CBPO

Tag: AdWords’

Update Bids and Monitor Changes with AdWords Scripts

July 20, 2018 No Comments

Explore different ways to use Google Sheets and AdWords Scripts to change bids and handle uploads. Get started with creating your own bidding system!

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AdWords is Dead, Long Live Google Ads: Google Simplifies its Marketing Brands

June 29, 2018 No Comments

Google announced on June 27, 2018 that it is rebranding its advertising suite of products, consolidating some services and revising others.

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Up and Running with AdWords Add-on for Google Sheets

June 14, 2018 No Comments

In this article we will set up for the AdWords add-on for Google Sheets. By the end you’ll set up your own reports and automate the data gathering portion of your workflow.

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2018 AdWords Updates: Notes, Add-Ons & Optimize

June 9, 2018 No Comments

Google has been busy recently making several updates to the features and policies for AdWords.  Get the latest AdWords updates on the Add-On for Google Sheets, the Notes feature in the new UI, Account Deactivation, and linking to Google Optimize.

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Deliver more relevant experiences with Optimize and AdWords

June 9, 2018 No Comments
Search is one of the most important acquisition channels in a marketer’s toolkit. But it’s not enough to just optimize search ads. It’s essential to consider the entire customer journey and keep people engaged once they reach your site. That’s why we introduced an integration between Optimize and AdWords to make it easy for marketers to test and create personalized landing pages.

How Spotify boosted conversions with Optimize and AdWords

Spotify, one of the world’s leading audio streaming services, is just one example of a company that has successfully used the Optimize and AdWords integration to drive more conversions from their search campaigns. Spotify discovered that the most streamed content in Germany was actually audiobooks, not music. So they wanted to show German users that they have a wide selection of audiobooks, and also that the experience of listening to them is even better with a premium subscription. 

Using the AdWords integration with Optimize 360 (the enterprise version of Optimize), Spotify ran an experiment that focused on users in Germany who had searched for “audiobooks” on Google and clicked through on their search ad. Half of these users were shown a custom landing page dedicated to audiobooks, while the other half were shown the standard page. The custom landing page increased Spotify’s premium subscriptions by 24%. 

”Before, it was a fairly slow process to get all these tests done. Now, with Optimize 360, we can have 20 or more tests running at the same time. It’s important that we test a lot, so it doesn’t matter if we fail as long as we keep on testing,” said Joost de Schepper, Spotify’s Head of Conversion Optimization.

Driving your own results

Today, we’re announcing three new updates to make it easier for all marketers to realize the benefits that Spotify saw from easily testing and creating more relevant landing pages:

1. Connect Optimize with the new AdWords experience

You can connect Optimize to AdWords in just a few steps. Follow these instructions to get started.

Not using the new AdWords experience yet? Make the switch to gain access to more actionable insights and faster access to new features.

2. Link multiple AdWords accounts at once

For advertisers that have many AdWords accounts under a manager account, individually linking each of those sub-accounts to Optimize can be time consuming.

Now, you can link your manager account directly to Optimize. This will pull in all your AdWords accounts at once, allowing you to immediately connect data from separate campaigns, ad groups, and more. To get started, switch to the new AdWords experience, and then you’ll see an option to link your manager account in your Linked accounts, learn more.

3. Gain more flexibility with your keywords

You can now run a single experiment for multiple keywords, even if they’re across different campaigns and ad groups. For example, test the same landing page for users that search for “chocolate chip cookies” in your “desserts” ad group and for users that search for “iced coffee” in your “beverages” ad group.

With the Optimize and AdWords integration, driving results through A/B testing is fast and simple. Sign-up for an Optimize account at no charge and get started today.

Happy Optimizing!


Google Analytics Blog


The Opportunities Tab: AdWords vs Bing, A Friendly Match-Up

May 22, 2018 No Comments

Dive into AdWords and Bing opportunities tabs and see how they compare. This includes accessibility, features, and performance insights.

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Analyzing the AdWords Distance Report

May 21, 2018 No Comments

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

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AdWords Interface Updating By End of 2018

May 10, 2018 No Comments

By the end of 2018, the old AdWords interface will be replaced by the new AdWords Experience permanently. The exact date of the transition is up for debate but it is expected to come as early as October, if not earlier in the year.

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How To Use AdWords Geographic Data Reports

April 13, 2018 No Comments

AdWords geographic reports provide performance data by location. This data is vital to identifying efficiencies and growth opportunities. In this article we will cover the three main rebuilt reports in AdWords and cover their uses.

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Important Google AdWords Updates + CRO 101

February 14, 2018 No Comments

We are only 2 weeks away from the PPC Hero Summit – a free online event offering top-notch PPC training and valuable discussions on trends and updates. Last week, we dove a little deeper into the first two sessions of the Summit. Today, we’ll talk about 2 more! Important 2018 Google AdWords Updates (12pm-12:20pm) In […]

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