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Tips to Lower Rising Cost Per Click

April 10, 2019 No Comments

As the paid search industry migrated towards a more automated environment advertisers were met with a spike in cost per click (CPC).  Coming out of 2018 Merkle reports a higher rate of click growth than rise in CPC.  Advertisers worked over the past year to harness automation and understand how to reap the benefits without inflating costs.  However, many advertisers continue to report a rise in despite the downward trend reported industry-wide.  This article will help identify areas that could be the cost of high CPCs

Read more at PPCHero.com
PPC Hero


Corruption at DJI may cost the company $150 million

January 20, 2019 No Comments

DJI, the world’s leading maker of consumer drones, said today that extensive corruption discovered within the company could lead to losses as great as $ 150 million in the 2018 financial year. The exact nature of the corruption is not stated, but it seems to involve dozens of people at the least.

The China Securities Journal, a state-operated finance-focused newspaper, got hold of an internal company report on a corruption investigation that said some 40 people had been investigated so far, but the numbers may also be as high as 100.

Reuters confirmed with the company that it “set up a high-level anti-corruption task force to investigate further and strengthen anti-corruption measures,” and that “a number of corruption cases have been handed over to the authorities, and some employees have been dismissed.”

When contacted for details, DJI offered a statement (just after this post went live) partly explaining the situation:

During a recent investigation, DJI itself found some employees inflated the cost of parts and materials for certain products for personal financial gain. We took swift action to address this issue, fired the bad actors, and contacted law enforcement officials. We continue to investigate the situation and are cooperating fully with law enforcement’s investigation.

We are taking steps to strengthen internal controls and have established new channels for employees to submit confidential and anonymous reports relating to any violations of the company’s ethical and workplace conduct policies.

It’s a little hard to believe that people padding invoices and giving sweetheart deals to certain contractors for kickbacks could amount to more than a million dollars per person involved, but then again, DJI makes a lot of hardware and a few well-placed people could siphon off quite a bit.

Gadgets – TechCrunch


Increase Conversions In Facebook And Decrease Cost Per Conversion

January 8, 2019 No Comments

Explore how I increased conversions 74% while decreasing cost per conversion 43% by using one easy tool.

Read more at PPCHero.com
PPC Hero


How to Lower Your Cost Per View for LinkedIn Video Ads

September 18, 2018 No Comments

We’ve identified some valuable audience targeting findings that might help you cut your eCPV for video campaigns in half!

Read more at PPCHero.com
PPC Hero


Thinking about the social cost of technology

October 1, 2017 No Comments

 All too often the fact that human lives are increasingly enmeshed with and dependent on ever more complex, and ever more inscrutable, technologies is considered a good thing. Negatives don’t generally get dwelled on. And for the most part people are expected to move along, or be moved along by the tech. Read More
Social – TechCrunch


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May 14, 2017 No Comments

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