user-friendly, labelled sections such as “meta description” calling your attention to exactly what goes where.
In this article, we take a look at why meta tags are important, along with the six main types of meta tags to focus on for SEO.
For anyone who’s ever had questions about what SEOs should do with Single Page Applications (SPAs), this article is for you. Long, thorough, entertaining, and full of resources.
This article is bit of a coming to terms with that reality, accepting SPAs as part of our SEO future, and even dipping our toes in, if you will.
We look at what developers like about JS, how it was never intended for web page content delivery, common SEO problems of SPAs, and a host of other questions you might be asking.
Finally, we end with eleven recommendations for further reading — really, this could become the whole rest of your holiday break — on how Google treats SPAs, core principles of SEO for JS and for SPAs, and more information than you could want.
Domain Authority (DA) serves as a handy heuristic in the SEO industry. It helps tell us how likely a site is to rank for specific keywords, based on the SEO authority it holds.
Many SEOs use Domain Authority to sense-check the quality of their inbound links and to understand how these are affecting their own’s site’s SEO health.
In this article, we round up some of the best ways to check out domain authority. We look at what factors go into DA, and how these tools go about calculating it.
‘Domain Authority’ was devised by Moz and they have naturally taken ownership of this name. Their suite of tools (some of which are discussed in this article) will reveal the authority of particular domains, but dozens of other free tools use Moz’s API to show these scores too.
This is another quite popular deep dive into SEO tips. We know “improving search rankings” gets a lot of fluff, but this is not that.
Here, we look closely at what makes RankBrain tick, and 15 ways to use that to your fancy.
Sections cover tips around optimizing keywords, optimizing title tags, optimizing descriptions, and reducing bounce rates and dwell times. Fun fact: research by HubSpot and Outbrain found that titles with brackets performed 33 percent better than titles without.
Questions about how to add LSI keywords? How long should long-form content really be? Benefits of long-tail vs medium size keywords? How much difference in clicks will a few characters too long in a headline actually make? All of that and much more (along with lots of screenshots) here.
This article is a roundup of exactly what it sounds like — 30 ways to market your online business for free. It covers everything from emails to social media, from Google Analytics to Search Console, from forums to guest posting, from metadata to Schema.org.
While a few of the ways could be updated — posting to Google+, for instance, might be less helpful anymore — the list still provides some hefty inspiration to anyone needing a little boost of ideas for what to do online.
This was a quite recent article that has soared. As we know, for SEO these days we need content that includes related concepts, satisfies intent, and provides value. The days of exact keyword matching are far behind us.
In this article, we have four great tools to use when optimizing for related keywords — and of course, how to use them.
For instance, the first tool in the list is TextOptimizer. It takes a term you give it, looks at the Google search results page, extracts snippets, and applies semantic analysis.
With that, it ouputs a list of all the related topics, terms, and concepts that form your topic cluster. From that cluster, it recommends you choose 15-25 of the words for a higher rank.
Lest we forget: local search.
For those looking to rank higher in searches tied to a user’s location — i.e. users that might be quite near your store and itching to buy something — a Google My Business listing is an essential first step.
This article gives a how to guide for first setting up your listing, claiming and verifying your business, filling out the information, and adding photos. From there, we go over gathering reviews, posting updates, monitoring your profile, and tracking data from Insights.
Of all the many, many things to do in SEO, optimizing a Google My Business listing is very straightforward. It can have a profoundly positive effect on your SEO — a whole wealth of ranking opportunity up for grabs.
The good times kept on rolling this year for Salesforce with all of the requisite ingredients of a highly successful cloud company — the steady revenue growth, the expanding product set and the splashy acquisitions. The company also opened the doors of its shiny new headquarters, Salesforce Tower in San Francisco, a testament to its sheer economic power in the city.
Salesforce, which set a revenue goal of $ 10 billion a few years ago is already on its way to $ 20 billion. Yet Salesforce is also proof you can be ruthlessly good at what you do, while trying to do the right thing as an organization.
Make no mistake, Marc Benioff and Keith Block, the company’s co-CEOs, want to make obscene amounts of money, going so far as to tell a group of analysts earlier this year that their goal by 2034 is to be a $ 60 billion company. Salesforce just wants to do it with a hint of compassion as it rakes in those big bucks and keeps well-heeled competitors like Microsoft, Oracle and SAP at bay.
A look at the numbers
In the end, a publicly traded company like Salesforce is going to be judged by how much money it makes, and Salesforce it turns out is pretty good at this, as it showed once again this year. The company grew every quarter by over 24 percent YoY and ended up the year with $ 12.53 billion in revenue. Based on its last quarter of $ 3.39 billion, the company finished the year on a $ 13.56 billion run rate.
This compares with $ 9.92 billion in total revenue for 2017 with a closing run rate of $ 10.72 billion.
Even with this steady growth trajectory, it might be some time before it hits the $ 5 billion-a-quarter mark and checks off the $ 20 billion goal. Keep in mind that it took the company three years to get from $ 1.51 billion in Q12016 to $ 3.1 billion in Q12019.
As for the stock market, it has been highly volatile this year, but Salesforce is still up. Starting the year at $ 102.41, it was sitting at $ 124.06 as of publication, after peaking on October 1 at $ 159.86. The market has been on a wild ride since then and cloud stocks have taken a big hit, warranted or not. On one particularly bad day last month, Salesforce had its worst day since 2016 losing 8.7 percent in value,
When you make a lot of money you can afford to spend generously, and the company invested some of those big bucks when it bought Mulesoft for $ 6.5 billion in March, making it the most expensive acquisition it has ever made. With Mulesoft, the company had a missing link between data sitting on-prem in private data centers and Salesforce data in the cloud.
Mulesoft helps customers build access to data wherever it lives via APIs. That includes legacy data sitting in ancient data repositories. As Salesforce turns its eyes toward artificial intelligence and machine learning, it requires oodles of data and Mulesoft was worth opening up the wallet to provide the company with that kind of access to a variety of enterprise data.
But Mulesoft wasn’t the only thing Salesforce bought this year. It made five acquisitions in all. The other significant one came in July when it scooped up Dataorama for a cool $ 800 million, giving it a market intelligence platform.
What could be on board for 2019? If Salesforce sticks to its recent pattern of spending big one year, then regrouping the next, 2019 could be a slower one for acquisitions. Consider that it bought just one company last year after buying a dozen in 2016.
One other way to keep revenue rolling in comes from high-profile partnerships. In the past, Salesforce has partnered with Microsoft and Google, and this year it announced that it was teaming up with Apple. Salesforce also announced another high-profile arrangement with AWS to share data between the two platforms more easily. The hope with these types of cross pollination is that the companies can both increase their business. For Salesforce, that means using these partnerships as a platform to move the revenue needle faster.
Even while his company has made big bucks, Benioff has been preaching compassionate capitalism using Twitter and the media as his soap box.
He went on record throughout this year supporting Prop C, a referendum question designed to help battle San Francisco’s massive homeless problem by taxing companies with greater than $ 50 million in revenue — companies like Salesforce. Benioff was a vocal proponent of the idea, and it won. He did not find kindred spirits among some of his fellow San Francisco tech CEOs, openly debating Twitter CEO Jack Dorsey on Twitter.
Speaking about Prop C in an interview with Kara Swisher of Recode in November, Benioff talked in lofty terms about why he believed in the measure even though it would cost his company money.
“You’ve got to really be mindful and think about what it is that you want your company to be for and what you’re doing with your business and here at Salesforce, that’s very important to us,” he told Swisher in the interview.
He also talked about how employees at other tech companies were driving their CEOs to change their tune around social issues, including supporting Prop C, but Benioff had to deal with his own internal insurrection this year when 650 employees signed a petition asking him to rethink Salesforce’s contract with the U.S. Customs and Border Protection (CBP) in light of the current administration’s border policies. Benioff defended the contract, stating that that Salesforce tools were being used internally at CBP for staff recruiting and communication and not to enforce border policy.
Regardless, Salesforce has never lost its focus on meeting lofty revenue goals, and as we approach the new year, there is no reason to think that will change. The company will continue to look for new ways to expand markets and keep their revenue moving ever closer to that $ 20 billion goal, even as it continues to meld its unique form of compassion and capitalism.
Time’s ticking, but it’s okay! Here are some great tech Christmas gifts with free 2-day shipping.
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At the very beginning, there were 13 startups. After three days of incredibly fierce competition, we now have a winner.
Startups participating in the Startup Battlefield have all been hand-picked to participate in our highly competitive startup competition. They all presented in front of multiple groups of VCs and tech leaders serving as judges for a chance to win $ 50,000 and the coveted Disrupt Cup.
These startups made their way to the finale to demo in front of our final panel of judges, which included: Sophia Bendz (Atomico), Niko Bonatsos (General Catalyst), Luciana Luxiandru (Accel), Ida Tin (Clue), Matt Turck (FirstMark Capital) and Matthew Panzarino (TechCrunch).
And now, meet the Startup Battlefield winner of TechCrunch Disrupt Berlin 2018.
Legacy is tackling an interesting problem: the reduction of sperm motility as we age. By freezing men’s sperm, this Swiss-based company promises to keep our boys safe and potent as we get older, a consideration that many find vital as we marry and have kids later.
Runner-Up: Imago AI
Imago AI is applying AI to help feed the world’s growing population by increasing crop yields and reducing food waste. To accomplish this, it’s using computer vision and machine learning technology to fully automate the laborious task of measuring crop output and quality.
Read more about Imago AI in our separate post.
This year’s best food books reflect the importance of community, whether it’s about saving the world or just understanding it a little better.
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WIRED is looking out for the biggest stories, the most common hoaxes, and the likeliest sources of confusion as they emerge throughout the day.
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- How would Google Answer Vague Questions in Queries?
- Why Google Grants Needs To Focus on Mobile Networks
- Social chat app Capture launches to take a shot at less viral success
- What Happens When Reproductive Tech Like IVF Goes Awry?
- Qualtrics’ Julie Larson-Green will talk customer experience at TC Sessions: Enterprise