It’s only human nature to try things that other people are doing because it feels like a good idea and/or the right thing to do. In many instances, the outcome is either neutral or positive. However, in today’s online marketing world, just because someone is doing it, doesn’t make the outcome “good”. In contrast, it could actually backfire (both financially and reputation-wise). Let me explain.
When Facebook rolled out their advertising platform, everyone wanted to get in on the action. After a few years of “trial and error” trying to figure out the algorithm, it became clear that this was a potential money-making machine for advertisers. However, it didn’t take long for these same advertisers to see that their Ad dollars increasing while their Cost/Conversion skyrocket. It was this outcome, that started everyone to second-guess the benefit of this new PPC alternative to Google Adwords (now Google Ads)
Personally, many of my clients over the years wanted to try Facebook ads and frankly who wouldn’t? It was an amazing feeling where an advertiser could target pretty much anything they wanted. (Men 55+, Divorced, like Fine Scotch, NY Yankees and watches CNN). However, that honeymoon didn’t last very long. It was not based on strategy or setting inaccurate expectations, it was simply not cost effective and actually started to hurt their reputation. Clients would take a hit based simply on comments given by competitors and/or disgruntled people. It was this experience that quickly changed the minds of not only myself, but also the client. It was this combination of poor performance along with reputation issues that made them feel even more skeptical this new platform. However, over the years there’s been (1) one silver-lining and that is identifying which clients could benefit the most from this hyper-targeting platform.
In conclusion, as an Agency or Freelancer it is entirely OK to say to a client NO to Facebook Ads or at the very least say we should do a “test” to evaluate it’s potential. In candor, it all depends on the advertiser’s audience along with sensible strategies and agreed upon success metrics.
Facebook announced Thursday that it would introduce a notification screen warning users if they try to share content that’s more than 90 days old. They’ll be given the choice to “go back” or to click through if they’d still like to share the story knowing that it isn’t fresh.
Facebook acknowledged that old stories shared out of their original context play a role in spreading misinformation. The social media company said “news publishers in particular” have expressed concern about old stories being recirculated as though they’re breaking news.
“Over the past several months, our internal research found that the timeliness of an article is an important piece of context that helps people decide what to read, trust and share,” Facebook Vice President of Feed and Stories John Hegeman wrote on the company’s blog.
The notification screen is an outgrowth of other kinds of notifications the company has experimented with recently. Last year, Instagram introduced a pop-up notification to discourage its users from sharing offensive or abusive comments with a similar set of options, allowing them to click through or go back. The company said that its initial results with the experiment showed promise in shaping users toward better behavior.
In a blog post announcing the new feature, Facebook said that it is now considering other kinds of notification screens to reduce misinformation, including pop-ups for posts about COVID-19 that would provide context about source links and steer users toward public health resources.
In this post, we will review four tips to maximize the efficiency of your Facebook Catalog Sales campaigns.
Read more at PPCHero.com
In a live-streamed town hall, Mark Zuckerberg gave an overview for what he expects in the near future as Facebook pursues accommodations to keep workers productive and safe during the COVID-19 crisis. The move comes as large tech companies reassess the viability of their iconic Silicon Valley campuses, now empty as the pandemic keeps most employees at home.
Part of Zuckerberg’s vision, announced Thursday, includes the surprise announcement that Facebook will be setting up new company hubs in Denver, Dallas and Atlanta. Zuckerberg also noted that Facebook will focus on finding new hires in areas near its existing offices, looking to cities like San Diego, Portland, Philadelphia and Pittsburgh. The Facebook CEO estimated that over the course of the next decade, half of the company could be working fully remotely.
Zuckerberg also elaborated on what kinds of roles would and would not be eligible for all-remote work, noting that positions in divisions like hardware development, data centers, recruiting, policy and partnerships would not be able to shift away from a physical office due to their need for proximity.
“When you limit hiring to people who live in a small number of big cities, or are willing to move there, that cuts out a lot of people who live in different communities, have different backgrounds, have different perspectives,” Zuckerberg said.
For Menlo Park employees looking for greener pastures, there’s one sizable catch. Starting on January 1 of next year, the company will localize all salaries, scaling compensation to the cost of living in the enclaves Facebook employees may soon find themselves scattered to.
Modern apps and services are a mixed bag when it comes to accessibility, and people with conditions that prevent them from using the usual smartphone or mouse and keyboard don’t often have good alternatives. Eye-tracking tech leader Tobii has engineered a solution with a set of popular apps that are built for navigation through gaze alone.
Working with a third-party developer that specializes in accessibility development, the company’s new suite of apps includes: Facebook, FB Messenger, WhatsApp, Instagram, Google, Google Calendar, Google Translate, Netflix, Spotify, YouTube, MSN and Android Messages.
These custom apps are for Tobii’s eye-tracking I-Series tablets or Windows PCs using Tobii peripherals and software.
Previously, users would generally have to use the generic web interfaces for those services, or some kind of extra layer on top of the native apps. It can work, but the buttons and menus are generally not designed for use via eye tracking, and may be small or finicky.
The new versions are still based on the web apps, but designed with gaze tracking in mind, with large, clear controls on one side and the app’s normal interface on the right. There are simple directional controls, of course, but also context and app-specific ones, like “genre” when browsing Netflix.
The company highlights one user, Delaina Parrish (in the lead image), who relies on apps like Instagram to build her Fearless Independence brand but has been limited in how easily she could use them due to her cerebral palsy. “These accessible apps have improved my daily productivity, my channels of communicating personally and for business, and my overall independence,” she said in the Tobii press release.
It’s hard to overestimate the difference between a tool or interface that’s “good enough” and able to be used by people with disabilities, and one that’s built with accessibility as a goal from the start. The new apps should be available on compatible devices now.
Facebook has agreed in principle to pay $ 52 million to compensate current and former content moderators who developed mental health issues on the job.
The Verge reported Tuesday that the settlement will cover more than 11,000 content moderators who developed depression, addictions and other mental health issues while they worked moderating content on the social media platform.
In fact, it was The Verge that sparked the inquiry to begin with. Silicon Valley editor Casey Newton reported that Facebook content moderators, hired through outsourcing giant Cognizant in Phoenix and Tampa, were subject to hate speech, murders, suicides and other graphic content.
Facebook employs thousands of content moderators to sift through the vast number of posts, images and other content posted to the site. If a potentially rule-breaking post is flagged by other users, it’s often reviewed by a content moderator who makes the final call on whether it stays or is deleted.
One former content moderator, Selena Scola, said she developed post-traumatic stress disorder — or PTSD — and sued Facebook to start a fund to create a testing and treatment program for current and former moderators.
The preliminary settlement will cover moderators in Arizona, California, Florida and Texas from 2015, and each moderator will receive at least $ 1,000. Others could receive up to $ 50,000 in damages.
The California court overseeing the case will make the final call, expected later this year.
A Facebook spokesperson told TechCrunch: “We are grateful to the people who do this important work to make Facebook a safe environment for everyone. We’re committed to providing them additional support through this settlement and in the future.”
Welcome back to This Week in Apps, the Extra Crunch series that recaps the latest OS news, the applications they support and the money that flows through it all.
The app industry is as hot as ever, with a record 204 billion downloads and $ 120 billion in consumer spending in 2019. People are now spending 3 hours and 40 minutes per day using apps, rivaling TV. Apps aren’t just a way to pass idle hours — they’re a big business. In 2019, mobile-first companies had a combined $ 544 billion valuation, 6.5x higher than those without a mobile focus.
In this Extra Crunch series, we help you keep up with the latest news from the world of apps, delivered on a weekly basis.
This week we’re continuing to look at how the coronavirus outbreak is impacting the world of mobile applications, including the latest on countries’ various contact-tracing apps, the pandemic’s impact on gaming and fintech and more. We’re also looking at that big app crash caused by Facebook, plus new app releases from Facebook and Google, Android 11’s new timeline and Apple’s plans to move WWDC online, among other things.
WWDC goes virtual June 22
Apple announced this week its plans for a virtual version of its Worldwide Developer Conference. The company will host its WWDC 2020 event beginning on June 22 in the Apple Developer app and on the Apple Developer website for free for all developers.
It will be interesting to see how successfully Apple is able to take its developer conference online. After all, developers could already access the sessions and keynotes through videos — but the real power of the event was in the networking and being able to talk to Apple engineers, ask questions, get hands-on help and see how other developers are using Apple technologies to innovate. Unless Apple is planning a big revamp of its developer site and app that would enable those connections, it seems this year’s event will lack some of WWDC’s magic.
The company also announced the Swift Student Challenge, an opportunity for student developers to showcase their coding by creating their own Swift playground.