For this month’s series, we’re providing a little bit of perspective on the hectic events of 2013. As we’ve left Enhanced Campaigns pretty well covered this year, this week we’ll be dedicating our time to some of the other (non-Enhanced Campaigns) initiatives, tactics, strategies, and features that we used to excel in 2013 here at PPC Hero.
Google AdWords advertisers who are currently using mobile click-to-call ads will now find them listed in the regular Conversion columns, Google announced. This is part of a change Google announced last month to make it easier for advertisers to optimize their bidding strategy for click-to-call.
There is a common saying that states:
“The greatest trick the Devil ever played was to make everyone think he didn’t exist”
The same thing can be said about Google in regards to AdWords management. One of the best kept secrets to new AdWords advertisers and managers is that AdWords is complicated. It takes a long time to be savvy in all aspects of AdWords management and unless you dig into niche industries, chances are you’ll just end up being good or mediocre.
Last week Google made a couple of very important changes to their current remarketing set up. The first was enabling you to manage your remarketing lists within Analytics, which will mean you can start to develop really honed ads and offers to entice your users back. The other, is that you can now place a remarketing code for your entire site, rather than placing specific codes on specific pages. This is great news because it not only makes the act of placing codes easier – no huge emails with multiple codes that need to be implemented being sent to clients or to your in house tech team – but it also means you don’t need to keep adding more codes over time when you change landing pages or want to remarket new products.