CBPO

Tag: Campaign.

Boost Social App Campaign CPIs During High Peaks of Seasonality

April 16, 2018 No Comments

Understand when it can become cost-effective to shift budget dollars to social app campaigns during periods of peak interest.

Read more at PPCHero.com
PPC Hero


How To Setup An Apple Search Ads Campaign

September 20, 2017 No Comments

Apple Search Ads has become a huge force in the world of app downloads. Get tips on how to launch a campaign to promote an app!

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PPC Hero


Japanese Kendama game gets a digital upgrade and a Kickstarter campaign

March 20, 2017 No Comments

 Like all good games, Kendama is easy-ish to learn and frustrating as all ever-loving £%&*@£^% to master. What’s a poor entrepreneur to do when a game hasn’t changed for 400 years? Rename it Dendama, add a boat-load of electronics, invent a slew of multiplayer games and launch a Kickstarter campaign, of course. Read More
Startups – TechCrunch


PPC Video Campaign Targeting Methods You Shouldn’t Forget

March 5, 2017 No Comments

Just because you’re getting many YouTube impressions and views, doesn’t mean you’re connecting with the right audiences. Learn about better targeting options.

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PPC Hero


How To Use The Bing Ads Campaign Planner

February 7, 2017 No Comments

The insights provided in the Bing Ads Campaign Planner are especially helpful when creating a strategy for segmentation of campaigns and ad groups.

Read more at PPCHero.com
PPC Hero


Data Studio: DoubleClick Campaign Manager Connector

December 11, 2016 No Comments
Google Data Studio (beta) allows users to connect, transform, visualize, and share data no matter where it lives. Today we are happy to announce that DoubleClick Campaign Manager (DCM) customers can pull their data into Data Studio dashboards instantly!

With this new connector, DCM customers no longer need to import data into spreadsheets. Users can now quickly create dashboards with over 50 DCM metrics and dimensions. These dashboards are an effective way to track and optimize campaign performance and share reports with client and agency stakeholders.

Creating a new report with DCM data
Ready to get started? The first step is to connect to your DCM network or advertiser through the Data Sources page.

Next you can create a new report from scratch or use our DCM template. With just a few clicks, the dashboard is populated with your data.

Want to learn more? Looking for a new connector in Data Studio?

To learn more about the new DCM connector, please visit our Help Center or post your questions in the Data Studio community forums.

Is there a specific data service you wish to be able to access and visualize through Data Studio? We welcome your feedback via the connector feedback form — we read all responses and use them to prioritize new connectors.

Happy reporting!

The Data Studio team


Google Analytics Blog


Google-adwords-enhanced

How To Increase ROAS For Your PLA Campaign

October 26, 2013 No Comments

All accounts have their ups and downs. This week, we’re all about how we troubleshoot the “downs,” offering the practical application of PPC know-how to solve major mysteries plaguing your account’s performance. Eric has already given a few tips on how to address the source of bad lead quality, Carrie showed you how to double your conv. Rate with Display, then Sam talked about why you should know CRO, and now we’ll help you increase your PLA ROAS.

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