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Tag: AdWords’

ad-network

The 15 Ad Networks to Use Instead of AdWords

January 16, 2014 No Comments

For this month’s series, we’re providing a little bit of perspective on the hectic events of 2013. As we’ve left Enhanced Campaigns pretty well covered this year, this week we’ll be dedicating our time to some of the other (non-Enhanced Campaigns) initiatives, tactics, strategies, and features that we used to excel in 2013 here at PPC Hero.

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Mobile Click To Call

Google AdWords Adds Click-to-Call Ads to Conversion Columns

December 2, 2013 No Comments

Google AdWords advertisers who are currently using mobile click-to-call ads will now find them listed in the regular Conversion columns, Google announced. This is part of a change Google announced last month to make it easier for advertisers to optimize their bidding strategy for click-to-call.

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8020rule

How the 80-20 Rule Applies To Successful AdWords Management by @AndrewLolk

July 24, 2013 No Comments

There is a common saying that states:

“The greatest trick the Devil ever played was to make everyone think he didn’t exist”

The same thing can be said about Google in regards to AdWords management. One of the best kept secrets to new AdWords advertisers and managers is that AdWords is complicated. It takes a long time to be savvy in all aspects of AdWords management and unless you dig into niche industries, chances are you’ll just end up being good or mediocre.

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adwords

New AdWords Integration Platform

July 18, 2013 No Comments
Advertisers like to see reports in Analytics which are fresh – reflecting their up-to-the-minute AdWords settings – and consistent with the AdWords reporting. Today, Google Analytics is excited to announce that it is rolling out a new AdWords integration infrastructure for our advertisers to realize these benefits. More importantly, the new integration is laying a foundation for adding new AdWords dimensions quickly –  such as Ads – and paving the path for a rich set of reports such as enhanced campaign bid adjustments and Google Display Network targeting settings. Highlighted below are a few ways in which the new platform will start impacting AdWords reports in Google Analytics.
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Are Search Engine Marketers Warming up to AdWords Enhanced Campaigns?

April 3, 2013 No Comments

As of the time of this writing, it’s been just over 3 weeks since the release of enhanced campaigns, the biggest upgrade to AdWords in the last 5 years. 

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