We are more than seven years into the notion of modern containerization, and it still requires a complex set of tools and a high level of knowledge on how containers work. The DockerSlim open source project developed several years ago from a desire to remove some of that complexity for developers.
Slim.ai, a new startup that wants to build a commercial product on top of the open source project, announced a $ 6.6 million seed round today from Boldstart Ventures, Decibel Partners, FXP Ventures and TechAviv Founder Partners.
Company co-founder and CEO John Amaral says he and fellow co-founder and CTO Kyle Quest have worked together for years, but it was Quest who started and nurtured DockerSlim. “We started coming together around a project that Kyle built called DockerSlim. He’s the primary author, inventor and up until we started doing this company, the sole proprietor of that of that community,” Amaral explained.
At the time Quest built DockerSlim in 2015, he was working with Docker containers and he wanted a way to automate some of the lower level tasks involved in dealing with them. “I wanted to solve my own pain points and problems that I had to deal with, and my team had to deal with dealing with containers. Containers were an exciting new technology, but there was a lot of domain knowledge you needed to build production-grade applications and not everybody had that kind of domain expertise on the team, which is pretty common in almost every team,” he said.
He originally built the tool to optimize container images, but he began looking at other aspects of the DevOps lifecycle including the author, build, deploy and run phases. He found as he looked at that, he saw the possibility of building a commercial company on top of the open source project.
Quinn says that while the open source project is a starting point, he and Amaral see a lot of areas to expand. “You need to integrate it into your developer workflow and then you have different systems you deal with, different container registries, different cloud environments and all of that. […] You need a solution that can address those needs and doing that through an open source tool is challenging, and that’s where there’s a lot of opportunity to provide premium value and have a commercial product offering,” Quinn explained.
Ed Sim, founder and general partner at Boldstart Ventures, one of the seed investors sees a company bringing innovation to an area of technology where it has been lacking, while putting some more control in the hands of developers. “Slim can shift that all left and give developers the power through the Slim tools to answer all those questions, and then, boom, they can develop containers, push them into production and then DevOps can do their thing,” he said.
They are just 15 people right now including the founders, but Amaral says building a diverse and inclusive company is important to him, and that’s why one of his early hires was head of culture. “One of the first two or three people we brought into the company was our head of culture. We actually have that role in our company now, and she is a rock star and a highly competent and focused person on building a great culture. Culture and diversity to me are two sides of the same coin,” he said.
The company is still in the very early stages of developing that product. In the meantime, they continue to nurture the open source project and to build a community around that. They hope to use that as a springboard to build interest in the commercial product, which should be available some time later this year.
In October, TechCrunch broke the news that PopSockets was developing its own line of MagSafe-compatible products that will support the new wireless charging capabilities of the iPhone 12 devices. Today, at the (virtual) 2021 Consumer Electronics Show, the company formally introduced its upcoming products for the first time. The new line will include three MagSafe-compatible PopGrips, a wallet with an integrated grip and two mounts.
The first of these is the new PopGrip for MagSafe, which will magnetically attach to MagSafe-compatible cases for iPhone 12 devices.
The design of this PopGrip clears up some confusion over how a PopGrip (the round, poppable dongle that people normally think of when they think of “PopPockets”) will work with a MagSafe device. Instead of attaching just at the base of the grip itself, the grip is integrated into a larger base that attaches to the case.
Meanwhile, the grip has a swappable top so you can change the style of your PopGrip whenever you want without having to buy a whole new accessory.
This grip will also be compatible with PopSockets PopMount 2 phone mounts, including the new PopMount 2 for MagSafe, introduced today.
The PopMount 2 for MagSafe will launch as two solutions: PopMount for MagSafe Multi-Surface and PopMount for MagSafe Car Vent. As described by their name, both products will magnetically attach to iPhone 12 devices either at home or while on-the-go.
For those who use the new PopGrip for MagSafe grip, they’ll be able to leave the grip on, then let the mount’s magnets attach to the base.
Also new is an updated PopWallet+ for MagSafe, which is a combination wallet and grip that lets users carry up to three cards and now attaches magnetically to MagSafe-compatible phone cases for iPhone 12 devices. The wallet has an elastic sock so you can extract your cards without having to remove the wallet from the back of the device, and it now includes a shield to protect credit cards from magnetic damage. The grip here is swappable, too.
There are also two versions of the PopGrip Slide becoming available. One, the PopGrip Slide Stretch will have expanding arms that attach mechanically to the sides of most phone cases, including iPhone 12 cases. You can slide this grip to the bottom of the phone to serve as a portrait stand or to attach MagSafe accessories, without having to remove the grip.
The PopGrip Slide for iPhone 12 is basically the same thing, but designed to fit the Apple Silicone cases for iPhone 12 devices, more specifically.
Among the first of the new accessories to hit the market will be the PopGrip for MagSafe and PopWallet+ for MagSafe in spring 2021.
The PopGrip Slide Stretch will launch March 21 on PopSockets.com and in select Target locations ahead of a broader rollout. The PopGrip Slide will launch May 1 on PopSockets.com and in Apple Stores. And the PopMount for MagSafe line will launch in summer 2021.
The company also announced a few other non-MagSafe products, including the PopGrip Pocketable, which streamlines the grip when collapsed so the surface is flat; the PopGrip Antimicrobial, which has an embedded silver-based treatment for protection; and the PopSockets x SOG PopGrip Multi-Tool, made in collaboration with SOG Speciality Knives, which includes a PopGrip with a detachable multi-tool.
The company didn’t share an exact time frame for these products besides “early 2021.”
Richard Socher, former chief scientist at Salesforce, who helped build the Einstein artificial intelligence platform, is taking on a new challenge — and it’s a doozy. Socher wants to fix consumer search and today he announced you.com, a new search engine to take on the mighty Google.
“We are building you.com. You can already go to it today. And it’s a trusted search engine. We want to work on having more click trust and less clickbait on the internet,” he said. He added that in addition to trust, he wants it to be built on kindness and facts, three worthy but difficult goals to achieve.
He said that there were several major issues that led him and his co-founders to build a new search tool. For starters, he says that there is too much information and nobody can possibly process it all. What’s more, as you find this information, it’s impossible to know what you can trust as accurate, and he believes that issue is having a major impact on society at large. Finally, as we navigate the internet in 2020, the privacy question looms large as is how you balance the convenience-privacy trade-off.
He believes his background in AI can help in a consumer-focused search tool. For starters the search engine, while general in nature, will concentrate on complex consumer purchases where you have to open several tabs to compare information.
“The biggest impact thing we can do in our lives right now is to build a trusted search engine with AI and natural language processing superpowers to help everyone with the various complex decisions of their lives, starting with complex product purchases, but also being general from the get-go as well,” he said.
While Socher was light on details, preferring to wait until GA in a couple of months to share some more, he said he wants to differentiate from Google by not relying on advertising and what you know about the user. He said he learned from working with Marc Benioff at Salesforce that you can make money and still build trust with the people buying your product.
He certainly recognizes that it’s tough to take on an entrenched incumbent, but he and his team believe that by building something they believe is fundamentally different, they can undermine the incumbent with a classic “Innovator’s Dilemma” kind of play where they’re doing something that is hard for Google to reproduce without undermining their primary revenue model.
He also sees Google running into antitrust issues moving forward and that could help create an opening for a startup like this. “I think a lot of stuff that Google [has been doing] … with the looming antitrust will be somewhat harder for them to get away with on a continued basis,” he said.
He acknowledges that trust and accuracy elements could get tricky as social networks have found out. Socher hinted at some social sharing elements they plan to build into the search tool including allowing you to have your own custom you.com URL with your name to facilitate that sharing.
Socher said he has funding and a team together working actively on the product, but wouldn’t share how much or how many employees at this point. He did say that Benioff and venture capitalist Jim Breyer are primary backers and he would have more information to share in the coming months.
For now, if you’re interested, you can go to the website and sign up for early access.
As companies rely increasingly on machine learning models to run their businesses, it’s imperative to include anti-bias measures to ensure these models are not making false or misleading assumptions. Today at AWS re:Invent, AWS introduced Amazon SageMaker Clarify to help reduce bias in machine learning models.
“We are launching Amazon SageMaker Clarify. And what that does is it allows you to have insight into your data and models throughout your machine learning lifecycle,” Bratin Saha, Amazon VP and general manager of machine learning told TechCrunch.
He says that it is designed to analyze the data for bias before you start data prep, so you can find these kinds of problems before you even start building your model.
“Once I have my training data set, I can [look at things like if I have] an equal number of various classes, like do I have equal numbers of males and females or do I have equal numbers of other kinds of classes, and we have a set of several metrics that you can use for the statistical analysis so you get real insight into easier data set balance,” Saha explained.
After you build your model, you can run SageMaker Clarify again to look for similar factors that might have crept into your model as you built it. “So you start off by doing statistical bias analysis on your data, and then post training you can again do analysis on the model,” he said.
There are multiple types of bias that can enter a model due to the background of the data scientists building the model, the nature of the data and how they data scientists interpret that data through the model they built. While this can be problematic in general it can also lead to racial stereotypes being extended to algorithms. As an example, facial recognition systems have proven quite accurate at identifying white faces, but much less so when it comes to recognizing people of color.
It may be difficult to identify these kinds of biases with software as it often has to do with team makeup and other factors outside the purview of a software analysis tool, but Saha says they are trying to make that software approach as comprehensive as possible.
“If you look at SageMaker Clarify it gives you data bias analysis, it gives you model bias analysis, it gives you model explainability it gives you poor inference explainability it gives you a global explainability,” Saha said.
Saha says that Amazon is aware of the bias problem and that is why it created this tool to help, but he recognizes that this tool alone won’t eliminate all of the bias issues that can crop up in machine learning models, and they offer other ways to help too.
“We are also working with our customers in various ways. So we have documentation, best practices, and we point our customers to how to be able to architect their systems and work with the system so they get the desired results,” he said.
SageMaker Clarify is available starting to day in multiple regions.
When one of AWS’s east coast data centers went down at the end of last month, it had an impact on countless companies relying on its services including Roku, Adobe and Shipt. When the incident was resolved, the company had to analyze what happened. For most companies, that involves manually pulling together information from various internal tools, not a focused incident platform.
Jeli.io wants to change that by providing one central place for incident analysis, and today the company announced a $ 4 million seed round led by Boldstart Ventures with participation by Harrison Metal and Heavybit.
Jeli CEO and founder Nora Jones knows a thing or two about incident analysis. She helped build the chaos engineering tools at Netflix, and later headed chaos engineering at Slack. While chaos engineering helps simulate possible incidents by stress testing systems, incidents still happen, of course. She knew that there was a lot to learn from them, but there wasn’t a way to pull together all of the data around an incident automatically. She created Jeli to do that.
“While I was at Netflix pre pandemic, I discovered the secret that looking at incidents when they happen — like when Netflix goes down, when Slack goes down or when any other organization goes down — that’s actually a catalyst for understanding the delta between how you think your org works and how your org actually works,” Jones told me.
She began to see that there would be great value in trying to figure out the decision-making processes, the people and tools involved, and what companies could learn from how they reacted in these highly stressful situations, how they resolved them and what they could do to prevent similar outages from happening again in the future. With no products to help, Jones began building tooling herself at her previous jobs, but she believed that there needed to be a broader solution.
“We started Jeli and began building tooling to help engineers by [serving] the insights to help them know where to look after incidents,” she said. They do this by pulling together all of the data from emails, Slack channels, PagerDuty, Zoom recordings, logs and so forth that captured information about the incident, surfacing insights to help understand what happened without having to manually pull all of this information together.
The startup currently has 8 employees with plans to add people across the board in 2021. As she does this, she is cognizant of the importance of building a diverse workforce. “I am extremely committed to diversity and inclusion. It is something that’s been important and a requirement for me from day one. I’ve been in situations in organizations before where I was the only one represented, and I know how that feels. I want to make sure I’m including that from day one because ultimately it leads to a better product,” she said.
The product is currently in private beta, and the company is working with early customers to refine the platform. The plan is to continue to invite companies in the coming months, then open that up more widely some time next year.
Eliot Durbin, general partner at Boldstart Ventures says that he began talking to Jones a couple of years ago when she was at Netflix just to learn about this space, and when she was ready to start a company, his firm jumped at the chance to write an early check, even while the startup was pre-revenue.
“When we met Nora we realized that she’s on a lifelong mission to make things much more resilient […]. And we had the benefit of getting to know her for years before she started the company, so it was really a natural continuation to a conversation that we were already in,” Durbin explained.
Rockset, a cloud-native analytics company, announced a $ 40 million Series B investment today led by Sequoia with help from Greylock, the same two firms that financed its Series A. The startup has now raised a total of $ 61.5 million, according to the company.
As co-founder and CEO Venkat Venkataramani told me at the time of the Series A in 2018, there is a lot of manual work involved in getting data ready to use and it acts as a roadblock to getting to real insight. He hoped to change that with Rockset.
“We’re building out our service with innovative architecture and unique capabilities that allows full-featured fast SQL directly on raw data. And we’re offering this as a service. So developers and data scientists can go from useful data in any shape, any form to useful applications in a matter of minutes. And it would take months today,” he told me in 2018.
In fact, “Rockset automatically builds a converged index on any data — including structured, semi-structured, geographical and time series data — for high-performance search and analytics at scale,” the company explained.
It seems to be resonating with investors and customers alike as the company raised a healthy B round and business is booming. Rockset supplied a few metrics to illustrate this. For starters, revenue grew 290% in the last quarter. While they didn’t provide any foundational numbers for that percentage growth, it is obviously substantial.
In addition, the startup reports adding hundreds of new users, again not nailing down any specific numbers, and queries on the platform are up 313%. Without specifics, it’s hard to know what that means, but that seems like healthy growth for an early stage startup, especially in this economy.
Mike Vernal, a partner at Sequoia, sees a company helping to get data to work faster than other solutions, which require a lot of handling first. “Rockset, with its innovative new approach to indexing data, has quickly emerged as a true leader for real-time analytics in the cloud. I’m thrilled to partner with the company through its next phase of growth,” Vernal said in a statement.
The company was founded in 2016 by the creators of RocksDB. The startup had previously raised a $ 3 million seed round when they launched the company and the $ 18.5 million A round in 2018.
TikTok, the Chinese video sharing app that’s found itself at the center of a geopolitical power struggle which threatens to put hard limits on its global growth this year, said today it will build its first data center in Europe.
The announcement of a TikTok data center in the EU also follows a landmark ruling by Europe’s top court last month that put international data transfers in the spotlight, dialling up the legal risk around processing data outside the bloc.
TikTok said the forthcoming data center, which will be located in Ireland, will store the data of its European users once it’s up and running (which is expected by early 2022) — with a slated investment into the country of around €420M (~$ 497M), according to a blog post penned by global CISO, Roland Cloutier.
“This investment in Ireland… will create hundreds of new jobs and play a key role in further strengthening the safeguarding and protection of TikTok user data, with a state of the art physical and network security defense system planned around this new operation,” Cloutier wrote, adding that the regional data centre will have the added boon for European users of faster load times, improving the overall experience of using the app.
The social media app does not break out regional users — but a leaked ad deck suggested it had 17M+ MAUs in Europe at the start of last year.
The flipside of TikTok’s rise to hot social media app beloved of teens everywhere has been earning itself the ire of US president Trump — who earlier this month threatened to use executive powers to ban TikTok in the US unless it sells its US business to an American company. (Microsoft is in the frame as a buyer.)
Whether Trump has the power to block TikTok’s app is debatable. Tech savvy teenagers will surely deploy all their smarts to get around any geoblocks. But operational disruption looks inevitable — and that has been forcing TikTok to make a series of strategic tweaks in a bid to limit damage and/or avoid the very worst outcomes.
Since taking office the US president has shown himself willing to make international business extremely difficult for Chinese tech firms. In the case of mobile device and network kit maker, Huawei, Trump has limited domestic use of its tech and leant on allies to lock it out of their 5G networks (with some success) — citing national security concerns from links to the Chinese Communist Party.
USA to isolate its internet from Chinese entities: telecom network suppliers, remove "untrusted apps" from app stores (Google/Apple?), block Chinese cloud infrastructures… Whoa. https://t.co/XhYd3WegYx
— Lukasz Olejnik (@lukOlejnik) August 6, 2020
TikTok has been taking steps to try to insulate its international business from US-fuelled security concerns — and also provide some incentives to Trump for not quashing it — hiring Disney executive Kevin Mayer on as CEO of TikTok and COO of ByteDance in May, and promising to create 10,000 jobs in the U.S., as well as claiming US user data is stored in the US.
In parallel it’s been reconfiguring how it operates in Europe, setting up an EMEA Trust and Safety Hub in Dublin, Ireland at the start of this year and building out its team on the ground. In June it also updated its regional terms of service — naming its Irish subsidiary as the local data controller alongside its UK entity, meaning European users’ data no longer falls under its US entity, TikTok Inc.
This reflects distinct rules around personal data which apply across the European Union and European Economic Area. So while European political leaders have not been actively attacking TikTok in the same way as Trump, the company still faces increased legal risk in the region.
Last month CJEU judges made it clear that data transfers to third countries can only be legal if EU users’ data is not being put at risk by problematic surveillance laws and practices. The CJEU ruling (aka ‘Schrems II’) means data processing in countries such as China and India — and, indeed, the US — are now firmly in the risk frame where EU data protection law is concerned.
One way of avoiding this risk is to process European users’ data locally. So TikTok opening a data center in Ireland may also be a response to Schrems II — in that it will offer a way for it to ensure it can comply with requirements flowing from the ruling.
Privacy commentators have suggested the CJEU decision may accelerate data localization efforts — a trend that’s also being seen in countries such as China and Russia (and, under Trump, the US too it seems).
EU data watchdogs have also warned there will be no grace period following the CJEU invalidating the US-EU Privacy Shield data transfer mechanism. While those using other still valid tools for international transfers are bound to carry out an assessment — and either suspend data flows if they identify risks or inform a supervisor that the data is still flowing (which could in turn trigger an investigation).
The EU’s data protection framework, GDPR, bakes in stiff penalties for violations — with fines that can hit 4% of a company’s global annual turnover. So the business risk around EU data protection is no longer small, even as wider geopolitical risks are upping the uncertainty for global Internet players.
“Protecting our community’s privacy and data is and will continue to be our priority,” TikTok’s CISO writes, adding: “Today’s announcement is just the latest part of our ongoing work to enhance our global capability and efforts to protect our users and the TikTok community.”
Three years ago almost to the day, Intercom announced that it was bringing former Intuit exec Karen Peacock on board as COO. Today, she got promoted to CEO, effective July 1. Current CEO and company co-founder Eoghan McCabe will become Chairman.
As it turns out, these moves aren’t a coincidence. McCabe had been actively thinking about a succession plan when he hired Peacock. “When I first started talking to Eoghan three years ago, he shared with me that his vision was to hire someone as COO, who could then become the CEO at the right time and he could transition into the chairman role,” Peacock told TechCrunch .
She said while the idea was always there, they didn’t feel the need to rush the process. “We were just looking for whatever the right time was, and it wasn’t something we were expected to do in the first year or two. And now is really the right time to transition with all of the momentum that we’re seeing in the market,” she said.
She said as McCabe makes the transition away from running the company he helped found, he will still be around, and they will continue working together on things like product and marketing strategy, but Peacock brings a pedigree of her own to the new role.
Not only has she been in charge of commercial aspects of the Intercom business for the past three years, prior to that she was SVP at Intuit where she ran small business products that included QuickBooks, and grew it from a $ 500 million business to a hefty $ 2.5 billion during her tenure.
McCabe says that experience was one of the reasons he spent six months trying to convince Peacock to become COO at Intercom in 2017. “It’s really hard to find a leader that’s as well rounded, and as unique as Karen is. You know she doesn’t actually fit your typical very experienced operator,” he said. He points to her deep product background, calling her a “product nerd,” and her undergraduate degree in applied mathematics from Harvard as examples.
In spite of the pandemic, she’s taking over a company that’s still managing to grow. The company’s business messenger products, which enable companies to chat with customers online, have become increasingly important during the pandemic with many brick-and-mortar businesses shut down and the majority of business is being conducted digitally.
“Our overall revenue is $ 150 million in annual recurring revenue, and a supporting data point to what we were just talking about is that our new business to up market customers through our sales teams has doubled year over year. So we’re really seeing some quite nice acceleration there,” she said.
Peacock says she wants to continue building the company and using her role to build a diverse and inclusive culture. “I believe that [diversity and inclusion] is not one person’s job, it’s all of our jobs, but we have one person who’s the center post of that (a head of D&I). And then we work with outside consulting firms as well to just try and stay in a place where we understand all of what’s possible and what we can do in the world.”
She adds, “I will say that we need to make more progress on diversity and inclusion. I wouldn’t step back and pat ourselves on the back and say we’ve done this perfectly. There’s a lot more that we need to do, and it’s one of the things that I’m very excited to tackle as CEO.”
According to a February Wall Street Journal article, less than 6% of women hold CEO jobs in the U.S. Peacock certainly sees this and wants to continue to mentor women as she takes over at Intercom. “It is something that I’m very passionate about. I do speak to various different groups of up and coming women leaders, and I mentor a group of women outside of Intercom,” she said. She also sits on the board at Dropbox with other women leaders like Condoleezza Rice and Meg Whitman.
Peacock says that taking over during a pandemic makes it interesting, and instead of visiting the company’s offices, she’ll be doing a lot of video conferences. But neither is she coming in cold to the company having to ramp up on the business side of things, while getting to know everyone.
“I feel very fortunate to have been with Intercom for three years, and so I know all the people and they all know me. And so I think it’s a lot easier to do that virtually than if you’re meeting people for the very first time. Similarly, I also know the business very well, and so it’s not like I’m trying to both ramp up on the business and deal with a pandemic,” she said.
Datameer, the company that was born as a data prep startup on top of the open source Hadoop project, announced a $ 40 million investment and a big pivot away from Hadoop, while staying true to its big data roots.
The investment was led by existing investor ST Telemedia . Other existing investors including Redpoint Ventures, Kleiner Perkins, Nextworld Capital, Citi Ventures and Top Tier Capital Partners also participated. Today’s investment brings the total raised to almost $ 140 million, according to Crunchbase data.
Company CEO Christian Rodatus says the company’s original mission was about making Hadoop easier to use for data scientists, business analysts and engineers. In the last year, the three biggest commercial Hadoop vendors — Cloudera, Hortonworks and MapR — fell on hard times. Cloudera and Hortonworks merged and MapR was sold to HPE in a fire sale.
Starting almost two years ago, Datameer recognized that against this backdrop, it was time for a change. It began developing a couple of new products. It didn’t want to abandon its existing customer base entirely of course, so it began rebuilding its Hadoop product and is now calling it Datameer X. It is a modern cloud-native product built to run on Kubernetes, the popular open source container orchestration tool. Instead of Hadoop, it will be based on Spark. He reports they are about two-thirds done with this pivot, but the product has been in the hands of customers.
The company also announced Neebo, an entirely new SaaS tool to give data scientists the ability to process data in whatever form it takes. Rodatus sees a world coming where data will take many forms from traditional data to Python code from data analysts or data scientists to SaaS vendor dashboards. He sees Neebo bringing all of this together in a managed service with the hope that it will free data scientists to concentrate on getting insight from the data. It will work with data visualization tools like Tableau and Looker, and should be generally available in the coming weeks.
The money should help them get through this pivot, hire more engineers to continue the process and build a go-to-market team for the new products. It’s never easy pivoting like this, but the investors are likely hoping that the company can build on its existing customer base, while taking advantage of the market need for data science processing tools. Time will tell if it works.
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The Portal TV lets you hang out with friends using your home’s biggest screen. It’s part of a new line of Portal devices that bring the platform’s auto-zooming AI camera, in-house voice assistant speaker, Messenger video chat and end-to-end encrypted WhatsApp video calls to smaller form factors.
Facebook says it also will provide a lot more clarity around privacy — although human review of voice recordings is still turned on by default.
The Apple Watch Series 5 doesn’t include any hardware additions quite as flashy as the LTE functionality and ECG monitor it introduced with previous updates. But taken as a whole, the new features maintain the device’s spot at the top of the smartwatch heap.
For the longest time, Google Fi didn’t play the unlimited calls, text and data game. That’s changing this week.
With 1.92 million YouTube subscribers, Giertz is best known for her “shitty” robotic creations, including arms that serve soup and breakfast, draw holiday cards and apply lipstick — to hilariously uneven results.
Documents reviewed by TechCrunch offer new insight into the scope and scale of the Russian surveillance system known as SORM, and how Russian authorities gain access to the calls, messages and data of customers of the country’s largest phone provider.
Previously, you had to pay a one-time fee of $ 3.99 to access the Android or iOS apps, but CEO Owen Grover said this approach seemed increasingly at odds with Pocket Casts’ goals, and with the vision of the public radio organizations that acquired it last year.
For a brand, is it worth the effort to incorporate UGC into their marketing strategy? And if so, how can they do it within the rules — and more importantly, in adherence with the expectations of consumers? (Extra Crunch membership required.)