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The Top 25 Most Influential PPC Experts of 2020

June 27, 2020 No Comments

Every year, PPC Hero releases the Top 25 Most Influential PPC Experts of 2020. The final Top 25 must be voted for and be actively educating their peers on PPC.

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ClickZ AI Summit 2020: Where industry experts bridge the knowledge gap

June 15, 2020 No Comments

30-second summary:

  • Knowledge gap stands as the biggest challenge for AI technology adoption and implementation
  • Our AI Summit 2020 is a cost-free event that aims to equip marketers with the much needed knowledge to adopt AI, realize AI’s true power, and know how to create strategies that can create huge competitive advantages.
  • Brian Solis, IBM Watson Advertising, Adobe and Esri are our headline speakers
  • More details on why marketers can’t afford to miss this golden opportunity

Artificial intelligence (AI) has long been looked at as an “industry game-changer” but has merely become jargon than actual hands-on technology.

While it continues to grow rapidly – the AI market is expected to grow from $ 28.42 billion in 2019 to $ 40.74 billion in 2020 at a CAGR of 43.39% — we observed that the knowledge gap stands as one of the biggest challenges for AI technology adoption and implementation, and our AI Summit 2020 aims to help businesses address exactly that continuum.

For a better idea, these quick facts perfectly display the AI-related challenges faced:

  • According to Gartner, only one in 25 CIOs reported applying AI in their business verticals
  • Retailers that implemented machine learning for personalization gained 2X as compared to retailers who did not
  • According to a McKinsey, only 8% of respondents across industries said their AI-relevant data are accessible by systems across the organization
  • Only 3% of an organization’s data meet the quality standards needed for analytics

About the ClickZ AI Summit 2020

Our AI Virtual Summit on June 25, is a half-day event that aims to equip marketers with the much-needed knowledge to adopt and realize AI’s true power and know how to create strategies that can create huge competitive advantages.

AI is the next dream boat that marketers need to be on in order to stay ahead of the curve. Why?

  1. Better customer experiences
  2. Lower CPAs
  3. More profitable and customer-focused business 

Our event headliners help you become AI confident and AI ready

Leading experts along with cutting edge AI technology providers will enable you to discover the realistic power of AI, what you should be doing/using right now, and explore what’s next.

Confirmed speakers:

Brian Solis

AI speaker: Brian Solis

Brian Solis is a world-renowned digital anthropologist and futurist. He is also an award-winning author and global keynote speaker. 

Brian’s research, advisory and presentations humanize the relationship between disruptive innovation and its impact on institutions, markets and societies. 

He not only helps audiences understand what’s happening and why, he visualizes future trends and inspires people to take leading roles in defining the future they want to see.

Brian serves as Global Innovation Evangelist at Salesforce. His work focuses on thought leadership and research that explores digital transformation, innovation and disruption, CX, commerce, and the cognitive enterprise.

Dave Neway

AI Speaker: Dave Neway

Dave Neway is the head of product marketing at IBM Watson Advertising (formerly The Weather Company’s ad sales business). 

Watson Advertising offers marketers and agencies a suite of media, data, and AI technology solutions to help improve decision-making and reduce costs across key facets of the marketing lifecycle – from media planning through measurement.

In this role, Neway is responsible for ideating the go-to-market strategy for all Watson Advertising offerings. He works closely with the offering management team and key stakeholders to position, price, and present Watson Advertising’s products across media, data and technology categories to the marketplace. 

Previously, Neway was director of sales strategy, where he created, developed, and executed plans to drive business across consumer packaged goods, pharmaceuticals, and financial services.

Tim Waddell

AI Speaker: Tim Waddell

Tim Waddell is Director of Product Marketing for Adobe Experience Platform. 

He has been with Adobe since 2009 working on a variety of projects, but always with a passion for audience activation built on rich customer profiles. Tim brings significant experience in the online and traditional marketing disciplines from both the customer and agency perspectives. 

Prior to Adobe, Tim built and managed the Bing marketing analytics team at Microsoft. He also managed MSN’s commerce team, driving the demand generation program and developed packaging solutions for partners. His online experience began with the launch of Travelocity, managing the advertising and sales efforts.

Robert Yocum

Robert Yocum is Marketing Technologist at Esri, an international supplier of geographic information system software, web GIS and geodatabase management applications.

Robert functions across the Marketing Technology suite to integrate and use tools to advance the capabilities and maturation of the overall Marketing Department. He works with Change Enablement, Data and Analytics, IT, and marketing groups across the enterprise to create, prioritize, and implement new capabilities to advance digital marketing best practices.

To book your seat for the AI Virtual Summit on June 25, sign up free of charge here.

The post ClickZ AI Summit 2020: Where industry experts bridge the knowledge gap appeared first on Search Engine Watch.

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The Top 50 Most Influential PPC Experts [2020]

May 7, 2020 No Comments

While our readers anxiously await the Top 25 Most Influential PPC Experts list (which will be released in a few weeks), we are sharing the Top 50!

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Over two dozen encryption experts call on India to rethink changes to its intermediary liability rules

January 14, 2020 No Comments

Security and encryption experts from around the world are joining a number of organizations to call on India to reconsider its proposed amendments to local intermediary liability rules.

In an open letter to India’s IT Minister Ravi Shankar Prasad on Thursday, 27 security and cryptography experts warned the Indian government that if it goes ahead with its originally proposed changes to the law, it could weaken security and limit the use of strong encryption on the internet.

The Indian government proposed (PDF) a series of changes to its intermediary liability rules in late December 2018 that, if enforced, would require millions of services operated by anyone from small and medium businesses to large corporate giants such as Facebook and Google to make significant changes.

The originally proposed rules say that intermediaries — which the government defines as those services that facilitate communication between two or more users and have five million or more users in India — will have to proactively monitor and filter their users’ content and be able to trace the originator of questionable content to avoid assuming full liability for their users’ actions.

“By tying intermediaries’ protection from liability to their ability to monitor communications being sent across their platforms or systems, the amendments would limit the use of end-to-end encryption and encourage others to weaken existing security measures,” the experts wrote in the letter, coordinated by the Internet Society .

With end-to-end encryption, there is no way for the service provider to access its users’ decrypted content, they said. Some of these experts include individuals who work at Google, Twitter, Access Now, Tor Project and World Wide Web Consortium.

“This means that services using end-to-end encryption cannot provide the level of monitoring required in the proposed amendments. Whether it’s through putting a ‘backdoor’ in an encryption protocol, storing cryptographic keys in escrow, adding silent users to group messages, or some other method, there is no way to create ‘exceptional access’ for some without weakening the security of the system for all,” they added.

Technology giants have so far enjoyed what is known as “safe harbor” laws. The laws, currently applicable in the U.S. under the Communications Decency Act and India under its 2000 Information Technology Act, say that tech platforms won’t be held liable for the things their users share on the platform.

Many organizations have expressed in recent days their reservations about the proposed changes to the law. Earlier this week, Mozilla, GitHub and Cloudflare requested the Indian government to be transparent about the proposals that they have made to the intermediary liability rules. Nobody outside the Indian government has seen the current draft of the proposal, which it plans to submit to India’s Supreme Court for approval by January 15.

Among the concerns raised by some is the vague definition of “intermediary” itself. Critics say the last publicly known version of the draft had an extremely broad definition of the term “intermediary,” that would be applicable to a wide-range of service providers, including popular instant messaging clients, internet service providers, cyber cafes and even Wikipedia.

Amanda Keton, general counsel of Wikimedia Foundation, requested the Indian government late last month to rethink the requirement to bring “traceability” on online communication, as doing so, she warned, would interfere with the ability of Wikipedia contributors to freely participate in the project.

A senior executive with an American technology company, who requested anonymity, told TechCrunch on Wednesday that even as the proposed changes to the intermediary guidelines need major changes, it is high time that the Indian government decided to look into this at all.

“Action on social media platforms, and instant communications services is causing damage in the real world. Spread of hoax has cost us more than at least 30 lives. If tomorrow, someone’s sensitive photos and messages leak on the internet, there is currently little they can expect from their service providers. We need a law to deal with the modern internet’s challenges,” he said.


Social – TechCrunch


PPC In 2020: 2 Experts Weigh In On Future Trends [Video]

December 12, 2019 No Comments

In this video, Hanapin’s Danielle Gonzales and John Williams discuss the future of PPC and what’s on their wishlists for 2020.

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The Top 25 Most Influential Experts of 2019

June 3, 2019 No Comments

It’s that time of year again! The time to release our newest edition of the Top 25 and honor some of the hardest workers in our tight-knit PPC community. Find out the 2019 Top 25 Most Influential PPC Experts in the world.

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ANNOUNCEMENT! The Top 50 Most Influential PPC Experts

May 4, 2019 No Comments

For the first time in the history of the Top 25 list, we decided to announce a Top 50. The Top 50 is based on votes only…meaning only those with the most votes got in the Top 50 to be scored for the final Top 25 list. Find out who made the Top 50!

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How We Train PPC Experts

December 2, 2018 No Comments

Explore Hanapin’s newest approach to training through all stages of development.

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Security, privacy experts weigh in on the ICE doxxing

June 23, 2018 No Comments

In what appears to be the latest salvo in a new, wired form of protest, developer Sam Lavigne posted code that scrapes LinkedIn to find Immigration and Customs Enforcement employee accounts. His code, which basically a Python-based tool that scans LinkedIn for keywords, is gone from Github and Gitlab and Medium took down his original post. The CSV of the data is still available here and here and WikiLeaks has posted a mirror.

“I find it helpful to remember that as much as internet companies use data to spy on and exploit their users, we can at times reverse the story, and leverage those very same online platforms as a means to investigate or even undermine entrenched power structures. It’s a strange side effect of our reliance on private companies and semi-public platforms to mediate nearly all aspects of our lives. We don’t necessarily need to wait for the next Snowden-style revelation to scrutinize the powerful — so much is already hiding in plain sight,” said Lavigne.

Doxxing is the process of using publicly available information to target someone online for abuse. Because we can now find out anything on anyone for a few dollars – a search for “background check” brings up dozens of paid services that can get you names and addresses in a second – scraping public data on LinkedIn seems far easier and innocuous. That doesn’t make it legal.

“Recent efforts to outlaw doxxing at the national level (like the Online Safety Modernization Act of 2017) have stalled in committee, so it’s not strictly illegal,” said James Slaby, Security Expert at Acronis. “But LinkedIn and other social networks usually consider it a violation of their terms of service to scrape their data for personal use. The question of fairness is trickier: doxxing is often justified as a rare tool that the powerless can use against the powerful to call attention to perceived injustices.”

“The problem is that doxxing is a crude tool. The torrent of online ridicule, abuse and threats that can be heaped on doxxed targets by their political or ideological opponents can also rain down on unintended and undeserving targets: family members, friends, people with similar names or appearances,” he said.

The tool itself isn’t to blame. No one would fault a job seeker or salesperson who scraped LinkedIn for targeted employees of a specific company. That said, scraping and publicly shaming employees walks a thin line.

“In my opinion, the professor who developed this scraper tool isn’t breaking the law, as it’s perfectly legal to search the web for publicly available information,” said David Kennedy, CEO of TrustedSec. “This is known in the security space as ‘open source intelligence’ collection, and scrapers are just one way to do it. That said, it is concerning to see ICE agents doxxed in this way. I understand emotions are running high on both sides of this debate, but we don’t want to increase the physical security risks to our law enforcement officers.”

“The decision by Twitter, Github and Medium to block the dissemination of this information and tracking tool makes sense – in fact, law enforcement agents’ personal information is often protected. This isn’t going to go away anytime soon, it’s only going to become more aggressive, particularly as more people grow comfortable with using the darknet and the many available hacking tools for sale in these underground forums. Law enforcement agents need to take note of this, and be much more careful about what (and how often) they post online.”

Ultimately, doxxing is problematic. Because we place our information on public forums there should be nothing to stop anyone from finding and posting it. However, the expectation that people will use our information for good and not evil is swiftly eroding. Today, wrote one security researcher, David Kavanaugh, doxxing is becoming dangerous.

“Going after the people on the ground is like shooting the messenger. Decisions are made by leadership and those are the people we should be going after. Doxxing is akin to a personal attack. Change policy, don’t ruin more lives,” he said.


Enterprise – TechCrunch


The Top 25 Most Influential PPC Experts of 2018

May 30, 2018 No Comments

Every summer, we release our newest edition of the Top 25—it’s a nice way to honor some of the hardest workers in our tight-knit PPC community. The new list has been released. Find out this year’s Top 25 Most Influential PPC Experts and the Top 5 Rising Stars in PPC!

Read more at PPCHero.com
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