Tag: Academy
[Hero Academy Video] YouTube Lead Form Ads
In this new lesson on Hero Academy, Google Agency Account Strategist Imani Parker, does a step-by-step breakdown on how to get YouTube Lead Form Ads set-up and the things and settings you need to be aware of when you are implementing this new format.
Read more at PPCHero.com
PPC Hero
[Hero Academy Video] What You Need to Know About Naming Conventions
In this new, short video on Hero Academy Hanapin’s Senior Project Manager, Lauren Rosner, will further explain why naming conventions matter and break down some of the best ways to set it up.
Read more at PPCHero.com
PPC Hero
[Hero Academy Video] How to Turn Ad Copy Brainstorming Into a Science
In this new, short video on Hero Academy, the Senior Manager of Global Engagement and popular industry speaker , Purna Virji, will lay out a 3 step process that will help you come up with copy that will better resonate with your audiences and thus, be more effective for your campaigns.
Read more at PPCHero.com
PPC Hero
New Releases on Hero Academy! Starting Pinterest & Apple Search Ads
Hero Academy is Hanapin’s newest initiative featuring short and basic how-tos on paid advertising in a variety of platforms.
Read more at PPCHero.com
PPC Hero
INTRODUCING Hero Academy: A Brand New Training Resource for Digital Marketers
Hero Academy is a new video series that offers short and basic how-tos for those marketers that are just starting out in paid advertising (OR need help expanding to a new platform). Learn more about the Academy.
Read more at PPCHero.com
PPC Hero
New Analytics Academy course: Getting Started With Google Analytics 360
Krista Seiden and Ashish Vij Introduce Getting Started With Google Analytics 360 (Video)
In this course, you will join instructors Ashish Vij and Krista Seiden as you learn key Google Analytics 360 features such as Roll-Up Reporting, Custom Funnels, Unsampled Reports, and Custom Tables. You’ll gain insight into how you can benefit from reporting with BigQuery and native integrations with DoubleClick products, and we will provide you with real-world examples to illustrate how you can leverage Analytics 360’s features and integrations to drive performance and achieve your business goals.
By participating in the course, you’ll learn how to:
- Set up Roll-Up Reporting
- Analyze customer journeys with Custom Funnels
- Leverage Unsampled Reports and Custom Tables
- Analyze big data with BigQuery Export
- Evaluate marketing performance with DoubleClick reporting integrations
Happy analyzing!
Helen Huang & The Google Analytics Education Team
Two New Analytics Academy Courses and Year-Round Certification
Today, we are introducing two new courses for Analytics Academy: Google Analytics for Beginners and Advanced Google Analytics.
In Google Analytics for Beginners, you will join instructors Justin Cutroni and Krista Seiden to learn the basics of Google Analytics, including how to create an account, implement the code, and set up filters. You’ll also learn how to navigate the interface, analyze reports, set up goals, track campaigns, and create dashboards.
Our Advanced Google Analytics course goes in depth on how data gets collected and processed. You’ll learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking. The course also demonstrates advanced techniques, including segmentation, channel reports, audience reports, custom reports, and marketing strategies like remarketing.
Both of these courses include interactive demos and activities to apply what you have learned, using our free Google Analytics Demo Account.
In addition to this pair of new courses, Analytics Academy has added some new features:
• 24/7/365 Certification: You can complete courses at your own pace and earn a certificate of completion at any time. No more certification windows!
• User Profile: You can track your progress and access your certificate from your user profile.
• Track your lesson progress: You can track your progress through a course, and resume a course where you left off.
Sign up for Google Analytics for Beginners or Advanced Google Analytics and start learning today.
Happy Analyzing.
Posted by Katie Richardson, Program Manager, Google Analytics
