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The Value Of Amazon Sponsored Brand Video Ads [Case Study]

January 5, 2021 No Comments

One Sr. Strategist has generated surprising performance with Amazon’s new sponsored brand video ads and he’s here to share the results from Q4.

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Amazon acquires podcast network Wondery

December 31, 2020 No Comments

Amazon just announced that it’s acquiring Wondery, the network behind podcasts including “Dirty John” and “Dr. Death.”

Wondery will become part of Amazon Music, which added support for podcasts (including its own original shows) in September. At the same time, the announcement claims that “nothing will change for listeners” and that the network’s podcasts will continue to be available from “a variety of providers.”

Media companies and streaming audio platforms are all making big bets on podcasting, with Spotify making a series of acquisitions including podcast network Gimlet, SiriusXM acquiring Stitcher and The New York Times acquiring Serial Productions. Amazon is coming relatively late to this market, but it will now have the support of a popular podcast maker as it works to catch up.

“With Amazon Music, Wondery will be able to provide even more high-quality, innovative content and continue their mission of bringing a world of entertainment and knowledge to their audiences, wherever they listen,” Amazon wrote.

Financial terms were not disclosed. The Wall Street Journal previously reported that acquisition talks were in the works, and that those talks valued Wondery at around $ 300 million.

The startup was founded in 2016 by former Fox executive Hernan Lopez (who’s currently fighting federal corruption charges tied to his time at Fox). Numbers from Podtrac rank it as the fourth largest podcast publisher in November, with an audience in the U.S. of more than 9 million unique listeners.

Wondery has raised a total of $ 15 million in funding from Advancit Capital, BDMI, Greycroft, Lerer Hippeau and others, according to Crunchbase.

 


Startups – TechCrunch


An Intro to Amazon Sponsored Display Ad Campaigns

October 22, 2020 No Comments

One eCommerce specialist gives a walkthrough of the audience and product targeting options available for Amazon advertisers who are testing display ads.

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Get Ready For Amazon Prime Day! [Amazon resources]

October 2, 2020 No Comments

This blog highlights 4 Amazon PPC resources to help advertisers prepare for Amazon Prime Day, October 13-14, 2020.

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Tips (based on data!) to Manage Amazon Campaigns During Turbulent Times

September 19, 2020 No Comments

During turbulent times, retailers should follow these tips to plan and manage advertising budgets on Amazon in a more targeted and successful manner.

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Maybe Netflix and Amazon Should Just Buy Theater Chains

August 11, 2020 No Comments

The rules banning movie studios from owning cinemas have been overturned—just in time for theaters in need of a bailout.
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Amazon Won’t Let Police Use Its Facial-Recognition Tech for One Year

June 11, 2020 No Comments

Amid nationwide protests over police brutality, the company is stopping law enforcement from using its most controversial product.
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WhatsApp eyes lending feature in India as Amazon rolls out Pay Later to tens of thousands of customers

April 29, 2020 No Comments

WhatsApp, which began testing its mobile payments feature in India two years ago, could offer at least one more financial service to people in its biggest market.

In a filing with the local regulator in India, the company has listed credit as one of the areas it will pursue in the country. The Facebook -owned service declared with the local regulator earlier this month providing credit or loans as one of the “main objects to be pursued by it in the country.” No other financial service is listed in the filing.

At an event in Bangalore late last year, Abhijit Bose, WhatsApp’s head in India, said he believed that the mobile payments market in India, which has attracted dozens of local and international firms in recent years, is still at a very early stage in the country and may eventually see firms move beyond just offering a way for people to send money to one another.

WhatsApp has yet to receive approval from New Delhi for a nationwide rollout of Pay in India. Local media reports claimed earlier this year that WhatsApp had started to expand Pay’s reach in the country in various phases.

Ajit Mohan, a Facebook VP and India head, told TechCrunch in an interview last week that only 1 million WhatsApp users in India, same as before, have access to its mobile payment service.

Dozens of payment services in India have expanded to credit, or online lending, in recent quarters as they search for a business model in the country. A number of firms, including Paytm, India’s most-valued startup, and MobiKwik today offer small ticket credit to millions of users in India.

Tens of millions of users have started to digitally transact money in India in recent years. But the local payments body has removed most of the fees they could levy on banks and merchants to make money. The move has resulted in firms exploring other financial services, such as credit and insurance and target merchants to make money.

This year, Paytm has expanded to serve merchants, launching new gadgets such as a stand that displays QR check-out codes that comes with a calculator and a battery pack, a portable speaker that provides voice confirmations of transactions and a point-of-sale machine with built-in scanner and printer.

The Alibaba and SoftBank-backed company is offering these gadgets as part of a subscription service that helps it establish a steady flow of revenue. Paytm’s Money arm, which offers lending, insurance and investing services, has amassed more than 3 million users.

On Wednesday, Amazon unveiled and began rolling out Amazon Pay Later, a service for “tens of thousands” of eligible customers that would allow them to access instant credit of up to 20,000 Indian rupee ($ 264) to buy a range of products spanning multiple categories including daily essentials, electronics and clothing. Customers can also use this credit to complete their bill payments on Amazon, the e-commerce giant said. 

Those accessing Amazon Pay Later service can repay the amount in the subsequent month to Amazon at no additional fee. They can also repay the amount at “nominal interest rates” in up to 12 months.

Amazon Pay Later is a unique service that will help customers expand their access to credit and experience the most convenient option of making payments. In current times Amazon Pay later empowers our customers to better manage their monthly spends,” said Mahendra Nerurkar, chief executive of Amazon Pay India, in a statement.

Flipkart’s PhonePe, another major player in India’s payments market, today serves more than 175 million users and over 8 million merchants. Its app serves as a platform for other businesses to reach users. The company is currently not taking a cut for the real estate on its app.

WhatsApp’s expansion in mobile payments in India, estimated to grow to $ 1 trillion by 2023 (according to Credit Suisse), could create new challenges for the aforementioned players.

Facebook, which like other American tech giants counts India as one of its biggest markets but makes considerably less revenue in the world’s second largest market, “reaffirmed” its commitment to India this month.

The social giant invested $ 5.7 billion in Reliance Jio Platforms this month to acquire a 9.99% stake in the Indian telecom giant. Over the weekend, JioMart, an e-commerce venture run by Jio’s parent firm, began testing an “ordering system” on WhatsApp, teasing the first peek at the collaboration between Facebook and Indian telecom giant Reliance Jio Platforms.

Online lending could help WhatsApp, which does not charge users any fee or monetizes through ads, explore a way to make money.

WhatsApp has not responded to a request for comment.

[Story and headline updated at 12:09PM IST to add details about Amazon Pay Later rollout in India.]

Mobile – TechCrunch


How To Lower Your Amazon Marketing ACoS

April 25, 2020 No Comments

ACoS percentages are on the rise but there are ways to bring your ACoS back to goal. Let’s dive into a few of these tactics and cover how to decrease your ACoS in AMS.

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Amazon & Google: Affects Of COVID-19 On Digital Marketing

April 2, 2020 No Comments

We are in unprecedented times where the only thing we can expect is uncertainty. This is equally true within the digital marketing landscape for the time being.

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